Article Per Year (5 Year)
p-Index From 2020 - 2025
3.687
P-Index
This Author published in this journals
All Journal JURNAL RISET BISNIS DAN MANAJEMEN JBMP (Jurnal Bisnis, Manajemen dan Perbankan) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Technomedia Journal Journal of Management - Small and Medium Enterprises (SME's) Ekomaks : Jurnal Ilmu Ekonomi, Manajemen, dan Akuntansi Economics and Digital Business Review Milestone: Journal of Strategic Management Journal of Business Administration (JBA) Prosiding Konferensi Nasional PKM-CSR Jurnal Pengabdian Vokasi International Journal of Business and Applied Economics (IJBAE) Seminar Nasional Produk Terapan Unggulan Vokasi MANAJEMEN ADMINISTRASI BISNIS DAN PEMASARAN JURNAL PENELITIAN BISNIS Asian Journal of Logistics Management Jurnal Elektrik
Arief Perdana Kumaat
Politeknik Negeri Manado
Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Nursing Public Health Social Sciences Transportation Other

Published : 25 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Asian Journal of Logistics Management

 1 
Feasibility Study of Digital Administration and Digital Marketing of SMEs Products at The Investment Gallery of Manado State Polytechnic Paendong, Melky; Kumaat, Arief Perdana; Kolondam, Arifmanuel; Maramis, Diana
Asian Journal of Logistics Management Vol 2, No 2 (2023): Asian Journal of Logistics Management
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/ajlm.2023.20223

Abstract

The challenges for SMEs in Indonesia are growing, especially in terms of competing in an increasingly competitive and dynamic market. One of the efforts that SMEs can undertake to enhance their competitiveness is by leveraging digital technology in managing their businesses, from administrative systems to digital marketing activities for SME products. Therefore, this research aims to conduct a feasibility study of digital administration and digital marketing systems for SME products, with the research location being the Investment Gallery of the State Polytechnic of Manado, which serves as a showcase and sales platform for local SMEs' flagship products, managed by the Marketing Laboratory of the Manado State Polytechnic (Polimdo).This research was conducted using a survey method involving respondents from SMEs participating in the Manado State Polytechnic (Polimdo) Investment Gallery. The collected data were analyzed using both quantitative and qualitative descriptive analysis. The observational results indicate that the majority of SMEs participating have knowledge of digital technology, but only a small portion have implemented it in their businesses.In this context, the use of digital administration and digital marketing systems can help SMEs optimize their administrative processes and enhance efficiency in managing their businesses. Additionally, the use of digital technology can assist SMEs in expanding their markets and increasing their sales. However, despite the significant benefits of using digital technology in SMEs, there are still some challenges to overcome, such as the limited technological knowledge of SME owners. Therefore, the implementation of digital administration and digital marketing systems for SMEs requires a suitable approach to ensure optimal benefits.
Design of a Point of Sales and Membership Integration Model at Campus Business Unit in Politeknik Negeri Manado Paendong, Melky; Kumaat, Arief Perdana; Mandulangi, Jufrina; Artana, I Made Wahyu
Asian Journal of Logistics Management Vol 3, No 2 (2024): Asian Journal of Logistics Management
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/ajlm.2024.24467

Abstract

Campus business units have great potential to become innovative business laboratories.  By adopting advanced information technology, campus business units can develop unique business models that are relevant to market needs. Therefore, there is a need for innovation and business strategies that enable to compete with similar business. One strategy that can be implemented is to integrate the product database with the creation of a membership program for customers.This research employs a prototyping approach for system development. This method divides the system into several stages that are directly implemented as models. The prototype is designed through use case diagram and activity diagram of each actor that involved in the process.As a result, a proposed design is able to control 6 control components, namely: Business Unit Admin, UPT Admin, Cashier, Shopkeeper, and Customer. On the other hand, the integration between the Point of Sales System and Membership can be seen in the key activities of customers and cashiers, where both parties will collaborate in controlling the transaction status, showing availability of special offers for members in the form of points or discounts, and calculating the appropriate offers for the completed transactions.
Co-Authors Adriyan Warokka Agung Stefanus Kembau Ali Wardhana Arifmanuel Kolondam Artana, I Made Wahyu Artian Sirun Bernanda, Devi Yurisca Delfie Genape Doa, Fidelia Novena Erika Kaparang Fresi Beatrix Lendo I Gede Para Atmaja Karlah Lifiie R. Mansauda Kembau, Agung Stefanus Laimeheriwa , Imagodeo Bideyesa Laimeheriwa, Imagodeo Bideyesa Langi, Herry Mandey, Nancy Henrietta Jessamine Mandulangi, Jufrina Maramis, Diana Marentek, Mikke Marike A.S. Kondoj Melky K. E. Paendong Melky K. E. Paendong Melky Krisna Paendong Mundung, Deky Paendong, Melky Paendong, Melky K. E. Paendong, Melky Krisna Elia Pangaribuan, Christian Haposan Papia, Friska J. Peginusa, Stefani Switly Precylia Ribka Rambing Priyono Priyono Purba, Ficky M. F. Putung, Yoice Romana Pessak Rumokoy, Steven N. Silvira P. Moningka Simanjuntak, Christopel Hamonangan Steve W.M. Supit Sunara, Tristano Aviel Supit, Vekky Torondek, Natasya Tristano Aviel Sunara Vekky Supit Virginia C. N. Mamuaja Wingston Markus J. Longdong