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Desi Yunita
Departemen Sosiologi, Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Padjadjaran
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Journal : SOSIOLOGI NUSANTARA

 1 
Proses Pembentukan Citra Diri Melalui Media Sosial Instagram (Studi Kasus Pada Akun Selebgram @Roro_Yustina): Proses Pembentukan Citra Diri Melalui Media Sosial Instagram (Studi Kasus Pada Akun Selebgram @Roro_Yustina) Nurul Aulia; Wahyu Gunawan; Desi Yunita
Jurnal Sosiologi Nusantara Vol 10 No 1 (2024)
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/jsn.10.1.65-81

Abstract

The process of forming a self-image on Instagram social media is called impression management, which is formed to give a positive impression to other people. This research uses a qualitative research method with a descriptive approach and focuses on the process of forming a self-image on Instagram social media using Erving Goffman's dramaturgical theory. This qualitative research uses a case study method by investigating how the process of @Roro_yustina's account as a celebrity forms her image through her Instagram social media account, with technical interviews to obtain data results. The results of this research show that the process of forming one's self-image on social media is very important, especially on social media, because the first thing the public sees is one's self-image, which can influence other people's first impressions. Roro Yustina, as a program celebrity, succeeded in forming a good self-image for the first time by carrying out self-presentation and impression management in accordance with the concept of dramaturgical theory. This is done in a way that Roro Yustina can maintain and control the impression given to her followers. Apart from that, using Erving Goffman's theory, especially front stage and back stage, it can be seen that Roro Yustina, as a celebrity, only shares positive things with her followers; on the other hand, there are some things that are not shared, such as her personal life and attitude on stage. behind or backstage
Co-Authors ', Andreas Ade Sudrajat Ahmad Thoriq Alfiati Safitri Amanatin, Elsa Lutmilarita Andi Ainun Juniarsi Nur Azman, Azlina Bintarsih Sekarningrum Budi Sutrisno Budi Sutrisno Bustami, Mohammad Reevany Caroline Paskarina Deru R Indika Distyatami Lantri Distyatami Lantri, Distyatami Fachry Abda El Rahman Firsanty, Farah Putri Heri Wibowo Hery Wibowo, Hery Irma Juraida Jendra, Bayu Aji Sastra Lesmana, Aditya Candra Lestari, Vita Adriani Lukmanul H, Rahmatika Mutiara Atsalitsa Mas Rizky A.A Syamsunarno Muhammad Fadhil Nurdin Muhammad Fedryansyah, Muhammad Novie Indrawati Sagita Nugraha, Ardi Maulana Nunung Nurwati Nunung Nurwati Nurul Aulia Nurwati, R. Nunung Pratama, Yoga Ferdian Putri, Jasmine Safira Az'zahra R Nunung Nurwati Rachim, Hadiyanto Abdul Rina Hermawati, Rina Rini Widyastuti Rusnandar, Afifa Riska Amalia Saifullah Zakaria Siti Darodjah Rasad Siti Shafira Nurul Hanifa Tajuddin, Nor Azlin Utami, Aisha Putri Wahju Gunawan Wahju Gunawan Wahju Gunawan Wahju Gunawan, Wahju Wahyu Gunawan Wahyu Gunawan Wahyu Gunawan Wahyu Gunawan Wahyu Gunawan Wahyu Gunawan Yogi Suprayogi Sugandi Zakaria, Saifullah