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All Journal Indonesian Journal of Dialectics JKMS : Jurnal Ilmu Komunikasi Jurnal Komunikasi Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Menara Riau: Jurnal Ilmu Pengetahuan dan Pengembangan Masyarakat Islam Jurnal Kajian Komunikasi Communicatus: Jurnal Ilmu Komunikasi Jurnal Studi Komunikasi JURNAL SIMBOLIKA: Research and Learning in Communication Study PRofesi Humas Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Jurnal ASPIKOM Pendas : Jurnah Ilmiah Pendidikan Dasar Prosiding Magister Ilmu Komunikasi Jurnal Keperawatan Abdurrab Jurnal Riset Komunikasi Jurnal Manajemen Komunikasi Jurnal Pendidikan dan Konseling Warta Ikatan Sarjana Komunikasi Indonesia Jurnal Riset Mahasiswa Dakwah dan Komunikasi (JRMDK) Coverage: Journal of Strategic Communication Jurnal Komunikasi Nusantara Jurnal Komunikasi Nusantara Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi Jurnal Teknik Industri Terintegrasi (JUTIN) Madaniya Idarotuna: Jurnal Kajian Manajemen Dakwah Komitmen : Jurnal Ilmiah Manajemen KomunikA PARAHITA : Jurnal Pengabdian kepada Masyarakat International Journal of Media and Communication Research ETAM: Jurnal Pengabdian kepada Masyarakat Dharma: Jurnal Pengabdian Masyarakat Journal of Research and Development on Public Policy Jurnal Ilmiah Teknik Informatika dan Komunikasi Innovative: Journal Of Social Science Research Indonesian Journal of Digital Public Relations Harmoni: Jurnal Ilmu Komunikasi Dan Sosial NeoRespublica : Jurnal Ilmu Pemerintahan RESLAJ: Religion Education Social Laa Roiba Journal The Indonesian Journal of Computer Science Indonesian Journal of Social Sciences, Policy and Politics (IJSSPP)
Welly Wirman
Universitas Riau
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Journal : Journal of Research and Development on Public Policy

 1 
Strategi City Branding Provinsi Bengkulu Melalui Festival Tabot Ramahwati Saputri; Welly Wirman
Journal of Research and Development on Public Policy Vol. 2 No. 4 (2023): Desember : Journal of Research and Development on Public Policy
Publisher : Lembaga Pengkajian Dan Pengembangan Sumberdaya Pembangunan (lppsp)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58684/jarvic.v2i4.94

Abstract

Bengkulu Province is an area rich in culture and traditions which are still considered a legacy from our ancestors, one of which is Tabot. That in this era of globalization, competition between regions is getting tougher by increasingly developing regional potential and uniqueness so that they are able to compete with other regions. In this case, a city needs a strategy to create a strong regional or global positioning, this is better known as City Branding. City branding is one of the appropriate strategies to be implemented by the Bengkulu Province Tourism Office to develop a city identity that can attract domestic and foreign tourists to visit Bengkulu Province. This research aims to understand the city branding strategy of the Bengkulu Province Tourism Office in developing city branding through the Tabot Festival. This research method uses a qualitative research method using a descriptive approach. This qualitative research aims to explain the phenomenon through interview, observation and documentation data collection techniques. In this research there were five informants who were taken using purposive techniques. In data analysis techniques by reducing data, presenting data, and drawing conclusions. And checking the validity of the data was carried out using triangulation. The results of this research are for an identity strategy to first determine the identity of the city which can differentiate it from other areas which is symbolized using a logo or tagline. The objective strategy for city branding through the Tabot festival is to raise the image of the city and to attract the interest of local and foreign tourists. The strategy used by the Bengkulu Province Tourism Office is to collaborate with stakeholders related to the tourism sector such as the tourism industry, and to promote through media such as electronic media, online media, printed promotional media such as billboards and banners. The coherence strategy is to have a common message conveyed in promoting this branding, namely through communication carried out with other stakeholders by including the branding logo from Bengkulu Province.
Co-Authors ", Irwandis Abednego Tumei Abram, Abednego Tumei Adhitya Nugraha Adinda Tasya Asova Afifah Ramlah Agustian Maulana Ahmad, Hafizal Ahsanul Furqan Aldita Khairunnisa Alfiah Isti Yani, Alfiah Isti Amarrahmi, Adilla Andella Dekrin Andi Meirizal Andri Wiranata Anuar Rasyid Ariga Martianov Atika Hersa Febriasistari Ayu Melda Rina Ayudyasari, Dara Azahari, Helmi Belli Nasution Chicilia Christi Dang Syaras Ahmad, Dang Syaras Darmayuni Bestari, Darmayuni Della Oktavinoarti Dinata, Yhudi Juliandra DINI ULFAH Elvina " Erviandy Setia Dharma Fadmi Nanda Putri Fadrial, Rudy Fahira, T. Salwa Fauzi " Febi Yadani. S Felcilya Anggia Mirantisa Fitri Hardianti Futry Ramadhani, Futry Gasela Hardianti Genny Gustina Sari Gita Adias Putri Gradini Iradati Putri, Gradini Iradati Habsari, Yashinta Wulan Hadisty, Hadisty Handoko, Tito Harliantara Harun Al Rasyid Hesti Asriwandari Hevi Susanti HOTMAULINA MARIA BR. HALOHO Ikhma Zurani Ikhsan Nofriansyah Ilham Havifi Ilhamdi Prayadi Putra Iman, Mhd. Afdhalul Indah Kus Pratiwi Irfan Pratama Ismandianto Karim Suryadi lestari, Suci Shinta Lintang Arum Bagasati Mandasari, Kaheta Marisando Simarmata Marta, Rustono Maryam " Mawaddah, Nursalis Meizar Fatahillah Mery Handasari Purba Monica Pricilla Muhammad Firdaus Muhammad Firdaus Muhammad Firdaus Muhammad Firdaus Muhammad Nanda Saputra Mulyadi, Rizki N. Nurjanah Nada Perdana, Nada NI Putu G Widhi A Nirma Redisa Nofisa Firna Nofra Nilta Nova Rafika Putri Novelda Riyanti Nurjanah Nurjanah Nurjanah Nurjanah Nurul Ardilla Nurul Mustaqimmah, Nurul Olyvia, Rahma Perdana, Tegar Satria Pertiwi, Fadhila Sri Pius Ady Sinaga Putri, Widya Ramalia Rahma , Nurazizah Raja Zulkarnain Ramadhan, Ayudha Prakasa Ramadhani Alberni Ramahwati Saputri Resty Amalia Reyzakhalis Rika Juliana Ringgo Eldapi Y Ringgo Eldapi Yozani Ringgo Eldapy Yozani Rini Restia, Rini Riska Mardhatillah Rizka Nofitri Rizki Mulyadi Roryn Astri Panggabean Roza, Elisa Rumyeni Rumyeni, Rumyeni Sahrul Amal Salsabila Salsabila Salwa Fahira Samosir, Catherine Patricia Samosir, Elda Sandro, Sandro Sesdia Angela Sidabutar Sidabutar Silvani Wulandari, Silvani Simanjuntak, Harapan Tua Ricky Freddy Stefy Adelia Azhar, Stefy Adelia Suci Adhiani Suhra Gerti Ugina Sujianto Sumiati Sumiati Sundari, Dini Tamira Dwi Andini, Tamira Dwi Tantri Puspita Yazid Tegar Pangestu Roberto Tessa Julien Julien Mahessa, Tessa Julien Julien Tri Suci Ramadhani Triyani Merdeka Wati Tutut Ismi Wahidar Ulfa Erfendy Vindriana Adios Vinsensia Krismardiana Ayuningtyas Wahyudi ", Wahyudi Widya Ramalia Putri Windiyana Sari Yasir Yasir Yasir Yasir Yazid, Tantri Yesicha, Chelsy Yulaika, Rahma Zahara, Rizka Nanda