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All Journal Widya Cipta : Jurnal Sekretari dan Manajemen Moneter : Jurnal Akuntansi dan Keuangan EKONOMI BISNIS Al-Kharaj: Journal of Islamic Economic and Business Akrab Juara : Jurnal Ilmu-ilmu Sosial INTELEKTIVA Akasia: Artikel Ilmiah Sistem Informasi Akuntansi Profitabilitas Industrial Research Workshop and National Seminar Jurnal Visi Manajemen (JVM) International Journal of Management Research and Economics Jurnal Pengabdian Masyarakat dan Riset Pendidikan International Journal of Economics, Business and Innovation Research Jurnal Ekonomi, Manajemen, Akuntansi Brilliant International Journal of Management and Tourism Journal of Management Edumaspul: Jurnal Pendidikan
Slamet Maryoso
Universitas Bina Sarana Informatika
Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

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EFFECTIVENESS OF UMKM CULINARY PRODUCTS IN INCREASING COMPETITIVENESS IN DEPOK CITY Anak Agung Gede Ajusta; Wawan Ridwan; Slamet Maryoso; Ernawati Ernawati; Nanang Lidwan
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 11 No. 2 (2026): Mei
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v11i2.2812

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in the culinary sector play an important role in local economic development. The city of Depok has experienced rapid growth in culinary MSMEs but faces challenges in competition, innovation, and marketing. This study aims to analyze the effectiveness of culinary MSME products in improving competitiveness and customer satisfaction. A quantitative method was used with survey data analyzed using multiple and simple regression. The results show that product quality, innovation, price, and marketing strategy significantly influence product effectiveness. Product effectiveness also significantly affects customer satisfaction.
The Role of Social Media Analytics in Predicting Green Consumer Behavior: A Conceptual Framework Bilgah Bilgah; Andrianto, Usman; Rastryana, Ulta; Kiswati, Sri; Maryoso, Slamet
Brilliant International Journal Of Management And Tourism Vol. 6 No. 2 (2026): Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v6i2.7011

Abstract

This study proposes a conceptual framework to examine the role of social media analytics in predicting green consumer behavior. As sustainability becomes increasingly important in consumer decision-making, social media has emerged as a powerful tool for influencing attitudes and behaviors. The framework suggests that social media engagement, measured through analytics such as likes, shares, comments, and sentiment, influences green attitudes, environmental awareness, and green purchase intentions, which ultimately affect consumer behavior. Additionally, the study highlights that generational differences, environmental concern, and trust in green claims moderate these relationships. The proposed model builds upon existing theories in consumer behavior and sustainability marketing, offering new insights into how digital engagement shapes green consumer choices. From a practical perspective, this framework provides guidance for marketers to leverage social media analytics in promoting sustainable consumption, especially by tailoring strategies to different generational segments. Future research should empirically test the framework, explore its applicability across diverse cultural contexts, and examine the role of emerging social media platforms in fostering sustainable consumer behavior.
Co-Authors Agus Mokodompit, Eliyanti Anak Agung Gede Ajusta Andrianto, Usman Arief Yanto Rukmana Aris Hidayat Asadul Usud Boyratan Astri, Fitriyah Bambang Ismaya Bilgah Bilgah Bintang Junita Boyratan, Asadul Usud Chevy Herli Sumerli Dian Indah Sari Dian Indah Sari Ernawati Ernawati Ery Suryani Finarsih Septria Firstianty Wahyuhening Fibriany Hamzah, Ramadhani I Nyoman Tri Sutaguna Imam Tazali ismunandar ismunandar Lidwan, Nanang Markus Asta Patma Nugraha Maulida, Sofia Muhammad Yusuf Mutiara Shifa Niken Herawati PA. Andiena Nindya Putri Puspa Fortuna Zulfa Riesna Apramilda Sri Kiswati Ulta Rastryana Wawan Ridwan