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All Journal FORUM Jurnal Administrasi Bisnis JURNAL ILMU SOSIAL Jurnal Ilmu Administrasi Bisnis Jurnal Keuangan dan Perbankan Jurnal Administrasi Negara Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal MODUS-Jurnal Ekonomi dan Bisnis Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Jurnal Istiqro' Jurnal Tata Kelola dan Akuntabilitas Keuangan Negara Inovasi: Jurnal Ilmiah Ilmu Manajemen Jurnal Ilmiah Akuntansi dan Finansial Indonesia Jurnal Mantik Gema Wiralodra Journal of Economics and Business UBS Malang Respiratory Journal Jurnal Ekonomi Jurnal Impresi Indonesia Dharma: Jurnal Pengabdian Masyarakat Journal Research of Social Science, Economics, and Management International Journal of Economics, Management and Accounting
Andi Wijayanto
Jurusan Administrasi Bisnis, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Diponegoro
Religion Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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PENGARUH KINERJA KEUANGAN, FAKTOR MAKROEKONOMI, DAN UKURAN PERUSAHAAN TERHADAP STABILITAS BANK DI INDONESIA PERIODE TAHUN 2018-2022 Saputra, Muhammad Yoga; Saryadi, Saryadi; Wijayanto, Andi
Jurnal Ilmu Administrasi Bisnis Vol 13, No 2 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2024.41315

Abstract

In 2020, Indonesia's average bank stability decreased, followed by financial performance and macroeconomics. This research was conducted to determine the effect of financial performance, macroeconomic factors, and company size on bank stability in Indonesia for 2018-2022. The research sample used 35 banks listed on the Indonesian stock exchange. The data type used is secondary data from company annual reports for the bank’s internal factors and World Bank for macroeconomic variables. The analytical method used is regression analysis with SPSS version 25. The results of this study partially show that LAR, CIR, and SIZE have a significant negative effect on bank stability, LDR and NIM have a significant positive effect on bank stability. Meanwhile, NPL, GDP, and INF do not significantly affect bank stability. Simultaneously, financial performance (LAR, LDR, NIM, NPL, and CIR), internal factors (LAR, LDR, NIM, NPL, CIR, and SIZE), and internal and external factors (LAR, LDR, NIM, NPL, CIR, SIZE, GDP, and INF) have a significant effect on bank stability. In contrast, external factors (GDP and INF) do not significantly affect bank stability. Banks should increase loans while maintaining asset quality and capital adequacy to protect against internal and external risks and improve efficiency to maximize profit.Keywords: Loan to asset Ratio; Loan to deposit ratio; Net interest margin; Non-Performing loan; Cost to income ratio; Company Size; Gross Domestic Product; Inflation; Bank StabilityPada tahun 2020, rata-rata stabilitas bank di Indonesia mengalami penurunan yang diikuti oleh penurunan kinerja keuangan dan kondisi makroekonomi. Penelitian ini dilakukan untuk mengetahui pengaruh kinerja keuangan, faktor makroekonomi, dan ukuran perusahaan terhadap stabilitas bank di indonesia periode tahun 2018-2022. Sampel penelitian menggunakan 35 bank yang terdaftar di bursa efek Indonesia. Jenis data yang digunakan adalah data sekunder yang bersumber dari laporan tahunan perusahaan untuk variabel internal bank, dan World bank untuk variabel makroekonomi. Metode analisis yang digunakan adalah analisis regresi dengan SPSS versi 25. Hasil penelitian ini secara parsial menunjukan, LAR, CIR, dan SIZE berpengaruh negatif signifikan terhadap stabilitas bank, LDR dan NIM berpengaruh positif signifikan terhadap stabilitas bank. Sedangkan, NPL, GDP, dan INF tidak berpengaruh signifikan terhadap stabilitas bank. Secara simultan, kinerja keuangan (LAR, LDR, NIM, NPL, dan CIR), faktor internal (LAR, LDR, NIM, NPL, CIR, dan SIZE), dan faktor internal dan eksternal (LAR, LDR, NIM, NPL, CIR, SIZE, GDP, dan INF) berpengaruh signifikan terhadap stabilitas bank. Sedangkan faktor eksternal (GDP dan INF) tidak berpengaruh signifikan terhadap stabilitas bank. Saran bagi bank adalah meningkatkan kredit dengan tetap menjaga kualitas aset, dan nilai kecukupan modal untuk melindungi dari risiko internal dan eksternal, dan meningkatkan efisiensi untuk memaksimalkan keuntungan.Kata Kunci: Loan to asset Ratio; Loan to deposit ratio; Net interest margin; Non-Performing loan; Cost to income ratio; Ukuran Perusahaan; Gross Domestic Product; Inflasi; Stabilitas Bank
PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK FACE WASH BIORE DI KOTA SEMARANG Basti, Kirania Putri; Purbawati, Dinalestari; Wijayanto, Andi
Jurnal Ilmu Administrasi Bisnis Vol 13, No 2 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2024.41409

Abstract

Beauty products become increasingly popular among consumers in recent times, this trend extends to products Face Wash. Skincare brands work diligently to maintain their established Brand Image, includes highlighting the excellence of their product ingredients, competitive pricing strategies, and precise targeting in their promotional efforts. The quality of a company's offerings also plays a crucial role in consumers' evaluations. This research to investigate the influence of brand image and product quality on the purchasing decisions of Biore Face Wash in Semarang. The research adopts an Explanatory Research approach, utilizing a nonprobability sampling method and purposive sample selection. The study involves 100 respondents who are users of Biore Face Wash in Semarang City. Data collection is conducted online through the use of Google Forms. The research employs analyses such as validity testing, reliability testing, correlation coefficient analysis, determination coefficient analysis, simple linear regression, multiple regression, t- test, and F-test with the assistance of SPSS software version 26. The research findings reveal that there is a significant influence of brand image on purchasing decisions, a significant influence of product quality on purchasing decisions, and a significant combined influence of both brand image and product quality on the purchasing decisions of Biore Face Wash users.Keywords: brand image; product quality; buying decisionProduk kecantikan merupakan produk yang akhir-akhir ini sangat populer di kalangan konsumen, termasuk Face Wash. Brand skincare harus dapat mempertahankan Brand Image yang telah dimilikinya seperti keunggulan ingredients yang dimiliki oleh produk, penetapan harga yang dapat bersaing, dan promosi yang tepat pada target sasaran. Kualitas pada sebuah produk yang ditawarkan oleh perusahaan juga menjadi penilaian konsumen. Penelitian ini bertujuan untuk mengetahui pengaruh brand image dan kualitas produk terhadap keputusan pembelian Biore Face Wash di Kota Semarang. Tipe penelitian yang digunakan adalah Explanatory Research dengan teknik pengambilan menggunakan metode nonprobability sampling dan purposive sample. Penelitian ini menggunakan 100 responden pengguna Biore Face Wash di Kota Semarang. Pengumpulan data dilakukan secara online dengan menggunakan google form. Dan penelitian ini menggunakan analisis uji validitas, reliabilitas, koefisien korelasi, koefisien determinasi, regresi linear sedehana, regresi berganda, uji t, dan uji F dengan bantuan software SPSS versi 26. Hasil penelitian menunjukkan bahwa terdapat pengaruh brand image terhadap keputusan pembelian, terdapat pengaruh kualitas produk terhadap keputusan pembelian dan terdapat pengaruh antara brand image dan kualitas produk terhadap keputusan pembelian pengguna Biore Face Wash.Kata Kunci: citra merek; kualitas produk; keptutusan pembelian  
PENGARUH KUALITAS PRODUK DAN HARGA PRODUK TERHADAP KEPUTUSAN PEMBELIAN WULING CONFERO DI KOTA SEMARANG MELALUI CITRA MEREK SEBAGAI VARIABEL MEDIASI Prawira, Insanul Kahfi; Ngatno, Ngatno; Wijayanto, Andi
Jurnal Ilmu Administrasi Bisnis Vol 13, No 2 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2024.41416

Abstract

In keeping with the evolving times, transportation modes continue to change and develop, including their types and forms. Motor vehicles, especially those in the Low MPV (Multi Purpose Vehicle) segment, have become a popular choice in Indonesia, particularly among families with 3-7 members. One of the manufacturers, PT SGMW Motor Indonesia (Wuling), produces the Confero model that competes with other brands. This study examines the influence of brand image, price, and product quality on the purchasing decisions of Wuling Confero cars in Semarang. In the effort to achieve sales targets, companies need to establish a positive brand image through good product quality and appropriate pricing. This study aims to determine the influence of product quality and product price through brand image on the purchasing decisions of Wuling Confero in the city of Semarang. This research falls within the realm of Exploratory Research, utilizing non-probability sampling and purposive sampling as the sampling technique. The sample consists of 92 individuals who have purchased and used Wuling Confero. This research employs regression analysis using the SPSS 26 software and the Sobel test on the quantpsy.org website. The research results indicate a positive and significant influence of product quality on brand image and purchasing decisions. The variable of price does not significantly affect brand image but does affect purchasing decisions. The results of the mediation test also indicate that brand image serves as a mediating variable between product quality and purchasing decisions, but it does not mediate between the price variable and purchasing decisions. Keywords: Product Quality; Price; Brand Image; Purchasing DecisionsDalam mengikuti perkembangan zaman, moda transportasi terus berubah dan berkembang, termasuk jenis dan bentuknya. Kendaraan bermotor, terutama mobil segmen Low MPV (Multi Purpose Vehicle), telah menjadi pilihan populer di Indonesia, terutama bagi keluarga dengan anggota 3-7 orang. Salah satu produsen, PT SGMW Motor Indonesia (Wuling), menghasilkan mobil tipe Confero yang bersaing dengan merek lain. Dalam mencapai target penjualan, perusahaan perlu membangun citra positif melalui kualitas produk yang baik dan harga yang sesuai. Penelitian ini bertujuan untuk mengetahui pengaruh antara kualitas produk dan harga melalui citra merek terhadap keputusan pembelian Wuling Confero di Semarang. Penelitian ini adalah Penelitian Eksplanatori, dan menggunakan non-probability sampling serta purposive sampling sebagai teknik pengambilan sampel. Sampel yang digunakan ialah 92 orang yang sudah pernah membeli dan menggunakan Wuling Confero. Penelitian ini menggunakan analisis regresi dengan alat bantu aplikasi SPSS 26 dan uji sobel di website quantpsy.org. Hasil penelitian menunjukkan adanya pengaruh positif dan signifikan pada variabel kualitas produk terhadap citra merek dan keputusan pembelian. Harga tidak berpengaruh terhadap citra merek namun berpengaruh terhadap keputusan pembelian. Uji mediasi menunjukkan citra merek berperan sebagai mediator antara kualitas produk terhadap keputusan pembelian, namun tidak berperan sebagai mediator antara harga dan keputusan pembelian.Kata Kunci: Kualitas Produk; Harga; Citra Merek; Keputusan Pembelian
PENGARUH CITRA MEREK, ELECTRONIC WORD OF MOUTH DI PLATFORM YOUTUBE TERHADAP KEPUTUSAN PEMBELIAN PADA PENGGUNA SMARTPHONE SAMSUNG DOMISILI KOTA SEMARANG Wibowo, Riski Setiadi; Saryadi, Saryadi; Wijayanto, Andi
Jurnal Ilmu Administrasi Bisnis Vol 13, No 2 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2024.42236

Abstract

This research is based on the rapid development of technology, leading to an increasingly electronic lifestyle. It becomes a market for digital companies especially in the communications thing. This phenomenon is evidenced by the increase in the number of smartphone users in Indonesia from 2019 to 2022. One of the dominant brands in the Indonesian market is Samsung, but the sales of Samsung smartphones have been declining every year since 2019. This research examines the influence of brand image and electronic word of mouth on YouTube platform on the purchasing decisions of Samsung smartphone users who live in Semarang City. The research type is explanatory research, with data collection through questionnaires and using multistage sampling and purposive sampling as the sampling technique. The sample used in this research consists of 100 individuals who meet the criteria as respondents. This research employ linear regression tests using SPSS 21 as a tool. The results of the research show a positive and significant influence of the brand image variabel on purchasing decisions. The electronic word of mouth variabel has a significant positive influence on purchasing decisions. Based on the F-test results, it is known that brand image and electronic word of mouth, together, have a positive and significant influence on purchasing decisions.Keywords : Brand Image; Electronic Word of Mouth; Purchase DecisionPenelitian ini dilatar belakangi oleh perkembangan teknologi yang pesat sehingga mengarahkan gaya hidup menjadi serba elektronik. Hal tersebut menjadi pasar untuk  perusahaan digital khususnya yang bergerak dibidang komunikasi. Fenomena ini dibuktikan dengan kenaikan jumlah pengguna smartphone di Indonesia mulai dari tahun 2019-2022. Salah satu merek yang menguasai pasar Indonesia adalah Samsung, akan tetapi jumlah penjualan produk smartphone Samsung mengalami penurunan setiap tahunnya sejak 2019. Penelitian ini mengamati pengaruh citra merek dan electronic word of mouth di platform YouTube terhadap keputusan pembelian pengguna smartphone Samsung yang berdomisili di Kota Semarang. Tipe penelitian ini adalah explanatory research, dengan teknik pengumpulan data melalui kuesioner, dan menggunakan multistage sampling serta purposive sampling sebagai teknik pengambilan sampel. Sampel yang digunakan dalam penelitian ini adalah 100 orang yang sudah memenuhi syarat sebagai responden. Penelitian ini menggunakan uji regresi linear dengan alat bantu SPSS 21. Hasil penelitian menunjukkan adanya pengaruh positif dan signifikan pada variabel citra merek terhadap keputusan pembelian. Variabel electronic word of mouth memberikan pengaruh yang positif signifikan terhadap keputusan pembelian. Berdasarkan hasil uji F diketahui bahwa citra merek dan electronic word of mouth secara bersama-sama berpengaruh positif dan signifikan terhadap keputusan pembelian.Kata Kunci : Citra Merek; Electronic Word of Mouth; Keputusan Pembelian
Pengaruh Brand Image, Brand Awareness, dan Perceived Quality Terhadap Repurchase Intention Produk Makarizo (Pada Mahasiswa S1 Universitas Diponegoro Pengguna Produk Makarizo) Gultom, Sofia Grace Caroline; Listyorini, Sari; Wijayanto, Andi
Jurnal Ilmu Administrasi Bisnis Vol 13, No 3 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2024.42377

Abstract

Competition in the hair care product business is currently increasing, so companies must be able to develop and compete with competitors. Makarizo must be able to create products with quality so as to create a good image and then consumers will always remember Makarizo in their deepest thoughts. Data from outlet sales in Semarang City shows that the target achievement has not been maximized. This study aims to determine the effect of brand image, brand awareness and perceived quality on Makarizo's repurchase intention on Diponegoro University undergraduate students. This type of research uses explanatory research with a sample size of 100 respondents, using non-probability sampling techniques and accidental sampling research methods. The results showed that brand image, brand awareness and perceived quality were tested partially, had a significant positive effect on repurchase intention. Simultaneously, the study found that brand image has no significant effect on repurchase intention, brand awareness and perceived quality have a significant effect on repurchase intention where perceived quality has the most dominant influence. Based on these results, it is recommended that Makarizo further improve brand image, brand awareness and perceived quality so as to encourage consumers to make repurchases.Keywords: Brand Image; Brand Awareness; Perceived Quality; Repurchase IntentionPersaingan bisnis produk perawatan rambut saat ini semakin meningkat, maka perusahaan harus bisa berkembang dan bersaing dengan para pesaing. Makarizo harus mampu menciptakan produk dengan kualitas sehingga tercipta citra yang baik lalu konsumen akan selalu mengingat Makarizo dalam pikiran terdalam. Data dari penjualan outlet di Kota Semarang menunjukkan pencapaian target yang belum maksimal. Penelitian ini bertujuan untuk mengetahui pengaruh brand image, brand awareness dan perceived quality terhadap repurchase intention Makarizo pada Mahasiswa S1 Universitas Diponegoro. Tipe penelitian ini menggunakan explanatory research dengan jumlah sampel 100 responden, dengan menggunakan teknik non-probability sampling dan metode penelitian accidental sampling. Analisis data menggunakan bantuan program Microsoft Excel dan SPSS versi 26. Hasil penelitian menunjukkan bahwa brand image, brand awareness dan perceived quality diuji secara parsial, berpengaruh signifikan positif terhadap repurchase intention. Secara simultan, penelitian mendapatkan hasil bahwa brand image tidak berpengaruh signifikan terhadap repurchase intention, brand awareness dan perceived quality berpengaruh signifikan terhadap repurchase intention dimana perceived quality memiliki pengaruh paling domininan. Berdasarkan hasil tersebut disarankan Makarizo lebih meningkatkan brand image, brand awareness dan perceived quality sehingga mendorong konsumen untuk melakukan pembelian kembali.Kata Kunci: Brand Image; Brand Awareness; Perceived Quality; Repurchase Intention
Pengaruh Kualitas Pelayanan dan Corporate Social Responsibility Terhadap Reputasi Perusahaan (Studi Pada UMKM Rumah Bumn Pengguna BRI di Kota Semarang) Kurniawan, Riki; Prihatini, Apriatni Endang; Wijayanto, Andi
Jurnal Ilmu Administrasi Bisnis Vol 13, No 4 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2024.44416

Abstract

Abstract: Rumah BUMN, managed by BRI as part of its CSR initiatives, aims to empower SMEs while requiring its members to use BRI's products and services. Of the 7,746 registered SMEs, only 300 (4%) actively participate. According to the Banks' Policy Assessment 2022, BRI ranks sixth out of 11 banking institutions, indicating a less than optimal reputation. This explanatory research employs probability sampling with a simple random sampling approach to investigate the impact of service quality and CSR on reputation. Data were collected via questionnaires from 172 Rumah BUMN members and analyzed using regression analysis. The findings demonstrate that optimal service quality and empowering CSR have a positive and significant impact on long-term service usage and membership, leading to enhanced corporate reputation. Service quality (X1) and CSR (X2) collectively exhibit a strong relationship, contributing positively and significantly, accounting for 54.2% of the company's reputation (Y). Partially, service quality contributes 47.0% and CSR 25.5% to the corporate reputation. Non-transparent communication and inadequate service provision lead to unmet expectations among BRI members and customers. A monitoring system is needed to track member activities and ensure fair and equitable programs. BRI must innovate in service provision to meet SME needs.Keywords: Corporate Reputation; Corporate Social Responsibility; Service Quality.Abstraksi: Rumah BUMN adalah program CSR kelolaan BRI dengan tujuan memberdayakan UMKM yang mewajibkan anggotanya menggunakan produk layanan BRI. Dari 7.746 pelaku UMKM yang terdaftar, hanya 300 (4%) yang aktif terlibat. Menurut Banks' Policy Assessment 2022, BRI menempati peringkat keenam dari 11 lembaga perbankan, menunjukkan reputasi yang belum optimal. Jenis penelitian ini adalah explanatory research dan menggunakan teknik probability sampling dengan pendekatan  simple random sampling, serta bertujuan untuk menyelidiki pengaruh kualitas layanan dan CSR terhadap reputasi. Data dikumpulkan melalui kuesioner dari 172 anggota Rumah BUMN dan dianalisis menggunakan analisis regresi. Hasil penelitian membuktikan kualitas layanan yang optimal dan CSR yang memberdayakan berdampak positif dan signifikan pada penggunaan layanan jangka panjang dan keanggotaan, berimplikasi pada peningkatan reputasi perusahaan. Kualitas pelayanan (X1) dan CSR (X2) secara simultan memiliki hubungan kuat, memberikan pengaruh secara positif dan signifikan, serta menyumbang 54,2% bagi terciptanya reputasi perusahaan (Y). Secara parsial, kualitas pelayanan mampu menyumbang sebesar 47,0% dan CSR menyumbang sebesar 25,5% terhadap reputasi perusahaan. Komunikasi yang tidak transparan dan penyediaan layanan yang tidak memadai menyebabkan harapan anggota dan pelanggan BRI tidak terpenuhi. Diperlukan sistem pemantauan untuk melacak aktivitas anggota dalam menciptakan program yang adil dan merata. BRI harus berinovasi dalam penyediaan layanan untuk memenuhi kebutuhan pelaku UMKM.Kata kunci: Corporate Social Responsibility; Kualitas Pelayanan; Reputasi Perusahaan.
PENGARUH ELECTRONIC WORD OF MOUTH DAN KEY OPINION LEADER TERHADAP KEPUTUSAN PEMBELIAN MELALUI CITRA MEREK SEBAGAI VARIABEL INTERVENING (STUDI PADA KONSUMEN MAKE OVER DI KOTA JAKARTA) Gustian, Vanya Fahira; Purbawati, Dinalestari; Wijayanto, Andi
Jurnal Ilmu Administrasi Bisnis Vol 13, No 2 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2024.42287

Abstract

Various cosmetics brands in Indonesia is strenghtening the competition among cosmetics brands. Strategies that might be best option is by utilizing online platform to improve Brand Image. Improving Brand Image by increase the intensity of customer’s discussion and reach wider audiences by using key opinion leader. This study aims to determine the effect of electronic word of outh and key opinion leader through Citra Merek on Keputusan Pembelian. This type of research is explanatory research with a quantitative approach. The total samples in this research is 100 respondents with a non-probability sampling technique which is purposive sampling. Data collection techniques are through questionnaires and interviews and processed using SmartPLS 3.3.3. The results show that the electronic word of mouth and key opinion leader have a positive and significant effect on Brand Image. The electronic word of mouth, key opinion leader and Brabd Image have a positive and significant effect on Purchase Decision. The electronic word of mouth and key opinion leader variables has a positive and significant indirect effect through Brand Image on Purchase Decision. This research supports the consumer behavior theory that is expected to satisfy the needs of consumers by searching, purchase, using and evaluating products.Keywords: Electronic Word Of Mouth; Key Opinion Leader; Brand Image; Purchase Decision Berbagai merek kosmetik di Indonesia menghadapi persaingan yang ketat. Strategi yang mungkin bisa menjadi pilihan terbaik di era digital adalah dengan memanfaatkan platform online untuk meningkatkan Citra Merek. Meningkatkan Citra Merek dengan meningkatkan intensitas diskusi pelanggan dan menjangkau khalayak yang lebih luas dengan menggunakan key opinion leader. Penelitian ini bertujuan untuk mengetahui pengaruh electronic word of mouth dan key opinion leader melalui Citra Merek terhadap keputusan pembelian. Jenis penelitian ini adalah penelitian eksplanatori dengan pendekatan kuantitatif. Jumlah sampel sebanyak 100 responden dengan teknik non-probability sampling yaitu purposive sampling. Teknik pengumpulan data melalui kuesioner dan wawancara dan diolah menggunakan SmartPLS 3.3.3. Hasil penelitian menunjukkan bahwa electronic word of mouth dan key opinion leader berpengaruh positif dan signifikan terhadap Citra Merek. Electronic word of mouth, key opinion leader dan citra merek berpengaruh positif dan signifikan terhadap Keputusan Pembelian. Variabel electronic word of mouth dan key opinion leader berpengaruh positif dan signifikan melalui Citra Merek terhadap Keputusan Pembelian. Penelitian ini mendukung teori perilaku konsumen yang diharapkan dapat memuaskan kebutuhan konsumen dengan mencari, membeli, menggunakan dan mengevaluasi produk. Berdasarkan hasil tersebut, disarankan agar Make Over mendorong pelanggan menyebarkan promosi mulut ke mulut di platform online serta key opinion leader sejalan dengan visi dan misi.Kata Kunci: Electronic Word Of Mouth; Key Opinion Leader; Citra Merek; Keputusan Pembelian
Implementation of Agile Adoption Best Practice (Study Case In PT Telkom Indonesia) Syafitrah, Firza; Wijayanto, Andi; Nugraha, Hari Susanta
Jurnal Ilmu Administrasi Bisnis Vol 13, No 4 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2024.43838

Abstract

Abstract The rapid development of telecommunications in the world means that all telecommunications companies must be able to continue to develop and adapt according to market needs. This research uses three main indicators as reference material for analysis, namely team dynamics and activities, program operations, and organizational environment. This research is a qualitative research with a literature review of scientific articles and company reports with discussions related to company transformation, especially the Five Bold Moves with the implementation of agile adoption best practice. The findings show that good implementation of agile adoption best practices can support the system or transformation strategy of telecommunications companies in Indonesia, namely PT Telkom Indonesia. Implementation of a strategic transformation program through Five Bold Moves by implementing agile adoption best practices in its implementation is the key to the transformation process to obtain maximum processes and results. The results of this research can be developed by continuing to pay attention to the implementation process of the DigiCo program, which is one of the Five Bold Moves that has not been implemented.Keywords: Agile; Agile Organization System; Agile Adoption Best Practice; Five Bold Moves; Corporate Transformation
PENGARUH KREATIFITAS PEGAWAI, IKLIM ORGANISASI, BUDAYA ORGANISASI, KEPEMIMPINAN TRANSFORMASIONAL, DAN PEMBERDAYAAN TERHADAP KINERJA PEGAWAI Imbaruddin, Amirul; Wijayanto, Andi; Ngatno, Ngatno
Jurnal Administrasi Negara Vol 30 No 3 (2024): Jurnal Administrasi Negara
Publisher : Politeknik STIA LAN Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33509/jan.v30i3.3421

Abstract

This study was conducted to explore the affect of employee creativity, organizational climate, organizational culture, transformational leadership, and employee engagement on employee performance at Accounting Firms through employee satisfaction and work engagement as a mediating variabel. This study uses quantitative methode and structural equation modeling (SEM). This research then involved 200 respondents selected from accounting firm employees in Makassar. The results of the study show that employee creativity and organizational climate significantly influence employee satisfaction and work engagement, which has a positive impact on employee performance. Furthermore, transformational leadership and organizational culture have been proven to improve employee performance. However, employee empowerment has been proven to increase employee motivation and performance. This conclusion match with the theory which states that employee satisfaction and work commitment play an important role as mediating variabels in the relationship between the work environment and employee performance. Therefore, this study contributes to the performance management literature by highlighting the importance of these variabels in improving performance in the service sector. Practical implications show that companies in the service sector develop positive organizational cultures, transformational leadership styles, and employee empowerment strategies to improve performance.
BIG DATA DAN KINERJA PERUSAHAAN: SUATU KAJIAN DENGAN PENDEKATAN ANALISIS BIBLIOGRAFI Kusumarita, Anna; Ngatno, Ngatno; Wijayanto, Andi
Jurnal Ilmiah Akuntansi dan Finansial Indonesia Vol 8 No 2 (2025): Jurnal Ilmiah Akuntansi dan Finansial Indonesia
Publisher : Prodi Akuntansi FEBM Universitas Maritim Raja Ali Haji

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/dz5thk98

Abstract

The literature related to the impact of big data on company performance is still fragmented and lacks integrating the results of current studies. This study uses a systematic literature review method. The analysis process uses 73 articles from Scopus. The purpose of this study is to contribute to the literature related to the relationship between big data and company performance. This study provides a systematic overview of how big data affects various types of company performance (financial, operational, ESG, technology & innovation, and marketing). This systematic review is proposed to pave the way for conceptual and empirical research streams by emphasizing the importance of big data analytics in improving company performance. In addition, this observation offers academics and practitioners a better understanding of the relationship between big data analytics and company performance.
Co-Authors Abimantrana, Muhammad Aditya Tjahya Prayudanto Agus Hermani Apriatni Endang Prihartini Apriatni Endang Prihatini Ardiningrum, Dewani Ari Pradhanawati Arief Dwi Wicaksono Arief Dwi Wicaksono Arifianto, Ihwan ARIFIN, RAMA NURUL Astri Ayu Lutfiana Bal’afif, Farhad Basti, Kirania Putri Bulan Prabawani Catarina Cori Pradnya Paramitha Destrianita, Mayra Regita Diah Ayu Kristiani Dyah Lituhayu Elfrida Ratnawati Faber Tri Perwira Fatmahwati, Amelina Fauzia, Sabila Hayyu Febrianto Marbun, Diki Firdauzi, Amalia Fitri Maulana Fitriya Ayu Amastasiya Gultom, Sofia Grace Caroline Gustian, Vanya Fahira Hari Susanta Hari Susanta Nugraha Ilham Alamsyah Imbaruddin, Amirul Kamila, Devi Shifa Kartika Nurhayati Khoirunnisa', Arifatu Afifah Kusumarita, Anna Lia Afiani Marbun, Diki Febrianto Muhammad Ajib Irwansyah Nafis, Nuzulul Naili Farida Nani Triana Nawazirul Lubis Ngatno Ngatno Nikmatulloh, Arnanda Awal Nila Firdausi Nuzula Nunuk Sri Muktiati Nur Hidayatul Inayah Nurifa, Virda Apriliasya Nurullaili Nurullaili Olvie Okta Prasetyo Oria, Ehsanullah oria, Hafizullah Pangestu, Satrio Putro Pinem, Robetmi Jumpakita Pradita, Patricia Dinda Pratiwi, Bernadheta Murni Kusuma Prawira, Insanul Kahfi Putri, Maharani Dewi Reinhard Reinhard Reni Shinta Dewi Retno Sunu Astuti Riki Kurniawan Riswan, Muhammad Syahendra Robetmi Jumpakita Pinem Sanjaya, Deo Sanjaya, Natta Saputra, Muhammad Yoga Sari Listyorini Saryadi Saryadi Soewarso Soewarso Sri Budhi Rianawati, Sri Budhi Sri Swasta Sutarno Sutarno Swasta, Sri Syafitrah, Firza Tampubolon, Ekho Panorangi Umar, M. Difa'ul Haq Wibowo, Riski Setiadi Widayanto Widayanto Wihalauw, Regina Octaviani