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Journal : Pringgitan

PENILAIAN TINGKAT KEPUASAN WISATAWAN TERHADAP PENERAPAN PROKES DAN PERKEMBANGAN FASILITAS WISATA PERKEBUNAN TEH NGLINGGO Novi Irawati; Meiana Maulida Hikmawati; Ervita Lusiana Utari
Pringgitan Vol 2, No 2 (2021): Pringgitan
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (194.398 KB) | DOI: 10.47256/prg.v2i2.127

Abstract

The Covid-19 pandemic has had a very severe negative impact on tourism activities and the economy of the community in the Nglinggo Tea Plantation Tourism Area. The development of tourist attractions, development of MSMEs, improvement of access and application of health protocols for visiting tourists continues. However, it is not enough to increase the value of visits. This is what makes the reason in the study the importance of assessing the level of satisfaction of tourists visiting the Nglinggo Tea Plantation Area during this pandemic as the basis for planning strategic programs that can boost tourist visits back to the Nglinggo Tea Plantation Area. This quantitative research uses the Importance Performance Analysis (IPA) technique with tourists visiting the Nglinggo Tea Plantation Tourism area during the pandemic as respondents. Based on the results of research that has been carried out, tourists express their satisfaction with all the efforts made by the manager, the community and the government, such as the availability of supporting facilities for health protocols, good nature and culture conservation, empowered local communities through MSMEs, and integrated collaboration with shareholders. However, there are several variables that are declared to have no effect and are not a priority for certain tourists, so there needs to be a re-examination in the use of more targeted development.Keywords: Product Quality Perception, Customer Satisfaction, Importance Performance Analysis, Covid-19
PENGARUH ATRAKSI WISATA DAN KEAMANAN TERHADAP MINAT BERKUNJUNG WISATAWAN KE PANTAI PARANGTRITIS Afriani, Gustina; Syamsu, Moch. Nur; Hikmawati, Meiana Maulida; Syaifulloh, Muhammad
Pringgitan Vol 5, No 2 (2024): Pringgitan
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/prg.v5i2.740

Abstract

AbstrakPenelitian ini bertujuan untuk menganalisis pengaruh atraksi wisata dan keamanan terhadap minat wisatawan berkunjung ke Pantai Parangtritis, Yogyakarta. Metode penelitian yang digunakan adalah kuantitatif dengan pengumpulan data primer melalui kuesioner. Sampel penelitian terdiri dari 100 wisatawan yang pernah mengunjungi Pantai Parangtritis. Analisis data dilakukan dengan regresi linier berganda menggunakan SPSS 29. Hasil penelitian menunjukkan bahwa baik atraksi wisata maupun keamanan berpengaruh positif dan signifikan terhadap minat berkunjung wisatawan. Uji koefisien determinasi mengindikasikan bahwa 66% variasi dalam minat berkunjung dapat dijelaskan oleh variabel atraksi wisata dan keamanan, sementara 34% lainnya dipengaruhi oleh faktor lain yang tidak diteliti dalam penelitian ini. Hasil ini menunjukkan bahwa peningkatan kualitas atraksi wisata dan keamanan dapat meningkatkan daya tarik Pantai Parangtritis sebagai destinasi wisata. Oleh karena itu, pengelola wisata perlu memperhatikan pengembangan atraksi yang inovatif serta peningkatan aspek keamanan untuk meningkatkan jumlah kunjungan wisatawan.Kata Kunci: Atraksi Wisata; Keamanan; Minat Berkunjung; Pantai Parangtritis; WisatawanAbstractThis study aims to analyze the influence of tourist attractions and security on tourists’ interest in visiting Parangtritis Beach, Yogyakarta. The research employs a quantitative method with primary data collected through questionnaires. The sample consists of 100 tourists who have visited Parangtritis Beach. Data analysis was conducted using multiple linear regression with SPSS 29. The findings indicate that both tourist attractions and security have a positive and significant impact on tourists’ interest in visiting. The coefficient of determination test suggests that 66% of the variation in visiting interest is explained by tourist attractions and security, while the remaining 34% is influenced by other factors not examined in this study. These results highlight the importance of enhancing tourist attractions and security measures to increase the appeal of Parangtritis Beach as a tourist destination. Therefore, tourism managers should focus on developing innovative attractions and improving security aspects to boost tourist visits.Keywords: Tourist Attraction; Security; Visiting Interest; Parangtritis Beach; Tourists