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All Journal INFORMASI Jurnal Ilmu Komunikasi Channel : Jurnal Komunikasi Komunikator Walisongo: Jurnal Penelitian Sosial Keagamaan Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Jurnal ASPIKOM urnal Interaksi: Jurnal Ilmu Komunikasi WIDYA LAKSANA Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Jurnal Profetik MEDIAKOM: Jurnal Ilmu Komunikasi Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis International Journal of Visual and Performing Arts SABDAMAS Journal of Social Studies (JSS) COMMICAST MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Borobudur Communication Review Bulletin of Social Informatics Theory and Application Jurnal Audiens
Dani Fadillah
Universitas Ahmad Dahlan, Yogyakarta
Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Strategi Komunikasi Pemasaran Brand Familias melalui Media Sosial Instagram dalam Meningkatkan Minat Beli Konsumen Wara, Rafli Aditya; Fadillah, Dani
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 6 No 2 (2025): Mei
Publisher : P3M Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v6i2.1553

Abstract

An effective marketing communication strategy on social media, especially Instagram, is key to a brand's success. This research aims to see the potential of marketing communication strategies carried out by the Familias brand through the Instagram social media platform and assess their impact on consumer buying interest and gain a deeper understanding of how the Familias brand uses Instagram as a marketing platform and how these strategies affect consumer purchasing decisions. The theory in this research uses Integrated marketing communication (IMC) theory. The research method used is indirect observation with a descriptive qualitative approach. Data was collected through participant observation to observe interactions with Familias brand content on Instagram and Youtube. The research findings confirm that local brands are able to optimize social media as a means to increase exposure and reach potential target consumers more effectively. The digital marketing strategy carried out by the Familias brand has succeeded in increasing consumer buying interest in the products being marketed.
Developing Journalism to Strengthen the Foundations of Democracy Pramono, Dedi; Fadillah, Dani; Long, Bai
Komunikator Vol. 17 No. 1 (2025)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.v17i1.24201

Abstract

This study aims to evaluate the development of scholarly discussions on the function of journalism within the field of communication studies. The keywords “communication” and “democracy” were used to search the Scopus database, resulting in 1,367 documents relevant to the scope of this research. Then, search criteria were applied by limiting the inclusion of articles to English-language journal publications published between 2013 and 2022. Based on these parameters, 527 documents met the research criteria. The data were subsequently processed using VOSviewer and Bibliometrix software. The outputs from both applications were combined to generate visual graphs that enabled the author to analyze and summarize the research findings. The study concludes that journalism, particularly in areas related to democracy, such as investigative journalism, press freedom, participatory journalism, and political dialogue, plays a significant role in advancing democratic processes. Future research on journalism and democracy may benefit from adopting thematic academic study formats and trending topics as reference points. The establishment of journalism grounded in democratic principles shows strong potential for success.
Optimalisasi Instagram Untuk Umkm Croffle Tos: Strategi Promosi Untuk Menarik Pelanggan Ikram, Muhammad; Fadillah, Dani
Borobudur Communication Review Vol. 4 No. 2 (2024): December 2024
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/bcrev.13919

Abstract

Small and medium enterprises (SMEs) face significant challenges as they navigate an increasingly competitive market. One effective strategy to enhance competitiveness is the use of social media, particularly Instagram. Croffle TOS, a snack business specializing in Croffle and Toast, established in 2021 in Umpur Harjo, remains relatively unknown to the public. This study aims to assist in the business development of Croffle TOS through digital marketing on Instagram by strengthening brand profiles, creating engaging taglines, and implementing promotional mix strategies. The analysis reveals that the lack of promotion on Instagram is a major obstacle in increasing brand awareness. By applying appropriate promotional strategies, such as attractive banners, engaging posts, and targeted consumer segmentation, it is expected to boost sales and expand brand recognition.
Social Media and General Elections in Malaysia 2018 and Indonesia 2019 Dani Fadillah; Luo Zheng Lin; Dong Hao
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 4 No. 1 (2019): June 2019 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v4i1.255

Abstract

In 2018 and 2019, Malaysian and Indonesian eligible voters cast their ballots  for prime minister and president and vice president respectively.  Especially in Indonesia, the eligible voters also  elected members of the Regional Representative Council,   the  House of Representatives,  Provincial Legislative Council and District/Municipal Legislative Council. Prior to the polls, the issue of who would run for presidency and vice presidency had become a hot and interesting topic of conversation among Indonesian citizens, with many of them using social media to express it. However, when the society talked too much about politics on the cyber media, the problem is whether they could come up with constructive rather than destructive content of discussion without destroying democracy.  The methodology of this research is library research in which the author collected a number of library materials containing in-depth study of a subject, and found relevant keywords in the catalogs, indexes, search engines, and various scientific journals. The newer the sources, the more up-to-date references and quotations will be.  To search a database effectively, the author started the search by finding keywords, seeking relevant records, and then narrowing  the keywords to focus on the search. The author later evaluated carefully each source found.
Co-Authors AA Sudharmawan, AA Agus Salim Ali Tarmuji Anang Masduki Andri Pranolo Ardiansyah, Anggito Setiawan Arif Rahman Arifin, Damaya Noor Asriyani, Nabila Bai Long Bai Long Chatarina Umbul Wahyuni Choirul Fajri Daniel Happy Putra Dedi Pramono Dewi Seruni Dong Hao Dong Hao Dong Hao Dwi Nugraha, Rama Fajar Dwi Putra Firdaus, Nalendra Firdaus, Nalendra Putra Gita Pertiwi, Indah Guntur Bayu Taufiqqurahman Hadinata, Vicentius Michael Hariyanti, Nunik Heni Pujiastuti Ida Puspita Ikram, Muhammad Jian Chang Juwanti, Juwanti Kurniawan, Afan Long, Bai Luo Zheng Lin Luo Zhenglin M.Hum, Umarino Maulana, Pandu Mufti, Irfan Satria Muhammad Najih Farihanto Muhammad Sahuddin Naqisa, Zikrina Istighfara Nugroho, Rhomandika Cahyo Nunik Hariyati Nurhidayah, Sitti Nurrahmah, Nugrahini Nuryana, Zalik Prihanum, Aiva Rais, Fadhil Maulana Resdika Anggesa Dwi Setiawan Safani, Affan Sofia Risna Anwar Sularso Sularso, Sularso Sularso, Sularso Umarino Umarino Umi Latifah Uspal Jandevi Uspal Jandevi Wajiran Wara, Rafli Aditya Wibowo, Arif Ardy Wiwiek Afifah Zhou Huiqian