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Journal : International Journal of Science and Applied Science: Conference Series

An Analysis of Implicature and Speech Acts on Scarlett Whitening Advertisement: Study of Critical Discourse Analysis’s Sara Mills Tessa Marlina; Aceng Ruhendi Saifullah
International Journal of Science and Applied Science: Conference Series Vol 6, No 1 (2022): International Journal of Science and Applied Science: Conference Series
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/ijsascs.v6i1.69932

Abstract

The aims of this study are to describe the usage of implicature and kinds of speech acts used by Scarlett Whitening’s advertisement on Instagram captions and advertisement video on the Instagram official account Scarlett Whitening. Critical Discourse Analysis theory by Sara Mills will be the grand theory in this study. The implicature theory by Grice and Speech act theory by Searle will be conducted in this study. A descriptive qualitative method will be used in this study. The data in this study are kinds of words, phrases, and or sentences that contain implicature meaning from Scarlett Whitening’s advertisement in the form of an Instagram caption or speech from star ambassador, Korean actor Song Joong Ki in a video of Scarlett Whitening’s advertisement. The result shows that there is the usage of implicature and illocutionary speech acts in Scarlett Whitening’s advertisement.
Comparison of Lexical Density and Grammatical Intricacy in News Text of Readability Meryta Sri Rahayu; Aceng Ruhendi Syaifullah
International Journal of Science and Applied Science: Conference Series Vol 6, No 1 (2022): International Journal of Science and Applied Science: Conference Series
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/ijsascs.v6i1.69933

Abstract

This study aims to determine the density of a news text published by the Business of Fashion and the New York Times as well as the legibility of the news text in helping readers understand. Based on this qualitative study, it was found that from both types of texts with the same theme, the results of the lexical density and Grammatical Intricacy of the two texts were obtained with the following results. T1 has a lexical density index of 58.13% with a Grammatical Intricacy level of 12 and T2 has a lexical density index of 54.18% with a Grammatical Intricacy level of 8. It can be concluded that the reader will more easily understand T2 than T1 because of the results of the index calculation from lexical density and Grammatical Intricacy owned by the two texts.