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All Journal HIGEIA (Journal of Public Health Research and Development) Qanun Medika - Medical Journal Faculty of Medicine Muhammadiyah Surabaya MAGNA MEDICA: Berkala Ilmiah Kedokteran dan Kesehatan Jurnal Medika Malahayati Medica Arteriana (Med-Art) Community Engagement and Emergence Journal (CEEJ) MAHESA : Malahayati Health Student Journal Journal of Health Research Science Jurnal Ilmu Sosial dan Humaniora Journal of Community Empowerment for Multidisciplinary (JCEMTY) Journal of Public Health Science (JoPHS) Multidisciplinary Indonesian Center Journal Prosiding International Conference on Sustainable Innovation (ICoSI) Jurnal Medis Umum Proceeding UMSurabaya Global Journal of Health Administration
Absor, Sholihul
Universitas Muhammadiyah Surabaya
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Medicine & Pharmacology Nursing Public Health Veterinary Other

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EFFECT OF MARKETING COMMUNICATION ON BRAND EQUITY AND PATIENT DECISIONS CHOOSING OBSTETRIC AND GYNECOLOGY SERVICES AT RSI HASANAH MOJOKERTO Nida Urrahmah; Heru Suswojo; Sholihul Absor
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 2 No. 3 (2025): Vol. 2 No. 3 Edisi Juli 2025
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v2i3.830

Abstract

The purpose of this study is to analyze the effect of marketing communication on brand equity and patient decision choosing obstetric and gynecological services at RSI Hasanah Mojokerto. The independent variable in this study is marketing communication, while the dependent variable is the patient decision, and brand equity is a variable mediator between marketing communication and patient decision. The sample of this research were BPJS patients at RSI Hasanah Mojokerto from March to May 2025 who have finished the services of obstetric and gynecological, both outpatient and inpatient. A total of 52 respondents were obtained as samples in this research. This study uses an explanatory survey research design, which involves searching and collecting primary data by directly asking questions to respondents and analyzing the effects among variables to prove the hypothesis. Data analysis using path analysis with SEM-PLS. The results of the study show that the original sample value of the direct relationship between marketing communication and patient decision is +0.101 with a P-value of 0.226. Meanwhile, the original sample values when mediated by brand equity as the mediator variable between marketing communication and patient decision are +0.680 and +0.762 with a P-value of 0.000 at a significance level of 0.05. Thus, it can be concluded that brand equity can act as a mediator between marketing communication and patient decision. With good marketing communication, the brand equity of the Hospital will increase, thereby improving patients' decision choosing obstetric and gynecological services at RSI Hasanah Mojokerto.
THE TRENDS IN BED OCCUPANCY RATE (BOR) AT SITI AISYAH ISLAMIC HOSPITAL MADIUN 2022-2024: A CRITICAL ANALYSIS OF HOSPITAL SERVICE EFFICIENCY Offia Melda Permata Hartamto; Sholihul Absor; Heru Suswojo
Global Journal of Health Administration Vol 1 No 1 (2025): Juni
Publisher : LP2IHKI UMSurabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/gjha.v1i1.26836

Abstract

Objective: This study aims to analyze the BOR trend at Siti Aisyah Islamic Hospital Madiun from 2022 to 2024, compare it with international benchmarks and theoretical standards such as the Barber Johnson theory, and identify internal factors contributing to suboptimal BOR levels. Methods: This research employed a descriptive quantitative approach using secondary data from internal hospital reports over a three-year period. Results: BOR values showed a progressive increase: 65.24% in 2022, 66.33% in 2023, and 69.00% in 2024. However, they remained below the Barber Johnson efficiency standard range of 75–85%. Various influencing factors were identified, including nursing service quality, inadequate promotion strategies, and inefficient bed management. Conclusion: Although an upward trend is evident, BOR at Siti Aisyah Islamic Hospital remains below the ideal level. Strategic interventions are needed to improve inpatient service efficiency.
The Influence Of Operations Management On Patient Satisfaction With Service Quality As Mediation In Inpatient Care At Rsmj Dyah Ning Indra; Heru Suswojo; Sholihul Absor
Global Journal of Health Administration Vol 1 No 2 (2025): Desember
Publisher : LP2IHKI UMSurabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/gjha.v1i2.29588

Abstract

Objective: This study analyzes the effect of operational management on patient satisfaction with service quality as a mediating variable in inpatient care.   Methods: A quantitative cross-sectional study was conducted on 120 adult inpatients (≥48 hours) using convenience sampling. Data were collected through SERVQUAL-based questionnaires and patient satisfaction using a five-point Likert scale. Analysis used multiple linear regression and the Sobel test (α = 0.05).   Results: Operational management had a positive effect on patient satisfaction (β = 0.189; p = 0.020), while service quality showed a significant effect (β = 0.705; p < 0.001). The R² value of 0.749 indicates a 74.9% contribution. The Sobel test (Z = 7.24; p < 0.001) confirmed the mediating role of service quality.   Conclusion: Operational management and service quality significantly influence patient satisfaction, with service quality as a key mediator.
Analysis Impact Of Nursing Kpis And Electronic Medical Records On Service Quality In A Type B Hospital Dwi Untari Fadillah Asih; Sholihul Absor; Mundakir
Global Journal of Health Administration Vol 1 No 2 (2025): Desember
Publisher : LP2IHKI UMSurabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/gjha.v1i2.29615

Abstract

Objective : This study aims to analyze the effect of nursing Key Performance Indicator (KPI) implementation and Electronic Medical Record (ERM) utilization on service quality improvement in a Type B Hospital in Surabaya.   Methods: This study employed a quantitative cross-sectional design involving 100 registered nurses selected through purposive sampling. Data were collected using a structured questionnaire consisting of 10 items for KPI implementation, 8 items for EMR utilization, and 12 items for service quality, measured using a 5-point Likert scale. Data were analyzed using multiple linear regression to examine the relationships between variables.   Resulth : There was a considerable favorable impact on service quality from implementing KPIs (β = 0.427; p < 0.001), and ERM utilization also had a significant influence (β = 0.365; p < 0.001).The results highlight the importance of digital documentation systems and organized performance assessment in improving the quality of healthcare services.   Conclusion : Healthcare services are made more efficient, accurate, and responsible by the combination of KPI and ERM.Based on the results of this research, healthcare facilities should enhance their performance management systems and maximize the use of health information technology in order to facilitate long-term quality improvement.
Training and Mentoring: Preparation of Digitization-Based Quality Indicators at Bunda General Hospital: Pelatihan dan Pendampingan: Penyusunan "Indikator Mutu" Berbasis Digitalisasi di Rumah Sakit Umum Bunda Pipit Festi Wiliyanarti; Neneng Dewi; Donny Permana; Linda Hapsari; Heru Suswojo; Anisa Nurida; Sholihul Absor; Yuanita Wulandari; Mundakir
Journal of Community Empowerment for Multidisciplinary (JCEMTY) Vol. 2 No. 1 (2024): May 2024
Publisher : KHD Production

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53713/jcemty.v2i1.181

Abstract

A reliable internal quality assurance system is one of the keys to ensuring the hospital management process is in accordance with the vision and mission as well as improving quality and patient safety. The purpose of this community service was to conduct training and mentoring at Bunda General Hospital to develop digitization-based priority quality indicators. The community service methods that have been applied include mentoring and training to 40-unit leaders. The media used were leaflets, logbooks, and training manuals. This community service was carried out in December 2023. At the end of the activity, the results showed an increase in the knowledge of the head of the unit in compiling hospital quality indicators. The increase in knowledge and skills in preparing quality indicators before training has an average score of 45, after training knowledge and skills increase with an average score of 91. Training and assistance to unit heads at Bunda Hospital in compiling quality indicators is needed as a benchmark for unit performance to improve the quality of Bunda Hospital services. The quality of hospital services can be improved directly with intensive assistance in compiling performance indicators.
Pengaruh administrasi kesehatan dan keputusan manajerial dokter spesialis terhadap efisiensi rumah sakit Dwi Untari Fadillah Asih; Sholihul Absor; Mundakir Mundakir; Pipit Festi Wiliyanarti
Journal of Health Research Science Vol. 6 No. 01 (2026): Journal of Health Research Science
Publisher : Lembaga Penelitian Sekolah Tinggi Ilmu Kesehatan Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34305/bw0vap80

Abstract

Latar Belakang:  Efisiensi operasional rumah sakit merupakan tantangan utama dalam peningkatan mutu pelayanan kesehatan. Penelitian ini bertujuan menganalisis pengaruh peran tenaga administrasi kesehatan dan keputusan manajerial dokter spesialis terhadap efisiensi operasional rumah sakit.Metode: Penelitian kuantitatif analitik dengan pendekatan cross-sectional dilakukan pada 120 responden yang dipilih secara simple random sampling dari 172 tenaga kesehatan dan administrasi rumah sakit umum. Data dikumpulkan menggunakan kuesioner yang valid dan reliabel, kemudian dianalisis dengan regresi linier berganda. Penelitian telah memperoleh persetujuan etik dan izin penelitian Nomor 10/Dep.Kep/III/2026.Hasil: Penelitian menunjukkan bahwa peran tenaga administrasi kesehatan berpengaruh terhadap efisiensi operasional rumah sakit (β=0,45; p<0,001). Keputusan manajerial dokter spesialis juga berpengaruh terhadap efisiensi operasional rumah sakit (β=0,38; p<0,001). Secara simultan, kedua variabel menjelaskan 62% variasi efisiensi operasional rumah sakit (R²=0,62).Kesimpulan: penguatan fungsi administrasi kesehatan dan peningkatan kapasitas manajerial dokter spesialis berkontribusi terhadap peningkatan efisiensi operasional rumah sakit.
Pengaruh Promotion Mix Terhadap Kepuasan Pasien Rawat Inap  di Rumah Sakit Muhammadiyah Jombang Dyah Ning Indra; Heru Suswojo; Sholihul Absor; Pipit Festi Wiliyanarti
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 1 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i1.11514

Abstract

Pengaruh Promotion Mix terhadap Kepuasan Pasien Rawat Inap di Rumah Sakit Muhammadiyah Jombang. Persaingan rumah sakit menuntut penyedia layanan kesehatan mampu menyampaikan nilai layanan secara jelas dan tetap menjaga kepuasan pasien. Penelitian ini bertujuan menganalisis pengaruh promotion mix terhadap kepuasan pasien rawat inap di Rumah Sakit Muhammadiyah Jombang. Penelitian menggunakan pendekatan kuantitatif dengan rancangan explanatory research, survei analitik, dan desain cross sectional. Populasi penelitian adalah pasien rawat inap yang telah menyelesaikan pelayanan. Sampel berjumlah 160 responden dan dipilih dengan teknik consecutive sampling. Data dikumpulkan menggunakan kuesioner skala Likert dan dianalisis melalui statistik deskriptif, uji validitas, uji reliabilitas, uji asumsi klasik, serta analisis jalur berbasis regresi linear berganda. Hasil penelitian menunjukkan bahwa promotion mix dinilai baik oleh responden, dengan nilai tertinggi pada personal selling sebesar 4,11, public relations 3,98, direct marketing 3,71, advertising 3,68, dan sales promotion 3,51. Kepuasan pasien juga berada pada kategori baik sampai sangat baik dengan seluruh indikator bernilai di atas 4,00. Promotion mix berpengaruh positif dan signifikan terhadap kepuasan pasien dengan B = 0,308, t = 4,322, dan p = 0,002. Promotion mix juga memiliki pengaruh tidak langsung melalui mutu pelayanan dengan koefisien 0,160, sehingga menunjukkan mediasi parsial. Penelitian ini menyimpulkan bahwa promotion mix yang lebih terintegrasi dapat meningkatkan kepuasan pasien, terutama dengan mempertahankan personal selling dan memperkuat sales promotion serta komunikasi berbasis digital. 
Analisis Pengaruh TNA dan Budaya Organisasi Terhadap Kualitas Layanan Rumah Sakit melalui Kompetensi Sumber Daya Manusia Slamet Riyadi; Mundakir Mundakir; Sholihul Absor
MAHESA : Malahayati Health Student Journal Vol 6, No 8 (2026): Volume 6 Nomor 8 (2026)
Publisher : Universitas Malahayati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33024/mahesa.v6i8.24207

Abstract

ABSTRACT This study investigates the effects of information system–based Training Needs Analysis (TNA) and organizational culture on hospital service quality, with human resource (HR) competency development positioned as a mediating variable. An explanatory quantitative design was employed by distributing five-point Likert questionnaires to 110 employees at a regional public hospital, and the data were analyzed using PLS-SEM with SmartPLS. The findings show that organizational culture positively influences HR competence (β = 0.270; p 0.05) but does not directly affect service quality (β = 0.016; p 0.05). In contrast, HR competence has a strong positive effect on service quality (β = 0.640; p 0.001). System-based TNA significantly improves HR competence (β = 0.530; p 0.01) and service quality (β = 0.235; p 0.05). Mediation testing confirms that HR competence significantly mediates the effect of TNA on service quality (β = 0.339; p 0.001), whereas it does not mediate the relationship between organizational culture and service quality. Overall, strengthening system-based TNA alongside structured competency development is essential to improve hospital service quality, while cultural transformation remains necessary to better facilitate competency development. Keywords: Competency Development, Hospital Service Quality, Organizational   Culture, Training Needs Analysis.  ABSTRAK Penelitian ini menganalisis pengaruh Analisis Kebutuhan Pelatihan (TNA) berbasis sistem informasi dan budaya organisasi terhadap kualitas pelayanan rumah sakit, dengan pengembangan kompetensi sumber daya manusia (SDM) sebagai variabel mediator. Penelitian menggunakan desain kuantitatif eksplanatori melalui penyebaran kuesioner skala Likert lima poin kepada 110 karyawan rumah sakit umum daerah, serta dianalisis menggunakan SEM-PLS (SmartPLS). Hasil menunjukkan bahwa budaya organisasi berpengaruh positif terhadap kompetensi SDM (β = 0,270; p 0,05), namun tidak berpengaruh langsung terhadap kualitas pelayanan (β = 0,016; p 0,05). Sebaliknya, kompetensi SDM berpengaruh kuat dan signifikan terhadap kualitas pelayanan (β = 0,640; p 0,001). Penerapan TNA berbasis sistem berpengaruh signifikan terhadap kompetensi SDM (β = 0,530; p 0,01) dan kualitas pelayanan (β = 0,235; p 0,05). Uji mediasi mengonfirmasi bahwa kompetensi SDM secara signifikan memediasi pengaruh TNA terhadap kualitas pelayanan (β = 0,339; p 0,001), sedangkan kompetensi SDM tidak memediasi hubungan budaya organisasi dengan kualitas pelayanan. Secara keseluruhan, temuan ini menegaskan pentingnya penguatan TNA berbasis sistem yang diikuti pengembangan kompetensi yang terstruktur untuk meningkatkan kualitas pelayanan rumah sakit, sekaligus menekankan perlunya transformasi budaya agar lebih efektif dalam mendorong peningkatan kompetensi. Kata Kunci: Pengembangan Kompetensi, Kualitas Pelayanan Rumah Sakit,        Budaya Organisasi, Analisis Kebutuhan Pelatihan.
F Studi Deskriptif: "Analisis Efisiensi Instalasi Rawat Inap di Rumah Sakit Islam Surabaya Tahun 2022-2023 dengan Pendekatan Barber Johnson”: Analisis Efisiensi Instalasi Rawat Inap di Rumah Sakit Islam Surabaya Tahun 2022-2023 dengan Pendekatan Barber Johnson Frea Astrilia Tamarina; Heru Suswojo; Sholihul Absor
Qanun Medika - Jurnal Kedokteran FK UMSurabaya Vol 10 No 01 (2026): Qanun Medika Vol 10 No 01 January 2026
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jqm.v10i01.27393

Abstract

Efficiency is used as an indicator of hospital performance, including the overall performance of hospital health services. The effectiveness of services related to hospital bed management is assessed using the metrics Bed Occupancy Rate (BOR), Average Length of Stay (ALOS), Turnover Interval (TOI), and Bed Turnover (BTO) on the Barachman-Johnson graph. The construction of a new building resulted in an increase in the number of patients and beds from 2022 to 2023, according to medical record data from the Islamic Hospital (RSI) Surabaya inpatient ward. The availability of community services may be affected by changes in bed availability. This study aimed to evaluate the efficiency of inpatient services at RSI Surabaya in 2022–2023 using bed utilization indicators (BOR, ALOS, TOI, and BTO) and the Barber–Johnson graphical approach. This study used an observational analytical design with a quantitative approach. Descriptive and comparative analyses were conducted to evaluate inpatient bed management indicators (BOR, ALOS, TOI, and BTO) at RSI Surabaya in 2022–2023 using the Barber–Johnson method, based on aggregate secondary hospital data.  The RSI Surabaya inpatient ward's Barber Johnson graph for 2022 and 2023 shows that the BOR value has decreased, the ALOS is low, the TOI has reached an optimal value, and the BTO is high. The Barber Johnson efficiency area is not where the four parameter points are located. In conclusion, inpatient bed utilization at RSI Surabaya in 2022 and 2023 did not achieve optimal performance.
ANALISIS TREND BED OCCUPANCY RATE (BOR) DI KLINIK MITRA 39 DALAM KURUN WAKTU 3 TAHUN TERAKHIR Dyah Ning Indra; Heru Suswojo; Sholihul Absor
Journal of Public Health Science Vol. 3 No. 1 (2026): Maret
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70248/jophs.v3i1.3568

Abstract

Penelitian ini bertujuan untuk menganalisis tren Bed Occupancy Rate (BOR) serta memproyeksikan tingkat pemanfaatan tempat tidur di Klinik Mitra 39 dalam kurun waktu tiga tahun terakhir. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan desain deskriptif dan analisis deret waktu (time series) menggunakan model regresi linear sederhana (least square method) berdasarkan data sekunder laporan BOR periode 2022–2024. Hasil penelitian menunjukkan bahwa BOR mengalami fluktuasi dengan kecenderungan meningkat, dari 20,17% pada tahun 2022, menurun menjadi 18,74% pada tahun 2023, dan meningkat signifikan menjadi 27,11% pada tahun 2024. Hasil analisis regresi menghasilkan tren positif dengan persamaan Y = 15,7 + 3,7X, yang menunjukkan adanya peningkatan rata-rata BOR setiap tahun. Proyeksi BOR untuk periode 2025–2027 diperkirakan terus meningkat masing-masing menjadi 28,95%, 32,42%, dan 35,89%, meskipun masih berada di bawah standar efisiensi optimal. Simpulan penelitian ini menunjukkan bahwa terdapat tren peningkatan pemanfaatan tempat tidur dalam jangka pendek, namun tingkat BOR masih belum optimal sehingga diperlukan upaya strategis dalam meningkatkan utilisasi layanan rawat inap di klinik.
Co-Authors Alvian Arifin Saiboo Anisa Nurida Annisa Nurida Ari Puspita, Eka Dewi, Neneng Donny Permana Dwi ariningtyas, Ninuk Dwi Untari Fadillah Asih Dwi Untari Fadillah Asih Dyah Ning Indra Dyah Ning Indra Fahrudda, Ansarul Fakhrurrozaq, Hilal Festi Wiliyanarti, Pipit Frea Astrilia Tamarina Gina Noor Djajilah Gina Noor Djalilah Hapsari, Linda Hartamto, Offia Melda Permata Hassita Nadia Silkviana Helmi Naufal, Muhammad Jamil, Ahmad Mochtar Laitupa , Afrita Amalia Linda Hapsari Muhammad Anas Mundakir Musa Ghufron Neneng Dewi Nenny Triastuti Nida Urrahmah Nurida, Anisa Offia Melda Permata Hartamto Permana, Donny Pipit Festi Wiliyanarti Pipit Festi Wiliyanarti Prasiska, Tomy Oeky Pujiyanto Pujiyanto Rahmah Laila Rezy Ramawan Melbiarta Slamet Riyadi Slamet Riyadi Suswojo, Heru Sutarjo, Achmad Syafarinah Nur Hidayah Akil Thinni Nurul Rochmah Tjatur Prijambodo Ummu Khonsa Wichda Shirosa Nerly Wilianarti, Pipit Festi Yelvi Levani Yuanita Wulandari