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All Journal FORUM Jurnal Administrasi Bisnis JURNAL ILMU SOSIAL Jurnal Ilmu Administrasi Bisnis Jurnal Keuangan dan Perbankan Jurnal Administrasi Negara MODUS-Jurnal Ekonomi dan Bisnis Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Jurnal Istiqro' Jurnal Tata Kelola dan Akuntabilitas Keuangan Negara Inovasi: Jurnal Ilmiah Ilmu Manajemen Jurnal Ilmiah Akuntansi dan Finansial Indonesia Jurnal Mantik Gema Wiralodra Journal of Economics and Business UBS Malang Respiratory Journal Jurnal Ekonomi Jurnal Impresi Indonesia Dharma: Jurnal Pengabdian Masyarakat Journal Research of Social Science, Economics, and Management International Journal of Economics, Management and Accounting
Andi Wijayanto
Jurusan Administrasi Bisnis, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Diponegoro
Religion Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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The Implementation of Stimulus Organism Response on Repeat Purchase Intention for fashion products on Tokopedia (Study of Generation Z in Semarang City) Febrianto Marbun, Diki; Ngatno, Ngatno; Wijayanto, Andi
International Journal of Economics, Management and Accounting (IJEMA) Vol. 2 No. 2 (2024): July
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v2i2.179

Abstract

This study was conducted to examine the effect of social media interactivity on perceived utilitarian value, the influence of social media interactivity on perceived hedonic value, the influence of social media interactivity on repeat purchase intention, the influence of perceived utilitarian value on repeat purchase intention, the influence perceived hedonic value on repeat purchase intention, the role of perceived utilitarian value mediates the reliationship between social media interactivity and repeat purchase intention, the role of perceived hedonic value mediates the reliationship between social media interactivity and repeat purchase intention. This research was carried out in the Semarang City area. The sample in this study amounted to 100 generation z who shop for fashion products on Tokopedia. The analytical method used in this research is SEM with Smart PLS 3. The results of this study indicate that social media interactivity was able to create perceived utilitarian value and perceived hedonic value. It was found that there was a significant influence of social media interactivity on repeat purchase intention, an insignificant influence of perceived utilitarian value on repeat purchase intention, a significant influence of perceived hedonic value on repeat purchase intention, the role of perceived utilitarian value which was unable to mediate the relationship between social media interactivity and repeat purchase intention, and found the role of perceived hedonic value which can mediate the relationship between social media interactivity and repeat purchase intention.
The Determinant of Furniture Business Performance in Jepara Regency Swasta, Sri; Wijayanto, Andi; Listyorini, Sari
Journal of Economics and Business UBS Vol. 12 No. 2 (2023): Regular Issue
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v12i2.199

Abstract

In the current business context, entrepreneurial orientation (EO) has been highlighted as key to improving firm performance. Despite the overall positive evidence on the association between EO and firm performance, scholars have stressed the importance of taking into account and properly managing intermediate capabilities. This study was conducted to examine the effect of entrepreneur orientation on business performance and Innovation. This research was carried out in Jepara Regency. The sample in this study amounted to 75 Furniture Business Owners. The data collection method used a questionnaire. The analytical method used in this study is SEM with Smart PLS 3.3.3. The results of this study indicate that entrepreneur orientation does not have a significant influence on business performance. Innovation can mediate the influence of Entrepreneur Orientation on Business Performance. This study makes a novel contribution to the EO kinds of literature as it finds evidence that business model innovation is an effective way to funnel the firm’s entrepreneurial orientation into its innovation processes and to increase the success of new product development. Some suggestions for managers and future lines of research are proposed
Follow-up implementations on audit results in the local government of Banten Province Sanjaya, Natta; Astuti, Retno Sunu; Wijayanto, Andi; Lituhayu, Dyah
Jurnal Tata Kelola dan Akuntabilitas Keuangan Negara Vol. 9 No. 2 (2023): JTAKEN Vol. 9 No. 2 December 2023
Publisher : Badan Pemeriksa Keuangan Republik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28986/jtaken.v9i2.1478

Abstract

Follow-up on implementing the recommendations based on the BPK audit result in the Banten Provincial Government has not been effective due to the completion time of the follow-up not being up to standard and the audited entity having difficulty carrying out the follow-up. This study aims to determine the effectiveness and challenges in implementing the policy of completing follow-up on the results of the BPK audit in the Banten Provincial Government. This study uses a descriptive qualitative approach and primary data collection techniques (observation and interviews) with informants purposively selected from BPK and local government. The technique used for data analysis is interactive models. Results show that the policy has not covered all target groups and has no impact on direct improvement changes. Decision-making has not supported the sustainability of completing follow-up audit results. The Inspectorate's mediation effectiveness is hindered by limited personnel and budget resources.  Based on the implementation environment, actors have not been fully involved in monitoring the follow-up progress, and leaders do not have the commitment and assertiveness to encourage follow-up on audit results. The potential implication of this study suggests that the BPK should consider reformulating technical policies to ensure the effective and measurable completion of follow-up recommendations on audit results.
The Influence of Social Media and Brand Awareness on Willingness to Pay Premium Price with Green Attitude as a Mediating Variable on Gen Z Users of Green Product Tupperware Drinking Bottles in East Jakarta City Riswan, Muhammad Syahendra; Wijayanto, Andi; Farida, Naili
Journal Research of Social Science, Economics, and Management Vol. 5 No. 4 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i4.1164

Abstract

Awareness of environmentally friendly products has become a crucial issue in line with growing global attention to resource efficiency and environmental impact reduction. Generation Z, as young consumers, tends to have high environmental concerns, which may influence their willingness to pay a premium price for green products such as Tupperware bottles. This study applied a quantitative approach using questionnaires distributed to 100 Gen Z respondents who use Tupperware in East Jakarta. The data were analyzed using Structural Equation Modeling with the Partial Least Square (SEM-PLS) method. The findings reveal that social media has a positive and significant effect on both willingness to pay a premium price and green attitude. Brand awareness also significantly and positively affects these two variables. Moreover, green attitude significantly influences willingness to pay a premium price and mediates the relationship between social media and willingness to pay a premium price as well as between brand awareness and willingness to pay a premium price. These findings highlight that communication strategies through social media and strengthening brand awareness are effective in shaping Gen Z's green attitude. A positive environmental attitude increases their willingness to pay a premium price for eco-friendly products. This provides valuable insight for companies in developing sustainable marketing strategies targeting young consumers.
PENGARUH PAYLATER PAYMENT METHOD DAN SALES PROMOTION TERHADAP IMPULSE BUYING PADA PENGGUNA BLIBLI SEGMEN FASHION DI KOTA SEMARANG Regina Natya Laksita; Andi Wijayanto; Widayanto Widayanto
Jurnal Ilmu Administrasi Bisnis Vol 14, No 1 (2025)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2025.45326

Abstract

Technological developments have a major impact on the business world, namely increasing market competition among e-commerce companies. Blibli as one of the major E-Commerce in Indonesia experienced a decrease in revenue from the previous year based on Blibli's Annual Report 2023. In addition, the amount of Total Processing Value (TPV) is also still far behind compared to other E-Commerce. This study aims to determine the effect of paylater payment method and sales promotion on impulse buying. This type of research is explanatory research, with non-probability sampling techniques and purposive sampling methods. The sample in this study used the lemeshow formula with a total of 97 respondents, consumers of Blibli fashion segment who have used paylater and Blibli promotions in Semarang City. The analysis technique in this study uses validity test, reliability test, correlation coefficient test, determination coefficient test, simple linear regression test, multiple linear test, and classical assumption test with the help of SPSS version 27 software. This study produces findings that show that the paylater payment method and sales promotion partially and simultaneously have a positive and significant effect on impulse buying in Blibli users. This study suggests increasing customer service responsiveness, simplifying procedures in the payment process, diversifying promos, and providing additional incentives such as free gifts for purchases within a certain period of time.Keywords: Paylater Payment Method; Sales Promotion; Impulse BuyingPerkembangan teknologi berdampak besar pada dunia bisnis, yaitu meningkatkan persaingan pasar di antara perusahaan e-commerce. Blibli sebagai salah satu E-Commerce besar di Indonesia mengalami penurunan pendapatan dari tahun sebelumnya berdasarkan Annual Report Blibli 2023. Selain itu, jumlah Total Processing Value (TPV) nya juga masih tertinggal jauh dibandingkan E-Commerce lainnya. Penelitian ini bertujuan untuk mengetahui pengaruh paylater payment method dan sales promotion terhadap impulse buying. Tipe penelitian ini adalah explanatory research, dengan teknik pengambilan sampel non-probability sampling dan metode purposive sampling. Sampel dalam penelitian ini menggunakan rumus lemeshow dengan jumlah 97 responden, konsumen Blibli segmen fashion yang pernah menggunakan paylater dan promosi Blibli di Kota Semarang. Teknik analisis dalam penelitian ini menggunakan uji validitas, uji reliabilitas, uji koefisien korelasi, uji koefisien determinasi, uji regresi linear sederhana, uji linear berganda, dan uji asumsi klasik dengan bantuan software SPSS versi 27. Penelitian ini menghasilkan temuan yang menunjukkan bahwa paylater payment method dan sales promotion secara parsial dan simultan berpengaruh secara positif dan signifikan terhadap impulse buying pada pengguna Blibli. Penelitian ini menyarankan untuk meningkatkan responsivitas customer service, menyederhanakan prosedur dalam proses pembayaran, melakukan diversifikasi promo, dan pemberian insentif tambahan seperti hadiah gratis untuk pembelian dalam jangka waktu tertentu.Kata kunci: Paylater Payment Method; Sales Promotion; Impulse Buying
Co-Authors Abimantrana, Muhammad Aditya Tjahya Prayudanto Agus Hermani Apriatni Endang Prihartini Apriatni Endang Prihatini Ari Pradhanawati Arief Dwi Wicaksono Arief Dwi Wicaksono Arifianto, Ihwan ARIFIN, RAMA NURUL Astri Ayu Lutfiana Bal’afif, Farhad Bulan Prabawani Catarina Cori Pradnya Paramitha Diah Ayu Kristiani Dyah Lituhayu Faber Tri Perwira Fauzia, Sabila Hayyu Febrianto Marbun, Diki Firdauzi, Amalia Fitri Maulana Fitriya Ayu Amastasiya Hari Susanta Hari Susanta Nugraha Ilham Alamsyah Imbaruddin, Amirul Kartika Nurhayati Khoirunnisa', Arifatu Afifah Kusumarita, Anna Lia Afiani Marbun, Diki Febrianto Muhammad Ajib Irwansyah Naili Farida Nani Triana Nawazirul Lubis Ngatno Ngatno Nikmatulloh, Arnanda Awal Nunuk Sri Muktiati Nur Hidayatul Inayah Nurullaili Nurullaili Olvie Okta Prasetyo Oria, Ehsanullah oria, Hafizullah Pangestu, Satrio Putro Pinem, Robetmi Jumpakita Putri, Maharani Dewi Regina Natya Laksita Reinhard Reinhard Reni Shinta Dewi Retno Sunu Astuti Riswan, Muhammad Syahendra Robetmi Jumpakita Pinem Sanjaya, Deo Sanjaya, Natta Sari Listyorini Saryadi Saryadi Soewarso Soewarso Sri Budhi Rianawati, Sri Budhi Sri Swasta Sutarno Sutarno Swasta, Sri Umar, M. Difa'ul Haq Widayanto Widayanto