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All Journal JURNAL PENGABDIAN KEPADA MASYARAKAT E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal Ilmiah Econosains JURNAL IQRA´ Al Ishlah Jurnal Pendidikan Jurnal Pemberdayaan Masyarakat Madani (JPMM) Jurnal Pendidikan Ekonomi & Bisnis JURNAL MANAJEMEN Jurnal Sains Sosio Humaniora Journal on Education Jurnal Mantik Jurnal Inovasi Pendidikan Ekonomi Jurnal Abdi: Media Pengabdian Kepada Masyarakat Jurnal Ilmiah Profesi Pendidikan Studies in Learning and Teaching Jurnal Ilmiah Wahana Pendidikan Abimanyu: Journal of Community Engagement Jurnal Kajian Ilmu Pendidikan (JKIP) Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Batara Wisnu : Indonesian Journal of Community Services ANTHOR: Education and Learning Journal Innovative: Journal Of Social Science Research Jurnal Pendidikan Tata Niaga (JPTN) International Journal of Emerging Research and Review Ininnawa: Jurnal Pengabdian Masyarakat Jurnal Riset Rumpun Ilmu Pendidikan (JURRIPEN) IJHABS JIMEK Midwifery Journal
Renny Dwijayanti
Universitas Negeri Surabaya
Religion Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Physics Public Health Social Sciences Other

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PENGARUH E-SERVICE QUALITY DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK EMINA (Studi Pada Remaja Di Kota Surabaya) Nur Fitria Febriyanti; Renny Dwijayanti
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 2 No. 2 (2022): JULI : JURNAL ILMU MANAJEMEN, EKONOMI DAN KEWIRAUSAHAAN
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v2i2.260

Abstract

Currently, local products are very developed and favored by teenagers, one of the product is cosmetic products. Cosmetic products are often used by Indonesian people, especially women in their daily life as their daily needs. There are various kinds of business people who sell cosmetic products, one of them is Emina who gives the advantages of the products offered. This study aims to determine the effect of E-Service Quality & Electronic Word Of Mouth on Emina Cosmetic Product Purchase Decisions in the Community of Surabaya City. This type of research is quantitative. The research population taken is people who live in Surabaya with the age of 12-25 years by taking samples using non-probability sampling methods, and getting a sample of 210 respondents. Data analysis is in the form of multiple linear regression analysis with the help of IBM SPSS version 22. The results of the study showed that the E-Service Quality (X1) & Electronic Word Of Mouth (X2) variables had an effect on the Purchase Decision (Y) variable either partially or simultaneously. The coefficient of determination shows that 2 independent variables contributed 54.9% and the remaining 45.1% was influenced by other variables.
Co-Authors Afifah, Siti Nur Agus Kurniawan Agus Kurniawan ANGGA MARTHA MAHENDRA, ANGGA Annastasia Sabrina Putri Shidiq Aprilia, Fara Ari Pradana Putra Bagus Fajar Tantowi Bela Febriana Nur Pratiwi Bella Melati Sukma Dainty Maternity Daniel Setyo Adi Santoso Devina Dzakira Febiola Dewi, Hapsari Shinta Citra Puspita Dhiah Fitrayati Dita Martha Ningrum Dwi Putra Andika Eggie Nurvitasari Erina Rahayu Erlina Dian Titania Jannah Etty Soesilowati Faharani, Alifia Annisa Febila Kusuma Wardhani Fikriyah, Khusnul Finisica D Patrikha Finisica Dwijayati Patrikha Fitri Mawardani Galuh Yunas Shabrina Gazela, Fiorel Canzie Han Tantri Hardini Heni Purwa Pamungkas Himatul Aliyah, Nova Inola Ifa Ilainsaroh Irawati, Winaika Ismi Farikhatul Habibah Istilahwati Istilahwati Jaka Nugraha Janah, Tarisah Syafia Lilnia, Salsabilah Raisya Rapa Lina Dwi Lestari Lusiana Wulandari Meylia Elizabeth Ranu Moh Jafri Mudfarikah, Rizky Muflichatul Mukarromah Muhammad Edwar Mulyawan, Arip Nada Liyana Khoirunnisa' Natania, Abigael Tesalonika Ni Putu Eka Hestiani Nisa, Salsa Laurina Hairun Novi Marlena Nur Fitria Febriyanti Nur Fitria Febriyanti Oktavia, Alfi Nurdianty Parjono Parjono Parjono Parjono Parjono, Parjono Puji Handayati Putri Hestiningrum Putri, Viera Rieyanthi Rahmadani, Rannu Dyah Raya Sulistyowati Raynaldy Farishtya Syafiq Rika Dewi Apprilia Rizky Mudfarikah Rosita Wulandari Rossandy, Gesit Arga Rosyada, Faradilla Amaylia Saino Saino Saino, Saino Salsabilah Raisya Rapa Lilnia Sari, Devi Kurnia Sela Rachmawati Subandiyah, Heny Susanti Susanti Tri Sudarwanto Trias Madanika Kusumaningrum Widantining Tyas Wilujeng Ardana Neswari Winaika Irawati Winaika Irawati Yeni Diana Putri