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All Journal Journal of Management Review Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) YUME : Journal of Management Jurnal Hexagro Jurnal E-Bis: Ekonomi Bisnis Jurnal Ekonomi Perjuangan (JUMPER) Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi (JEMBA) Journal of Innovation Research and Knowledge Jurnal Pengabdian Mandiri Jurnal Manajemen Bisnis dan Organisasi International Journal of Entrepreneurship, Business, and Creative Economy Applied Quantitative Analysis (AQA) Jurnal Umum Pengabdian Masyarakat (JUPEMAS) Moneter : Jurnal Ekonomi dan Keuangan Jurnal Pengabdian Masyarakat Mandira Cendikia (JPKM-MC) Jurnal Pengabdian kepada Masyarakat Multidisiplin (JUPENGEN) Multidisciplinary Indonesian Center Journal
Lati Sari Dewi
Sekolah Tinggi Ilmu Ekonomi Latifah Mubarokiyah
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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SOCIAL MEDIA STRATEGIES: THE SECRET TO BOOSTING SALES AT COFFEESHOP Lati Sari Dewi; Adi Anugrah L.H
JURNAL EKONOMI PERJUANGAN Vol. 7 No. 2 (2025): Jurnal Ekonomi Perjuangan (JUMPER)
Publisher : LP2M Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/jumper.v7i2.2097

Abstract

This study aims to analyze the influence of social media sharing on increasing sales volume at a coffeeshop. Using a quantitative descriptive method, the study involved 96 respondents selected through an accidental sampling technique. The results show that social media sharing significantly impacts sales volume, with a coefficient of determination of 63.8%. Social media sharing falls into the good category, with the highest score attributed to providing interactive videos, while the lowest score was for organizing online events. Sales volume is also classified as good, with the highest score on reasonable pricing and the lowest on the lack of discounts. It is recommended that the coffeeshop organize online events and offer promotional discounts to attract more customers.  
Program Pelatihan Analisis Data Kuantitatif Dalam Bidang Manajemen Keuangan Untuk Meningkatkan Mutu Penulisan Karya Ilmiah Di STIE Latifah Mubarokiyah Fitriani; Adi Robith Setiana; Lati Sari Dewi; Rhaka Saepul Ramdan; Risma Nurul Latifah
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 2 No. 4 (2025): JUPENGEN - November
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v2i4.1021

Abstract

Quantitative data analysis skills are essential for financial management students in producing high-quality, data-driven scientific writing. However, many students still face difficulties in understanding statistical methods and applying them appropriately in research. This training program aims to enhance students’ conceptual understanding and practical skills in quantitative data analysis to improve the quality of scientific writing at STIE Latifah Mubarokiyah. The program was implemented through interactive lectures, hands-on practice using statistical software, and discussion sessions, supported by pre-test and post-test evaluations. The results indicate a significant improvement in participants’ understanding of quantitative data analysis concepts, their ability to process and interpret financial data, and the overall quality of scientific writing, particularly in the research methodology and discussion sections. The training program proved effective in strengthening students’ research competencies and contributed positively to fostering a data-driven research culture at STIE Latifah Mubarokiyah. Therefore, similar programs are recommended to be conducted continuously and further developed with advanced analytical materials.
Digital Skills For Future Career: Penguatan Pemasaran Digital Profesional Bagi Mahasiswa Lati Sari Dewi; Fitriani; Adi Robith Setiana; Risman Barkah; Erna Maulida
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 2 No. 4 (2025): JUPENGEN - November
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v2i4.1025

Abstract

This Community Service Program (PKM) aims to enhance the knowledge, understanding, and skills of students majoring in marketing in the field of digital marketing as a crucial competency in the digital economy era. Although students are accustomed to using digital media and social media, its utilization as a professional marketing tool remains suboptimal. The PKM activities were carried out through structured training covering fundamental concepts of digital marketing, the use of social media for marketing purposes, Search Engine Optimization (SEO), Search Engine Marketing (SEM), and content-based marketing strategies. The training was implemented through material presentations and interactive discussions to encourage active student participation. The results indicate that students experienced an improvement in their understanding and skills in applying digital marketing strategies in a more directed and professional manner, particularly in social media management and search engine optimization. This program provides direct benefits to students and supports institutional efforts to prepare adaptive graduates who are ready to meet the demands of the digital-based industry.
Co-Authors Adi Anugrah L.H Adi Robith Setiana Agoes Hari Edy Wibowo Agus Sopian Ahmad Royan Taufik Asep Saeful Falah Barkah, Risman Desi Try Anggarini Entin Aminah Erna Maulida Falah, Asep Saful Fitriani Gagas Erlangga Galih Mauladin Putra Hendra Gunawan Hendro Sugiarto Iis Susanti Iwan Saputra Iwan Saputra Iwan Sugianto Makarim, Siti Amirah Mohamad Nazirwan Mohammad Nazirwan R. Hozin Abdul Fatah Rafka Muhammad Rizki Rhaka Saepul Ramdan Ricky Hermayanto Ricky Hermayanto Risma Nurul Latifah Risman Barkah Ruslan Sani Haryati Siti Amirah Makarim Sufi Halwani Syaeful Hilal Syahdan Hakiki Taufik Hermansyah Taufik Hermansyah Wadini Wahdan Budi Setiawan Yuda Nugraha Zakiah Nurjamilah Zalu Nabil Yassin Iswara