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All Journal IQTISHODUNA Journal of Business & Banking JURNAL RELASI STIE MANDALA JEMBER JURNAL EKONOMI AKUNTANSI DAN MANAJEMEN UNEJ e-Proceeding Ekonomi Bisnis Jurnal Ilmiah Ekonomi dan Bisnis Bisma: Jurnal Bisnis dan Manajemen J-MKLI (Jurnal Manajemen dan Kearifan Lokal Indonesia) PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Iqtishoduna: Jurnal Ekonomi Islam LOYALITAS: Jurnal Pengabdian Kepada Masyarakat INTEGRITAS : Jurnal Pengabdian Madaniya Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences VALUE: Journal of Business Studies JPMA Al-Muraqabah: Journal of Management and Sharia Business Jurnal Pengabdian Masyarakat Ilmu Pendidikan Relasi : Jurnal Ekonomi International Journal of Economics, Business and Innovation Research IJABAH: Indonesian Journal of Sharia Economics Business and Halal Studies Harmony Management: International Journal of Management Science and Business Management Dynamics: International Journal of Management and Digital Sciences eJEBA Pakdimas : Jurnal Pengabdian Kepada Masyarakat Postmodernism
Deasy Wulandari
Jurusan Manajemen, Fakultas Ekonomi, Universitas Jember (UNEJ) Jln. Kalimantan 37, Jember 68121
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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pengaruh religiusitas dan celebrity endoser terhadap minat pengguna aplikasi linkAja syariah Ekawindy, Mareta Putri; Wulandari, Deasy; Ahsin, Ahmad; Farida, Lilik; Subagio, N. Ari; Ashary, Lukman
VALUE: Journal of Business Studies Vol. 3 No. 1 (2024): VALUE: Journal of Business Studies
Publisher : Study Program of Management Faculty of Economics and Business University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/value.v3i1.46151

Abstract

penelitian ini bertujuan untuk menyelidiki dan menganalisis dampak kedua variabel tersebut terhadap minat penggunaan aplikasi keuangan syariah. Dengan melibatkan 120 responden melalui penyebaran kuesioner, hasil penelitian menunjukkan bahwa baik religiusitas maupun celebrity endorser memiliki pengaruh positif dan signifikan terhadap minat penggunaan aplikasi LinkAja Syariah. Analisis statistik menunjukkan nilai p-value yang signifikan, yaitu 0.000 < 0.05 untuk religiusitas dan 0.000 < 0.05 untuk celebrity endorser. Oleh karena itu, dapat disimpulkan bahwa terdapat pengaruh positif antara religiusitas, celebrity endorser, dan minat penggunaan aplikasi LinkAja Syariah di kalangan mahasiswa Fakultas Ekonomi dan Bisnis Universitas Jember. Implikasi dari temuan ini dapat memberikan wawasan penting dalam strategi pemasaran dan pengembangan aplikasi keuangan syariah di lingkungan akademis.
Purchasing Decisions For Halal Product Which Are Influenced By Religiosity, Knowledge, And Awarness Study at Sharia Economics Students At The University of Jember Wahyudi, Dwi; Wulandari, Deasy; Mahardiyanto, Agus; R. Khaleed, Syafiq Yazid
Al-Muraqabah: Journal of Management and Sharia Business Vol. 3 No. 2 (2023): Al-Muraqabah: Journal of Management and Sharia Business
Publisher : Sharia Business Management Study Program, Faculty of Economics and Islamic Business at IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/almuraqabah.v3i2.1211

Abstract

This research was conducted to examine the influence of Religiosity, Knowledge and Awareness on Halal Purchase Intention Studies case of Islamic Economics Students at the University of Jember. This research focuses on students of the University's Islamic Economics Study Program who have purchased halal products. This research is classified as an explanatory research, using multiple linear regression analysis techniques which aim to determine the relationship between the variables of religiosity, knowledge and awareness of the purchasing decisions of halal products for Islamic Economics students at the University of Jember. Sampling was carried out using a non-probability sampling technique, namely purposive sampling with a sample size of 100 respondents. The results show that Religiosity, Knowledge and Awareness have a significant effect on the Decision to Purchase Halal Products of Islamic Economics students at the University of Jember.
Visit Satisfaction And Intention Of Gen Z Muslim Tourists In Jakarata Influenced By Halal Destination Attributes Mahardiyanto, Agus; Wulandari, Deasy; Naqiyya, Nihal Rannan; Ariyanti, Rini
Ekonomi Bisnis Vol 28, No 3 (2023): EKONOMI BISNIS NOVEMBER 2023
Publisher : Departemen Manajemen Fakultas Ekonomi dan Bisnis Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um042v28i3p1-11

Abstract

Halal is becoming a global phenomenon, market trend and lifestyle. Along with the increasing number of Muslim travellers, interest in halal tourism is also growing. The increasing number of Muslim travellers is a challenge and opportunity to improve Indonesia's tourism industry. The tourism industry itself plays an important role in increasing Indonesia's state revenue. The purpose of the study was to analyse the effect of halal destination attributes on visit satisfaction and intention of gen Z Muslim tourists in Jakarta. The sample in this study were 150 respondents. The method used in this study is path analysis with halal Destination Attributes as the independent variable, visiting satisfaction as the intervening variable, and intention as the dependent variable. Data processing uses t test and sobel test. The test results show that the destination attribute variable shows a significant number. This means that Jakarta is considered a city that has advantages in the ease of information and communication to tourists, services and facilities are also adequate, as well as the environment and comfort as a tourist destination.
Infrastructure and Ecosystem Analysis of Creative Craft Industry Wulandari, Deasy; Sukarno, Hari; Fauziyyah, Salma; Khusna, Khanifatul; Muhsyi, Abdul
Journal of Business & Banking Vol 12 No 2 (2022): November 2022 - April 2023
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v12i2.3300

Abstract

The creative industry contributes greatly to the Indonesian economy but the export contribution of Indonesia's creative industry is still weak. Therefore, it is necessary to study the analysis of the ecosystem and infrastructure of MSMEs. The purpose of this study is to analyze the competitive position of the craft cluster creative industry. This type of research is descriptive quantitative research with the simple consisting of the craft cluster SMEs. The sample was taken using multistage sampling method, which consisted of purposive sampling and convenience sampling. Analytical tool used is the BCG Matrix. Competitive position of creative industries can be identified from several aspects, including infrastructure and ecosystem aspects. Competitive position of the infrastructure aspect is known through market share on the horizontal axis of the BCG Matrix and competitive position of the ecosystem aspect is known through market growth on the vertical axis of the BCG Matrix. Based on analysis of the BCG Matrix, the craft cluster is in dog quadrant. Dog quadrant has low infrastructure and low ecosystem conditions. The right strategy to apply to craft clusters to get their products out of the dog quadrant is a defense strategy that includes downsizing, diversification or liquidation.
Review of the Mediating Role of Satisfaction on the Influence of Service Quality, Brand Image, and Trust on the Loyalty of BPJS Employment Participants in Situbondo Vivi Arsita Wulandari; Deasy Wulandari; Hari Sukarno
Harmony Management: International Journal of Management Science and Business Vol. 2 No. 2 (2025): International Journal of Management Science and Business
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/harmonymanagement.v2i2.228

Abstract

This study aims to analyze the effect of service quality , brand image , and trust on the loyalty of BPJS Ketenagakerjaan participants in the Non-Wage Recipient (BPU) segment at the Situbondo Branch, with satisfaction as a mediating variable. The research method uses a quantitative approach with purposive sampling techniques and data collection through questionnaires distributed to 110 respondents who have been active participants for more than six months. Data analysis was carried out using the Structural Equation Modeling Partial Least Square (SEM-PLS) method. The results of the study indicate that service quality and trust have a significant effect on satisfaction, while brand image does not have a significant effect. Meanwhile, trust and satisfaction have a significant effect on loyalty, while service quality and brand image do not. Satisfaction is also proven to mediate the effect of trust on loyalty, but does not significantly mediate other variables. This finding implies that increasing participant trust and satisfaction is the main key in building BPU participant loyalty at BPJS Ketenagakerjaan Situbondo.
The Effect Of Digital Transformation And Lifestyle On Saving Decisions Mediated By User Satisfaction Of Kb Star In Jember Regency Devy Kristiningrum; Deasy Wulandari; Elok Sri Utami
Management Dynamics: International Journal of Management and Digital Sciences Vol. 2 No. 3 (2025): International Journal of Management and Digital Sciences
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/managementdynamics.v2i3.256

Abstract

This study aims to analyze the influence of digital transformation and lifestyle on saving decisions, with user satisfaction as a mediating variable among users of the KB Star application in Jember Regency. Digital transformation enables financial institutions to offer efficient, fast, and integrated services, while lifestyle reflects customer preferences and behaviors that also shape financial decisions. KB Star, as a digital banking platform by KB Bank, has experienced a significant increase in users; however, not all customers utilize its features to the fullest. This research adopts a quantitative approach using explanatory research methods. Data were collected through questionnaires distributed to 200 respondents who were active users of KB Star. The results indicate that digital transformation and lifestyle significantly influence user satisfaction, and that satisfaction acts as a mediating factor in influencing savings decisions. This study provides implications for the development of digital services oriented toward customer satisfaction and lifestyle needs as a strategy to enhance loyalty and financial decision-making in the digital era.
Optimalisasi Klinik Halal Untuk Legalitas Dan Sertifikasi Halal UMK: Prosendi Desa 2024 Adenan, Moh.; Cholifah, Umi; Wulandari, Deasy; Irmadariyani, Ririn; Subagio, Ari; Priyanto, Fajar; Prasetiyaningtiyas, Susanti
LOYALITAS: Jurnal Pengabdian Kepada Masyarakat Vol. 8 No. 1 (2025): Mei 2025
Publisher : Universitas KH. Mukhtar Syafaat (UIMSYA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30739/loyalitas.v8i1.3949

Abstract

The Village Community Service Program (Prosendi Desa) enters its second year of implementation in 2024 in Tegal Besar Subdistrict, Kaliwates District, Jember Regency. The key issues addressed are the need for support for micro and small enterprises (MSEs) in urban areas to obtain business legality and halal certification, aimed at fostering the development of the halal industry in Indonesia. The objective of this program is to assist MSEs in obtaining a Business Identification Number (NIB) in the first year and halal certification in the second year. The method used is the Participatory Rural Appraisal (PRA) approach, involving socialization, counseling, and assistance. The implications of this program include the availability of a self-declare halal certification guidebook, comprehensive assistance for MSEs in the certification process, and the acceleration of halal certification compliance as targeted by the government. Additionally, the program increases the number of MSEs with NIBs and utilizes the Halal Clinic as an implementation of agency theory to support business development.
The Role Of Brand Image In Mediating Brand Awareness, Social Media Marketing And Price Perception Towards The Purchase Intention Of Customers Wedding Organizer Renjana Project Adinda Janatri Arifah; Bambang Irawan; Deasy Wulandari
International Journal of Economics, Business and Innovation Research Vol. 4 No. 04 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i04.2001

Abstract

This study aims to examine the influence of brand awareness, social media marketing, and price perception on purchase intention, with brand image as a mediating variable in the context of the wedding organizer industry. The core research problem addressed is the low conversion of purchase intention despite active social media engagement and growing brand exposure. Unlike previous studies that typically examine these variables in isolation or focus solely on direct effects, this research positions brand image as a central psychological mechanism that explains consumer decision-making. A quantitative approach was employed using Covariance-Based Structural Equation Modeling (CB-SEM) via AMOS, with data collected from 190 respondents through an online questionnaire. CFA results confirmed that all constructs are valid and reliable, and the data met the normality assumption. The findings reveal that brand awareness, social media marketing, and price perception significantly affect brand image; brand image, in turn, has the strongest direct influence on purchase intention and mediates the indirect effects of the three antecedents. This study contributes novel theoretical insights to the service marketing literature by emphasizing the pivotal role of brand image in translating brand communication strategies into consumer purchase behavior.
URGENSI DIGITALISASI MANAJEMEN EVENT UNTUK MENINGKATKAN DAYA SAING SANGGAR TARI DI JEMBER Subagio, N. Ari; Wulandari, Deasy; Nurhayati, Nurhayati
Jurnal Pengabdian Masyarakat Applied Vol. 4 No. 1 (2025): JPMA Vol 4 No 1
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Seni pertunjukan tari tradisional merupakan warisan budaya yang perlu dikelola secara profesional agar tetap relevan dan berdaya saing di era digital. Sanggar Tari Cemara Biru di Jember, meskipun kaya akan potensi artistik, menghadapi tantangan dalam mengoptimalkan manajemen event dan promosi menggunakan teknologi digital. Urgensi digitalisasi menjadi krusial untuk memperluas jangkauan audiens, meningkatkan efisiensi operasional, dan memperkuat posisi sanggar di tengah industri kreatif modern. Kegiatan pengabdian masyarakat ini bertujuan memberikan pendampingan dan pelatihan intensif kepada pengelola Sanggar Tari Cemara Biru mengenai digitalisasi manajemen event dan promosi digital. Metode yang digunakan meliputi asesmen awal, penyuluhan interaktif berbasis Event Management Body of Knowledge (EMBOK), Meeting and Business Event Competency Standards (MBECS), serta strategi pemanfaatan media sosial. Hasil kegiatan menunjukkan adanya peningkatan signifikan dalam pengetahuan dan pemahaman pengelola sanggar mengenai konsep dan praktik digitalisasi. Peserta menunjukkan antusiasme tinggi dan mulai merancang langkah awal implementasi, seperti penyusunan kalender konten digital. Meskipun tantangan implementasi praktis masih ada, kegiatan ini berhasil meningkatkan kesadaran dan membekali sanggar dengan wawasan penting. Disimpulkan bahwa peningkatan pemahaman ini merupakan langkah awal yang krusial menuju peningkatan kualitas event, perluasan jangkauan, dan penguatan daya saing Sanggar Tari Cemara Biru di Jember.
Pengaruh Hijabers Community Terhadap Gaya Hidup Dan Keputusan Pembelian Hijab Pada Mahasiswa Fakultas Ekonomi Universitas Jember Riskiyana Ulfa; Deasy Wulandari; N. Ari Subagio
e-Journal Ekonomi Bisnis dan Akuntansi Vol. 1 No. 1 (2014)
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/ejeba.v1i1.573

Abstract

his study aims to identify and analyze significant effect on the Hijabers community through lifestyle, identify and analyze significant influence on lifestyle through hijab purchasing decisions , identify and analyze significant effect on the hijabers community through hijab purchasing decisions at Economics Faculty's students of Jember University. This research is an explanatory research. The population of this study were female students and wear hijab at the Faculty of Economics, University of Jember. Selected sample of 100 respondents, sampling technique using convenience sampling. Methods of data analysis using Structural Equation Modeling (SEM) . The results of the study showed that hijabers community significant influence on lifestyle, lifestyle significantly influence purchasing decisions hijab and hijabers community significantly influence hijab purchasing decisions at Economics Faculty's students of Jember University.
Co-Authors Abdul Muhsyi Adinda Janatri Arifah Agus Priyono Ahsin, Ahmad Alif Mirzania Alvan Sidiq Asbullah Ariyanti, Rini Ashary, Lukman Devy Kristiningrum Diah Yulisetiarini Dimas Khurniawan Dwi Perwitasari Wiryaningtyas, Dwi Perwitasari Dwi Wahyudi Ekawindy, Mareta Putri Elok Sri Utami Fajar Wahyu Prianto Febri Sharenda Akbar Hari Sukarno Ika Barokah Suryaningsih Imam Suroso Irmawati, Herliana Istikomah Ketut Indraningrat Khanifatul Khusna Lidia, Devi Lilik Farida Mahardiyanto, Agus Mochammad Farid Afandi Moh Lukman Syaifulloh Moh. Adenan Mohammad Dimyati N. Ari Subagio Naqiyya, Nihal Rannan Nisa, Silfiana Noviasari, Rifka Arinda Nurhayati Nurhayati Nurhayati Nurhayati Nurhayati Priyanto, Fajar R. Khaleed, Syafiq Yazid Ririn Irmadariyani Riskiyana Ulfa RR. Ella Evrita Hestiandari Salampessy, Haris Salma Fauziyyah Sarwedi Sarwedi Subagio, Ari Suparman Suparman Susanti Prasetiyaningtiyas Tatok Endhiarto Umi Cholifah umi cholifah Utami, Mega Vivi Arsita Wulandari Wahyu Prianto, Fajar