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Journal : Rangkiang: Journal of Islamic Economics and Business

Feasibility Analysis of Boba Beverage Business In Ambon City: Case Study Based on Porter's Five Forces Mulyanto, Triadi; Hamizar, Arizal
Rangkiang: Journal of Islamic Economics and Business Vol. 2 No. 1 (2024): Islamic Economic
Publisher : Denisya Smart Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70072/rangkiang.v2i1.12

Abstract

This study aims to analyze the feasibility of boba beverage business in Ambon City using the Five Forces Porter approach. The research method used is descriptive qualitative by collecting data through interviews, observations, and literature studies. The analysis is done using the concept of Five Porter Forces, namely the competition between existing competitors, supplier negotiation power, buyer negotiation power, the threat of new entrants, and the threat of substitute products. The results show that the boba beverage industry in Ambon City has a significant potential and is still growing. The competition between existing competitors is relatively high with several well-known brands in the market, but there is still an opportunity to develop through innovative products and proper promotion. Supplier negotiation power is also relatively high due to the need for specialized raw materials, but there are several alternative suppliers that can be utilized. Buyer negotiation power is quite low because boba drinks are considered a premium product with a relatively high price. The threat of new entrants is relatively low due to several entry barriers in this industry, such as high investment costs and the difficulty of obtaining high-quality raw materials. The threat of substitute products is relatively low because boba drinks have a unique taste and a fairly loyal customer base.
Analysis of the Influence of Community Perceptions in Ambon on Sharia Fintech Nurlette, Erlin D. P.; Nacikit, Muhammad R; Shalihah, Maratun; Maruapey, Muammar W; Yaman, Afdhal; Malawat, Fadli F; Hamizar, Arizal
Rangkiang: Journal of Islamic Economics and Business Vol. 2 No. 2 (2024): Islamic Economic
Publisher : Denisya Smart Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70072/rangkiang.v2i2.40

Abstract

This research aims to determine the perception of the people of Ambon city regarding the existence of sharia fintech in Ambon city. The population in this research is the people of Ambon city. The research method used is a quantitative method. The sample taken was 100 respondents using a questionnaire distribution technique with a Likert scale. Hypothesis testing uses multiple linear analysis methods with SPSS version 26 tools. The results of this research show that 1) Partially (T test), the product, promotion, place and non-usury variables have a significant influence on the dependent variable "y" because pvalue < 0.05 , while the physical evidence variable does not have a significant influence because the p-value is > 0.05. Simultaneously (F Test) The results of the analysis of perception variables regarding product, promotion, place, physical evidence and usury together influence people's interest in using sharia fintech. This influence is 67.5%. The remaining amount (32.5%) is influenced by other variables outside this research model. Findings underline the importance of enhancing product quality, innovative promotional strategies, and adherence to sharia principles in building consumer trust and interest in sharia fintech. Furthermore, this study reveals the potential of sharia fintech to serve as a more ethical financial alternative, fostering financial inclusion and aligning with the moral values of its users.