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All Journal JURNAL DINAMIKA EKONOMI PEMBANGUNAN Professional : Jurnal Komunikasi dan Administrasi Publik Syntax Literate: Jurnal Ilmiah Indonesia J-MAS (Jurnal Manajemen dan Sains) Wacana: Jurnal Ilmiah Ilmu Komunikasi Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) JIKE : Jurnal Ilmu Komunikasi Efek Jurnal Riset Komunikasi Bantenese Jurnal Pengabdian Masyarakat Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Komunikasi Nusantara Jurnal Komunikasi Nusantara Enrichment : Journal of Management Connected: Jurnal Ilmu Komunikasi Journal of Islamic and Muhammadiyah Studies eProceedings of Management Jurnal Pustaka Dianmas Triwikrama: Jurnal Ilmu Sosial Komunikatif : Jurnal Ilmiah Komunikasi Journal of Communication, Business and Social Science (JCOBS) Proceeding of Community Service and Engagement Ettisal: Journal of Communication
Almira Shabrina
Telkom University
Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Brand Personality Selebriti Sebagai Strategi Komunikasi Krisis Almira Shabrina; Rah Utami Nugrahani; Shafina Nasywa; Atala Aminia
Jurnal Riset Komunikasi (JURKOM) Vol. 7 No. 2 (2024): Agustus 2024
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v7i2.872

Abstract

The use of TikTok social media has made iced tea one of the drink brands that has become the top of mind for grab and go drinks in Indonesia. However, like a double-edged sword, the use of social media is one of the causes of problems that can lead to a bad reputation in the eyes of consumers. To prevent the Company's Image from getting worse, Es Teh Indonesia replaced the Chief Executive Officer who is now held by Nagita Slavina. For this reason, this research looks at how Nagita Slavina's brand personality as a crisis communication strategy. This study uses a descriptive qualitative research method to see how this CEO turnover phenomenon becomes an image for Indonesian iced tea. Researchers conducted research on six Generation Z informants who live on the island of Java and consume Indonesian iced tea more than 6 times. The results of the study show that Nagita Slavina's brand personality is less effective in handling the crisis management that has been carried out by Es The Indonesia. Keywords: Brand Personality; Crisis Management; Es Teh Indonesia
Pelatihan Public Speaking untuk Meningkatkan Kepercayaan Diri dan Efektivitas Komunikasi Anggota PKK Bojongsoang Almira Shabrina; Husnita Husnita
Jurnal Pustaka Dianmas Vol 6, No 1 (2026)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/dianmas.v6i1.7599

Abstract

Public communication skills are essential in strengthening community-based organizations, including the Family Welfare Empowerment Organization (PKK) as a grassroots platform for women's empowerment. However, PKK members in Bojongsoang still face communication barriers, such as limited self-confidence, public speaking anxiety, and difficulty structuring messages in formal and community forums. This community service program aimed to improve the self-confidence and communication effectiveness of PKK Bojongsoang members through experiential public speaking training. The program involved 43 participants consisting of housewives, Posyandu volunteers, and village officials. The method consisted of need assessment, training design, workshop implementation, performance observation, and post-activity evaluation. The training applied a 30% theory and 70% practice composition through simulations, role play, short speeches, MC practice, peer feedback, and facilitator coaching. Data were analyzed descriptively using frequency and percentage calculations from post-test questionnaires, supported by qualitative interpretation of observation notes and participants' reflections. The findings show that all respondents gave positive responses, with most participants strongly agreeing that the training materials were relevant, clearly delivered, and useful for their communication roles. The activity also produced practical outputs in the form of a public speaking module, participant practice experience, and a follow-up communication group. This program contributes to strengthening the communication capacity and institutional effectiveness of PKK as a community-based organization.
Co-Authors Adha, Aqila Bella Adilah, Rafli Daffa Falih Agnes Pratiwi, Agnes Aiza Nabilla Arifputri Akhmad Syakir Kurnia Amalia Syafira Effendy Amaliah, Siti Hikmah Anggian Lasmarito Pasaribu Atala Aminia Azzahra, Nabilla Bayhaqi, Muhammad Rizky Clarissavitri, Ivanna Dewi, Riezca Utami Divianti, Khalifa Dudi Rustandi Elva Ardila Azzahra Fadilah, Citra Aprilia Nur Farrah Shaina Fermindra Fithrie, Fathfarhani Atiyla Girsang, Rachel Syallom Anggita Gunawan, Atala Aminia Helen Nadya Saraswati Hudha, Noor Husnita Idola Perdini Putri Ikrom, Zulfikar Indria Angga Dianita Irna Yuniar Kamilia, Salma Kastaman, Kastaman Kaur, Sukhwir Khaq, M. Islahul Khizanatul Hikmah Khoerunnisa, Berliana Kirana, Hasna Vania Maura, Khansanida Defta Melati Aulia Rizky Fitriana Mhd Dian Al Fajr Nababan, Ester Marini Nabila Zahiro Nisa Nurmauliddiana Abdullah Nisaa, Nurul Hidayah Ainun Nugrahani, Rah Utami Nuraini, Ganis Hanifah Oktavianti, Hanny Omega Marthadania Putra Pratami, Julia Salsabila Puteri, Chece Amelya Putra, Omega Marthadania Putri Arifan, Aulia Sheila Putri, Aisyah Ali Rachmadiani, Ocha Trisepta Rafi Rahmat Djajasumitra Rizkyna Mutia Sabrina, Alifya Selvy Kusuma Putri Shafina Nasywa Shafina Nasywa Salsabila Silvya Haryacovil Simanjuntak, Agnes Immanuela Mayora Syarif, Muhammad Naufal Taufiqul Hakim Wahyono, Martha W.B. Widayanti, Asti Yuliani Rachma Putri