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Memaknai Fakta dan Klarifikasi: Orientasi Epistemik Fact-Checking Kampus di Asia Tenggara Ahmad Fadhli; Santi Indra Astuti; Alexandria Cempaka Harum; Tresna Wiwitan; Rita Gani
Jurnal Inovasi Komunikasi Volume 4, No. 1, April 2026, Jurnal Inovasi Komunikasi (JIKOM)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jikom.v4i1.9882

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Abstrak. The increasing spread of misinformation on social media has prompted a number of universities in Asia to develop campus-based fact-checking initiatives. This study analyzes the epistemic orientation of fact-checking practices within the ANNIE School Net network, a regional Southeast Asian campus newsroom program led by Masato Kajimoto. The study employs a qualitative method with a comparative case study approach, utilizing participatory observation at the 2024 ANNIE School Net Conference, analysis of program documents, and content analysis of campus fact-checking Instagram accounts in Indonesia, Malaysia, and Vietnam. The findings reveal two distinct epistemic orientations. First, a news-reactive model focused on verifying viral news and current socio-political claims, as seen in the initiatives from Malaysia and Vietnam. Second, a scientific-educative model emphasizing the debunking of popular myths through scientific clarification, as practiced by one university in Indonesia. These findings suggest that knowledge transfer within academic networks does not result in homogeneous practices but is negotiated through institutional contexts, pedagogical priorities, and socio-political considerations. This study offers a typology of epistemic orientations in campus fact-checking as a contribution to digital literacy research in Southeast Asia.
Komunikasi Pemasaran Digital Universitas Islam Bandung dalam Menarik Minat Calon Mahasiswa Generasi Z Khalifia Rahma Nidya; Tresna Wiwitan; Rita Gani
Jurnal Riset Manajemen Komunikasi Volume 6, No. 1, Juli 2026, Jurnal Riset Manajemen Komunikasi (JRMK)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrmk.v6i1.11002

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Abstrak. Perubahan perilaku calon mahasiswa pada era digital mendorong perguruan tinggi menyesuaikan komunikasi pemasaran dengan karakteristik Generasi Z. Penelitian ini bertujuan mendeskripsikan implementasi komunikasi pemasaran digital Universitas Islam Bandung dalam menarik minat calon mahasiswa Generasi Z berdasarkan perspektif pengelola. Penelitian menggunakan pendekatan kualitatif dengan paradigma interpretif dan desain studi kasus. Data diperoleh melalui wawancara mendalam dengan empat informan pengelola komunikasi pemasaran digital dan mahasiswa untuk memperkaya analisis, serta didukung dokumentasi media sosial, website resmi, dan materi komunikasi digital. Analisis data mengacu pada model Miles, Huberman, dan Saldaña. Hasil penelitian menunjukkan bahwa komunikasi pemasaran digital diimplementasikan secara terintegrasi melalui media sosial, konten digital, website resmi, iklan digital, dan interaktivitas digital. Kelima aspek tersebut saling melengkapi dalam membangun perhatian, menyediakan informasi, memperluas jangkauan, dan menciptakan komunikasi dua arah dengan calon mahasiswa. Temuan penelitian menegaskan bahwa integrasi berbagai kanal komunikasi digital menjadi faktor penting dalam memenuhi kebutuhan informasi serta karakteristik Generasi Z. Abstract. The changing behavior of prospective students in the digital era has encouraged higher education institutions to adapt their digital marketing communication to the characteristics of Generation Z. This study aims to describe the implementation of digital marketing communication at Universitas Islam Bandung in attracting prospective Generation Z students from the perspective of communication managers. The study employed a qualitative approach with an interpretive paradigm and a case study design. Data were collected through in-depth interviews with four informants, managers of digital marketing communications and students, to enrich the analysis, and were supported by documentation from social media, the official website, and digital communication materials. Data were analyzed using the Miles, Huberman, and Saldaña model. The findings indicate that digital marketing communication is implemented through the integrated use of social media, digital content, the official website, digital advertising, and digital interactivity. These communication channels complement one another in attracting attention, providing information, expanding communication reach, and facilitating two-way communication with prospective students. The findings highlight that integrating digital communication channels is essential to meeting the information needs and characteristics of Generation Z.
The Influence of Visiting Lecturer Communicator Credibility Modeling on Indonesian-Malaysian Students' Learning Motivation Neni Yulianita; Kiki Zakiah; Tresna Wiwitan
Jurnal Edusci Vol 3 No 2 (2025): Vol 3 No 2 November 2025
Publisher : Annpublisher

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Abstract

Background. The success of a Visiting Lecturer program depends not only on material quality but also on communicator credibility, which is crucial for fostering strong student motivation to participate in international forums and succeed in the educational process. Objectives. The short-term research objective is to assess the effectiveness of the Visiting Lecturer program, while the long-term objective is to support policy development for the collaborative program between the two universities. Methods. The study used a comparative quantitative method to explain differences between the two subject groups. Results. The study found a significant positive effect of communicator credibility in the Visiting Lecturer program on Indonesian–Malaysian student motivation, with teaching quality influencing Indonesian students’ motivation by 61.4% and Malaysian students’ motivation by 47.6%. Conclusion: The credibility of communicators in the Visiting Lecturer Collaboration Program plays an essential role in strengthening the motivation of Indonesian–Malaysian students, highlighting its importance in enhancing the effectiveness of international academic collaboration. Implementation. The findings can be implemented by strengthening communicator credibility through lecturer preparation, communication training, and collaborative teaching strategies to further enhance student motivation in international academic programs.
Interpersonal Communication by Tour Guides in Psychosocial Trauma Healing Services for Child Victims of Landslide Disaster in West Bandung Regency Salman Alfarisyi Lesmana; Tresna Wiwitan; Atie Rachmiatie; Rini Rinawati; O Hasbiansyah
Jogjakarta Communication Conference (JCC) Vol. 4 No. 1 (2026): The 7th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

Cisarua District landslide caused trauma to the victims. Trauma recovery is a crucial stage in the long process of psychological recovery after a disaster. Post-disaster psychological support is essential to reduce the level of trauma in the community, especially for children. One program implemented by the local government is to provide tourism experiences to tourist destinations. The purpose of this study is to examine and analyze the interpersonal communication of tour guides in the context of psychosocial trauma healing for child landslide victims in Cisarua District, West Bandung Regency in 2026. In this study, the researcher used interpersonal communication theory with the concept of interpersonal communication according to Joseph A. DeVito. This study uses a constructivist paradigm, a qualitative method with a Cresswell case study approach and was conducted at an educational tourism destination selected by the West Bandung Regency Government as a destination for the psychosocial trauma healing program. The research subjects were five people, selected purposively because they were considered capable of providing accurate and relevant information. The data used were qualitative and came from two sources, namely primary and secondary data. The data collection method was carried out through literature studies, interviews, observation, and documentation. The study results show that tour guides apply elements of openness, positivity, support, equality, and empathy in their interpersonal communication to promote trauma healing for children after a disaster. In addition to verbal communication, they also use nonverbal communication through body language and expressions, as well as clothing and decorations at tourist destinations. Trauma healing communication can be delivered by non-medical personnel using an interpersonal communication approach. Tour guides can integrate interpersonal communication techniques into psychosocial trauma healing services for children after a disaster.
Impression Management in the Communications Services for New Student Admissions at Private Universities in West Java Tresna Wiwitan; Sophia Novita; Khalifia Rahma Nidya
Jurnal Riset Public Relations Volume 6, No. 1, Juli 2026, Jurnal Riset Public Relations (JRPR)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrpr.v6i1.10366

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Abstract. Currently, societal interaction patterns, especially those of colleges, affect how people perceive an institution. Institutions must be able to harmonize all internal elements by positioning Private University as a service institution that is able to "serve" stakeholders and meet their needs effectively. Impression Management theory is used to analyze the research results, where Public Relations practitioners must be capable of creating positive impression among the parties they communicate with on behalf of their organization. This study aimed to identify impression management in three Indonesian private universities with accreditations, as well as the inhibiting and supporting factors in new student admissions activities. Data was collected using qualitative methods through case studies, which involved in-depth interviews and observations of the committee and prospective students. The results of the study found that impression management was applied both verbally and non-verbally through various channels, including social media, websites, collaborations, scholarships, and face-to-face meetings. Nevertheless, several inhibiting factors were identified, such as study program accreditation, technological constraints, negative feedback from competitors, and inadequate facilities. On the other hand, supporting factors included infrastructure development, collaboration with high schools, online registration, and the National Selection for Universities by Invitation program for prospective students. The results of this study are expected to positively impact Indonesian private universities by improving the quality of communication and services during the admission process for newstudents.
Evaluating the Effectiveness of an International Research Presentation Workshop: Evidence from a Paired Sample t-Test Neni Yulianita; Anne Maryani; Tresna Wiwitan; Adhika Putra Rakhmatullah; Raihan Firjatullah Irvanianto
Jurnal Edusci Vol 3 No 6 (2026): Vol 3 No 6 July 2026
Publisher : Annpublisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/edusci.v3i6.1275

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Background. International research presentation skills are essential for global academic engagement. This study evaluates the effectiveness of a presentation workshop in improving participants' competencies using a pretest–posttest design and Paired Sample t-Test analysis. Aim. This study aims to examine the effectiveness of digital workshops as a strategy for strengthening students' academic communication competence. Methods. Through the workshop activities carried out, the level of knowledge of participants was evaluated using a descriptive approach. The instruments used to collect data were a pre-test and a post-test. Results. The findings indicated significant improvements in students’ academic communication competence after participating in the workshops. Students demonstrated better skills in organizing academic arguments, using scholarly language, and presenting research findings. In addition, participants reported increased self-confidence and motivation to engage in academic communication activities. The workshop participants were involved in an international forum, namely the International Conference on Communication, Management and Humanities (ICCOMAH VII) 2026. Conclusions. Digital workshops are an effective strategy for enhancing students' academic communication competence and preparing them for global scholarly engagement. Implementation. Higher education institutions should integrate digital workshop programs into academic development initiatives to strengthen students’ scholarly capacities and support international academic participation.
MENEGOSIASIKAN TUBUH IDEAL: PENGALAMAN PEREMPUAN MUSLIM MEMBER GYM DALAM PERSPEKTIF FENOMENOLOGI ALFRED SCHUTZ DAN NILAI-NILAI ISLAM Allisya Ridhona Aulia Djafar; Dede Lilis; Tresna Wiwitan
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 7 No. 3 (2026): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v7i3.3151

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Tubuh ideal pada perempuan tidak hanya berkaitan dengan penampilan fisik, tetapi juga dibentuk melalui pengalaman hidup, interaksi sosial, praktik kebugaran, dan nilai keagamaan. Penelitian ini bertujuan menganalisis motif, pengalaman, dan pemaknaan perempuan Muslim dalam mengonstruksi tubuh ideal serta memahaminya dalam perspektif Islam. Penelitian menggunakan paradigma interpretif dengan pendekatan kualitatif dan fenomenologi sosial Alfred Schutz. Sembilan perempuan Muslim yang merupakan member aktif Ocean Gym Kota Gorontalo dipilih sebagai informan. Data dikumpulkan melalui wawancara mendalam, observasi partisipatif, dan dokumentasi, kemudian dianalisis menggunakan model interaktif Miles dan Huberman dengan konsep because motive, in-order-to motive, lifeworld, dan intersubjektivitas. Tubuh ideal dikonstruksi melalui pengalaman masa lalu, seperti kelebihan berat badan, ketidaknyamanan tubuh, masalah kesehatan, komentar negatif, dan rendahnya kepercayaan diri, serta orientasi masa depan berupa kesehatan, kebugaran, kekuatan, kenyamanan, penampilan, dan kepercayaan diri. Pemaknaan tubuh ideal bersifat subjektif dan dinamis, mencerminkan negosiasi antara kesehatan dan estetika, penerimaan dan perubahan tubuh, serta otonomi personal dan validasi sosial. Dalam perspektif Islam, tubuh dipahami sebagai amanah yang perlu dirawat secara seimbang tanpa berlebihan. Tubuh ideal merupakan konstruksi yang dinegosiasikan melalui pengalaman personal, praktik kebugaran, interaksi sosial, dan nilai-nilai Islam.
The Government's Digital Communication Strategy in Managing Employment Information through Instagram: A Case Study of SidakepTri Mobile in Cimahi City Khansa Sajidah Dean; Dedeh faridah; Tresna Wiwitan
Jurnal Ilmu Sosial dan Humaniora Vol. 4 No. 2 (2026): April
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/isihumor.v4i2.2346

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Digital transformation encourages governments to develop communication strategies that integrate information dissemination, public interaction, and digital-based public services. This study aims to analyse the communication strategy of the Cimahi City Manpower Office in managing SidakepTri Mobile information through Instagram. This study employed a qualitative approach using a descriptive case study method and a constructivism–interpretivism paradigm. Data were collected through semi-structured interviews, observation, and documentation, and were analysed interactively through data reduction, data display, and conclusion drawing. The findings show that the communication strategy involves identifying public communication issues, internal coordination and verification, message planning and packaging, Instagram utilisation, two-way communication, public feedback management, and continuous evaluation. Instagram functions not merely as an information dissemination channel but also as a bridge connecting the government, the public, and digital employment services. This study proposes an Integrated Digital Government Communication Strategy Model characterised by a cyclical process and five key attributes: informative, educative, adaptive, interactive, and coordinative. The findings confirm that the effectiveness of government digital communication depends on the integration of internal communication, message management quality, public engagement, and continuous evaluation that supports the utilisation of digital public services.