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All Journal IQTISHODUNA Journal of Business & Banking JURNAL RELASI STIE MANDALA JEMBER JURNAL EKONOMI AKUNTANSI DAN MANAJEMEN UNEJ e-Proceeding Ekonomi Bisnis Jurnal Ilmiah Ekonomi dan Bisnis Bisma: Jurnal Bisnis dan Manajemen J-MKLI (Jurnal Manajemen dan Kearifan Lokal Indonesia) PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Iqtishoduna: Jurnal Ekonomi Islam LOYALITAS: Jurnal Pengabdian Kepada Masyarakat INTEGRITAS : Jurnal Pengabdian Madaniya Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences VALUE: Journal of Business Studies JPMA Al-Muraqabah: Journal of Management and Sharia Business Jurnal Pengabdian Masyarakat Ilmu Pendidikan Relasi : Jurnal Ekonomi International Journal of Economics, Business and Innovation Research IJABAH: Indonesian Journal of Sharia Economics Business and Halal Studies Harmony Management: International Journal of Management Science and Business Management Dynamics: International Journal of Management and Digital Sciences eJEBA Pakdimas : Jurnal Pengabdian Kepada Masyarakat Postmodernism
Deasy Wulandari
Jurusan Manajemen, Fakultas Ekonomi, Universitas Jember (UNEJ) Jln. Kalimantan 37, Jember 68121
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Pengaruh Elemen Sensory Branding Terhadap Perilaku Pengambilan Keputusan Konsumen Dalam Membeli Aqua Dengan Pendekatan Neuromarketing Di Kabupaten Jember Dimas Khurniawan; Mohammad Dimyati; Deasy Wulandari
e-Journal Ekonomi Bisnis dan Akuntansi Vol. 4 No. 1 (2017): e-JEBA Volume 4 Nomor 1 Tahun 2017
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/ejeba.v4i1.4572

Abstract

The purpose of this study acclaims the important of Auditory, Visual and Tactile in affecting consumer’s decision makingbehavior of buying, it is also to figure out it’s impact in Aqua. Thus, it is important to study “The Impact Of SensoryBranding’s Elements On Consumer’s Decision Making Behavior Of Buying Aqua With Neuromarketing Approach InJember”. The population in this study are Aqua’s consumers in Jember. Sampling is taken using purposive sampling methodfrom 100 respondents. Instrument analysis in this study is performed using Structural Equation Model (SEM) withconfirmatory approach. The result shows that: 1) auditory significantly affects consumer’s decision making behavior of buyingAqua in Jember, 2) visual significantly affects consumer’s decision making behavior of buying Aqua in Jember, and 3) tactilesignificantly affects consumer’s decision making behavior of buying Aqua in Jember.
Pengaruh Penerapan Nilai-Nilai Islam, Citra Perusahaan Dan Kepuasan Nasabah Terhadap Loyalitas Nasabah Pada Bank Syariah Indonesia Di Kabupaten Bondowoso Lidia, Devi; Wulandari, Deasy; Suparman, Suparman
IJABAH Vol. 2 No. 2 (2024): IJABAH
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/ijabah.v2i2.754

Abstract

This study seeks to evaluate the impact of applying Islamic values, the company's image, and customer satisfaction on customer loyalty in sharia banks located in Bondowoso Regency. The research is explanatory, focusing on the relationship or influence between independent and dependent variables. It employs a quantitative approach, sampling 100 Muslim customers of Indonesian sharia banks. Data collection was conducted via questionnaires distributed through Google Forms. The data were analyzed using multiple linear regression analysis, with the results derived from regression tests. The findings revealed that, firstly, the application of Islamic values does not independently affect customer loyalty. Secondly, the company's image has a partial impact on customer loyalty. Thirdly, customer satisfaction influences customer loyalty. Finally, the combined application of Islamic values, company image, and customer satisfaction has a significant effect on customer loyalty.
PENGUATAN KEMANDIRIAN EKONOMI DAN AKSELERASI PENCAPAIAN SUSTAINABLE DEVELOPMENT GOALS DESA SUMBER SALAM KECAMATAN TENGGARANG BONDOWOSO MELALUI SUSTAINABLE LIVELIHOOD APPROACH Prianto, Fajar Wahyu; Adenan, Moh.; Prasetiyaningtiyas, Susanti; Wiryaningtyas, Dwi Perwitasari; Wulandari, Deasy; Irmadariyani, Ririn; Subagio, N. Ari; Cholifah, Umi
INTEGRITAS : Jurnal Pengabdian Vol 9 No 2 (2025): AGUSTUS - DESEMBER
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat - Universitas Abdurachman Saleh Situbondo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/integritas.v9i2.6709

Abstract

Kegiatan Pengabdian Berbasis Pengembangan Desa Binaan diusulkan untuk dilaksanakan di Desa Sumber Salam Kecamatan Tenggarang Kabupaten Bondowoso atas dasar pertimbangan: 1) Desa Sumber Salam sudah ditetapkan menjadi Desa Mandiri namun belum mempunyai pendapatan asli dari potensi desa; 2) Capaian kinerja SDGs Desa Sumber Salam masih rendah yaitu 37,52 (skala 100), khususnya tujuan ke-8 (Pertumbuhan Ekonomi Desa yang Merata) dan tujuan ke-9 (Kemitraan untuk Pembangunan Desa); dan 3) Pihak Pemdes berkepentingan menyusun roadmap revitalisasi pasar desa dan link and match sebagai prioritas pembangunan kemandirian ekonomi desa. Tujuan pengabdian ini adalah 1) Membangun kemandirian ekonomi desa dengan pendekatan sustainable livelihood (SLA) yang dapat meningkatkan Pendapatan Asli Desa (PADes); 2) Mendesain model pelayanan publik berbasis teknologi informasi yang memfasilitasi pengembangan ekonomi lokal; serta 3) Mempercepat pencapaian SDGs Desa. Hasil pendampingan dengan pendekatan SLA menunjukkan bahwa potensi desa cukup besar untuk mendukung keberlanjutan kemandirian desa, khususnya sumberdaya alam, sumberdaya finansial, dan sumberdaya manusia. Berdasarkan hasil focuss group discussion (FGD) dan participatory rural appraisal (PRA), ketiga sumberdaya tersebut memiliki skor yang tinggi, dibandingkan dua sumberdaya lainnya dalam peta pentagonal assets desa yaitu sumberdaya fisik dan sumberdaya sosial. Aspek kerentanan yang menjadi tantangan kemandirian desa terutama terkait dengan kesenjangan ekonomi, kemiskinan, dan sanitasi lingkungan. Website desa sangat dibutuhkan oleh pemerintah desa dalam rangka penguatan kemandirian desa khususnya pelayanan publik yang lebih baik dan dalam perencanaan Pembangunan desa yang efektif. Secara khusus website telah bermanfaat untuk: (a) Mengupdate berita dan informasi penting secara cepat, (b) Menerima dan merespons laporan Masyarakat, serta (c) Meningkatkan transparansi pemerintahan.
Penguatan Ekosistem Halal di Indonesia 2024 melalui Klinik Halal: Strengthening the Halal Ecosystem in Indonesia 2024 through Halal Clinics Adenan, Moh; Cholifah, Umi; Wulandari, Deasy
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 9 No. 2 (2024): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v9i2.6047

Abstract

The Prosendi Desa is conducted in the Tegal Besar Village, Kaliwates Sub-district, Jember Regency. It holds substantial potential for developing the halal industry towards achieving the Halal Industry Indonesia 2024. This initiative takes place in the administrative city, primarily due to the heightened concern of MSB operators regarding business legality and halal certification, compared to rural areas in other sub-districts of the Jember Regency. The PRA approach aims to enhance the knowledge of business operators and village government advocates. The Implementation Team, as facilitators, provides direct information, socialization, counseling, and assistance to MSB operators to obtain business legality through the Business Identification Number (NIB) and Halal Certification. The proposed solution consists of two phases/years. The first year encompasses The addition of 10 NIBs for MSB operators as identification, The establishment of a "Halal Clinic" at the Village Office for consultations related to products and supply chains of MSBs in the food sector, and Monthly socialization and the publication of a journal indexed in SINTA 4 regarding the "urgency of the village halal clinic in realizing the Halal Industry Indonesia 2024." The second year includes The development of a guidebook or SOP for "self-declaration" halal certification for MSB operators, Assistance in registering halal certification on the sihalal.com website, Support for MSB operators in field verification and document revision, and Monitoring the document flow until the issuance of the halal certificate.
PENGARUH PROMOSI FLASH SALE DAN BRAND AMBASSADOR TERHADAP KEPUTUSAN PEMBELIAN MELALUI MINAT BELI PADA KONSUMEN SCARLETT DI JEMBER Wulandari, Deasy; Utami, Mega; Sukarno, Hari; Subagio, N. Ari; Indraningrat, Ketut
VALUE: Journal of Business Studies Vol. 4 No. 1 (2025): VALUE : Journal of Business Studies
Publisher : Study Program of Management Faculty of Economics and Business University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/value.v4i1.49224

Abstract

This research was conducted on consumers who had bought Scarlett in Jember. The aim is to determine the influence of consumers who wish to buy and decide to buy which is influenced by the flash sale promotions and brand ambassadors used by Scarlett. Data collection The method used was a questionnaire with a purposive sampling technique of 190 respondents from Jember who had purchased Scarlett at least once and were aged 20 years and over. Hypothesis test using path analysis with the help of SPSS 25. The results of this study state that: 1) Partial flash sale promotions have a significant influence on buying interest. 2) Brand ambassadors partially have a significant influence on purchasing interest. 3) Partial purchasing interest has a significant influence on purchasing decisions. 4) Partial flash sale promotions have a significant influence on purchasing decisions. Tourist experiences have a positive and significant effect on intention to visit again. 5) Brand ambassadors partially have a significant influence on purchasing decisions. 6) Flash sale promotions partially have a significant effect on purchasing decisions through purchase interest. 7) Brand ambassadors partially have a significant influence on purchasing decisions through purchase interest.
Purchasing Decisions For Halal Product Which Are Influenced By Religiosity, Knowledge, And Awarness Study at Sharia Economics Students At The University of Jember Wahyudi, Dwi; Wulandari, Deasy; Mahardiyanto, Agus; R. Khaleed, Syafiq Yazid
Al-Muraqabah: Journal of Management and Sharia Business Vol. 3 No. 2 (2023): Al-Muraqabah: Journal of Management and Sharia Business
Publisher : Sharia Business Management Study Program, Faculty of Economics and Islamic Business at IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/almuraqabah.v3i2.1211

Abstract

This research was conducted to examine the influence of Religiosity, Knowledge and Awareness on Halal Purchase Intention Studies case of Islamic Economics Students at the University of Jember. This research focuses on students of the University's Islamic Economics Study Program who have purchased halal products. This research is classified as an explanatory research, using multiple linear regression analysis techniques which aim to determine the relationship between the variables of religiosity, knowledge and awareness of the purchasing decisions of halal products for Islamic Economics students at the University of Jember. Sampling was carried out using a non-probability sampling technique, namely purposive sampling with a sample size of 100 respondents. The results show that Religiosity, Knowledge and Awareness have a significant effect on the Decision to Purchase Halal Products of Islamic Economics students at the University of Jember.
Determinan Proses Pencairan Pinjaman Kredit Usaha Rakyat (KUR) Pada Perbankan Deasy Wulandari
Jurnal Pengabdian Masyarakat (PAKDIMAS) Vol. 1 No. 1 (2023): Jurnal Pengabdian Kepada Masyarakat (PAKDIMAS)
Publisher : LPPM STIE Mujahidin

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perbankan sebagai lembaga keuangan merupakan perantara pemerintah dengan masyarakat yang mempunyai peranan penting dalam perekonomian di Indonesia. Dana dari masyarakat dalam bentuk simpanan disalurkan kembali kepada masyarakat dalam bentuk pinjaman (kredit). Pemberian kredit perbankan ini diharapkan dapat memenuhi kebutuhan dan keinginan masyarakat. Fasilitas yang dimiliki oleh perbankan adalah Kredit Usaha Rakyat dengan sasarannya adalah pelaku usaha mikro, kecil dan menengah. Tujuan kegiatan pengabdian masyarakat ini adalah untuk memgetahui proses pencairan pinjaman dan mengidentifikasi permasalahan serta memberikan alternatif solusi untuk mengatasi permasalahan yang ada. Metode atau pendekatan yang digunakan adalah pendekatan kualitatif melalui magang industri. Hasil kegiatan pengabdian masyarakat ini adalah ditemukannya beberapa masalah yang dihadapi oleh pihak perbankan dan nasabah dalam proses pencairan pinjaman. Hali ini membutuhkan kerjasama dari kedua belah pihak untuk mencapai kesepakatan bersama sesuai tujuan yang diharapkan. Hasil penelitian ini juga sangat berguna untuk universitas dan instansi dalam rangka melakukan evaluasi dan kebaharuan kurikulum yang sesuai dengan kebutuhan dunia kerja (pasar).
Evaluasi Sistem Teknologi dan Penyimpanan dalam Rantai Pasok Halal Rumah Potong Unggas Adenan, Moh; Wahyu Prianto, Fajar; Subagio, Ari; Wulandari, Deasy; Prasetiyaningtiyas, Susanti; Cholifah, Umi; Irmadariyani, Ririn
Postmodernism: Indonesian Journal of Multidisciplinary Islamic Studies Vol. 2 No. 2 (2025): Postmodernism_May_2025
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LP2M) Sekolah Tinggi Agama Islam Miftahul Ula (STAIM) Kabupaten Nganjuk, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Indonesia, with the world’s largest Muslim population, has significant potential to lead the global halal ecosystem, particularly in the poultry slaughterhouse (RPU) sector. However, limited halal-certified RPUs, inadequate technology, and storage infrastructure remain critical challenges. This study aims to identify key performance indicators of halal certification for RPUs in Jember Regency, evaluate their supply chain performance, and develop strategic recommendations. A mixed methods approach with an explanatory sequential design was employed, beginning with qualitative interviews and FGDs, followed by a quantitative survey involving 73 respondents across six stakeholder groups. Results indicate storage aspects received the highest performance ratings, while technology lagged behind. SWOT analysis revealed strengths such as strong consumer awareness and opportunities from government support and emerging technologies, counterbalanced by infrastructure weaknesses and regulatory threats. The study recommends enhancing cold storage capacity, training halal personnel, and implementing digital traceability systems. These findings offer both practical and theoretical contributions to strengthening RPU roles within Indonesia’s broader halal ecosystem.
Strategic Design of Halal Canteens: Exploring the Zona KHAS Concept and Its Global Implications in University Environments Cholifah, Umi; Wulandari, Deasy; Istikomah
IQTISHODUNA: Jurnal Ekonomi Islam Vol. 14 No. 2 (2025): October
Publisher : Department of Sharia Economics Faculty of Islamic Economics and Business, Universitas Islam Syarifuddin Lumajang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54471/iqtishoduna.v14i2.3089

Abstract

This study develops a strategic concept for halal canteens using the Zona KHAS (Halal, Safe, and Healthy Culinary Zone) framework, integrating halal assurance, food safety, health, and comfort in accordance with sharia principles. The research aims to create a strategic model for halal canteens in university settings, focusing on halal certification, food safety, and student Well-being. While the study is based on universities in Jember Regency, it also explores the broader applicability of the Zona KHAS framework in global contexts. Using a qualitative, exploratory approach, 21 canteens across six universities were observed. Data were collected through interviews, observations, and document analysis, and analyzed using NVivo 15. The study found that seven of twelve Zona KHAS criteria were met, with managerial professionalism and halal staff training requiring improvement. Key components identified for Zona KHAS implementation include halal certification, food safety, digital transactions, and supporting facilities. This model promotes sustainable campus development and enhances students' overall Well-being.
Pengaruh Penerapan Nilai-Nilai Islam, Citra Perusahaan Dan Kepuasan Nasabah Terhadap Loyalitas Nasabah Pada Bank Syariah Indonesia Di Kabupaten Bondowoso: The Influence of the Implementation of Islamic Values, Corporate Image and Customer Satisfaction on Customer Loyalty at Bank Syariah Indonesia in Bondowoso Regency Lidia, Devi; Wulandari, Deasy; Suparman, Suparman
IJABAH: Indonesian Journal of Sharia Economics, Business, and Halal Studies Vol. 2 No. 2 (2024): Ijabah Volume 2 Number 2 Year 2024
Publisher : IJABAH: Indonesian Journal of Sharia Economics, Business, and Halal Studies

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/ijabah.v2i2.754

Abstract

This study seeks to evaluate the impact of applying Islamic values, the company's image, and customer satisfaction on customer loyalty in sharia banks located in Bondowoso Regency. The research is explanatory, focusing on the relationship or influence between independent and dependent variables. It employs a quantitative approach, sampling 100 Muslim customers of Indonesian sharia banks. Data collection was conducted via questionnaires distributed through Google Forms. The data were analyzed using multiple linear regression analysis, with the results derived from regression tests. The findings revealed that, firstly, the application of Islamic values does not independently affect customer loyalty. Secondly, the company's image has a partial impact on customer loyalty. Thirdly, customer satisfaction influences customer loyalty. Finally, the combined application of Islamic values, company image, and customer satisfaction has a significant effect on customer loyalty.
Co-Authors Abdul Muhsyi Adinda Janatri Arifah Agus Priyono Ahsin, Ahmad Alif Mirzania Alvan Sidiq Asbullah Ariyanti, Rini Ashary, Lukman Devy Kristiningrum Diah Yulisetiarini Dimas Khurniawan Dwi Perwitasari Wiryaningtyas, Dwi Perwitasari Dwi Wahyudi Ekawindy, Mareta Putri Elok Sri Utami Fajar Wahyu Prianto Febri Sharenda Akbar Hari Sukarno Ika Barokah Suryaningsih Imam Suroso Irmawati, Herliana Istikomah Ketut Indraningrat Khanifatul Khusna Lidia, Devi Lilik Farida Mahardiyanto, Agus Mochammad Farid Afandi Moh Lukman Syaifulloh Moh. Adenan Mohammad Dimyati N. Ari Subagio Naqiyya, Nihal Rannan Nisa, Silfiana Noviasari, Rifka Arinda Nurhayati Nurhayati Nurhayati Nurhayati Nurhayati Priyanto, Fajar R. Khaleed, Syafiq Yazid Ririn Irmadariyani Riskiyana Ulfa RR. Ella Evrita Hestiandari Salampessy, Haris Salma Fauziyyah Sarwedi Sarwedi Subagio, Ari Suparman Suparman Susanti Prasetiyaningtiyas Tatok Endhiarto umi cholifah Umi Cholifah Utami, Mega Vivi Arsita Wulandari Wahyu Prianto, Fajar