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Hendra Hendra
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Journal : Jurnal Kabar Masyarakat

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Pengembangan Usaha Produksi Mie Kering dan Basah di UMKM Lampionmas Banjaran, Kecamatan Taman, Kabupaten Pemalang Tri Handayani; Hendra Hendra; Lavin Roro Shasita; Laili Ismatun Ningsih; Citra Karisma Deviani; Dian Arbaina; Olivia Natasya
Jurnal Kabar Masyarakat Vol. 3 No. 2 (2025): JURNAL KABAR MASYARAKAT
Publisher : Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jkb.v3i2.3109

Abstract

The UMKM that is the object of Team 3's community service activities is the UMKM "Mie Lampionmas" located on Jalan Bali No. 92 RT 03/RW 06 Banjaran Taman-Pemalang, Central Java. This UMKM produces semi-finished food ingredients, namely wet noodles and dry noodles. The purpose of implementing this community service activity is to provide assistance in business development in UMKM by identifying problems that exist in UMKM, and trying to provide alternative solutions. After conducting the observation stage, several problems were found faced by UMKM, including not having a production process video, the appearance of social media and e-commerce is not attractive, the business location is not listed on Google Maps, the P-IRT has expired, the logo is not attractive, does not have an organizational structure and business profile, the business banner is not suitable for use, does not have a price list (catalog), promotional materials, pamphlets and promotional videos, has not determined the HPP clearly and simple financial reports. After carrying out the observation stage, several business development assistance programs were formulated, including making videos of the production and promotion process, optimizing social media and e-commerce, creating Google Maps locations, extending P-IRT and updating passwords, updating logos, creating organizational structures, profiles and creating new banners, creating price lists (catalogs), pamphlet promotions, calculating COGS, recording simple financial reports. After analyzing and applying the KKU program to the MSMEs, it resulted in positive impacts, including the MSMEs having videos for promotional materials, attractive social media and e-commerce displays, having location points on Google Maps, valid P-IRT and being able to log into the OSS account again, having a logo, organizational structure, business profile, banner, price list, promotional pamphlet, and calculating COGS and clear financial reports.
Co-Authors Achmad Yasir Baeda Ade S. Anhar Ade Syafitri agustinus agustinus Andino Maseleno Arif Budiman Arnomo, Sasa Ani Arsi Arsi Asfriyati ,MKes Atun Misnatun B. Gunawan Budi Satiawan Chandra Irsan Cindy Anggreni Citra Dewi Citra Karisma Deviani Darius Andana H Darmiah Darmiah Dian Arbaina Diaraya Diaraya Edy Lazuardi Erlina Erlina Erminawati Erminawati Faujan Faujan Firdaus Hamta, Firdaus Firliah Rizkiani Gary Raya Prima Gary Raya Prima Golan Hasan Hadi Sutopo Harman Hamidson Harnedi Maizir Imam Santoso Jamili Jamili Jeanny Pragantha Jimmy Jimmy Juliansyah Roy Junaidin, Junaidin Junita Pratiwi Kevin Erlangga Kristiana Kristiana La Surimi Lailaturrahmi Lailaturrahmi Laili Ismatun Ningsih Lavin Roro Shasita Lintang Restu Wahida M Suparlan Maimunah Maimunah Mhd. Rizki Khairi Muhammad Anshar Muhammad Nur Rijal Muhammad Sandi Muhsin Muhsin Nike Ardiansyah Niluh Putu Sri Ratmini Nina Herlina Njo Anastasia Nuki Widi Asmoro Nurfaidah Nurfaidah Nurhidayat Nurhidayat NURUL QOMARIYAH Olivia Natasya Otong Rosadi Putra Chairil Akbar R Anwar Efendi R Putra Munandar Raihan Arditama Harnedi Rika Fetricia Rita Muliyati Ronasari Mahaji Putri Ruslan Ruslan S Imam Nugraha Safrina Safitri Sakka Samuddin Sautma Ronni Basana SITI HERLINDA Soleh Hidayat Stella Stella Suparman SHK Susanti Susanti Suwandi Suwandi Swito Prastiwi Syerly Klara Tri Handayani Upik Nurhasanah Valen Oktavianti Vinola Herawaty Wasino Wasino Widodo Setiyo Pranowo YULIA PUJIASTUTI Zamruddin Hasid