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All Journal JSEH (Jurnal Sosial Ekonomi dan Humaniora) Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Ideas: Jurnal Pendidikan, Sosial dan Budaya Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Ekobis: Jurnal Ilmu Manajemen dan Akuntansi Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Pringgitan Komunita: Jurnal Pengabdian dan Pemberdayaan Masyarakat International Journal of Tourism
Meiana Maulida Hikmawati
Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Pringgitan

 1 
PENILAIAN TINGKAT KEPUASAN WISATAWAN TERHADAP PENERAPAN PROKES DAN PERKEMBANGAN FASILITAS WISATA PERKEBUNAN TEH NGLINGGO Novi Irawati; Meiana Maulida Hikmawati; Ervita Lusiana Utari
Pringgitan Vol 2, No 2 (2021): Pringgitan
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (194.398 KB) | DOI: 10.47256/prg.v2i2.127

Abstract

The Covid-19 pandemic has had a very severe negative impact on tourism activities and the economy of the community in the Nglinggo Tea Plantation Tourism Area. The development of tourist attractions, development of MSMEs, improvement of access and application of health protocols for visiting tourists continues. However, it is not enough to increase the value of visits. This is what makes the reason in the study the importance of assessing the level of satisfaction of tourists visiting the Nglinggo Tea Plantation Area during this pandemic as the basis for planning strategic programs that can boost tourist visits back to the Nglinggo Tea Plantation Area. This quantitative research uses the Importance Performance Analysis (IPA) technique with tourists visiting the Nglinggo Tea Plantation Tourism area during the pandemic as respondents. Based on the results of research that has been carried out, tourists express their satisfaction with all the efforts made by the manager, the community and the government, such as the availability of supporting facilities for health protocols, good nature and culture conservation, empowered local communities through MSMEs, and integrated collaboration with shareholders. However, there are several variables that are declared to have no effect and are not a priority for certain tourists, so there needs to be a re-examination in the use of more targeted development.Keywords: Product Quality Perception, Customer Satisfaction, Importance Performance Analysis, Covid-19
PENGARUH ATRAKSI WISATA DAN KEAMANAN TERHADAP MINAT BERKUNJUNG WISATAWAN KE PANTAI PARANGTRITIS Afriani, Gustina; Syamsu, Moch. Nur; Hikmawati, Meiana Maulida; Syaifulloh, Muhammad
Pringgitan Vol 5, No 2 (2024): Pringgitan
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/prg.v5i2.740

Abstract

AbstrakPenelitian ini bertujuan untuk menganalisis pengaruh atraksi wisata dan keamanan terhadap minat wisatawan berkunjung ke Pantai Parangtritis, Yogyakarta. Metode penelitian yang digunakan adalah kuantitatif dengan pengumpulan data primer melalui kuesioner. Sampel penelitian terdiri dari 100 wisatawan yang pernah mengunjungi Pantai Parangtritis. Analisis data dilakukan dengan regresi linier berganda menggunakan SPSS 29. Hasil penelitian menunjukkan bahwa baik atraksi wisata maupun keamanan berpengaruh positif dan signifikan terhadap minat berkunjung wisatawan. Uji koefisien determinasi mengindikasikan bahwa 66% variasi dalam minat berkunjung dapat dijelaskan oleh variabel atraksi wisata dan keamanan, sementara 34% lainnya dipengaruhi oleh faktor lain yang tidak diteliti dalam penelitian ini. Hasil ini menunjukkan bahwa peningkatan kualitas atraksi wisata dan keamanan dapat meningkatkan daya tarik Pantai Parangtritis sebagai destinasi wisata. Oleh karena itu, pengelola wisata perlu memperhatikan pengembangan atraksi yang inovatif serta peningkatan aspek keamanan untuk meningkatkan jumlah kunjungan wisatawan.Kata Kunci: Atraksi Wisata; Keamanan; Minat Berkunjung; Pantai Parangtritis; WisatawanAbstractThis study aims to analyze the influence of tourist attractions and security on tourists’ interest in visiting Parangtritis Beach, Yogyakarta. The research employs a quantitative method with primary data collected through questionnaires. The sample consists of 100 tourists who have visited Parangtritis Beach. Data analysis was conducted using multiple linear regression with SPSS 29. The findings indicate that both tourist attractions and security have a positive and significant impact on tourists’ interest in visiting. The coefficient of determination test suggests that 66% of the variation in visiting interest is explained by tourist attractions and security, while the remaining 34% is influenced by other factors not examined in this study. These results highlight the importance of enhancing tourist attractions and security measures to increase the appeal of Parangtritis Beach as a tourist destination. Therefore, tourism managers should focus on developing innovative attractions and improving security aspects to boost tourist visits.Keywords: Tourist Attraction; Security; Visiting Interest; Parangtritis Beach; Tourists
DO PANDEMIC AND LIFESTYLE CHANGES INFLUENCE THE SHIFT FROM FAST FOOD TO HOME COOKED FOOD? Nursiana, Adinoto; Budhijono, Fongnawati; Sutrisno, Sutrisno; Hikmawati, Meiana Maulida
Pringgitan Vol 6, No 2 (2025): Pringgitan
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/prg.v6i2.1114

Abstract

This study aims to analyze the impact of the COVID-19 pandemic and lifestyle changes on the shift in consumer preferences from fast food to home-cooked meals and to formulate adaptive marketing strategies for culinary businesses. This study is quantitative with a descriptive-inferential verification design. The sample consisted of 150 respondents selected through purposive sampling from the urban consumer population in Indonesia. The research instrument was a Likert-scale questionnaire transformed using the Certainty Method. Data analysis was performed using multiple linear regression analysis with the help of SPSS software. Empirical data testing was conducted at a significance level of 0.05. The results of the study, after undergoing the classical assumption test, indicate that the pandemic and lifestyle changes have a positive and significant effect on the shift in consumption to home-cooked meals. The practical implications of this study suggest that fast food businesses adopt adaptive marketing strategies in the form of product development that emphasizes health and food safety aspects.
ANALISIS PENGARUH INFLUENCER TERHADAP MINAT KUNJUNG WISATAWAN PADA DESTINASI WISATA DI YOGYAKARTA Kurniawati, Lilis; Hikmawati, Meiana Maulida; Deskarina, Rekta; Syaifulloh, Muhammad
Pringgitan Vol 6, No 2 (2025): Pringgitan
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/prg.v6i2.1121

Abstract

Influencer merupakan figur publik yang memiliki banyak pengikut dan tingkat kepercayaan yang tinggi dari masyarakat. Secara sederhana, influencer adalah individu yang mampu memberikan pengaruh terhadap opini maupun perilaku masyarakat. Penelitian ini bertujuan untuk mengetahui pengaruh influencer terhadap minat berkunjung wisatawan pada destinasi wisata di Daerah Istimewa Yogyakarta (studi kasus pada influencer Mas Dolan). Penelitian ini menggunakan pendekatan kuantitatif dengan metode analisis regresi sederhana. Teknik pengumpulan data dilakukan melalui observasi, dokumentasi, dan penyebaran kuesioner kepada para pengikut (followers) Mas Dolan di media sosial. Penelitian dilaksanakan pada Desember 2024 hingga Mei 2025. Hasil penelitian menunjukkan bahwa influencer (Mas Dolan) berpengaruh signifikan terhadap minat berkunjung wisatawan ke Yogyakarta. Influencer yang konsisten, autentik, dan memiliki daya tarik visual yang kuat, seperti Mas Dolan, berperan penting dalam memengaruhi perilaku wisatawan dalam menentukan destinasi wisata yang akan dikunjungi. Adapun saran yang dapat diberikan kepada influencer di bidang pariwisata adalah agar terus meningkatkan kualitas konten, baik dari segi visual, narasi, maupun keautentikan. Bagi peneliti selanjutnya, penelitian ini diharapkan dapat menjadi referensi awal dalam mengembangkan kajian lebih lanjut mengenai pengaruh digital marketing dan media sosial dalam sektor pariwisata.
Co-Authors Afriani, Gustina Amin Kiswantoro Amri Amirrulloh Annisa, Rosalina Nur Ardhanareswari, Emma Athar, Nathan Baluk, Maria Avilla Golu Budhijono, Fongnawati Deskarina, Rekta Deskarina, Rekta Dodik Prakoso Eko Hery Suwandojo Dwiyono Rudi Susanto Eko Haryanto Eko Hery Suwandojo, Dodik Prakoso Ervita Lusiana Utari Fauzun Fazil Fitria Noviati Gagih Pradini Kiki Rizki Makiya Kiswantoro, Amin Kurniawati, Lilis Lenny Kurnia Octaviani Muhammad Maula Affan Muhammad Syaifulloh Novi Irawati Novi Irawati Nur Rohman Nuraisya, Nissa Nursiana, Adinoto Pratiwi, Nindy Nadia Rando, Ayustina Silvia Rosalina Nur Annisa Saputra, Yova Febrian Sari, Vivin Dewita Satriawati, Zahrotun Sugiarto, Sugiarto Sutrisno, Sutrisno Syaifulloh, Muhammad Syamsu, Moch. Nur Tosofu, Irwan Wahjudi, Januar Wahyuning Tyas, Dyah Widodo, Janu Putra Tri Cahyo