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PENGARUH PAYLATER PAYMENT METHOD DAN SALES PROMOTION TERHADAP IMPULSE BUYING PADA PENGGUNA BLIBLI SEGMEN FASHION DI KOTA SEMARANG Regina Natya Laksita; Andi Wijayanto; Widayanto Widayanto
Jurnal Ilmu Administrasi Bisnis Vol 14, No 1 (2025)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2025.45326

Abstract

Technological developments have a major impact on the business world, namely increasing market competition among e-commerce companies. Blibli as one of the major E-Commerce in Indonesia experienced a decrease in revenue from the previous year based on Blibli's Annual Report 2023. In addition, the amount of Total Processing Value (TPV) is also still far behind compared to other E-Commerce. This study aims to determine the effect of paylater payment method and sales promotion on impulse buying. This type of research is explanatory research, with non-probability sampling techniques and purposive sampling methods. The sample in this study used the lemeshow formula with a total of 97 respondents, consumers of Blibli fashion segment who have used paylater and Blibli promotions in Semarang City. The analysis technique in this study uses validity test, reliability test, correlation coefficient test, determination coefficient test, simple linear regression test, multiple linear test, and classical assumption test with the help of SPSS version 27 software. This study produces findings that show that the paylater payment method and sales promotion partially and simultaneously have a positive and significant effect on impulse buying in Blibli users. This study suggests increasing customer service responsiveness, simplifying procedures in the payment process, diversifying promos, and providing additional incentives such as free gifts for purchases within a certain period of time.Keywords: Paylater Payment Method; Sales Promotion; Impulse BuyingPerkembangan teknologi berdampak besar pada dunia bisnis, yaitu meningkatkan persaingan pasar di antara perusahaan e-commerce. Blibli sebagai salah satu E-Commerce besar di Indonesia mengalami penurunan pendapatan dari tahun sebelumnya berdasarkan Annual Report Blibli 2023. Selain itu, jumlah Total Processing Value (TPV) nya juga masih tertinggal jauh dibandingkan E-Commerce lainnya. Penelitian ini bertujuan untuk mengetahui pengaruh paylater payment method dan sales promotion terhadap impulse buying. Tipe penelitian ini adalah explanatory research, dengan teknik pengambilan sampel non-probability sampling dan metode purposive sampling. Sampel dalam penelitian ini menggunakan rumus lemeshow dengan jumlah 97 responden, konsumen Blibli segmen fashion yang pernah menggunakan paylater dan promosi Blibli di Kota Semarang. Teknik analisis dalam penelitian ini menggunakan uji validitas, uji reliabilitas, uji koefisien korelasi, uji koefisien determinasi, uji regresi linear sederhana, uji linear berganda, dan uji asumsi klasik dengan bantuan software SPSS versi 27. Penelitian ini menghasilkan temuan yang menunjukkan bahwa paylater payment method dan sales promotion secara parsial dan simultan berpengaruh secara positif dan signifikan terhadap impulse buying pada pengguna Blibli. Penelitian ini menyarankan untuk meningkatkan responsivitas customer service, menyederhanakan prosedur dalam proses pembayaran, melakukan diversifikasi promo, dan pemberian insentif tambahan seperti hadiah gratis untuk pembelian dalam jangka waktu tertentu.Kata kunci: Paylater Payment Method; Sales Promotion; Impulse Buying
PENGARUH KARAKTERISTIK WIRAUSAHAWAN TERHADAP TINGKAT KEBERHASILAN USAHA Andi Wijayanto
JURNAL ILMU SOSIAL Vol 12, No 1 (2013)
Publisher : Faculty of Social and Political Sciences, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (5417.616 KB) | DOI: 10.14710/jis.12.1.2013.16-28

Abstract

This research had been done at fish processing small industry in Krobokan Semarang. It aims to : (a) identify the profile of small industries, (b) identify the characteristics of enterpreneurs, (c) measuring the level of bussiness success, (d) examine and analyze the influence of enterpreneur  characteristics on the level of bussiness success, and (e) find variable which has dominant effect on bussiness success. Research conducted using the survey design. The primary data obtained through questionnaires, observations, and interviews. While secondary data was obtained by using documentation  method. Census method was applied with consideration of the number of small populations. The study concluded that : (a) the level of bussiness success is considerably good as shown on stable sales trend and slightly increased; (b) Personal Ability and Social Ability simultaneously have significant effect on bussiness success; (c) Social Ability and Personal Ability variable partially have significant effect on the level of bussiness success; (d) Social Ability has dominant influence to the level of bussiness success.
Utilization Of Voice Of Customer From Online Patient Reviews On Google Maps As A Source Of Business Intelligence In The Evaluation Of Rata.Id Clinic Services In 2025 Galuh Nurvinda Kurniawati; Andi Wijayanto
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 3 (2026): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i3.11688

Abstract

This study examines the use of Voice of Customer data from online patient reviews on Google Maps as a source of business intelligence for evaluating the service quality of Rata.id Clinics. Using a Natural Language Processing (NLP)-based text analytics approach, this study applied sentiment analysis, bigram-based thematic analysis, and SERVQUAL mapping to analyze 390 patient reviews collected from 3 Rata.id Clinic branches. The results showed that the quality of services had been generally rated positively by the patients, especially at the Branch of Bandung. The relatively high negative sentiment at the Rata Clinic Center (RCC) and Gading Serpong branches, however, indicates disparities in the quality of service provided at the branches. The results of SERVQUAL mapping provides that all the clinic branches possess the following strengths: empathy, tangibles, and the main area for improvement is responsiveness. The main concerns that were identified are response time, service communication, lack of clarity regarding costs and service consistency. The results show that customer insights and business intelligence can be gained from patient online reviews, which are useful for the assessment and enhancement of healthcare services.
Digitization of Subsidized Fertilizer Distribution and Operational Challenges in Serving Aging Farmers: A Systematic Literature Review Salsabila, Norisa; Nugraha, Hari Susanta; Wijayanto, Andi
Jurnal Ragam Pengabdian Vol. 3 No. 2 (2026): Mei-Agustus, Sustainable Development Goals (SDGs): Multidisciplinary Perspectiv
Publisher : Lembaga Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/77rysn98

Abstract

Digitalization plays a role as a thing that moves in modern service management. Digitalization is not only used for administrative work needs, but also for the process of restructuring operations, optimizing information circulation, improving data accuracy, and strengthening accountability mechanisms. The purpose of this study is to see how digitalization in agriculture is able to serve elderly farmers in the subsidized fertilizer scenario. This research method uses the systematic literature review method with PRISMA logic. Data was obtained from articles published from 2021-2026 with a total of 17 articles. The results of this study are that the use of technology or digitalization in the agricultural sector has obstacles in its skills for elderly farmers such as low digital literacy and difficulties in accessing technology. This research proposes to build inclusive technology in four dimensions, including system readiness to ensure easy access to digitalization for elderly farmers.
The Effect of Environmental, Social, And Governance (ESG) Disclosure on Corporate Value: A Systematic Literature Review Kevindra Adityananda Galih Prakasa; Sudharto Prawata Hadi; Andi Wijayanto
Journal of Social Research Vol. 5 No. 9 (2026): Journal of Social Research
Publisher : International Journal Labs (AHU-0028405-AH.01.14 Tahun 2022)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v5i9.3389

Abstract

Over the past few years, the need for disclosing non-financial information has increased significantly, particularly regarding Environmental, Social, and Governance (ESG) aspects, as investors increasingly seek transparency in corporate practices beyond conventional financial reporting. This study aimed to analyze the relationship between ESG principles and corporate value, with an emphasis on how effective ESG implementation can enhance long-term value creation and sustainability. The research employed a Systematic Literature Review (SLR) approach, which involved identifying, evaluating, and synthesizing relevant evidence related to the research topic. A total of 30 selected articles were synthesized from an initial screening of 92 eligible articles based on predefined inclusion criteria. The findings, presented through a classification matrix, revealed that the impact of ESG disclosure on corporate value remained inconsistent across studies. These variations were influenced by regional contexts—for example, positive governance effects were more evident in Indonesia, varied across studies in Thailand, and remained significant in China even after the COVID-19 pandemic—as well as industry characteristics and external economic conditions, such as financial crises and macroeconomic uncertainty. Although the findings differed, the impact of ESG disclosure that was weak or insignificant in isolation was often strengthened when moderated by factors such as competitive advantage, governance mechanisms, and financing constraints. This study concluded that ESG disclosure alone was not sufficient to drive corporate value; instead, companies needed to integrate ESG practices with strategic advantages to achieve optimal outcomes. Future research is recommended to expand regional coverage and include broader industry sectors to generate more generalizable and comparable findings across different markets.Over the past few years, the need for disclosing non-financial information has increased significantly, particularly regarding Environmental, Social, and Governance (ESG) aspects, as investors increasingly seek transparency in corporate practices beyond conventional financial reporting. This study aimed to analyze the relationship between ESG principles and corporate value, with an emphasis on how effective ESG implementation can enhance long-term value creation and sustainability. The research employed a Systematic Literature Review (SLR) approach, which involved identifying, evaluating, and synthesizing relevant evidence related to the research topic. A total of 30 selected articles were synthesized from an initial screening of 92 eligible articles based on predefined inclusion criteria. The findings, presented through a classification matrix, revealed that the impact of ESG disclosure on corporate value remained inconsistent across studies. These variations were influenced by regional contexts—for example, positive governance effects were more evident in Indonesia, varied across studies in Thailand, and remained significant in China even after the COVID-19 pandemic—as well as industry characteristics and external economic conditions, such as financial crises and macroeconomic uncertainty. Although the findings differed, the impact of ESG disclosure that was weak or insignificant in isolation was often strengthened when moderated by factors such as competitive advantage, governance mechanisms, and financing constraints. This study concluded that ESG disclosure alone was not sufficient to drive corporate value; instead, companies needed to integrate ESG practices with strategic advantages to achieve optimal outcomes. Future research is recommended to expand regional coverage and include broader industry sectors to generate more generalizable and comparable findings across different markets.
Investor Behavioral Biases in Investment Decision-Making: A Study on The Novice Stock Investors Andi Wijayanto; Saryadi Saryadi
MIX: JURNAL ILMIAH MANAJEMEN Vol. 16 No. 1 (2026): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2026.v16i1.024

Abstract

Objectives: The aim of this study was to investigate the influence of overconfidence, disposition effect, herding effect and home bias on the process of making investment decisions in stocks, and to account for the moderating effect of financial literacy.Methodology: The study was carried out on 100 investors in the Investor Saham Pemula (ISP) community who are beginner investors in stocks. Questionnaire, interview and documentation were used to gather data. Moderated Regression Analysis (MRA) was used for data analysis.Findings: Overconfidence and home bias had significant effects on investment decision making; there was no significant effect on Disposition Effect and herding effect. Financial literacy significantly moderated the influence of Disposition Effect on investment decisions at 10%, whereas it did not significantly moderate the influence of other factors namely overconfidence, herd effect, and home bias.Conclusion: psychological factors and financial literacy are key determinants in investor behavior and decision-making. The study underscores the importance of continuous investor education and guidance to assist in addressing behavioral biases on the part of the novice investors and making rational and more data-driven investment decisions for long-term returns.