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All Journal Dekave : Jurnal Desain Komunikasi Visual Gorga : Jurnal Seni Rupa Rekam : Jurnal, Fotografi, Televisi Animasi Visual Communication Design Tanra : Jurnal Desain Komunikasi Visual Fakultas Seni dan Desain Universitas Negeri Makassar ANDHARUPA Jurnal Bahasa Rupa Panggung Visualita : Jurnal Online Desain Komunikasi Visual Ultimart: Jurnal Komunikasi Visual Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan Jurnal Pakarena Citradirga : Jurnal Desain Komunikasi Visual dan Intermedia Visual Heritage: Jurnal Kreasi Seni dan Budaya Jurnal Strategi Desain dan Inovasi Sosial Judikatif: Jurnal Desain Komunikasi Kreatif DIVAGATRA - Jurnal Penelitian Mahasiswa Desain Wimba: Jurnal Komunikasi Visual de-lite Jurnal Visual Ideas VCode Cinelook: Journal of Film, Television, and New Media Retorika: Jurnal Komunikasi, Sosial dan Ilmu Politik Serat Rupa: Journal of Design Jurnal Bahasa Rupa
Mansoor, Alvanov Z.
Institut Teknologi Bandung
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Membangun Identitas Jakarta Melalui Kampanye Plus Jakarta: Kota Kolaborasi Matahariputri, Galuh Mawarni; Mansoor, Alvanov Zpalanzani; Nawawi, Dody Achmad
Serat Rupa: Journal of Design Vol 8 No 1 (2024): SRJD - JANUARI
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v8i1.6511

Abstract

With the increasing intensity of urban competition, city branding strategies are becoming more widely adopted by major cities around the world, including Jakarta. Despite experiencing political turbulence, the Plus Jakarta City of Collaboration campaign is considered a breakthrough amongst other Indonesian city brands. The aim of this study is to question the success of the campaign to Anholt’s city branding hexagon theory using explanatory research and qualitative approach. This theory discusses six variables that create a successful city branding: presence, place, potential, pulse, people, and prerequisite. The study concludes that Plus Jakarta have succeeded in variables people and prerequisite and have shown efforts towards the other variables but have yet to succeed in them due to its short lifespan and having no support from the current government as stakeholder.  
Kajian Retorika Visual Iklan dalam Kampanye BCA “Don’t Know? Kasih No!” (Versi Audio Visual) Gozali, Jessica; Mansoor, Alvanov Zpalanzani; Satria, Firmanda
Serat Rupa: Journal of Design Vol 9 No 1 (2025): SRJD - JANUARI
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v9i1.8994

Abstract

Increased cybercrime in modern era has prompted Bank Central Asia (BCA), the largest private bank in Indonesia, to release an audio-visual advertisement for the “Don't Know? Kasih No!” Campaign to educate people regarding the dangers and modes of phishing crimes on December 8, 2023, on BCA's YouTube. The ad received lots of positive responses and reached 45 million views within two months, proving its quality. This descriptive qualitative study analyzes the ad's visual rhetorical messages through scene screenshots. This research uses visual rhetoric theory by Sonja K. Foss and content analysis methods to study the advertisement, with the steps of taking screenshots of scenes then analyzing the audio, angles, shots, and figures of speech of those scenes. The results of the analysis show that the majority used in the scenes are metaphors, eye level angles, and close-up shots to convey an interesting and effective message, engage the audience, and emphasize the message about the importance of being cautious of unclear sources links and rethink before giving out personal identification. The use of strong visual rhetoric in the advertisement has the potential to increase public awareness and understanding of phishing. The findings of this research have significant implications for advertising practitioners, mass media, and researchers. Advertising practitioners can use these findings to develop more effective educational advertising using visual rhetoric. Mass media can use these findings to increase public awareness about phishing. Researchers can use these findings in future research to develop a more comprehensive use of visual rhetoric. 
Agenda Setting Kampanye Prabowo dalam Memperbaiki Citra Pada Pemilu Tahun 2024 Hidayah, Nurul Ulhaq; Budiwaspada, Agung Eko; Mansoor, Alvanov Zpalanzani
Citradirga : Jurnal Desain Komunikasi Visual dan Intermedia Vol 6 No 02 (2024): Volume 06, Nomor 02, Oktober 2024
Publisher : Program Studi Desain Komunikasi Visual, Fakultas Sains dan Teknologi, Universitas Ma Chung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33479/cd.v6i02.1000

Abstract

Abstract Agenda setting in political campaigns is a common strategy, including by Prabowo Subianto as presidential candidate number 2 in the 2024 Presidential and Vice-Presidential Election. Prabowo, who has a controversial past, needs to design a strategy to change public perception and increase his electability. One of the most effective ways to dominate voters' votes is to attract support from the younger generation, namely Gen Z and Millennials, through social media and offering relevant visions and missions. This study aims to analyze how the agenda setting strategy carried out by Prabowo Subianto can change his image in the eyes of the public and attract the interest of the younger generation, resulting in an increase in the electability of candidate pair 2 in the 2024 election. The focus of this study is on the agenda setting that is considered the most viral or influential on public opinion. The results of the study show various data that describe the agenda setting strategy implemented by Prabowo's successful team, which succeeded in changing the image and increasing the electability of candidate pair 2.
Kajian Kampanye Organik Kpopfication "Aniesbubble" di Platform Twitter/X sebagai Ekspresi Partisipasi Anak Muda dalam Kampanye Pemilihan Presiden Indonesia 2024 Kurniasih, Kiyasati Putri; Mansoor, Alvanov Zpalanzani; Mustikadara , Ifa Safira
Retorika: Jurnal Komunikasi, Sosial dan Ilmu Politik Vol. 1 No. 3 (2024): Retorika: Jurnal Komunikasi, Sosial dan Ilmu Politik
Publisher : Retorika: Jurnal Komunikasi, Sosial dan Ilmu Politik

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis penggunaan elemen-elemen khas yang digunakan oleh penggemar K-pop dalam kampanye politik calon presiden Anies Baswedan melalui akun Twitter/X @aniesbubble, serta untuk memahami dampaknya terhadap partisipasi politik generasi muda. Metode penelitian yang digunakan adalah pendekatan deskriptif kualitatif dengan menggunakan teori imitasi Aristoteles sebagai kerangka teoretis. Data diperoleh dari observasi terhadap konten akun @aniesbubble dan akun penggemar K-pop, serta dari analisis literatur terkait. Hasil penelitian menunjukkan bahwa akun @aniesbubble berhasil mengadopsi strategi komunikasi yang mirip dengan fandom K-pop, termasuk penggunaan struktur bahasa, layout visual, representasi emoji, dan strategi promosi. Implementasi strategi-strategi ini kemudian membentuk komunitas penggemar calon presiden Anies Baswedan di platform Twitter/X. Hasil analisis menunjukkan bahwa @aniesbubble secara kreatif mengadopsi elemen-elemen khas yang digunakan oleh penggemar K-pop, yang diimplementasikan untuk mendukung calon presiden Anies Baswedan.
KAJIAN KAMPANYE SOSIAL WORLD WILDLIFE FUND: THE LAST SELFIE Egie E. Yusadhi; Mansoor, Alvanov Zpalanzani
Jurnal Bahasa Rupa Vol. 3 No. 2 (2020): Jurnal Bahasa Rupa April 2020
Publisher : Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v3i2.559

Abstract

The cases of protecting endangered animals around the world are difficult to solve. Lack of public awareness of the survival of these animals become one of the contributing factors. Given the importance of the survival of these animals, World Wildlife Fund as a global fund-raising agency invitesDanish and turkey advertising agencies to create a social campaign where they invited millennials to donate their money to help the survival of endangered animals and comes up with #LastSelfie. It is social media based campaign using Snapchat which then integrated with other social media. This campaign generated 40,000 tweets in a week and meets donation goal in just three days. This is a descriptive explanative research which itspurpose is to find out whether #LastSelfie campaign through breaking the structure of campaign materials and depict its relationship with the aim of campaign based on copywriting and target audience Engagement Process in social media theory. Through the application of this concept which encompasses various aspects of the campaign, at the end of this writing, the authors concludes that #LastSelfie campaign corresponds to the process sequence of Engagement in social media — consuming, curation, creation, collaboration, through meticulous campaign naming, copywriting strategy, sharing among peers, and collaborative donation to help preserve endangered animals.
Inklusivitas dan Aksesibilitas Desain Wayfinding Pada Transportasi Publik Jak Lingko Mansoor, Alvanov Zpalanzani; Azura, Jeihan; Masnoor, Alvanov Zpalanzani
DIVAGATRA - Jurnal Penelitian Mahasiswa Desain Vol 5 No 1 (2025): DIVAGATRA #09
Publisher : Fakultas Desain Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/divagatra.v5i1.16321

Abstract

Jakarta's public transportation system plays an important role in supporting urban mobility. The Jak Lingko program integrates TransJakarta, MRT, LRT, and KRL modes into one system. This study examines the extent to which the Jak Lingko Wayfinding system is inclusive and accessible to various user groups. The methods used are literature study and field observation as users, with a Wayfinding theory approach from Calori & Vanden-Eynden (2015) and universal design principles based on the BART Facility Standards in the Jakarta Public Transportation Iconography and Wayfinding Guidebook (ITDP Indonesia & FDTJ, 2021). The results of the study show that there are still obstacles to inclusivity at bus stops built before 2020 due to the absence of integrated navigation standards from the government. This study emphasizes the importance of implementing universal design principles comprehensively so that the transportation system can be accessed and used independently by all groups. These findings are expected to be the basis for developing a more participatory and user-oriented Wayfinding system.
Kajian Model Kampanye Dua Arah Asimetri Dancow FortiGro “Cinta Bunda Sempurna” Putri, Anindita; Mansoor, Alvanov Zpalanzani
de-lite Vol. 5 No. 1 (2025): July 2025
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37312/de-lite.v5i1.8716

Abstract

Penelitian ini mengkaji kampanye Dancow FortiGro "Cinta Bunda Sempurna" yang berlangsung dari 14 Juli 2022 hingga 20 Desember 2023 oleh PT Nestlé Indonesia.  ini. Penelitian ini menggunakan metode analisis media sosial, mengumpulkan data dari platform seperti Instagram, YouTube, dan situs resmi Dancow. Hasil kajian diharapkan dapat menjadi acuan bagi penelitian selanjutnya dalam memahami penerapan model komunikasi dalam kampanye. Kampanye yang berhasil meraih penghargaan Marketing Excellence Award 2023 ini menargetkan ibu-ibu Indonesia, terutama yang memiliki anak usia 6-12 tahun, dan berfokus pada berbagai sosok ibu, termasuk ibu tunggal, ibu pekerja, dan ibu dengan disabilitas. Dengan menggunakan model komunikasi dua arah asimetris, kampanye ini bertujuan untuk meningkatkan rasa percaya diri ibu dalam mendidik anak mereka melalui iklan audio-visual, konten edukatif, dan kegiatan partisipatif. Temuan menunjukkan bahwa Dancow menggunakan riset sosial untuk memahami kebutuhan target, mengemas pesan-pesan persuasif yang sistematis, serta membangun dialog konstruktif melalui platform interaktif. Selain itu, Dancow melibatkan ibu-ibu dari kalangan masyarakat umum sebagai pihak ketiga serta memanfaatkan media massa untuk meningkatkan visibilitas dan kepercayaan publik terhadap kampanye ini.­
KAJIAN TRANSLASI WAYANG KULIT TRADISIONAL MENJADI FILM ANIMASI DESA TIMUN Ramadian, Muhammad Fikri; Mansoor, Alvanov Zpalanzani
Wimba : Jurnal Komunikasi Visual Vol. 16 No. 2 (2025): Wimba: Jurnal Komunikasi Visual
Publisher : KK Komunikasi Visual & Multimedia Fakultas Seni Rupa dan Desain Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/jkvw.2024.16.2.4

Abstract

Timun Village is the first wayang animated film created by Daud Nugraha. Timun Village uses an innovative technique called aniwayang which is inspired by shadow puppets. Desa Timun is unique because it translates traditional shadow puppet shows into a modern animated film. This study aims to find out how the visual translation of traditional wayang kulit into a modern animated film. This study also wants to analyze how the 12 principles of animation are applied to traditional shadow puppets. Based on the analysis, Timun Village made adjustments to the visual aspect by taking into account the existing boundaries of the wayang. By using the aniway technique, you can use various types of shots, add camera movements, and do video editing while applying almost all animation principles. In addition, by adapting animation styles from other countries, it adds a cartoonish impression to shadow puppets.
Tipografi sebagai Alat Penyampaian Narasi Dystopia: Studi Tipografi pada serial Televisi Severance Mansoor, Alvanov Zpalanzani; Juliansyah, Muhammad Kasyfi Hazazi
Serat Rupa: Journal of Design Vol 10 No 1 (2026): JANUARI 2026
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v10i1.12349

Abstract

The Severance (2022) series, available on Apple TV+, uses typography as an important element in reinforcing the themes and narrative developed. This study aims to analyze how the typography in the series functions as a narrative tool for conveying major themes such as control, alienation, and identity separation. Using Peirce's visual semiotics theory, this research examines how the use of monotype typography, elegant serifs, and other graphic design elements convey deeper meanings beyond just plain text. Typography in Severance not only functions as a tool for text communication but also creates a profound visual impression, depicting a highly organized and tension-filled workplace. This study identifies how graphic design, particularly typography, creates a deep dystopian atmosphere and helps strengthen the existing narrative. Furthermore, in 2023, Severance was nominated for a Hugo Award in the Best Dramatic Presentation category, recognizing the quality of the series' production, including the use of graphic design that supports the major themes of the story. By analyzing various scenes, this study demonstrates how typography plays a crucial role in strengthening the narrative and creating an atmosphere filled with tension and control in Severance.
Co-Authors Acep I. Saidi Agung Eko Budi Waspada Agus Sachari Ahmad Ade Nugraha Amar Leina Chindany Anasthasia D, Erline Andrea, Elba Anindita Rahmalia Putri Arya Pati, Lentya Permata Sari Astri Adhiningsih Avisenna E. Ramadhana Avisenna Eka Ramadhana Azura, Jeihan Bangun, Zanetta Charissa Eliezer Basyarayni Mawla Fatha Bima Nurin Aulan Budiwaspada, Agung Eko Caesar Esaputra Sutrisna, Caesar Esaputra Cintya, Hedi Amelia Bella Dody Achmad Nawawi Egie E. Yusadhi Egie E. Yusadhi Fadhilah Amalia Fajar Persada Supandi Fathin Hanifah Langga Galuh Mawarni Matahariputri Gisca Fransisca, Gisca Gozali, Jessica Hafiz Aziz Ahmad Hafiz Aziz Ahmad Haris Mustafa Hidayah, Nurul Ulhaq Ifa S. Mustikadara Iman Sudjudi Intan Rizky Mutiaz Irawati Tirtaatmadja Irfansyah Irfansyah Juliansyah, Muhammad Kasyfi Hazazi Khairi, Ardes Muhammad Naufal Kurniasih, Kiyasati Putri Lesmana, Moh. Eka Lies Neni Budiarti Luki Ahmadi Hari Wardoyo Lukman Putra Farera Lulu Afifah Ichsan Mahatma Putri Maslan, Riama Masnoor, Alvanov Zpalanzani Matahariputri, Galuh Mawarni Maulana, Akmal Mikha Widy Mukhlis Nur Munir, Miftakhul Mustikadara , Ifa Safira Mutiaz, Intan Rizki Naomi Haswanto Nawawi, Dody Achmad Nina Nurviana Pandu Sotya Kusuma Pindi Setiawan Puji Antari Rahayu Rabendra Yudistira Alamin Rahmadini, Siti Rama Dwissa Wiana Ramadhani, Radhiyya Akbar Ramadian, Muhammad Fikri Rangga Priadinta Rendra M. Ridwan Rizal A. Dzulfiqar Safira Rizky Rachmania Hadi Saimima, Rahman Muslim Sarah Sofia S. Putri Sari Hatmawarti Satria, Firmanda Savitri Putri Ramadina Sherly Fransisca Sophia Purbasari Syaika, Namira Mudia Tsamarah Nadiyah Wantoro, A M Wing Yudha Adya Pratama Yasraf Amir Yasraf Amir Piliang Zahra, Nurmalita Zulfikarini, Raudya Tuzzahra