Claim Missing Document
Check
Articles

CORPORATE SOCIAL RESPONSIBILITY STRATEGY IN THE HOSPITALITY INDUSTRY: A CASE STUDY OF GAIA COSMO HOTEL Asriyani, Nabila; Fadillah, Dani
Perspektif Komunikasi: Jurnal Ilmu Komunikasi Politik dan Komunikasi Bisnis Vol. 8 No. 2 (2024): Perspektif Komunikasi
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/pk.8.2.151-164

Abstract

This study aims to analyze Corporate Social Responsibility (CSR) strategies in the hospitality industry, with a case study on GAIA Cosmo Hotel. CSR is an important concept in modern business, involving corporate responsibilities towards the environment and surrounding communities. GAIA Cosmo Hotel, as part of the rapidly growing hospitality industry, implements various CSR strategies to enhance corporate reputation and deliver positive impacts on the environment and local communities. This research employs a qualitative method with a case study approach. Data were collected through in-depth interviews with hotel management and analysis of company documents. The study seeks to gain a deeper understanding of the motivations for CSR, CSR practices, and the impact of CSR practices implemented by GAIA Cosmo Hotel. Several key findings emerged from this research. First, the primary motivation for GAIA Cosmo Hotel in implementing CSR is to maintain good relations with the local community and facilitate business operations. Second, the hotel’s CSR practices are divided into two categories: thematic CSR practices and regular CSR practices. Third, the implementation of CSR at GAIA Cosmo Hotel has a positive impact on the relationship between the company and the community. This research is expected to provide insights for other hospitality companies in designing and implementing holistic and sustainable CSR programs.
The communication style of Habib Jafar's da'wah on TikTok social media Naqisa, Zikrina Istighfara; Fadillah, Dani
Journal of Social Studies (JSS) Vol. 20 No. 2 (2024): Journal of Social Studies (JSS)
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jss.v20i2.73842

Abstract

This research aims to explore in depth the communication style of Habib Ja'far's preaching on the social media TikTok. Husein Hadar Jafar or more commonly known as Habib Jafar, who is a young preacher, uses the TikTok platform as a means of preaching which is attractive to many young millennials and Gen Z. This researcher used a descriptive qualitative approach, with an audio-visual method of analyzing the content of R. Hosetly's TikTok account @husein jafar. Other sources were obtained using various references in the form of scientific journals, books, and media coverage. The conclusion obtained from this research is that the preaching communication style on TikTok social media uses inductive qualitative. Habib Jafar preaching through the TikTok platform invites the younger generation to re-acquaint themselves with Islam with an assertive communication style.
Enhancement of journalistic skills and web management based on AIK for Muhammadiyah Cadres in Daerah Istimewa Yogyakarta Fadillah , Dani; Kurniawan, Afan; Tarmuji, Ali; Rahman, Arif; Nugroho, Rhomandika Cahyo; Juwanti, Juwanti; Safani, Affan; Sucipto, Sucipto; Seruni, Dewi; Latifah, Umi; Arifin, Damaya Noor; Nurrahmah, Nugrahini; Ardiansyah, Anggito Setiawan
Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Vol. 8 No. 2 (2024)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/jpm.v8i2.11072

Abstract

This paper aims to describe how the Council for Libraries and Information of the Regional Leadership of Muhammadiyah in the Special Region of Yogyakarta (MPI PWM DIY) organized a cadre journalism school to equip Muhammadiyah cadres and administrators in the Muhammadiyah organization in Yogyakarta with journalistic skills aligned with the values of Al-Islam and Muhammadiyah (AIK). The training was conducted in a workshop format, where participants were provided with ideal academic writing techniques and then introduced to AIK-standard journalistic principles. Subsequently, participants were guided to produce journalistic scripts ready for publication in the Muhammadiyah DIY-affiliated news media.
Semiotic Analysis of Roland Barthes on the Lyrics of "HOPE" by XXXTENTACION Rais, Fadhil Maulana; Fadillah, Dani
Jurnal Audiens Vol. 6 No. 1 (2025): March
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v6i1.459

Abstract

This research aims to find out the meaning in the lyrics of the song "HOPE" by XXXTENTACION using Roland Barthes' theory. The research method used is qualitative by collecting data through Roland Barthes semiotic analysis. The song, released in 2018, tells the story of the Parkland incident in which 17 people died and 14 were injured during the Stoneman Douglas High School shooting in Parkland, Florida. X the songwriter struggled with his mental health and was always suicidal. However, he made a promise to his friends and fans that he would never commit suicide. Roland Barthes' semiotic analysis will dig deeper into the meaning of each verse in the lyrics of the song "HOPE" by XXXTENTACION using elements of denotation, connotation, and myth, and is expected to make writers and readers understand well the meaning contained in the song "HOPE". The results showed that the denotation meaning in the lyrics of the song "HOPE" is to commemorate the shooting of students in Parkland, Florida and the connotation meaning in the lyrics of the song "HOPE" is to encourage listeners who are depressed not to end their lives. While the mythical meaning of the song lyrics "HOPE" is a message from the song owner that every problem must have a way out.
Analisis Sentimen Tanggapan Publik di Media Sosial Instagram Terhadap Program CSR “ESG Existance (EXIST)” PT Telkom Prihanum, Aiva; Fadillah, Dani
Jurnal Audiens Vol. 5 No. 4 (2024): December
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v5i4.469

Abstract

Penelitian ini mengeksplorasi bagaimana masyarakat Indonesia merespons program Corporate Social Responsibility (CSR) "ESG Existance (EXIST)" dari PT Telkom melalui platform media sosial Instagram. Dalam konteks era digital yang berkembang pesat, media sosial, khususnya Instagram, telah menjadi sarana utama bagi individu untuk menyampaikan pandangan dan respons terhadap inisiatif perusahaan. Melalui pendekatan kualitatif, penelitian ini menganalisis postingan, komentar, dan konten terkait untuk mengidentifikasi variasi dalam sentimen publik, mulai dari dukungan aktif hingga kritik konstruktif. Temuan penelitian mengungkapkan bahwa program EXIST menerima respons positif yang signifikan atas upaya Telkom dalam mempromosikan keberlanjutan lingkungan, inklusi sosial, dan tata kelola perusahaan yang baik. Namun demikian, program ini juga menghadapi tantangan dalam hal transparansi dan persepsi efektivitas pelaksanaannya. Faktor eksternal seperti opini influencer dan isu-isu sosial juga mempengaruhi pola sentimen yang muncul di platform ini. Hasil penelitian ini memberikan wawasan yang berharga bagi Telkom untuk memperbaiki strategi komunikasi mereka dan meningkatkan dampak positif program CSR di masyarakat.
Analisis Semiotika Logo Milad ke-112 dan Tanwir Muhammadiyah: Representasi Budaya dan Filosofi Sosial dalam Identitas Visual Fadillah, Dani
ANALOGI Jurnal Ilmu Sosial dan Humaniora Vol 3 No 1 (2025)
Publisher : Universitas Muhammadiyah Klaten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61902/analogi.v3i1.1369

Abstract

The logo for the 112th Anniversary and Tanwir of Muhammadiyah embodies a rich meaning, representing the local cultural philosophy of the Sasando and Sepe Flower as symbols of harmony, sustainability, and collaboration. This study aims to analyze the semiotic meaning embedded in the logo using Charles Sanders Peirce's theory of signs. This approach allows researchers to explore the visual elements within the logo and how these elements reflect Muhammadiyah’s vision of bringing prosperity for all, in alignment with this year's overarching Tanwir theme. The study employs a qualitative descriptive method, analyzing visual signs and the local cultural context that contribute to the formation of meaning. The findings reveal that the logo not only reflects the organization’s identity but also emphasizes key messages of social collaboration, sustainability, and respect for diversity, all of which contribute to Muhammadiyah’s vision of creating inclusive and sustainable prosperity.
PELATIHAN PENINGKATAN DAYA EKSPOR IMPOR BAGI MAHASISWA ASING DI TIONGKOK Hariyanti, Nunik; Salim, Agus; Pranolo, Andri; Fadillah, Dani; Khotimah, Husnul; Firdaus, Nalendra
JURNAL WIDYA LAKSANA Vol 13 No 1 (2024)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jwl.v13i1.69636

Abstract

Tiongkok menjadi salah satu negara tujuan pendidikan dunia karena memiliki jajaran perguruan tinggi top kelas dunia. Selain mahasiswa Indonesia, terdapat mahasiswa asing di Tiongkok yang berasal dari negara lain seperti Kamboja, Malaysia, Sudan, dan Indonesia. Tidak jarang kondisi keterbatasan ekonomi dihadapi oleh para mahasiswa. Sehingga muncul permasalahan dimana banyak dari para mahasiswa membuka peluang usaha namun tidak diimbangi dengan strategi dan komunikasi bisnis yang memadai. Berikutnya, bisnis yang sudah dibuat terkadang belum menjangkau pasar internasional yang lebih luas terutama di bidang ekspor impor. Tujuan dari pengabdian ini adalah untuk memberikan pelatihan pengembangan bisnis lanjutan berupa pelatihan ekspor impor bagi mahasiswa asing di Tiongkok. Metode pelaksanaan kegiatan ini dilakukan secara luring dan daring berupa presentasi, diskusi, studi kasus, evaluasi, pre-test dan post-test. Hasil dari kegiatan ini didapat pengetahuan peserta terkait dengan eskpor impor dan dokumen yang perlu dipersiapkan meningkat.
Beyond the signs: A Semiotic Analysis of Bullying in the Korean Drama “The Glory” Dwi Nugraha, Rama; Fadillah, Dani
COMMICAST Vol. 6 No. 1 (2025): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v6i1.12943

Abstract

This study aims to determine the signs that underlie bullying in a Korean drama entitled “The Glory”. “The Glory” is a Korean drama that is quite popular in several countries, especially in Indonesia, this drama raises the issue of bullying committed by a group of students against a student named Moon Dong Eun, where bullying often occurs in the school environment. This research uses a qualitative approach method, using documentation techniques for data collection, and applying Ferdinand De Saussure's theory. In the drama “The Glory”, the drama itself functions as a signifier, with the signifier being all the scenes from episode 1 to 16 depicting acts of bullying, and the signifier being the school, which serves as the place where the bullying incident against Moon Dong-Eun occurred. The conclusion of this study is that “The Glory” functions as a signifier, with the signifier being all the scenes from episodes 1 to 16 that were researched and related to bullying, and the sign is the school where the bullying incident against Moon Dong-Eun occurred. The contribution of this research lies in its ability to provide a semiotic analysis of bullying representation in popular media, particularly in Korean dramas, which can help raise awareness of bullying issues in educational institutions. Additionally, this study can serve as a reference for further research on the impact of media portrayals of bullying on public perception and policy-making related to anti-bullying measures in schools.
Semiotic of teenage love in you are the apple of my eye Maulana, Pandu; Fadillah, Dani
COMMICAST Vol. 5 No. 3 (2024): December
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v5i3.12944

Abstract

This study employs Roland Barthes semiotic approach to analyze the teenage love story in the film You Are the Apple of My Eye, focusing on the concepts of denotation, connotation, and myth. The aim of this research is to understand how the film constructs the meaning of teenage love through signs that encompass denotation, connotation, and social myths. This topic was chosen due to the important role that film plays in shaping adolescents' perceptions of emotional first love. The method used is qualitative semiotic analysis, which examines the visual elements, dialogue, and situations that portray the teenage love experience. The film employs cultural symbols that not only depict young love but also reinforce the social myth of first love as an unforgettable experience. The findings indicate that the film’s elements effectively combine denotative and connotative meanings, reflecting the emotional dynamics and conflicts of teenage love, while simultaneously reinforcing the myth of first love as a pivotal moment in life. This research contributes to cultural semiotic studies by providing insights into how popular media shapes and reinforces social myths through representations of teenage love.
Analisis Keberhasilan Program Corporate Social Responsibility Pada Perusahaan Harita Nickel Dalam Memberdayakan Masyarakat Di Pulau Obi Mufti, Irfan Satria; Fadillah, Dani
Borobudur Communication Review Vol 5 No 1 (2025)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/bcrev.13584

Abstract

Penelitian ini bertujuan untuk menganalisis keberhasilan program Corporate Social Responsibility (CSR) yang dilakukan oleh PT Harita Nickel dalam memberdayakan masyarakat di Pulau Obi. Metode yang digunakan adalah analisis konten terhadap akun Instagram resmi @harita.nickel sebagai sumber utama data. Penelitian ini fokus pada dua aspek utama, yaitu implementasi program CSR oleh perusahaan dan partisipasi masyarakat serta pro-kontra terhadap program CSR perusahaan Harita Nickel. Hasil penelitian menunjukkan bahwa program CSR Harita Nickel di Pulau Obi berhasil meningkatkan kualitas pendidikan, keterampilan kerja, konservasi dan pengelolaan lingkungan, serta mendukung UMKM lokal. Tingginya partisipasi dan penerimaan masyarakat menunjukkan keberhasilan inisiatif dalam memberdayakan komunitas lokal, mencerminkan komitmen perusahaan terhadap pembangunan berkelanjutan dan kesejahteraan masyarakat. Namun, selain menuai respon positif dari netizen yang mungkin beberapa dari mereka adalah penduduk pulau Obi, juga menuai kontra yang pada nyatanya tidak sesuai dengan apa yang diposting, seperti rusaknya lautan akibat pencemaran. Hasil penelitian ini diharapkan dapat memberikan pemahaman yang lebih dalam mengenai efektivitas CSR dalam konteks pemberdayaan masyarakat di wilayah yang terpencil seperti Pulau Obi, serta mengevaluasi lebih lanjut terkait kontra masyarakat terhadap program yang digerakkan.