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The Implementation of Stimulus Organism Response on Repeat Purchase Intention for fashion products on Tokopedia (Study of Generation Z in Semarang City) Febrianto Marbun, Diki; Ngatno, Ngatno; Wijayanto, Andi
International Journal of Economics, Management and Accounting (IJEMA) Vol. 2 No. 2 (2024): July
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v2i2.179

Abstract

This study was conducted to examine the effect of social media interactivity on perceived utilitarian value, the influence of social media interactivity on perceived hedonic value, the influence of social media interactivity on repeat purchase intention, the influence of perceived utilitarian value on repeat purchase intention, the influence perceived hedonic value on repeat purchase intention, the role of perceived utilitarian value mediates the reliationship between social media interactivity and repeat purchase intention, the role of perceived hedonic value mediates the reliationship between social media interactivity and repeat purchase intention. This research was carried out in the Semarang City area. The sample in this study amounted to 100 generation z who shop for fashion products on Tokopedia. The analytical method used in this research is SEM with Smart PLS 3. The results of this study indicate that social media interactivity was able to create perceived utilitarian value and perceived hedonic value. It was found that there was a significant influence of social media interactivity on repeat purchase intention, an insignificant influence of perceived utilitarian value on repeat purchase intention, a significant influence of perceived hedonic value on repeat purchase intention, the role of perceived utilitarian value which was unable to mediate the relationship between social media interactivity and repeat purchase intention, and found the role of perceived hedonic value which can mediate the relationship between social media interactivity and repeat purchase intention.
The Determinant of Furniture Business Performance in Jepara Regency Swasta, Sri; Wijayanto, Andi; Listyorini, Sari
Journal of Economics and Business UBS Vol. 12 No. 2 (2023): Regular Issue
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v12i2.199

Abstract

In the current business context, entrepreneurial orientation (EO) has been highlighted as key to improving firm performance. Despite the overall positive evidence on the association between EO and firm performance, scholars have stressed the importance of taking into account and properly managing intermediate capabilities. This study was conducted to examine the effect of entrepreneur orientation on business performance and Innovation. This research was carried out in Jepara Regency. The sample in this study amounted to 75 Furniture Business Owners. The data collection method used a questionnaire. The analytical method used in this study is SEM with Smart PLS 3.3.3. The results of this study indicate that entrepreneur orientation does not have a significant influence on business performance. Innovation can mediate the influence of Entrepreneur Orientation on Business Performance. This study makes a novel contribution to the EO kinds of literature as it finds evidence that business model innovation is an effective way to funnel the firm’s entrepreneurial orientation into its innovation processes and to increase the success of new product development. Some suggestions for managers and future lines of research are proposed
Follow-up implementations on audit results in the local government of Banten Province Sanjaya, Natta; Astuti, Retno Sunu; Wijayanto, Andi; Lituhayu, Dyah
Jurnal Tata Kelola dan Akuntabilitas Keuangan Negara Vol. 9 No. 2 (2023): JTAKEN Vol. 9 No. 2 December 2023
Publisher : Badan Pemeriksa Keuangan Republik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28986/jtaken.v9i2.1478

Abstract

Follow-up on implementing the recommendations based on the BPK audit result in the Banten Provincial Government has not been effective due to the completion time of the follow-up not being up to standard and the audited entity having difficulty carrying out the follow-up. This study aims to determine the effectiveness and challenges in implementing the policy of completing follow-up on the results of the BPK audit in the Banten Provincial Government. This study uses a descriptive qualitative approach and primary data collection techniques (observation and interviews) with informants purposively selected from BPK and local government. The technique used for data analysis is interactive models. Results show that the policy has not covered all target groups and has no impact on direct improvement changes. Decision-making has not supported the sustainability of completing follow-up audit results. The Inspectorate's mediation effectiveness is hindered by limited personnel and budget resources.  Based on the implementation environment, actors have not been fully involved in monitoring the follow-up progress, and leaders do not have the commitment and assertiveness to encourage follow-up on audit results. The potential implication of this study suggests that the BPK should consider reformulating technical policies to ensure the effective and measurable completion of follow-up recommendations on audit results.
The Influence of Social Media and Brand Awareness on Willingness to Pay Premium Price with Green Attitude as a Mediating Variable on Gen Z Users of Green Product Tupperware Drinking Bottles in East Jakarta City Riswan, Muhammad Syahendra; Wijayanto, Andi; Farida, Naili
Journal Research of Social Science, Economics, and Management Vol. 5 No. 4 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i4.1164

Abstract

Awareness of environmentally friendly products has become a crucial issue in line with growing global attention to resource efficiency and environmental impact reduction. Generation Z, as young consumers, tends to have high environmental concerns, which may influence their willingness to pay a premium price for green products such as Tupperware bottles. This study applied a quantitative approach using questionnaires distributed to 100 Gen Z respondents who use Tupperware in East Jakarta. The data were analyzed using Structural Equation Modeling with the Partial Least Square (SEM-PLS) method. The findings reveal that social media has a positive and significant effect on both willingness to pay a premium price and green attitude. Brand awareness also significantly and positively affects these two variables. Moreover, green attitude significantly influences willingness to pay a premium price and mediates the relationship between social media and willingness to pay a premium price as well as between brand awareness and willingness to pay a premium price. These findings highlight that communication strategies through social media and strengthening brand awareness are effective in shaping Gen Z's green attitude. A positive environmental attitude increases their willingness to pay a premium price for eco-friendly products. This provides valuable insight for companies in developing sustainable marketing strategies targeting young consumers.
Co-Authors Abimantrana, Muhammad Aditya Tjahya Prayudanto Agus Hermani Apriatni Endang Prihartini Apriatni Endang Prihatini Ardiningrum, Dewani Ari Pradhanawati Arief Dwi Wicaksono Arief Dwi Wicaksono Arifianto, Ihwan ARIFIN, RAMA NURUL Astri Ayu Lutfiana Bal’afif, Farhad Basti, Kirania Putri Bulan Prabawani Catarina Cori Pradnya Paramitha Destrianita, Mayra Regita Diah Ayu Kristiani Dyah Lituhayu Elfrida Ratnawati Faber Tri Perwira Fatmahwati, Amelina Fauzia, Sabila Hayyu Febrianto Marbun, Diki Firdauzi, Amalia Fitri Maulana Fitriya Ayu Amastasiya Gultom, Sofia Grace Caroline Gustian, Vanya Fahira Hari Susanta Hari Susanta Nugraha Ilham Alamsyah Imbaruddin, Amirul Kamila, Devi Shifa Kartika Nurhayati Khoirunnisa', Arifatu Afifah Kusumarita, Anna Lia Afiani Marbun, Diki Febrianto Muhammad Ajib Irwansyah Nafis, Nuzulul Naili Farida Nani Triana Nawazirul Lubis Ngatno Ngatno Nikmatulloh, Arnanda Awal Nila Firdausi Nuzula Nunuk Sri Muktiati Nur Hidayatul Inayah Nurifa, Virda Apriliasya Nurullaili Nurullaili Olvie Okta Prasetyo Oria, Ehsanullah oria, Hafizullah Pangestu, Satrio Putro Pinem, Robetmi Jumpakita Pradita, Patricia Dinda Pratiwi, Bernadheta Murni Kusuma Prawira, Insanul Kahfi Putri, Maharani Dewi Reinhard Reinhard Reni Shinta Dewi Retno Sunu Astuti Riki Kurniawan Riswan, Muhammad Syahendra Robetmi Jumpakita Pinem Sanjaya, Deo Sanjaya, Natta Saputra, Muhammad Yoga Sari Listyorini Saryadi Saryadi Soewarso Soewarso Sri Budhi Rianawati, Sri Budhi Sri Swasta Sutarno Sutarno Swasta, Sri Syafitrah, Firza Tampubolon, Ekho Panorangi Umar, M. Difa'ul Haq Wibowo, Riski Setiadi Widayanto Widayanto Wihalauw, Regina Octaviani