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All Journal Rekam : Jurnal, Fotografi, Televisi Animasi Harmonia: Journal of Research and Education Jurnal Ilmu Komunikasi Journal of Urban Society´s Arts ANDHARUPA Jurnal Pendidikan dan Kajian Seni JADECS (Journal of Art, Design, Art Education and Culture Studies) Gondang: Jurnal Seni dan Budaya Texture : Art and Culture Journal Acintya Brikolase : Jurnal Kajian Teori, Praktik dan Wacana Seni Budaya Rupa Capture : Jurnal Seni Media Rekam Gelar : Jurnal Seni Budaya Ornamen Jurnal Pengkajian dan Penciptaan Seni Kriya Pendhapa Satwika : Kajian Ilmu Budaya dan Perubahan Sosial Jurnal Desain DESKOVI : Art and Design Journal Dinasti International Journal of Education Management and Social Science PROSIDING: SENI, TEKNOLOGI, DAN MASYARAKAT ARTISTIC : International Journal of Creation and Innovation CITRAWIRA : JOURNAL OF ADVERTISING AND VISUAL COMMUNICATION International Journal of Social Science ARTCHIVE: Indonesia Journal of Visual Art and Design East Asian Journal of Multidisciplinary Research (EAJMR) Offscreen: film and television journal Jurnal Sains Informatika Terapan (JSIT) Soshum: Jurnal Sosial dan Humaniora Eduvest - Journal of Universal Studies Electronic Journal of Education, Social Economics and Technology Paradigma: Jurnal Kajian Budaya Arty: Jurnal Seni Rupa Serat Rupa: Journal of Design
Handriyotopo Handriyotopo
Institut Seni Indonesia Surakarta
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Journal : ANDHARUPA

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Analisis Karakter “Si Korona” pada Buku Digital Kartun Edukasi Virus Corona untuk Anak-Anak di Tengah Pandemi Handriyotopo, Handriyotopo
ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia Vol. 8 No. 03 (2022): September 2022
Publisher : Dian Nuswantoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/andharupa.v8i3.5627

Abstract

AbstrakCovid-19 (Corona Virus Disease 2019) sangat mengkawatirkan bagi sendi umat manusia saat ini di dunia. Usaha untuk menyadarkan pentingnya protokol saat new normal telah banyak dilakukan. Menyadarkan pentingnya menjaga kesehatan tentang pengetahuan virus corona dibutuhkan oleh anak-anak yang juga rentan dengan virus ini. Edukasi pengetahuan tentang virus corona diperlukan bagi anak seperti yang dilakukan oleh HIMPSI (Himpunan Psikologi Indonesia) dengan membuat kartun secara online perlu diapresiasi. Penyadaran virus corona dengan pendekatan kartun pada anak sangat menarik untuk dikaji di tengah maraknya info virus corona dalam bentuk infografis dan motion graphic ataupun iklan layanan masyarakat tentang menjaga protokol kesehatan seperti patuh pada ibu dengan 3M. Penelitian ini menggunakan metode kualitatif untuk menemukan data-data penting dalam melakukan analisis deskriptif. Melalui pendekatan karakter kartun melalui proses mimikri dan retorika visual, untuk menemukan makna karakter Si Korona. Temuan penting untuk menciptakan karakter adalah melalui proses mimikri sebagai metode untuk membangun karakter tokoh utama kartun Si Korona. Watik Ideo dan Luluk N. secara reorika visual berhasil membuat karakter Si Korona yang sederhana agar anak-anak dapat memahami tentang virus corona untuk menyadarkan pemahaman covid-19 pada anak. Kata kunci: Edukasi Anak, Kartun, Si Korona, Virus Corona AbstractCovid-19 (Corona Virus Disease 2019) is very worrying for the joints of humanity today in the world. Many Covid-19 (Corona Virus Disease 2019) is very worrying for the joints of humanity today in the world. Many efforts have been made to make the protocols aware of the importance of the new normal. Awareness of the importance of maintaining health about knowledge of the coronavirus is needed by children who are also vulnerable to this virus. Education on knowledge about the coronavirus is needed for children, as done by HIMPSI (Indonesian Psychological Association) making cartoons online needs to be appreciated. Awareness of the coronavirus with a cartoon approach to children is very interesting to study amidst the rise of information on the coronavirus in the form of infographics and motion graphics or public service advertisements about maintaining health protocols such as obeying mothers with 3M. This study uses qualitative methods to find important data in conducting a descriptive analysis. Through a cartoon character approach through mimicry and visual rhetoric processes, to find the meaning of the character Si Corona. An essential finding for creating characters is through the process of mimicry as a method for building the character of the main character of the cartoon Si Corona. Watik Ideo and Luluk N. visually rhetorically succeeded in creating a simple Corona character so that children can understand the corona virus to awaken their children to an understanding of Covid-19. Keywords: Children Education, Cartoon, Corona Virus, Si Korona
METAFORA VISUAL IKLAN SUSU ULTRA MILK X ITZY Aisyah, Chairini; Handriyotopo, Handriyotopo
ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia Vol. 10 No. 01 (2024): March 2024
Publisher : Dian Nuswantoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/andharupa.v10i01.8457

Abstract

AbstrakIdol Korea Selatan dalam beberapa dekade terakhir menjadi trend di kalangan generasi muda khususnya di Indonesia sebagai kiblat dalam fashion dan kegiatan beraktivitas. Penggunaan idol korea sebagai duta merek tidak luput menjadi perhatian untuk menjadikan sebagai promosi pada iklan, terutama pada iklan di media televisi maupun media YouTube. Penelitian ini menarik perhatian terhadap pentingnya teks media umum dalam mengevaluasi aspek verbal dan visual terhadap iklan yang memanfaatkan idol Korea Selatan dalam mempromosikan korespondensi di Indonesia. Dalam iklan visual susu Ultra Milk X ITZY, generasi muda digambarkan memiliki kekuatan keberanian, kecerdasan, rasa cinta, keunikan, dan kekuatan dalam citra perempuan di setiap varian rasa susu Ultra Milk. Promosi ini juga dimaksudkan dalam rangka merayakan ulang tahun susu Ultra Milk ke-50. Penelitian ini menggunakan metode penelitian kualitatif dalam menemukan data-data yang dilakukan secara analisis deskriptif. Telaah data dalam penelitian ini menggunakan metode Apropriasi Minus One dengan memisahkan komponen pembentuk iklan seperti visual, audio atau musik, dan teks. Temuan penelitian ini adalah menjelaskan makna interpretasi dari pesan metafora iklan dengan hastag don’t stop your move yang dikampanyekan susu Ultra Milk berkolaborasi dengan idol Korean Pop ITZY sebagai duta merek pada tahun 2022 untuk mendorong generasi muda di Indonesia untuk terus aktif bergerak. Kata Kunci: Apropriasi Minus One, iklan, metafora visual, Susu Ultra Milk X Itzy AbstractIn the last few decades, South Korean idols have become a trend among the younger generation, especially in Indonesia, serving as a reference for fashion and daily activities. The use of Korean idols as brand ambassadors has garnered attention, particularly iin advertisements on television and YouTube. This research highlights the importance of analyzing public media texts to assess the verbal and visual aspects of advertisement that leverage South Korean idols to promote correspondence in Indonesia. In the visual advertisement for Ultra Milk X ITZY, the younger generation is portrayed as having the strengths of courage, intelligence, love, uniqueness, and power in the image of women for each variant of Ultra Milk. This promotion is also intended to celebrate the 50th anniversary of Ultra Milk. The research employs as qualitative research method to gather data, conducting descriptive analysis through the Minus One Appropriation method, which separates the components of the advertisement such as visual, audio or music, and text. The findings of this research explain the interpretative meaning of thee metaphorical messege in the advertisement with the hastag don’t stop your move, which was campaigned by Ultra Milk in collaboration with the K-Pop idol group ITZY as brand ambassadors in 2022. The aim is to encourage the younger generation in Indonesia to stay active and keep moving.Keywords: advertising, Minus One Appropriation, Ultra Milk X Itzy Milk, visual metaphor
Co-Authors Aisyah, Chairini Ajiprabowo, Gheraldi Waskito Alfiani Kristiana Dewi Alifia Ananda Putri Ana Rosmiati Anung Rahman Arieska Wulandari Arif Suryawan Suryawan Aris Setiawan Aryawan, Salsabil Rizqi Aziza Asya Ari, Ilham Musyafa Atnin, Sepba Fri Basori, Alif Catur Nugroho Catur Nugroho Cendharana, Nanda Aqshal Chairini Aisyah Chotimah, Fanny Deddy Setyawan Dela Cahyaning Permata Delfin Febriansyah Dewi, Sari Kesuma Ega Damayanti Eko Supriyanto Fadilla, Alya Nur Fajri Rahma Pratiwi Febriansyah, Delfin Fenda, Intan Yulia Febbyu Gheraldi Waskito Ajiprabowo Handita Kesoema, Ivan Hikmawan, Dhika Ramahani Kusumoningrum, Ipung Dyah Lastoro, GR Lono Mulyani, Try Muthia Anas Salma Ni Luh Putu Ratna Suandari Nova Wulan Priyandani Novia Sisca Haryani Pahlevi, Syahtuta Rahul Permata, Dela Cahyaning Prilosadoso, Basnendar Herry Pujiono, Bagong Puri, Litya Ainunning Putra, Rahdan Hutama Putri, Alifia Ananda Qonita, Khoirunnisa Rachman, Zahrani Syalwa Raden Ersnathan Budi Prasetyo Rahmawati, Dewi Rahmi Dyah Pratiwi Ramadhan, Aditya Wahyu Ramadhani, Dhika Ramadhani, Putri Munadiyah Ranang Agung Sugihartono Reno Abdurahman Reno Abdurrahman Rintania Rosita Citra Dewi Rosita Yuni Sera Rustim Rustim Rustim, Rustim Salma, Muthiah Anas Sekarnegara, Zafira Saraswati Yasmin SP Gustami Sunarmi Sunarmi Suyanto, S., Tatik Harpawati Tatik Harpawati Try Mulyani Utami, Thesa Resi Sila Widayaningsih, Nur Hanifati Widyastutieningrum, Sri Rochana Wulandari, Arieska Yuninggar Renaningtyas