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All Journal MediaTor: Jurnal Komunikasi Mediator Jurnal The Messenger Ganaya: Jurnal Ilmu Sosial dan Humaniora Wacana: Jurnal Ilmiah Ilmu Komunikasi Jurnal Profetik Amwaluna Jurnal Ekonomi dan Keuangan Syariah Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Nivedana : Jurnal Komunikasi dan Bahasa PROFICIO: Jurnal Pengabdian Masyarakat Jurnal Riset Public Relations Jurnal Riset Manajemen Komunikasi Bandung Conference Series: Communication Management Bandung Conference Series: Public Relations Journal Of Public Policy (Social Politics) Sciences (Polisci) Journal of Education Sciences (Edusci) Jurnal Ilmu Sosial dan Humaniora Jurnal Inovasi Komunikasi International Journal of Interdisciplinary Research Proceedings of Jogjakarta Communication Conference (JCC)
Tresna Wiwitan
Prodi Ilmu Komunikasi, Fakultas Ilmu Komunikasi, Universitas Islam Bandung, Indonesia
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Strategi Komunikasi Agensi Wisata Menghadapi Regulasi Syamsul Bachri; Tresna Wiwitan
Bandung Conference Series: Communication Management 835 - 842
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcscm.v6i2.25312

Abstract

Tourism regulatory changes in West Java, particularly Circular Letter Number 43/PK.03.04/Kesra concerning study tours in educational institutions, affect the operations and communication of travel agencies. This study aims to examine and analyze HD Holiday Tour & Travel's communication strategy in responding to regulatory change through the stages of research, planning, implementation, evaluation, and reporting and follow-up. The study is grounded in a positivist paradigm and applies a quantitative method with a quasi-qualitative approach. Data were collected through in-depth interviews with three purposively selected informants, observation of the company's Instagram account, and document analysis. Data were analyzed through reduction, display, conclusion drawing, verification, and source triangulation. The findings show that research relied on industry networks, media, associations, and official circulars; planning focused on regulatory compliance, client problem solving, and market diversification; implementation used meetings, telephone calls, WhatsApp, and vendor coordination; evaluation was based on solution acceptance, relationship continuity, and reputation; and monthly reporting was conducted, although operational case documentation remained unsystematic. The study recommends written message guidelines, evaluation indicators, structured case documentation, and a stronger educational function for Instagram.   Perubahan regulasi pariwisata di Jawa Barat, khususnya Surat Edaran Nomor 43/PK.03.04/Kesra mengenai kegiatan study tour pada satuan pendidikan, berdampak pada operasional dan komunikasi agen perjalanan wisata. Penelitian ini bertujuan mengkaji dan menganalisis strategi komunikasi HD Holiday Tour & Travel dalam menghadapi perubahan regulasi melalui tahap riset, perencanaan, implementasi, evaluasi, serta pelaporan dan tindak lanjut. Penelitian berlandaskan paradigma positivistik, menggunakan metode kuantitatif dengan pendekatan kuasi-kualitatif. Data diperoleh melalui wawancara mendalam terhadap tiga informan yang dipilih secara purposive, observasi Instagram perusahaan, dan analisis dokumen. Data dianalisis melalui reduksi, penyajian, penarikan simpulan, verifikasi, dan triangulasi data. Hasil penelitian menunjukkan bahwa tahap riset memanfaatkan jaringan industri, media, asosiasi, dan surat edaran perencanaan berfokus pada kepatuhan regulasi, penyelesaian masalah klien, dan diversifikasi pasar; implementasi dilakukan melalui pertemuan, telepon, WhatsApp, serta koordinasi vendor evaluasi didasarkan pada penerimaan solusi, keberlanjutan hubungan, dan reputasi sedangkan pelaporan telah dilakukan secara bulanan, tetapi dokumentasi kasus operasional belum sistematis. Penelitian merekomendasikan pedoman pesan tertulis, indikator evaluasi, dokumentasi kasus, dan penguatan fungsi edukasi Instagram.
The Meaning Construction of Public Relations Marketing of Islamic Private Higher Education PR Tresna Wiwitan; Neni Yulianita
Jurnal The Messenger Vol. 10 No. 2 (2018): July-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v10i2.870

Abstract

The reality that occurs today is that Private Universities is still unable to compete with State Universities. Unisba and Unissula are Islamic Private Universities working hard to gain public trust through improving the academic quality of the lecturers and the students. Research issue that will be studied is the dimension of the meaning construction of PR Marketing in Unisba and Unissula. This research is qualitative research with case study approach. The theory used to examine and to analyze the results of the research is the Theory of Social Construction (Berger and Luckman). The results of research stated that the meaning construction of PR Marketing are: 1) the art of persuading the stakeholders in the framework of human relations, 2) the intention of worshipping because of Allah SWT (Lillahi Ta'ala) based on patience, honesty, and exemplary, 3) the motive to increase the number of prospective students and to build positive image, and 4) PR Marketing puts forward the values of Islam that contains the values of Islamic da'wah and syi'ar.
Co-Authors Adhika Putra Rakhmatullah Ahmad Fadhli Alam, Fadhli Noor Alexandria Cempaka Harum Allisya Ridhona Aulia Djafar Ani Yuningsih Anne Maryani Atie Rachmiatie Avrisa Aulia Anaba Dede Lilis Chaerowati Dedeh faridah Dena Rizky Syahira Dina Nabila Dinda Wulandari Eka Susilawati, Eka Elvira Wulandri Asad Fatharani Agnia Fazra Rivandi Gabriel Aulia Hafizhan Viyandika Hantoro, Naditha Rizkya Ihsan Dwiki Kurnia Irvanianto, Raihan Firjatullah Jasmine Nadira Hadiawan Khalifia Rahma Nidya Khalifia Rahma Nidya Khansa Sajidah Dean Kiki Zakiah Darmawan M. Rafif Kamil Marshanda Azzahra Maulana, Faisal Mira Kumala Mohammad Subur Drajat Muhammad Aliyudin Muhammad Dhia Luthfi Ramadhan Nadzar Aliefian Naurah Syifa Neni Yulianita Numan Hapidudin Nurrahmawati O Hasbiansyah Rafki Novariza Raihan Firjatullah Irvanianto Rakhmatullah, Adhika Putra Respitawulan Rheza Erwin Ismail Rhiezky Andes Dito Auliyaa Gutama Rifqi Rossy Pratama Riko Pinanggit Rini Rinawati Rita Gani Riza Hernawati Rizkia Betari Salman Alfarisyi Lesmana Salman Hafizh Santi Indra Astuti Septiawan Santana Kurnia Sophia Novita Syamsul Bachri Tanto Trisno Mulyono Tasya Irvanti Novitasari Widi Wulansari Wina Rusdarina Wira Naufal Ariq Wulan Trigartanti zelvina zora