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All Journal JURNAL TEKNOLOGI LINGKUNGAN Techno (Jurnal Fakultas Teknik, Universitas Muhammadiyah Purwokerto) Rancang Bangun Jurnal Rekayasa Lingkungan Jurnal Pengabdian kepada Masyarakat Nusantara Community Empowerment CIVeng : Jurnal Teknik Sipil dan Lingkungan Prosiding Seminar Nasional Hasil-hasil Penelitian dan Pengabdian Pada Masyarakat E-JRM Amkop Management Accounting Review (AMAR) Abdinesia: Jurnal Pengabdian Kepada Masyarakat El-Mu'Jam. Jurnal Kajian Al Qur'an dan Al-Hadis
M. Agus Salim Al Fathoni
Universitas Muhammadiyah Purwokerto
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Public Health Social Sciences Transportation Other

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Pengaruh Viral Marketing, Endorsement, Dan Brand Ambassador Terhadap Keputusan Pembelian Pada Parfum Geamoore Malang (Studi Kasus Pada Warga Kota Malang) Maharani, Sonia; Salim, Muhammad Agus; Slamet, Afi Rachmat
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research was conducted to determine and analyze the influence of viral marketing, endorsements, and brand ambassadors on purchasing decisions. The population in this study are city residents who use Geamoore perfume and the exact population size is not yet known. The approach method uses a non-probability sampling technique, namely purposive sampling, namely a sample collection technique based on certain criteria using a questionnaire distributed to 95 respondents and using the SPSS analysis tool. The research results show that viral marketing, endorsements, and brand ambassadors simultaneously and partially influence purchasing decisions. Keywords: Viral marketing, endorsement, brand ambassador, purchasing decisions 
Pengaruh Kualitas Produk, Harga, Dan Lokasi Terhadap Keputusan Pembelian Mie Gacoan (Studi Pada Konsumen Mie Gacoan Di Kota Malang) Ningtyas, Defi Fironika Ayu; Salim, Muhammad Agus; Hardaningtyas, Ratna Tri
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to identify the influence of product quality, price and location on purchasing decisions on consumers of Mie Gacoan in Malang. The sample used in this study uses the maholtra formula by multiplying the number of indicators by 5, so that the number of samples taken is 75 respondents, the technique used is using non-probability sampling and using the purposive sampling method. The population used in this study is consumers who have made purchases at Mie Gacoan. The results of this study show that product quality, price and location have an impact on consumer purchase decisions, and product quality has a significant impact on purchase decisions, but price and location do not have a significant influence on purchase decisions. Keywords: Product Quality, Price and Location
Pengaruh Kebijakan Dividen, Profitabilitas, Likuiditas, Pertumbuhan Perusahaan dan Ukuran perusahaan Terhadap Kebijakan Hutang (Studi Pada Perusahaan Manufaktur Yang Terdaftar Di Bursa Efek Indonesia Periode 2019 - 2022) Syafi, Ahmad; Salim, Muhammad Agus; Khalikussabir, Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The aim of this research is to reveal the influence of dividend policy, profitability, liquidity, company growth and company size on debt policy in the manufacturing industry listed on the Indonesia Stock Exchange (BEI) from 2019 to 2022. Dividend policy is measured by the dividend payout ratio, profitability is measured by return on assets, liquidity is measured by the current ratio, and company growth is measured by the ratio of total assets in year n to total assets in year n-1. and company size as measured by LN (total assets). This type of research is quantitative research. This research sample was obtained according to the criteria determined based on the purposive sampling method. From 2019 to 2022, 48 samples were collected from manufacturing companies listed on the Indonesian Stock Exchange. Multiple regression analysis will be used as the analysis method. The results of the analysis show that dividend policy and company growth have no effect on debt policy, while profitability, liquidity and company size have a negative effect on debt policy.. Keywords: Divident Policy, Profitability, Liquidity, Company Growth, Company Size, Debt Policy
Analisis Pemanfaatan Digital Marketing, Brand Equity, Dan Brand Awareness Terhadap Keputusan Pembelian Produk Maternal Disaster Di Kota Malang Saputra, Muhammad Shendy Tessario Yunas; Salim, Muhammad Agus; Hardaningtyas, Ratna Tri
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research was conducted with the aim of finding out the influence of digital marketing, brand equity, and brand awareness on purchasing decisions for Maternal Disaster products in Malang City. This research uses a population of Malang City residents who have purchased Maternal Disaster products while the sample used in the research is Maternal Disaster consumers between the ages of 18-30 years in Malang City totaling 105 respondents. The methods used in this research are validity test, reliability test, normality test, classical assumption test, multiple linear regression test, hypothesis test, coefficient of determination test. The results of this research show that digital marketing has a negative effect on purchasing decisions, brand equity has a positive effect on purchasing decisions, brand awareness has a positive effect on purchasing decisions. Meanwhile, simultaneously it shows that digital marketing, brand equity, and brand awareness have a significant influence on purchasing decisions. Keywords: Digital Marketing, Brand Equity, Brand Awareness, Purchasing Decisions.
Pengaruh Electronic Word Of Mouth, Brand Awareness, Dan Kepercayaan Pelanggan Terhadap Loyalitas Pelanggan Tokopedia Di Kota Malang Asnawati, Zubaidah Ajeng; Salim, Muhammad Agus; Priyono, Achmad Agus
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to determine the influence of Electronic Word of Mouth, Brand Awareness, and Customer Trust on Customer Loyalty to Tokopedia in Malang City. In this study, the population size is unknown. Therefore, this study used the Malhotra formula to determine the number of samples, obtaining results of 5 respondents. This research uses primary and secondary data and the data collection method used is an online questionnaire. (Google Forms). For data analysis, Version 25 software is used to analyze instrument tests, classical assumption tests, multiple linear tests, and hypothesis tests. The results of this research show that the Electronic Word of Mouth variable has no effect on Tokopedia Customer Loyalty in Malang City. The Brand Awareness variable has no effect on Tokopedia Customer Loyalty in Malang City. Customer Trust has a significant effect on Tokopedia Customer Loyalty in Malang City. Kata Kunci  :  Electronic Word of Mouth, Brand Awareness, Customer Trust, Customer Loyalty.   
Pengaruh Brand Image, Country Of Origin Dan Product Knowledge Terhadap Keputusan Pembelian Smartphone Merek Oppo Di Counter Alibaba Batu Apsari, Ismi Yulinda Ayu; Salim, Muhammad Agus; Hardaningtyas, Ratna Tri
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research was carried out with the aim of finding out and analyzing the influence of brand image,country of origin, product knowledge  purchasing decisions for Oppo brand smartphone at Alibaba Batu Malang. The samples in this research used purposive sampling and research with a quantitative approach. The sample in this study was 85 respondents. Data collection techniques by distributing questionnaires. data analysis method uses validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, hypothesis test multiple linear regresion analysis,f tests,t tests and coefficient of determination. The analysis tool used is IBM SPSS 25. Based on the research results, it is known that the t test result show that brand image significanly influences purchasing decisions. The significanse value ofthe f test states that together ,brand image,country of origin and product knowledge have a signivican impact.significant to purchasing decisions.  Keywords: Brand image, Country of origin, Product knowledge, Purchasing decisions
Pengaruh Harga, Kualitas Produk, Dan Citra Merek Terhadap Minat Beli Pelanggan Produk Camille Beauty (Studi Pada Pelanggan Produk Camille Beauty Di Kota Malang) Abdila, Selvy Aulia Putri; Salim, Muhammad Agus; Millaningtyas, Restu
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The study to examine the effect of prices, product quality, and brand image simultaneously or partially on the buying interest of Camille Beauty product customers. The type of research is explanatory research and uses quantitative approach methods. The sampling technique used is non-probability sampling with a sampling method using purposive sampling technique. The population size in this study used primary data sources as well as data collection method used is a multiple linier regression model using SPSS version 25 data processing application. The sample used in this study show that (1) prices variables, product quality, and brand image have a significant effect simultaneously on the buying interest of Camille Beauty customers in Malang City (2) prices variables do not have a partially significant effect on the buying interest of Camille Beauty customers in Malang City (3) product quality variables have a partially significant effect on the buying interest of Camille Beauty customers in Malang City (4) image variable the brand has a partially significant effect on the buying of Camille Beauty customers in Malang City. Keywords: Price, Product Quality, and Brand Image
Pengaruh Pengetahuan Investasi Dan Motivasi Investasi Terhadap Minat Berinvestasi Di Pasar Modal Pada Mahasiswa Fakultas Ekonomi Prayoga, Ahmad Danang; Salim, Muhammad Agus; Priyono, Achmad Agus
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to examine the influence of investment knowledge and investment motivation on investment interest in the stock market among economics faculty students. Data were collected through questionnaires distributed to economics faculty students from multiple universities. Linear regression analysis revealed that investment knowledge and investment motivation have a significant positive impact on investment interest in the stock market. Students with better investment knowledge and higher investment motivation tend to exhibit greater interest in investing in the stock market. The findings of this research provide guidance for the development of more effective investment education and training programs among economics faculty students. Keywords: Investment Knowledge, Investment Motivation And Invest In The Capital Market
Pengaruh Work Life Balance, Stres Kerja dan Kompensasi terhadap Kepuasan Kerja (Studi pada Warung Parikaton) sa’diyah, Chalimatus; Salim, Muhammad Agus; Millaningtyas, Restu
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The objective of this study is to determine the influence of work-life balance, work stress, and remuneration on the job satisfaction of Warung Parikaton employees both partially and simultaneously. The study uses a quantitative approach, and the population used was Warung Parikaton employees. The sample used was a saturated sample, meaning all of the employees in the restaurant were used as a sample. The results of this study show that work-life balance, work stress, and job satisfaction are simultaneously affected by coefficient of determination, coefficient of determination, instrument testing (validity and reliability test), normality test, classical assumption test (mucticolinierity and heteroscedasticity test), multiple linear regression analysis, hypothesis test (t test and F test), and coefficient of determination test. Keywords: Work-life balance, work stress, compensation and job satisfaction 
Pengaruh Company Size, Company Growth Dan Profitabilitas Terhadap Nilai Perusahaan (Pada Perusahaan Sektor Industri Makanan Dan Minuman Yang Terdaftar Di BEI Periode 2019-2021) Sartika, Novi Dewi; Salim, Muhammad Agus; Suharto, M. Khoirul Anwarudin Broto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study was to test and analyze the effect of company size, company growth and profitability on company value in companies in the food and beverage industry sector which are listed on the IDX for the 2019-2021 period. This research uses Explanative Research. The sample selection for this study used a purposive sampling method using several criteria. From these criteria, companies in the food and beverage sector are listed on the Indonesia Stock Exchange (IDX), companies in the food and beverage industry sector that do not publish annual financial reports consistently on the Indonesia Stock Exchange (IDX) for the 2019-2021 period and companies in the food and beverage sector. did not experience delisting on the Indonesia Stock Exchange (IDX) for the 2019-2021 period. The data analysis used was multiple linear regression analysis and used SPSS version 29.0. The results of this study show. Company size has a partially insignificant negative effect on firm value, Company growth has a partially positive and insignificant effect on firm value and Profitability has a partially significant positive effect on firm value Company size, company growth and profitability have a significant positive effect simultaneously on firm value in companies the food and beverage sector listed on the IDX in 2019-2021 Keywords: Company size, company growth profitability and company value. 
Co-Authors AA Sudharmawan, AA Abdila, Selvy Aulia Putri Abdullah Syakur Novianto Achmad Agus Priyono Afi Rachmat Slamet Ahmat Hidayat, Ahmat Alistin, Dita Putri Amalia, Annisa Luthfi Aminulloh, Mohammad Faris Amir Lutfi Awwalu S Amris Azizi Amriz Azizi, Amriz Anggi Harystama Anggraeni, Karina Apriyanto, Guntur Apsari, Ismi Yulinda Ayu Arianto Arianto Arif Dwi Santoso Asnawati, Zubaidah Ajeng Bastomi, Mohamad Besty Afriandini Damasya Haptakirana Sukmaningtyas Fahmi, M. Khairul Fahrurrozi Rahman Fitri, Elysia Gilang Ramadhon Gufron, Muhamad Riyanto Hadi Sunaryo Haerani, Khuldatul Hamdani Hamdani Harini, Restu Widya Hartini, Devi Hasibuan, Nuricha Putri Hatami, Muhammad Helmi, Hidayatul Heru Dwi Wahjono Hery Widijanto Indra, Agustian Islamiyah, Haiza Isnaini, Eka Hikmatul Fajar Khalikussabir, Khalikussabir Kustianto, Irwan Luthfi Chandra Amarullah Ma'rufatin, Anies Maharani, Sonia Millaningtyas, Restu Miranda, muhammad Mohammad Rizal, Mohammad Muhamad Bahtiar Abdilah MUHAMMAD MANSUR Muhazab, Ahmad Ningtyas, Defi Fironika Ayu Nisa'us Sholikah Nuriyanti, Ika Oktaviani, Alycia Rahma Pratama, Dianita Gadis Prayoga, Ahmad Danang Putri, Riris Septia Ratna Tri Hardaningtyas, Ratna Tri Rini Rahayu Kurniati Rizqa Zain Rizqi Purnama Putra Saputra, Muhammad Shendy Tessario Yunas Saraswati, Ety Sari, Nabila Aisyara Fatiha Sartika, Novi Dewi Sa’diyah, Chalimatus Slamet, Afi Rahmat Suharto, M. Khoirul Anwarudin Broto Sujarwo, Revi Moury Putri Sulfah Anjarwati Syafi, Ahmad Toti, Fastion Wahyuningtyas, Nanik Ziyanti, Nada Warla