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All Journal Journal of Management Review Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) YUME : Journal of Management Jurnal Hexagro Jurnal E-Bis: Ekonomi Bisnis Jurnal Ekonomi Perjuangan (JUMPER) Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi (JEMBA) Journal of Innovation Research and Knowledge Jurnal Pengabdian Mandiri Jurnal Manajemen Bisnis dan Organisasi International Journal of Entrepreneurship, Business, and Creative Economy Applied Quantitative Analysis (AQA) Jurnal Umum Pengabdian Masyarakat (JUPEMAS) Moneter : Jurnal Ekonomi dan Keuangan Jurnal Pengabdian Masyarakat Mandira Cendikia (JPKM-MC) Jurnal Pengabdian kepada Masyarakat Multidisiplin (JUPENGEN) Multidisciplinary Indonesian Center Journal
Lati Sari Dewi
Sekolah Tinggi Ilmu Ekonomi Latifah Mubarokiyah
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Pelatihan Literasi Dan Pengelolaan Keuangan Bagi Masyarakat Desa Sukahening Iwan Sugianto; Iwan Saputra; Lati Sari Dewi; Siti Amirah Makarim
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 3 No. 2 (2026): JUPENGEN - Mei
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v3i2.1462

Abstract

This community service activity aims to improve the understanding and skills of the people of Sukahening Village in managing family and business finances in a simple, effective, and sustainable manner. The main problems faced by the community are low financial literacy, the lack of habit in recording income and expenses, and limited understanding of financial planning. The implementation methods included counseling, practical training on simple financial recording, interactive discussions, and mentoring. The participants consisted of village residents, MSME actors, and PKK women’s group members, totaling 35 participants. The results of the activity showed an improvement in participants’ understanding of household and business financial management, as indicated by their ability to create simple budgets, record cash flow, and prepare monthly financial plans. This program is expected to enhance the economic independence of the community and support family welfare in Sukahening Village.
Peningkatan Daya Saing Umkm Di Kota Tasikmalaya Melalui Integrasi Msdm Dan Strategi Pemasaran Digital Iwan Saputra; Siti Amirah Makarim; Lati Sari Dewi
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 3 No. 2 (2026): JUPENGEN - Mei
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v3i2.1547

Abstract

This community service activity aims to enhance the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in Tasikmalaya City through the integration of Human Resource Management (HRM) and digital marketing strategies. MSMEs in Tasikmalaya City face various challenges, including low competitiveness, unstable income, traditional marketing issues, weak product branding, and limited financing. Through a participatory approach, this service analyzes the current state of MSME HRM and marketing, formulates an integrated model, and provides training and mentoring for implementing digital marketing strategies. The activities will be carried out from January to May 2026 in Tasikmalaya City. The expected outcomes include an increase in MSME actors' understanding and capacity in managing human resources and implementing digital marketing, which will ultimately contribute to enhancing MSME competitiveness and economic stability.
Pendampingan Penyusunan Strategi Digital Marketing Untuk Meningkatkan Daya Saing Umkm Kuliner Di Kabupaten Tasikmalaya Ricky Hermayanto; Lati Sari Dewi; Siti Amirah Makarim
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 3 No. 2 (2026): JUPENGEN - Mei
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v3i2.1564

Abstract

The development of digital technology has transformed the marketing practices of micro, small, and medium enterprises (MSMEs). However, many MSMEs still lack the ability to optimally utilize digital media to increase sales. This community service activity aims to improve the knowledge and skills of culinary MSMEs in implementing digital marketing strategies. The methods used included observation, training, mentoring, and evaluation. Twenty-five culinary MSMEs in Tasikmalaya Regency participated in the activity. The materials provided included an introduction to digital marketing, the use of social media, promotional content creation, copywriting, and the use of WhatsApp Business. The results of the activity showed an increase in participants' understanding of digital marketing, their ability to create more engaging promotional content, and their increased use of social media as a marketing tool. This mentoring program had a positive impact on increasing the marketing capacity of MSMEs, enabling them to expand their market reach and enhance their competitiveness. This finding aligns with various community service programs that demonstrate that digital marketing training and mentoring can improve MSMEs' digital literacy and marketing capabilities.
Co-Authors Adi Robith Setiana Aminah, Entin Asep Saeful Falah Barkah, Risman Desi Try Anggarini Erlangga, Gagas Falah, Asep Saful Fatah, R. Hozin Abdul Fitriani Hakiki, Syahdan Halwani, Sufi HENDRA GUNAWAN B11211055 Hendro Sugiarto Hermansyah, Taufik Hermayanto, Ricky Hilal, Syaeful Iis Susanti, Iis Iswara, Zalu Nabil Yassin Iwan Saputra Iwan Saputra Iwan Sugianto Latifah, Risma Nurul Makarim, Siti Amirah Maulida, Erna Mohamad Nazirwan Mohammad Nazirwan Nazirwan, Mohamad Nugraha, Yuda Putra, Galih Mauladin Rafka Muhammad Rizki Ramdan, Rhaka Saepul Ricky Hermayanto Ricky Hermayanto Ruslan Sani Haryati Saputra, Iwan Saputra, Iwan Siti Amirah Makarim Sopian, Agus Taufik Hermansyah Taufik Hermansyah Taufik, Ahmad Royan Wadini Wahdan Budi Setiawan Wibowo, Agoes Hari Edy Zakiah Nurjamilah