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All Journal Rekam : Jurnal, Fotografi, Televisi Animasi Harmonia: Journal of Research and Education Jurnal Ilmu Komunikasi Journal of Urban Society´s Arts ANDHARUPA Jurnal Pendidikan dan Kajian Seni JADECS (Journal of Art, Design, Art Education and Culture Studies) Gondang: Jurnal Seni dan Budaya Texture : Art and Culture Journal Acintya Brikolase : Jurnal Kajian Teori, Praktik dan Wacana Seni Budaya Rupa Capture : Jurnal Seni Media Rekam Gelar : Jurnal Seni Budaya Ornamen Jurnal Pengkajian dan Penciptaan Seni Kriya Pendhapa Satwika : Kajian Ilmu Budaya dan Perubahan Sosial Jurnal Desain DESKOVI : Art and Design Journal Dinasti International Journal of Education Management and Social Science PROSIDING: SENI, TEKNOLOGI, DAN MASYARAKAT ARTISTIC : International Journal of Creation and Innovation CITRAWIRA : JOURNAL OF ADVERTISING AND VISUAL COMMUNICATION International Journal of Social Science ARTCHIVE: Indonesia Journal of Visual Art and Design East Asian Journal of Multidisciplinary Research (EAJMR) Offscreen: film and television journal Jurnal Sains Informatika Terapan (JSIT) Soshum: Jurnal Sosial dan Humaniora Eduvest - Journal of Universal Studies Electronic Journal of Education, Social Economics and Technology Paradigma: Jurnal Kajian Budaya Arty: Jurnal Seni Rupa Serat Rupa: Journal of Design
Handriyotopo Handriyotopo
Institut Seni Indonesia Surakarta
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Journal : Pendhapa

 1 
DESAIN MASKOT DAN PROMOSI PARIWISATA KOTA MUARA TEWEH KALIMANTAN TENGAH Rintania Rosita Citra Dewi; Handriyotopo Handriyotopo
Pendhapa Vol 10, No 2 (2019)
Publisher : Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2660.144 KB) | DOI: 10.33153/pendhapa.v10i2.2937

Abstract

Promotion is an important tool for the development of the tourism industry which is being promoted by the government. Likewise for the city of Muara Teweh in Central Kalimantan Province, which is developing the tourism economic sector. Promotional activities are important so that the potential for superior and unique tourist destinations can be an alternative for tourists to visit the province of Central Kalimantan. The design of tourism promotion in Muara Teweh city with a visual approach using mascot as a promotional strategy through the concept of visual identity has a different persuasive appeal to the promotion approach that has been done before. The mascot creation method begins with qualitative research with field observations through the design stages of design principles namely sketches, tumbnails, experimentation, and design executions that incorporate visual elements from endangered Kalimantan animal figures, namely Orangutans, Honey Bears, and Hornbills. The combination of these three animal element figures became the city mascot of Muara Teweh named "Arai" which means happy (spirit). Thus "Masai Arai" is expected to be able to represent the visual identity of the promotion of the city of Mura Teweh, Central Kalimantan, to support the communication process of message promotion through above-line advertising media and below-line media as well as merchandise.Keywords: Promotion, Mascot, Muara Teweh Tourism
GAYA POP ART SEBAGAI IDE DASAR PERANCANGAN ULANG CORPORATE IDENTITY DAN PROMOSI BARBERSON HAIRCUT Arif Suryawan Suryawan; Handriyotopo Handriyotopo
Pendhapa Vol 10, No 1 (2019)
Publisher : Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2701.075 KB) | DOI: 10.33153/pendhapa.v10i1.2934

Abstract

Barberson Haircut merupakan perusahaan yang bergerak dibidang jasa cukur rambut, berlokasi di Ceper, Klaten. Barberson Haircut belum memiliki corporate identity yang konsisten, sulit dikenali dan kurang menarik. Melalui pendekatan riset kualitatif dan swot analisis untuk mengetahui kekuatan yang diperlukan dalam perancangan identitas visual yang baru dengan tahapan perancangan identitas yang tepat. Perancangan ulang  corporate identity dengan gaya pop art sebagai strategi kreatif visual agar konsumen lebih mengenal Barberson Haircut. Berdasarkan tahapan perancangan dan strategi kreatif perikalanan, hasil dari perancangan ini berupa logo, stationery set, merchandising, dan media promosi. Manfaat perancangan ini yaitu memberikan identitas baru untuk membedakan Barberson Haircut dengan barbershop lain, dan mengenalkan Barberson Haircut kepada audiens.Kata Kunci : corporate identity, barbershop, pop art, promosi
Co-Authors Aisyah, Chairini Ajiprabowo, Gheraldi Waskito Alfiani Kristiana Dewi Alifia Ananda Putri Ana Rosmiati Anung Rahman Arieska Wulandari Arif Suryawan Suryawan Aris Setiawan Aryawan, Salsabil Rizqi Aziza Asya Ari, Ilham Musyafa Atnin, Sepba Fri Basori, Alif Catur Nugroho Catur Nugroho Cendharana, Nanda Aqshal Chairini Aisyah Chotimah, Fanny Deddy Setyawan Dela Cahyaning Permata Delfin Febriansyah Dewi, Sari Kesuma Ega Damayanti Eko Supriyanto Fadilla, Alya Nur Fajri Rahma Pratiwi Febriansyah, Delfin Fenda, Intan Yulia Febbyu Gheraldi Waskito Ajiprabowo Handita Kesoema, Ivan Hikmawan, Dhika Ramahani Kusumoningrum, Ipung Dyah Lastoro, GR Lono Mulyani, Try Muthia Anas Salma Ni Luh Putu Ratna Suandari Nova Wulan Priyandani Novia Sisca Haryani Pahlevi, Syahtuta Rahul Permata, Dela Cahyaning Prilosadoso, Basnendar Herry Pujiono, Bagong Puri, Litya Ainunning Putra, Rahdan Hutama Putri, Alifia Ananda Qonita, Khoirunnisa Rachman, Zahrani Syalwa Raden Ersnathan Budi Prasetyo Rahmawati, Dewi Rahmi Dyah Pratiwi Ramadhan, Aditya Wahyu Ramadhani, Dhika Ramadhani, Putri Munadiyah Ranang Agung Sugihartono Reno Abdurahman Reno Abdurrahman Rintania Rosita Citra Dewi Rosita Yuni Sera Rustim Rustim Rustim, Rustim Salma, Muthiah Anas Sekarnegara, Zafira Saraswati Yasmin SP Gustami Sunarmi Sunarmi Suyanto, S., Tatik Harpawati Tatik Harpawati Try Mulyani Utami, Thesa Resi Sila Widayaningsih, Nur Hanifati Widyastutieningrum, Sri Rochana Wulandari, Arieska Yuninggar Renaningtyas