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All Journal English and Literature Journal J-MKLI (Jurnal Manajemen dan Kearifan Lokal Indonesia) TAHKIM Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi Al-Iqtishadiyah: Ekonomi Syariah dan Hukum Ekonomi Syariah JURNAL EKONOMI SYARIAH JRAK (Jurnal Riset Akuntansi dan Bisnis) (e-Journal) Lingue : Jurnal Bahasa, Budaya, dan Sastra Business Review and Case Studies Jurnal Penelitian Inovatif Jihbiz: Jurnal Ekonomi, Keuangan dan Perbankan Syariah Indonesia Auditing Research Journal HIKMATUNA: Journal for Integrative Islamic Studies Amal: Jurnal Ekonomi Syariah Mangente: Jurnal Pengabdian kepada Masyarakat Tasyri' Jurnal Ilmiah Ekonomi dan Manajemen Advantage: Journal of Management and Business Hikmatuna IJEIRC IJBLPS Journal of Business Application Indonesian Journal of Community Empowerment Jurnal Intelek Dan Cendikiawan Nusantara Nomico Tijarah Rangkiang: Journal of Islamic Economics and Business J-CEKI International Journal of Business, Law and Political Science Oikonomia : Journal of Management Economics and Accounting Nomico Sciences du Nord Economics and Business
Arizal Hamizar
Institut Agama Islam Negeri Ambon
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Journal : Indonesia Auditing Research Journal

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Integrating Green Accounting Into Marketing Strategies For Sustainability Brand Image Among Gen-Z Consumers Hamizar, Arizal; Tubalawony, Jacsy; Yaman, Afdhal; Maruapey, Muammar W
Indonesia Auditing Research Journal Vol. 13 No. 1 (2024): March: Auditing, Finance, IT Plan, IT Governance, Risk
Publisher : Institute of Accounting Research and Novation (IARN)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/arj.v13i1.234

Abstract

This research aims to explore how Generation Z responds to green accounting practices and its impact on brand image, as well as to formulate appropriate marketing strategies based on these findings. The research method employed is qualitative with a phenomenological approach. Data were collected through in-depth interviews, and data analysis was conducted using a thematic approach to identify thematic patterns emerging from interviews and observations. The results of the study indicate that Generation Z responds positively to green accounting practices, considering it a key differentiator in brand selection. The implementation of green accounting has a positive impact on brand image, with respondents perceiving companies adopting green accounting practices as pioneers and leaders in conducting business responsibly. Subsequently, based on the research findings, formulating marketing strategies that consider sustainability values becomes crucial in meeting the preferences and expectations of Generation Z
Co-Authors A Idun Suwarna Afdhal Yaman Ahmad Arif Zulfikar Al Shafa, Salsabyla Amin, Darwis Amina Saramoko Anas, Alfiah A Andi I Marasabessy Andi Masniati Asmi Ningsi Umasugi Baharuddin, Didin Buton, Farly Buton, Rosalinda Nadam Damapolii, Finanti G Darwis Amin Dety Aryani Relubun Dety Aryani Relubun Dewi Sukmawati Diman, Agus P Eduard Yohannis Tamaela Eri Mardiani Erny Wityasminingsih Estu Widarwati Eva Yuniarti Utami Fanji Farman Fatmah Watty Pelupessy Fatmah Watty Pelupessy Fitri, Wa Ode Fitria Karnudu H. Rajab H. Rajab Hanifah Hanifah Hanifah hanifah hanifah Hasan Hasan Hatala, Siti K Hatapayo, Siti Nur F. Hunsouw, M. Taib Husin Wattimena Jacsy Tubalawony Jenny Koce Matitaputty Kamaruddin Kamaruddin Kamaruddin Kelarat, Almi Saputra La Abdul Zayl Limba, Anatasija Limba, natasija Malasari, Dewi Qhuril Malawat, Fadli Fendi Marantika, Juliaans E. Maruapey, Muammar Wijayanto Moeljono Mohamad, Syed Ismail Syed Mohammad H. Holle Muammar W. Maruapey Muhammad Husein Maruapey Muhammad Reza Nacikit Muhammad Reza Nacikit Muhrim, M. Rifai Mulyanto, Triadi Nacikit, Muhammad R Nacikit, Muhammad Reza Nadia Nadia Nahria Latuconsina Nunik Nurmalasari Nur Hasanah Nurlette, Erlin D. P. Nursal Muhammad Ode, Santi Pellupessy, Fatmah Watti Pelupessy, Fatmah Watty Putri Rajab Rajab, Rajab Relubun, Dety Ariyani Relubun, Dety Aryani Roup, Mu'min Santi Ode Shalihah, Maratun Soenari Soenari Soenari, Soenari Sunari Suud Marasabessy Syed Ismail Syed Mohamad Tangke, Diar Muzna Tasyri Kamil Thalhah Thalhah, Thalhah Tubalawony, Jacsy Tubalawony, Jaczy Umagapi, Aidia Wakano, Abidin Wattimena, Husin