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Tresna Wiwitan
Prodi Ilmu Komunikasi, Fakultas Ilmu Komunikasi, Universitas Islam Bandung, Indonesia
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Komunikasi Pemasaran Digital Universitas Islam Bandung dalam Menarik Minat Calon Mahasiswa Generasi Z Khalifia Rahma Nidya; Tresna Wiwitan; Rita Gani
Jurnal Riset Manajemen Komunikasi Volume 6, No. 1, Juli 2026, Jurnal Riset Manajemen Komunikasi (JRMK)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrmk.v6i1.11002

Abstract

Abstrak. Perubahan perilaku calon mahasiswa pada era digital mendorong perguruan tinggi menyesuaikan komunikasi pemasaran dengan karakteristik Generasi Z. Penelitian ini bertujuan mendeskripsikan implementasi komunikasi pemasaran digital Universitas Islam Bandung dalam menarik minat calon mahasiswa Generasi Z berdasarkan perspektif pengelola. Penelitian menggunakan pendekatan kualitatif dengan paradigma interpretif dan desain studi kasus. Data diperoleh melalui wawancara mendalam dengan empat informan pengelola komunikasi pemasaran digital dan mahasiswa untuk memperkaya analisis, serta didukung dokumentasi media sosial, website resmi, dan materi komunikasi digital. Analisis data mengacu pada model Miles, Huberman, dan Saldaña. Hasil penelitian menunjukkan bahwa komunikasi pemasaran digital diimplementasikan secara terintegrasi melalui media sosial, konten digital, website resmi, iklan digital, dan interaktivitas digital. Kelima aspek tersebut saling melengkapi dalam membangun perhatian, menyediakan informasi, memperluas jangkauan, dan menciptakan komunikasi dua arah dengan calon mahasiswa. Temuan penelitian menegaskan bahwa integrasi berbagai kanal komunikasi digital menjadi faktor penting dalam memenuhi kebutuhan informasi serta karakteristik Generasi Z. Abstract. The changing behavior of prospective students in the digital era has encouraged higher education institutions to adapt their digital marketing communication to the characteristics of Generation Z. This study aims to describe the implementation of digital marketing communication at Universitas Islam Bandung in attracting prospective Generation Z students from the perspective of communication managers. The study employed a qualitative approach with an interpretive paradigm and a case study design. Data were collected through in-depth interviews with four informants, managers of digital marketing communications and students, to enrich the analysis, and were supported by documentation from social media, the official website, and digital communication materials. Data were analyzed using the Miles, Huberman, and Saldaña model. The findings indicate that digital marketing communication is implemented through the integrated use of social media, digital content, the official website, digital advertising, and digital interactivity. These communication channels complement one another in attracting attention, providing information, expanding communication reach, and facilitating two-way communication with prospective students. The findings highlight that integrating digital communication channels is essential to meeting the information needs and characteristics of Generation Z.
The Influence of Visiting Lecturer Communicator Credibility Modeling on Indonesian-Malaysian Students' Learning Motivation Neni Yulianita; Kiki Zakiah; Tresna Wiwitan
Jurnal Edusci Vol 3 No 2 (2025): Vol 3 No 2 November 2025
Publisher : Annpublisher

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Abstract

Background. The success of a Visiting Lecturer program depends not only on material quality but also on communicator credibility, which is crucial for fostering strong student motivation to participate in international forums and succeed in the educational process. Objectives. The short-term research objective is to assess the effectiveness of the Visiting Lecturer program, while the long-term objective is to support policy development for the collaborative program between the two universities. Methods. The study used a comparative quantitative method to explain differences between the two subject groups. Results. The study found a significant positive effect of communicator credibility in the Visiting Lecturer program on Indonesian–Malaysian student motivation, with teaching quality influencing Indonesian students’ motivation by 61.4% and Malaysian students’ motivation by 47.6%. Conclusion: The credibility of communicators in the Visiting Lecturer Collaboration Program plays an essential role in strengthening the motivation of Indonesian–Malaysian students, highlighting its importance in enhancing the effectiveness of international academic collaboration. Implementation. The findings can be implemented by strengthening communicator credibility through lecturer preparation, communication training, and collaborative teaching strategies to further enhance student motivation in international academic programs.
Interpersonal Communication by Tour Guides in Psychosocial Trauma Healing Services for Child Victims of Landslide Disaster in West Bandung Regency Salman Alfarisyi Lesmana; Tresna Wiwitan; Atie Rachmiatie; Rini Rinawati; O Hasbiansyah
Jogjakarta Communication Conference (JCC) Vol. 4 No. 1 (2026): The 7th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

Cisarua District landslide caused trauma to the victims. Trauma recovery is a crucial stage in the long process of psychological recovery after a disaster. Post-disaster psychological support is essential to reduce the level of trauma in the community, especially for children. One program implemented by the local government is to provide tourism experiences to tourist destinations. The purpose of this study is to examine and analyze the interpersonal communication of tour guides in the context of psychosocial trauma healing for child landslide victims in Cisarua District, West Bandung Regency in 2026. In this study, the researcher used interpersonal communication theory with the concept of interpersonal communication according to Joseph A. DeVito. This study uses a constructivist paradigm, a qualitative method with a Cresswell case study approach and was conducted at an educational tourism destination selected by the West Bandung Regency Government as a destination for the psychosocial trauma healing program. The research subjects were five people, selected purposively because they were considered capable of providing accurate and relevant information. The data used were qualitative and came from two sources, namely primary and secondary data. The data collection method was carried out through literature studies, interviews, observation, and documentation. The study results show that tour guides apply elements of openness, positivity, support, equality, and empathy in their interpersonal communication to promote trauma healing for children after a disaster. In addition to verbal communication, they also use nonverbal communication through body language and expressions, as well as clothing and decorations at tourist destinations. Trauma healing communication can be delivered by non-medical personnel using an interpersonal communication approach. Tour guides can integrate interpersonal communication techniques into psychosocial trauma healing services for children after a disaster.
Impression Management in the Communications Services for New Student Admissions at Private Universities in West Java Tresna Wiwitan; Sophia Novita; Khalifia Rahma Nidya
Jurnal Riset Public Relations Volume 6, No. 1, Juli 2026, Jurnal Riset Public Relations (JRPR)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrpr.v6i1.10366

Abstract

Abstract. Currently, societal interaction patterns, especially those of colleges, affect how people perceive an institution. Institutions must be able to harmonize all internal elements by positioning Private University as a service institution that is able to "serve" stakeholders and meet their needs effectively. Impression Management theory is used to analyze the research results, where Public Relations practitioners must be capable of creating positive impression among the parties they communicate with on behalf of their organization. This study aimed to identify impression management in three Indonesian private universities with accreditations, as well as the inhibiting and supporting factors in new student admissions activities. Data was collected using qualitative methods through case studies, which involved in-depth interviews and observations of the committee and prospective students. The results of the study found that impression management was applied both verbally and non-verbally through various channels, including social media, websites, collaborations, scholarships, and face-to-face meetings. Nevertheless, several inhibiting factors were identified, such as study program accreditation, technological constraints, negative feedback from competitors, and inadequate facilities. On the other hand, supporting factors included infrastructure development, collaboration with high schools, online registration, and the National Selection for Universities by Invitation program for prospective students. The results of this study are expected to positively impact Indonesian private universities by improving the quality of communication and services during the admission process for newstudents.
Evaluating the Effectiveness of an International Research Presentation Workshop: Evidence from a Paired Sample t-Test Neni Yulianita; Anne Maryani; Tresna Wiwitan; Adhika Putra Rakhmatullah; Raihan Firjatullah Irvanianto
Jurnal Edusci Vol 3 No 6 (2026): Vol 3 No 6 July 2026
Publisher : Annpublisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/edusci.v3i6.1275

Abstract

Background. International research presentation skills are essential for global academic engagement. This study evaluates the effectiveness of a presentation workshop in improving participants' competencies using a pretest–posttest design and Paired Sample t-Test analysis. Aim. This study aims to examine the effectiveness of digital workshops as a strategy for strengthening students' academic communication competence. Methods. Through the workshop activities carried out, the level of knowledge of participants was evaluated using a descriptive approach. The instruments used to collect data were a pre-test and a post-test. Results. The findings indicated significant improvements in students’ academic communication competence after participating in the workshops. Students demonstrated better skills in organizing academic arguments, using scholarly language, and presenting research findings. In addition, participants reported increased self-confidence and motivation to engage in academic communication activities. The workshop participants were involved in an international forum, namely the International Conference on Communication, Management and Humanities (ICCOMAH VII) 2026. Conclusions. Digital workshops are an effective strategy for enhancing students' academic communication competence and preparing them for global scholarly engagement. Implementation. Higher education institutions should integrate digital workshop programs into academic development initiatives to strengthen students’ scholarly capacities and support international academic participation.
MENEGOSIASIKAN TUBUH IDEAL: PENGALAMAN PEREMPUAN MUSLIM MEMBER GYM DALAM PERSPEKTIF FENOMENOLOGI ALFRED SCHUTZ DAN NILAI-NILAI ISLAM Allisya Ridhona Aulia Djafar; Dede Lilis; Tresna Wiwitan
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 7 No. 3 (2026): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v7i3.3151

Abstract

Tubuh ideal pada perempuan tidak hanya berkaitan dengan penampilan fisik, tetapi juga dibentuk melalui pengalaman hidup, interaksi sosial, praktik kebugaran, dan nilai keagamaan. Penelitian ini bertujuan menganalisis motif, pengalaman, dan pemaknaan perempuan Muslim dalam mengonstruksi tubuh ideal serta memahaminya dalam perspektif Islam. Penelitian menggunakan paradigma interpretif dengan pendekatan kualitatif dan fenomenologi sosial Alfred Schutz. Sembilan perempuan Muslim yang merupakan member aktif Ocean Gym Kota Gorontalo dipilih sebagai informan. Data dikumpulkan melalui wawancara mendalam, observasi partisipatif, dan dokumentasi, kemudian dianalisis menggunakan model interaktif Miles dan Huberman dengan konsep because motive, in-order-to motive, lifeworld, dan intersubjektivitas. Tubuh ideal dikonstruksi melalui pengalaman masa lalu, seperti kelebihan berat badan, ketidaknyamanan tubuh, masalah kesehatan, komentar negatif, dan rendahnya kepercayaan diri, serta orientasi masa depan berupa kesehatan, kebugaran, kekuatan, kenyamanan, penampilan, dan kepercayaan diri. Pemaknaan tubuh ideal bersifat subjektif dan dinamis, mencerminkan negosiasi antara kesehatan dan estetika, penerimaan dan perubahan tubuh, serta otonomi personal dan validasi sosial. Dalam perspektif Islam, tubuh dipahami sebagai amanah yang perlu dirawat secara seimbang tanpa berlebihan. Tubuh ideal merupakan konstruksi yang dinegosiasikan melalui pengalaman personal, praktik kebugaran, interaksi sosial, dan nilai-nilai Islam.
The Government's Digital Communication Strategy in Managing Employment Information through Instagram: A Case Study of SidakepTri Mobile in Cimahi City Khansa Sajidah Dean; Dedeh faridah; Tresna Wiwitan
Jurnal Ilmu Sosial dan Humaniora Vol. 4 No. 2 (2026): April
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/isihumor.v4i2.2346

Abstract

Digital transformation encourages governments to develop communication strategies that integrate information dissemination, public interaction, and digital-based public services. This study aims to analyse the communication strategy of the Cimahi City Manpower Office in managing SidakepTri Mobile information through Instagram. This study employed a qualitative approach using a descriptive case study method and a constructivism–interpretivism paradigm. Data were collected through semi-structured interviews, observation, and documentation, and were analysed interactively through data reduction, data display, and conclusion drawing. The findings show that the communication strategy involves identifying public communication issues, internal coordination and verification, message planning and packaging, Instagram utilisation, two-way communication, public feedback management, and continuous evaluation. Instagram functions not merely as an information dissemination channel but also as a bridge connecting the government, the public, and digital employment services. This study proposes an Integrated Digital Government Communication Strategy Model characterised by a cyclical process and five key attributes: informative, educative, adaptive, interactive, and coordinative. The findings confirm that the effectiveness of government digital communication depends on the integration of internal communication, message management quality, public engagement, and continuous evaluation that supports the utilisation of digital public services.
Personal Branding Content Creator di Media Sosial Youtube Nadzar Aliefian; Tresna Wiwitan
Bandung Conference Series: Public Relations 607-614
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcspr.v6i2.26211

Abstract

Abstract. Social media is no longer used solely as a promotional tool but has also become an important medium for branding, including personal branding. This study analyzes the process of personal branding formation of Muhammad Ashari Herlambang (Markocop) as a gaming content creator on YouTube. The research aims to examine the process of building personal branding, the meaning of personal branding, and the reasons for choosing YouTube as the primary platform for identity construction. This study employs a qualitative approach using a case study method and is based on McNally and Speak’s personal branding theory, which consists of three dimensions: competence, style, and standards. Data were collected through in-depth interviews, content observation, and documentation study. The findings indicate that Markocop builds his personal branding through his competence in playing Mobile Legends, particularly by specializing in the Aldous hero, a relaxed and humorous communication style using a Sundanese accent and the catchphrase “Serepet,” as well as the application of professional standards through content consistency, platform strategies, and audience community development. Markocop’s personal branding is formed as an authentic and distinctive digital identity that is easily recognizable and capable of creating emotional closeness with audiences.   Abstrak. Media sosial saat ini tidak hanya dimanfaatkan sebagai sarana promosi, tetapi juga sebagai media branding, termasuk personal branding bagi individu. Penelitian ini menganalisis proses pembentukan personal branding Muhammad Ashari Herlambang (Markocop) sebagai content creator gaming di platform YouTube. Penelitian ini bertujuan untuk mengkaji proses pembangunan personal branding, pemaknaan personal branding, serta alasan pemilihan YouTube sebagai media utama dalam membangun identitas diri. Penelitian menggunakan pendekatan kualitatif dengan metode studi kasus dan mengacu pada teori personal branding McNally dan Speak yang meliputi dimensi kompetensi, gaya, dan standar. Data diperoleh melalui wawancara mendalam, observasi konten, dan studi dokumentasi. Hasil penelitian menunjukkan bahwa Markocop membangun personal branding melalui kompetensi bermain Mobile Legends, khususnya penggunaan hero Aldous, gaya komunikasi santai dan humoris dengan logat Sunda serta jargon “Serepet”, dan penerapan standar profesional melalui konsistensi konten, strategi platform, serta pembangunan komunitas audiens. Personal branding Markocop terbentuk sebagai identitas digital yang autentik, mudah dikenali, dan mampu menciptakan kedekatan emosional dengan audiens.
Representasi Komunikasi Visual Skin Hero Gatot Kaca dalam Mobile Legends Fazra Rivandi; Tresna Wiwitan
Bandung Conference Series: Public Relations 615-620
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcspr.v6i2.26212

Abstract

Abstract. This study aims to analyze the visual communication representation of the Sentinel Gatot Kaca hero skin in the Mobile Legends: Bang Bang game. The phenomenon of local culture represented with futuristic aesthetics is the main attraction of this research. The method used is qualitative interpretative with Roland Barthes' semiotic analysis covering denotation, connotation, and myth. Visual data collection included character design elements such as color, armor, helm, crown, mechanical wings, and light effects. The result indicates that denotatively, the character represents a futuristic high-tech knight. Connotatively, there is a cultural hybridity between Javanese traditional elements and global mecha aesthetics that communicate authority and guardianship. In the myth stage, it was found the naturalization of technoheroism ideology, the universal guardian values resonating with the concept of khalifah, and the simplification of the long history of Islamic-Javanese acculturation for the sake of the game industry's commodification. The Sentinel skin is not merely a digital cosmetic, but a complex space of negotiation between local identity, religious values, and global capitalism.   Abstrak. Penelitian ini bertujuan untuk menganalisis representasi komunikasi visual pada skin Sentinel hero Gatot Kaca dalam permainan Mobile Legends: Bang Bang. Fenomena penggunaan elemen budaya lokal yang dipadukan dengan desain futuristik menjadi daya tarik utama yang diangkat dalam penelitian ini. Metode penelitian yang digunakan adalah kualitatif interpretif dengan pendekatan analisis semiotika Roland Barthes yang mencakup tiga tahapan, yaitu denotasi, konotasi, dan mitos. Pengumpulan data dilakukan melalui observasi visual pada elemen-elemen desain karakter seperti warna, zirah, helm, mahkota, sayap, dan efek cahaya. Hasil penelitian menunjukkan bahwa secara denotatif, karakter merepresentasikan ksatria berteknologi tinggi. Secara konotatif, terdapat hibriditas budaya antara elemen tradisional Jawa dan estetika mecha global yang mengomunikasikan wibawa dan penjagaan. Pada tahap mitos, ditemukan adanya naturalisasi ideologi techno-heroism, nilai-nilai penjagaan kosmis yang beresonansi dengan konsep khalifah, serta penyederhanaan sejarah akulturasi Islam-Jawa demi kepentingan komodifikasi industri game. Kesimpulannya, skin Sentinel bukan sekadar elemen kosmetik digital, melainkan ruang negosiasi kompleks antara identitas lokal, nilai religius, dan kapitalisme global.
Hubungan Coaching Literasi Digital Mentor dengan Literasi Digital Mahasiswa Magang di Jabar Saber Hoaks Muhammad Aliyudin; Tresna Wiwitan
Bandung Conference Series: Communication Management 603 - 612
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcscm.v6i2.24707

Abstract

The rapid advancement of digital technology has increased the importance of digital literacy among university students, particularly in responding to the widespread dissemination of hoaxes and misinformation. This study examines the relationship between digital literacy coaching and the digital literacy of internship students at Jabar Saber Hoaks across the technical, cognitive, and social-emotional dimensions. Albert Bandura's Social Cognitive Theory serves as the theoretical foundation, explaining how learning through observation, interaction, and experience shapes students' digital literacy. This research employed a quantitative correlational approach. The population consisted of 60 internship students during the August-October 2025 period, with 30 respondents selected using proportionate stratified random sampling. Data were collected through questionnaires, supported by interviews and documentation, and analyzed using the Pearson Product Moment correlation test. The findings revealed that digital literacy coaching has a positive, significant, and very strong relationship with students' digital literacy. The correlation coefficients were 0.908 for the technical dimension, 0.936 for the cognitive dimension, and 0.813 for the social-emotional dimension (p < 0.05). The cognitive dimension showed the strongest relationship, indicating that coaching enhances students' critical thinking, information evaluation, and fact-verification skills. These findings demonstrate that digital literacy coaching contributes significantly to improving students' digital literacy.   Perkembangan teknologi digital mendorong pentingnya peningkatan literasi digital mahasiswa, khususnya dalam menghadapi penyebaran hoaks dan misinformasi. Salah satu upaya yang dilakukan untuk meningkatkan kemampuan tersebut adalah melalui coaching literasi digital oleh mentor selama program magang di Jabar Saber Hoaks. Penelitian ini bertujuan menganalisis hubungan antara coaching literasi digital dengan literasi digital mahasiswa magang pada dimensi technical, cognitive, dan social-emotional dengan menggunakan Teori Kognitif Sosial Albert Bandura sebagai landasan teoritis. Penelitian ini menggunakan pendekatan kuantitatif dengan metode korelasional. Populasi penelitian berjumlah 60 mahasiswa magang periode Agustus hingga Oktober 2025, dengan sampel sebanyak 30 responden yang dipilih menggunakan teknik proportionate stratified random sampling. Pengumpulan data dilakukan melalui penyebaran kuesioner yang didukung wawancara dan dokumentasi, sedangkan analisis data menggunakan uji korelasi Pearson Product Moment. Hasil penelitian menunjukkan bahwa coaching literasi digital memiliki hubungan positif, signifikan, dan sangat kuat dengan literasi digital mahasiswa. Nilai koefisien korelasi pada dimensi technical sebesar 0,908, dimensi cognitive sebesar 0,936, dan dimensi social-emotional sebesar 0,813 dengan nilai signifikansi 0,000 (p<0,05). Dimensi cognitive menunjukkan hubungan paling kuat, yang mengindikasikan bahwa coaching berkontribusi dalam meningkatkan kemampuan berpikir kritis, mengevaluasi informasi, serta melakukan verifikasi fakta sebelum mempercayai maupun menyebarkan informasi. Dengan demikian, coaching literasi digital berperan dalam meningkatkan literasi digital mahasiswa magang di Jabar Saber Hoaks.
Co-Authors Adhika Putra Rakhmatullah Ahmad Fadhli Alam, Fadhli Noor Alexandria Cempaka Harum Allisya Ridhona Aulia Djafar Ani Yuningsih Anne Maryani Atie Rachmiatie Avrisa Aulia Anaba Dede Lilis Chaerowati Dedeh faridah Dena Rizky Syahira Dina Nabila Dinda Wulandari Eka Susilawati, Eka Elvira Wulandri Asad Fatharani Agnia Fazra Rivandi Gabriel Aulia Hafizhan Viyandika Hantoro, Naditha Rizkya Ihsan Dwiki Kurnia Irvanianto, Raihan Firjatullah Jasmine Nadira Hadiawan Khalifia Rahma Nidya Khalifia Rahma Nidya Khansa Sajidah Dean Kiki Zakiah Darmawan M. Rafif Kamil Marshanda Azzahra Maulana, Faisal Mira Kumala Mohammad Subur Drajat Muhammad Aliyudin Muhammad Dhia Luthfi Ramadhan Nadzar Aliefian Naurah Syifa Neni Yulianita Numan Hapidudin Nurrahmawati O Hasbiansyah Rafki Novariza Raihan Firjatullah Irvanianto Rakhmatullah, Adhika Putra Respitawulan Rheza Erwin Ismail Rhiezky Andes Dito Auliyaa Gutama Rifqi Rossy Pratama Riko Pinanggit Rini Rinawati Rita Gani Riza Hernawati Rizkia Betari Salman Alfarisyi Lesmana Salman Hafizh Santi Indra Astuti Septiawan Santana Kurnia Sophia Novita Syamsul Bachri Tanto Trisno Mulyono Tasya Irvanti Novitasari Widi Wulansari Wina Rusdarina Wira Naufal Ariq Wulan Trigartanti zelvina zora