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Journal : E-JRM

Pengaruh Pendidikan Kewirausahaan, Ekspektasi Pendapatan Dan Motivasi Berwirausaha Terhadap Minat Berwirausaha Mahasiswa (Studi Pada Mahasiswa FEB Universitas Islam Malang Angkatan 2020) Sari, Nabila Aisyara Fatiha; Salim, Muhammad Agus; Novianto, Abdullah Syakur
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to examine and determine the Influence of Entrepreneurship Education, Income Expectations, and Entrepreneurial Motivation on Entrepreneurial Interest of Students (A Study on Students of the Faculty of Economics and Business, Islamic University of Malang, Class of 2020). This research is a quantitative type of research. The method used is multiple linear regression. The sampling technique used the formula from Malhotra with a result of 80 samples. To solve the problems in this study, SPSS assistance was used with validity test, reliability test, normality test, multiple linear regression analysis, multicollinearity test, heteroskedasticity test, F test, and t test. The research results show that simultaneously the variables of Entrepreneurship Education (X1), Income Expectations (X2), and Entrepreneurial Motivation (X3) have a significant effect on Entrepreneurial Interest (Y). Partial research results show that Entrepreneurship Education (X1), Income Expectations (X2), and Entrepreneurial Motivation (X3) partially have a significant effect on Entrepreneurial Interest (Y). Keywords: Entrepreneurship Education, Income Expectations, Entrepreneurial Motivation
Pengaruh Kesadaran Merek, Kualitas Produk, Dan Kepercayaan Merek Terhadap Pembelian Ulang (Studi Kasus pada Konsumen Wardah Di Store Bravo Tulungagung) Harini, Restu Widya; Salim, Muhammad Agus; Slamet, Afi Rachmat
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the influence of brand awareness, product quality and brand trust on repurchase (case study on Wardah consumers at Bravo Tulungagung Store). In this study, the number of the population is unknown. Therefore, this study uses the Lemeshow formula to determine the number of samples, with a result of 100 respondents. This study uses primary and secondary data sources as well as data collection methods using online questionnaires (Google From). For data analysis, SPSS Version 25 software was used to analyze instrument tests, classical assumption tests, multiple linear regression tests, hypothesis tests, and determination coefficient tests. The results of this study show that the variables of brand awareness, product quality and brand trust have a simultaneous effect on the repurchase of Wardah products at the Bravo Tulungagung Store. The brand awareness variable had a significant effect on the repurchase of Wardah products at the Bravo Tulungagung Store. Product quality variables have a significant effect on the repurchase of Wardah products at the Bravo Tulungagung Store. However, the brand trust variable did not have a significant influence on the repurchase of Wardah products at the Bravo Tulungagung Store. Keywords: Brand Awareness, Product Quality, Brand Trust, Repurchase
Pengaruh Pendidikan Kewirusahaan, Mental Berwirausaha, Dan Lingkungan Keluarga Terhadap Minat Berwirausaha Pada Mahasiswa Prodi Manajemen Universitas Islam Malang Azizah, Siti Nur; Salim, Muhammad Agus; Novianto, Abdullah Syakur
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The study adopts a quantitative approach employing purposive sampling. Its objective is to ascertain whether entrepreneurship education, entrepreneurial mentality, and family environment impact the interest in entrepreneurship among students enrolled in the Management program at the Islamic University of Malang. Primary data is collected through the distribution of questionnaires. Quantitative analysis, regression analysis, and determination coefficient (  analysis are conducted using SPSS 23. The population comprises 474 students, with 90 students selected as respondents through the Slovin formula. Findings indicate that entrepreneurship education does not influence interest in entrepreneurship, whereas entrepreneurial mentality and family environment do. The determination coefficient test yields a result of 57.3%, indicating the proportion of variance in interest in entrepreneurship explained by entrepreneurship education, entrepreneurial mentality, and family environment, while 42.7% is attributed to other variables beyond the scope of this study. Keywords: Entrepreneurship Education, Entrepreneurial Mentality, Family Environment, Interest In Entrepreneurship.
Pengaruh Modal, Lama Usaha Dan Jam Kerja Terhadap Pendapatan Pedagang Di Masjid Tiban Malang Aminulloh, Mohammad Faris; Salim, Muhammad Agus; Priyono, Achmad Agus
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Economic growth and development is one of the indicators for assessing economic development in a country. Especially in the informal sector, Islamic boarding schools, which in fact are traditional Islamic educational institutions that study, understand, appreciate and practice Islamic teachings, are now not inclined towards this, for example, the Tiban mosque. Now people view the Tiban Mosque as a tourist attraction and no longer as a place that is considered sacred for followers of the Islamic religion. Tiban Mosque is a tourist spot that is visited by many local and foreign residents. The large number of tourists visiting provides an opportunity for business people or traders to sell merchandise in the Tiban Mosque area as a source of income. The aim of this research is to determine and analyze the influence of capital, length of business and working hours simultaneously on the income of the Tiban Malang Mosque traders. and Researchers use quantitative research. Researchers depart from theoretical paradigms towards data, and end in acceptance or rejection of the theory used. Meanwhile, qualitative data is presented in descriptive form to support quantitative data. The research results state that capital, length of business and working hours simultaneously influence traders' income. Keywords: Capital, Length of business, Working hours, Trader's income
Pengaruh Viral Marketing, Endorsement, Dan Brand Ambassador Terhadap Keputusan Pembelian Pada Parfum Geamoore Malang (Studi Kasus Pada Warga Kota Malang) Maharani, Sonia; Salim, Muhammad Agus; Slamet, Afi Rachmat
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research was conducted to determine and analyze the influence of viral marketing, endorsements, and brand ambassadors on purchasing decisions. The population in this study are city residents who use Geamoore perfume and the exact population size is not yet known. The approach method uses a non-probability sampling technique, namely purposive sampling, namely a sample collection technique based on certain criteria using a questionnaire distributed to 95 respondents and using the SPSS analysis tool. The research results show that viral marketing, endorsements, and brand ambassadors simultaneously and partially influence purchasing decisions. Keywords: Viral marketing, endorsement, brand ambassador, purchasing decisions 
Pengaruh Kualitas Produk, Harga, Dan Lokasi Terhadap Keputusan Pembelian Mie Gacoan (Studi Pada Konsumen Mie Gacoan Di Kota Malang) Ningtyas, Defi Fironika Ayu; Salim, Muhammad Agus; Hardaningtyas, Ratna Tri
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to identify the influence of product quality, price and location on purchasing decisions on consumers of Mie Gacoan in Malang. The sample used in this study uses the maholtra formula by multiplying the number of indicators by 5, so that the number of samples taken is 75 respondents, the technique used is using non-probability sampling and using the purposive sampling method. The population used in this study is consumers who have made purchases at Mie Gacoan. The results of this study show that product quality, price and location have an impact on consumer purchase decisions, and product quality has a significant impact on purchase decisions, but price and location do not have a significant influence on purchase decisions. Keywords: Product Quality, Price and Location
Pengaruh Kebijakan Dividen, Profitabilitas, Likuiditas, Pertumbuhan Perusahaan dan Ukuran perusahaan Terhadap Kebijakan Hutang (Studi Pada Perusahaan Manufaktur Yang Terdaftar Di Bursa Efek Indonesia Periode 2019 - 2022) Syafi, Ahmad; Salim, Muhammad Agus; Khalikussabir, Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The aim of this research is to reveal the influence of dividend policy, profitability, liquidity, company growth and company size on debt policy in the manufacturing industry listed on the Indonesia Stock Exchange (BEI) from 2019 to 2022. Dividend policy is measured by the dividend payout ratio, profitability is measured by return on assets, liquidity is measured by the current ratio, and company growth is measured by the ratio of total assets in year n to total assets in year n-1. and company size as measured by LN (total assets). This type of research is quantitative research. This research sample was obtained according to the criteria determined based on the purposive sampling method. From 2019 to 2022, 48 samples were collected from manufacturing companies listed on the Indonesian Stock Exchange. Multiple regression analysis will be used as the analysis method. The results of the analysis show that dividend policy and company growth have no effect on debt policy, while profitability, liquidity and company size have a negative effect on debt policy.. Keywords: Divident Policy, Profitability, Liquidity, Company Growth, Company Size, Debt Policy
Analisis Pemanfaatan Digital Marketing, Brand Equity, Dan Brand Awareness Terhadap Keputusan Pembelian Produk Maternal Disaster Di Kota Malang Saputra, Muhammad Shendy Tessario Yunas; Salim, Muhammad Agus; Hardaningtyas, Ratna Tri
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research was conducted with the aim of finding out the influence of digital marketing, brand equity, and brand awareness on purchasing decisions for Maternal Disaster products in Malang City. This research uses a population of Malang City residents who have purchased Maternal Disaster products while the sample used in the research is Maternal Disaster consumers between the ages of 18-30 years in Malang City totaling 105 respondents. The methods used in this research are validity test, reliability test, normality test, classical assumption test, multiple linear regression test, hypothesis test, coefficient of determination test. The results of this research show that digital marketing has a negative effect on purchasing decisions, brand equity has a positive effect on purchasing decisions, brand awareness has a positive effect on purchasing decisions. Meanwhile, simultaneously it shows that digital marketing, brand equity, and brand awareness have a significant influence on purchasing decisions. Keywords: Digital Marketing, Brand Equity, Brand Awareness, Purchasing Decisions.
Pengaruh Electronic Word Of Mouth, Brand Awareness, Dan Kepercayaan Pelanggan Terhadap Loyalitas Pelanggan Tokopedia Di Kota Malang Asnawati, Zubaidah Ajeng; Salim, Muhammad Agus; Priyono, Achmad Agus
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to determine the influence of Electronic Word of Mouth, Brand Awareness, and Customer Trust on Customer Loyalty to Tokopedia in Malang City. In this study, the population size is unknown. Therefore, this study used the Malhotra formula to determine the number of samples, obtaining results of 5 respondents. This research uses primary and secondary data and the data collection method used is an online questionnaire. (Google Forms). For data analysis, Version 25 software is used to analyze instrument tests, classical assumption tests, multiple linear tests, and hypothesis tests. The results of this research show that the Electronic Word of Mouth variable has no effect on Tokopedia Customer Loyalty in Malang City. The Brand Awareness variable has no effect on Tokopedia Customer Loyalty in Malang City. Customer Trust has a significant effect on Tokopedia Customer Loyalty in Malang City. Kata Kunci  :  Electronic Word of Mouth, Brand Awareness, Customer Trust, Customer Loyalty.   
Pengaruh Brand Image, Country Of Origin Dan Product Knowledge Terhadap Keputusan Pembelian Smartphone Merek Oppo Di Counter Alibaba Batu Apsari, Ismi Yulinda Ayu; Salim, Muhammad Agus; Hardaningtyas, Ratna Tri
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research was carried out with the aim of finding out and analyzing the influence of brand image,country of origin, product knowledge  purchasing decisions for Oppo brand smartphone at Alibaba Batu Malang. The samples in this research used purposive sampling and research with a quantitative approach. The sample in this study was 85 respondents. Data collection techniques by distributing questionnaires. data analysis method uses validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, hypothesis test multiple linear regresion analysis,f tests,t tests and coefficient of determination. The analysis tool used is IBM SPSS 25. Based on the research results, it is known that the t test result show that brand image significanly influences purchasing decisions. The significanse value ofthe f test states that together ,brand image,country of origin and product knowledge have a signivican impact.significant to purchasing decisions.  Keywords: Brand image, Country of origin, Product knowledge, Purchasing decisions
Co-Authors AA Sudharmawan, AA Abdila, Selvy Aulia Putri Abdullah Syakur Novianto Achmad Agus Priyono Afi Rachmat Slamet Ahmat Hidayat, Ahmat Alistin, Dita Putri Amalia, Annisa Luthfi Aminulloh, Mohammad Faris Amir Lutfi Awwalu S Amris Azizi Amriz Azizi, Amriz Anggi Harystama Anggraeni, Karina Apriyanto, Guntur Apsari, Ismi Yulinda Ayu Arianto Arianto Arif Dwi Santoso Asnawati, Zubaidah Ajeng Bastomi, Mohamad Besty Afriandini Chabiburrochman, Muhammad Mas’ud Damasya Haptakirana Sukmaningtyas Dian Yusri Dyah Lestari Yulianti Eggy Nazar Dwi Saputro Fahmi, M. Khairul Fahrurrozi Rahman Fitri, Elysia Gilang Ramadhon Gufron, Muhamad Riyanto Hadi Sunaryo Haerani, Khuldatul Hamdani Hamdani Harini, Restu Widya Hartini, Devi Hasibuan, Nuricha Putri Hatami, Muhammad Helmi, Hidayatul Heru Dwi Wahjono Hery Widijanto Indra, Agustian Islamiyah, Haiza Isnaini, Eka Hikmatul Fajar Khalikussabir, Khalikussabir Kustianto, Irwan Luthfi Chandra Amarullah Ma'rufatin, Anies Maharani, Sonia Millaningtyas, Restu Miranda, muhammad Mohammad Rizal, Mohammad Muhamad Bahtiar Abdilah MUHAMMAD MANSUR Muhazab, Ahmad Ningtyas, Defi Fironika Ayu Nisa'us Sholikah Nuriyanti, Ika Nuriyati, Ika Oktaviani, Alycia Rahma Pratama, Dianita Gadis Prayoga, Ahmad Danang Putri, Riris Septia Rahayu, Rini Ratna Tri Hardaningtyas, Ratna Tri Rini Rahayu Kurniati Rizqa Zain Rizqi Purnama Putra Saputra, Muhammad Shendy Tessario Yunas Saraswati, Ety Sari, Nabila Aisyara Fatiha Sartika, Novi Dewi Sa’diyah, Chalimatus Slamet, Afi Rahmat Suaib Lubis Suharto, M. Khoirul Anwarudin Broto Sujarwo, Revi Moury Putri Sulfah Anjarwati Syafi, Ahmad Toti, Fastion Wahyuningtyas, Nanik Ziyanti, Nada Warla