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Journalist-Victim Relationship: Analysis of Cyber Media Reporting on the Land Conflict of the Sunda Wiwitan Indigenous Community Ahmad Junaidi; Sarwititi Sarwoprasodjo; Didik Suharjito; Ika Yuliasari
Jurnal Komunikasi Vol. 16 No. 1 (2024): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v16i1.28992

The relationship between journalists and sources influences reporting on conflicts in media. The news media's portrayal of conflicts can shape public opinion, which in turn can influence policy decisions. Governments and other stakeholders often pay close attention to media coverage and public reaction when making decisions related to conflicts. This study analyzes how the relationship between journalists and sources, in this case the victims from the Sunda Wiwitan indigenous community in Cigugur, West Java, in online media, relates to the land conflict and how it influences the resolution of the case. The researcher chose the theme of Sunda Wiwitan in relation to online media and conflict because the land conflict involving the Sunda Wiwitan indigenous community in Cigugur, West Java, is an issue that has received widespread media attention. Online media, with its fast and broad reach, often covers this conflict, although frequently in the form of short news pieces (hard news). This study uses a qualitative approach, employing a mixed method of content analysis, in-depth interviews which involving journalists and members of Sunda Wiwitan Community. The researchers analyze 113 news articles from national and local online media about the Sunda Wiwitan land conflict from 2020-2022. This study aims to examine how the relationship between victims in land conflicts and influential journalists affects media framing and agenda-setting.The research shows cyber media are interested to cover the issue as it carries news value of conflict and produce more news in form of hard news that features. The communication established between journalists or the media and victims or sources from the Sunda Wiwitan indigenous community influences the formation of media agendas and framing.The significant attention from online media and diverse sources influenced policy decisions regarding the Sunda Wiwitan land conflict.

PEMBERDAYAAN GENERASI MUDA MAHASISWA DALAM PENGENALAN PRODUK LOKAL MASYARAKAT TERINTEGRASI PEMBELAJARAN KAMPUS: PEMBERDAYAAN GENERASI MUDA MAHASISWA DALAM PENGENALAN PRODUK LOKAL MASYARAKAT TERINTEGRASI PEMBELAJARAN KAMPUS Ade Ismail; Fajar Maulana Wijaya Kusumah; Ika Yuliasari
Jurnal Kajian Budaya dan Humaniora Vol 6 No 1 (2024): Jurnal Kajian Budaya dan Humaniora (JKBH), Februari, 2024
Publisher : PT. RANESS MEDIA RANCAGE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61296/jkbh.v6i1.201

Creativity and Entrepreneurship course as a course that includes a useful project as an actualization of Pancasila and Jatidiri values in an innovative and creative way. OKK students created the 'Villana' project which is taken from the words Village and Jatinangor. "Villana product Taste Adventure"; this project focuses on the introduction and promotion of village products in Jatinangor known as "Villana products". This activity aims to improve the economy of the local community, significantly increasing the sales of Villana local products in the local market. Social Action Project Plan: (a) Local Product Development and Marketing: Supporting local producers in developing and marketing Villana products such as banana-based products and ornamental plants, (b) Distribution and marketing of products through local partners. The final results are also as expected, which can help local products and promote them widely to help the economy in Jatinangor villages.

Pengaruh Social Media Marketing Akun Instagram @revassutamamedika Terhadap Citra Perusahaan PT Revass Utama Medika Muthia Malihah Raniah Halim; David Rizar Nugroho; Ika Yuliasari
Jurnal Komunikasi Nusantara Vol 7 No 2 (2025)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v7i2.2693

In the digital era, Instagram has become one of the most influential platforms in shaping public perceptions of a company. PT Revass Utama Medika uses Instagram as a digital communication medium to deliver corporate information and strengthen its positive image. This study aims to examine the influence of Social Media Marketing on the Instagram account @revassutamamedika on the corporate image of PT Revass Utama Medika. The research employed a quantitative approach involving 100 respondents who follow the account. The study applies Social Media Marketing indicators—entertainment, interaction, trendiness, customization, and forward information—along with corporate image indicators consisting of personality, reputation, value, and corporate identity. The results show that Social Media Marketing on the @revassutamamedika account has a positive and significant influence on the corporate image of PT Revass Utama Medika, contributing 78.1%. Regression analysis indicates a positive, unidirectional relationship between the two variables, meaning that better implementation of Social Media Marketing strategies leads to a stronger corporate image in the eyes of the public. These findings demonstrate that improving content quality, increasing interaction with followers, and maintaining consistent information delivery play important roles in strengthening the audience’s positive perception of PT Revass Utama Medika. Abstrak Di era digital, Instagram menjadi salah satu platform yang berpengaruh dalam membentuk persepsi publik terhadap perusahaan. PT Revass Utama Medika memanfaatkan Instagram sebagai media komunikasi digital untuk menyampaikan informasi perusahaan dan memperkuat citra positif. Penelitian ini bertujuan untuk mengetahui pengaruh Social Media Marketing pada akun Instagram @revassutamamedika terhadap citra perusahaan PT Revass Utama Medika. Penelitian menggunakan metode kuantitatif melalui penyebaran kuesioner kepada 100 pengikut aktif. Indikator Social Media Marketing meliputi entertainment, interaction, trendiness, customization, dan forward information, sedangkan citra perusahaan diukur melalui personality, reputation, value, dan corporate identity. Hasil penelitian menunjukkan bahwa Social Media Marketing berpengaruh positif dan signifikan terhadap citra perusahaan dengan kontribusi sebesar 78,1%. Analisis regresi juga menunjukkan adanya hubungan yang positif dan searah antara kedua variabel, yang berarti semakin baik penerapan strategi pemasaran melalui Instagram, semakin kuat citra perusahaan terbentuk di mata publik. Temuan ini menunjukkan bahwa kualitas konten, interaksi dengan audiens, dan konsistensi penyampaian informasi berperan penting dalam memperkuat persepsi positif terhadap PT Revass Utama Medika.

Pengaruh Social Media Marketing Akun Instagram @revassutamamedika Terhadap Citra Perusahaan PT Revass Utama Medika Muthia Malihah Raniah Halim; David Rizar Nugroho; Ika Yuliasari
Jurnal Komunikasi Nusantara Vol 7 No 2 (2025)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v7i2.2693

In the digital era, Instagram has become one of the most influential platforms in shaping public perceptions of a company. PT Revass Utama Medika uses Instagram as a digital communication medium to deliver corporate information and strengthen its positive image. This study aims to examine the influence of Social Media Marketing on the Instagram account @revassutamamedika on the corporate image of PT Revass Utama Medika. The research employed a quantitative approach involving 100 respondents who follow the account. The study applies Social Media Marketing indicators—entertainment, interaction, trendiness, customization, and forward information—along with corporate image indicators consisting of personality, reputation, value, and corporate identity. The results show that Social Media Marketing on the @revassutamamedika account has a positive and significant influence on the corporate image of PT Revass Utama Medika, contributing 78.1%. Regression analysis indicates a positive, unidirectional relationship between the two variables, meaning that better implementation of Social Media Marketing strategies leads to a stronger corporate image in the eyes of the public. These findings demonstrate that improving content quality, increasing interaction with followers, and maintaining consistent information delivery play important roles in strengthening the audience’s positive perception of PT Revass Utama Medika. Abstrak Di era digital, Instagram menjadi salah satu platform yang berpengaruh dalam membentuk persepsi publik terhadap perusahaan. PT Revass Utama Medika memanfaatkan Instagram sebagai media komunikasi digital untuk menyampaikan informasi perusahaan dan memperkuat citra positif. Penelitian ini bertujuan untuk mengetahui pengaruh Social Media Marketing pada akun Instagram @revassutamamedika terhadap citra perusahaan PT Revass Utama Medika. Penelitian menggunakan metode kuantitatif melalui penyebaran kuesioner kepada 100 pengikut aktif. Indikator Social Media Marketing meliputi entertainment, interaction, trendiness, customization, dan forward information, sedangkan citra perusahaan diukur melalui personality, reputation, value, dan corporate identity. Hasil penelitian menunjukkan bahwa Social Media Marketing berpengaruh positif dan signifikan terhadap citra perusahaan dengan kontribusi sebesar 78,1%. Analisis regresi juga menunjukkan adanya hubungan yang positif dan searah antara kedua variabel, yang berarti semakin baik penerapan strategi pemasaran melalui Instagram, semakin kuat citra perusahaan terbentuk di mata publik. Temuan ini menunjukkan bahwa kualitas konten, interaksi dengan audiens, dan konsistensi penyampaian informasi berperan penting dalam memperkuat persepsi positif terhadap PT Revass Utama Medika.

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