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All Journal INFORMASI Jurnal Ilmu Komunikasi Channel : Jurnal Komunikasi Komunikator Walisongo: Jurnal Penelitian Sosial Keagamaan Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Jurnal ASPIKOM urnal Interaksi: Jurnal Ilmu Komunikasi WIDYA LAKSANA Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Jurnal Profetik MEDIAKOM: Jurnal Ilmu Komunikasi Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis International Journal of Visual and Performing Arts SABDAMAS Journal of Social Studies (JSS) COMMICAST MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Borobudur Communication Review Bulletin of Social Informatics Theory and Application Analogi Jurnal Audiens
Dani Fadillah
Universitas Ahmad Dahlan, Yogyakarta
Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Interpretation of signs and markers in Whiteboard Journal writing in forming political communication for the 2024 Presidential Election Gita Pertiwi, Indah; Fadillah, Dani
COMMICAST Vol. 5 No. 1 (2024): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v5i1.13435

Abstract

This research aims to examine how political communication messages are conveyed to the public through social media portals. Utilizing a qualitative approach with content analysis as the method, this study investigates posts from the Instagram account @whiteboardjournal. The analysis process is carried out objectively and systematically using semiotic theory, especially Ferdinand de Saussure's concepts of "sign" and "signifier." Data from @whiteboardjournal's content, supported by relevant communication theories and expert discussions, reveal the strategic use of social media, particularly TikTok, as a powerful tool for image restoration, reputation enhancement, and increasing political electability. The findings show that short, viral videos on TikTok can significantly reshape public perceptions, even of controversial leaders, by packaging light, entertaining content infused with subtle political messaging. This study contributes to the growing discourse on the intersection of digital media and political communication by providing new insights into how emotional appeals, symbolism, and algorithm-driven exposure on social platforms can influence political narratives. It highlights the transformation of TikTok from a mere entertainment medium into a political stage, especially in the context of the 2024 Indonesian presidential election. The research underscores the importance of critical media literacy among voters, especially Gen Z, who dominate social media usage. In conclusion, political communication in the digital era is no longer confined to traditional media but is increasingly shaped by the virality, visual language, and emotional engagement that platforms like TikTok afford.
Strategi Komunikasi Pemasaran Brand Familias melalui Media Sosial Instagram dalam Meningkatkan Minat Beli Konsumen Wara, Rafli Aditya; Fadillah, Dani
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 6 No 2 (2025): Mei
Publisher : P3M Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v6i2.1553

Abstract

An effective marketing communication strategy on social media, especially Instagram, is key to a brand's success. This research aims to see the potential of marketing communication strategies carried out by the Familias brand through the Instagram social media platform and assess their impact on consumer buying interest and gain a deeper understanding of how the Familias brand uses Instagram as a marketing platform and how these strategies affect consumer purchasing decisions. The theory in this research uses Integrated marketing communication (IMC) theory. The research method used is indirect observation with a descriptive qualitative approach. Data was collected through participant observation to observe interactions with Familias brand content on Instagram and Youtube. The research findings confirm that local brands are able to optimize social media as a means to increase exposure and reach potential target consumers more effectively. The digital marketing strategy carried out by the Familias brand has succeeded in increasing consumer buying interest in the products being marketed.
Developing Journalism to Strengthen the Foundations of Democracy Pramono, Dedi; Fadillah, Dani; Long, Bai
Komunikator Vol. 17 No. 1 (2025)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.v17i1.24201

Abstract

This study aims to evaluate the development of scholarly discussions on the function of journalism within the field of communication studies. The keywords “communication” and “democracy” were used to search the Scopus database, resulting in 1,367 documents relevant to the scope of this research. Then, search criteria were applied by limiting the inclusion of articles to English-language journal publications published between 2013 and 2022. Based on these parameters, 527 documents met the research criteria. The data were subsequently processed using VOSviewer and Bibliometrix software. The outputs from both applications were combined to generate visual graphs that enabled the author to analyze and summarize the research findings. The study concludes that journalism, particularly in areas related to democracy, such as investigative journalism, press freedom, participatory journalism, and political dialogue, plays a significant role in advancing democratic processes. Future research on journalism and democracy may benefit from adopting thematic academic study formats and trending topics as reference points. The establishment of journalism grounded in democratic principles shows strong potential for success.
Optimalisasi Instagram Untuk Umkm Croffle Tos: Strategi Promosi Untuk Menarik Pelanggan Ikram, Muhammad; Fadillah, Dani
Borobudur Communication Review Vol 4 No 2 (2024)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/bcrev.13919

Abstract

Small and medium enterprises (SMEs) face significant challenges as they navigate an increasingly competitive market. One effective strategy to enhance competitiveness is the use of social media, particularly Instagram. Croffle TOS, a snack business specializing in Croffle and Toast, established in 2021 in Umpur Harjo, remains relatively unknown to the public. This study aims to assist in the business development of Croffle TOS through digital marketing on Instagram by strengthening brand profiles, creating engaging taglines, and implementing promotional mix strategies. The analysis reveals that the lack of promotion on Instagram is a major obstacle in increasing brand awareness. By applying appropriate promotional strategies, such as attractive banners, engaging posts, and targeted consumer segmentation, it is expected to boost sales and expand brand recognition.
Co-Authors AA Sudharmawan, AA Agus Salim Ali Tarmuji Anang Masduki Andri Pranolo Ardiansyah, Anggito Setiawan Arif Rahman Arifin, Damaya Noor Asriyani, Nabila Bai Long Bai Long Chatarina Umbul Wahyuni Choirul Fajri Daniel Happy Putra Dedi Pramono Dewi Seruni Dong Hao Dong Hao Dong Hao Dwi Nugraha, Rama Fajar Dwi Putra Firdaus, Nalendra Firdaus, Nalendra Putra Gita Pertiwi, Indah Guntur Bayu Taufiqqurahman Hadinata, Vicentius Michael Hariyanti, Nunik Heni Pujiastuti Ida Puspita Ikram, Muhammad Jian Chang Juwanti, Juwanti Kurniawan, Afan Long, Bai Luo Zheng Lin Luo Zhenglin M.Hum, Umarino Maulana, Pandu Mufti, Irfan Satria Muhammad Najih Farihanto Muhammad Sahuddin Naqisa, Zikrina Istighfara Nugroho, Rhomandika Cahyo Nunik Hariyati Nurhidayah, Sitti Nurrahmah, Nugrahini Nuryana, Zalik Prihanum, Aiva Rais, Fadhil Maulana Resdika Anggesa Dwi Setiawan Safani, Affan Sofia Risna Anwar Sularso Sularso, Sularso Sularso, Sularso Umarino Umarino Umi Latifah Uspal Jandevi Uspal Jandevi Wajiran Wara, Rafli Aditya Wibowo, Arif Ardy Wiwiek Afifah Zhou Huiqian