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Wahyu Hidayat

Jurusan Ilmu Administrasi Bisnis

Author-ID : 4415032

Economics, Econometrics & Finance

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Analisis Tingkat Kepuasan Nasabah Atas Kualitas Pelayanan Pada PT Asuransi Jiwasraya (Persero) Semarang Timur Branch Office. Henry Habincaran; Wahyu Hidayat; Rodhiyah Rodhiyah
Jurnal Ilmu Administrasi Bisnis Volume 2, Nomor 4, Tahun 2013
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (210.88 KB)

Amount customers of PT. Asuransi Jiwasraya (Persero) Semarang Timur Branch Office (BO) in its development has increased and decreased. Decrease the amount identified as a loss for the company, it is very closely related to customer satisfaction over the performance of PT. Asuransi Jiwasraya (Persero) Semarang Timur Branch Office (BO) so the company needs to know the level of satisfaction and the level of corporate performance evaluation materials. Formulation of the problem in this research is how the level of client satisfaction for services on the dimensions of reliability, responsiveness, assurance, empathy and direct evidence. The conclusion of the study is on the performance expectations of customers have approached the company with a low value congruence between 69.2 percent to 91.88 percent. Overall the five dimensions of reliability, responsiveness, assurance, empathy and direct evidence have the customer satisfaction level of 3.68, which means customers are satisfied with the performance of PT Asuransi Jiwasraya (Persero) Semarang Timur Branch Office (BO).Atribut a prompt delivery service and proper regarding the issuance of a policy according to customer halpenting but less attention from the company.

PENGARUH KUALITAS PELAYANAN, DAN HARGA TERHADAP KEPUASAN KONSUMEN STUDY PADA HOTEL PANDANARAN SEMARANG Dias Widyarto; Wahyu Hidayat; Reni Shinta Dewi
Jurnal Ilmu Administrasi Bisnis Vol 1, No 1 (2013)
Publisher : Universitas Diponegoro

Development of service industries, especially the hospitality industry today is one business that began in great demand by investors in Indonesia. With the improving economic growth and make the hotel business is not only to meet the accommodation needs of tourists, but also used as a lobby, parties, weddings, seminars and accommodation both business and government activities. For any guests or customer service quality factor, and price become the benchmark in customer satisfaction. The existence of good service, and the appropriate price will have an impact on customer satisfaction made. Good customer satisfaction will impact on hotel room occupancy rate increased. This study aimed to determine how much influence the service quality, and price to customer satisfaction on Hotel Pandanaran Semarang either partially or simultaneously. This type of study is explanatory research. Data collecting technique using questionnaire distributed to 100 respondents as service users of Hotel Pandanaran Semarang. Sampling technique using purposieve sampling. Data analysis technique using linear regression analysis. The research suggests that company should improvement of service quality in terms of the skills of the employee in completing the work by conducting training. In terms of price to be adjusted between room rates, room types and amenities. In terms of customer satisfaction should be augmented security personnel to enhance the sense of security and comfortincrease

The Effect of Organizational Culture and Leadership to The Employee’s Performance Through Motivation at PT Bank Tabungan Negara (Persero) Go Public Semarang Branch Office Mia El Fitria; Saryadi Saryadi; Wahyu Hidayat
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 1, Tahun 2015
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (97.15 KB)

Scope of banking is now currently experiencing a very tight competition that marked by the emergence of new banks, so the company needs the right strategy and ability to optimize human resources in the company. Conditions of the competition requires companies to have employees that have high performance. Employees performance is influenced by various factors such as organizational culture, leadership and motivation. All three of them have an important role in improving the performance of employees. Based on existing problems in this research, there was a decrease in the employee’s performance of PT. Bank Tabungan Negara (Persero) Go Public Semarang branch office in 2011 and 2012 with (0.335%) and (0.98%). The purpose of this research was to determine the effect of organizational culture and leadership to the employee’s performance through motivation at PT. Bank Tabungan Negara (Persero) Go Public Semarang branch office.The type of this research is explanatory research. The population in this research is employees of PT. BTN (Persero) Go Public Semarang branch office and the number of sample was 136 respondents. The sampling technique is proportionate stratified random sampling. The techniques of collecting data in this research with questionnaires and interviews. The analytical method that used in this research is the correlation test, R Square, simple linear regression, multiple linear regression, t test and f test with SPSS.The results of this research show that based the path analysis, organizational culture and leadership have influence on employee performance when reinforced by the motivation or through motivation. It can be conclude if the organizational culture is stronger, if there’s stand presence of good leadership and accompanied with employees high motivation, it will improve employees performance. Recomendation for PT Bank Tabungan Negara (Persero) Go Public Semarang branch office is to enable high employees performance, then the leader should be able to regard on how the employees can be more active providing inspiration, innovation and initiative in work, as well as leaders should be able to further build employees motivation to work better, and the company should pay more attention with the suitability of bonus that provided for the employees to improve their performance even better.

PENGARUH KEPEMIMPINAN KOMPENSASI DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN BAGIAN PEMASARAN PT. NYONYA MENEER SEMARANG Febrina Prihandini; Wahyu Hidayat; Apriatni Endang Prihatini
Jurnal Ilmu Administrasi Bisnis Vol 2, No 4 (2013)
Publisher : Universitas Diponegoro

The purpose of this study was to determine the effect of leadership variables , variable compensation and working environment variable to variable performance of employees of Marketing PT . Nyonya Meneer Semarang . This type of research is explanatory . In this study population there were 40 employees of the marketing department of PT . Nyonya Meneer Semarang and all were sampled by sampling saturated . Data were collected through questionnaires . Measurement scale using a Likert scale . Data analysis method used is correlation , simple and multiple linear regression with SPSS 16.0.The study concluded that : ( a) leadership in PT . Nyonya Meneer Semarang is good , so is the compensation available in PT . Nyonya Meneer Semarang is good and working environment in the PT . Nyonya Meneer Semarang is good ; ( b ) the effect of leadership on employee performance is strong at 0.639 , (c ) the effect of compensation on employee performance is stronger by 0.657 ; ( d ) the influence of the work environment on employee performance is quite strong at 0.473 , ( d ) simultaneously results demonstrate leadership , compensation and work environment has a strong influence on the performance of employees is 0.704 . Leadership and compensation variables have a greater influence than the work environment variables .

Pengaruh Brand Image, Kualitas Produk dan Pelayanan Purna Jual terhadap Keputusan Pembelian Honda Supra X 125 pada PT. Tunggul Sakti Sejahtera Titus Laksa Gumilang; Wahyu Hidayat; Sri Suryoko
Jurnal Ilmu Administrasi Bisnis Vol 1, No 1 (2013)
Publisher : Universitas Diponegoro

This research was conducted to determine the effect of brand image, product quality and after-sales service on purchase decisions Honda Supra X 125 at PT Tunggul Sakti Sejahtera. This study used an explanatory approach to research on 100 respondents. Sampling is done by accidental sampling technique. The data obtained were analyzed qualitatively and quantitatively. Determination test results showed that 32.7% of decision variables can be explained by the variable purchase brand image, 60.5% purchase decision variables can be explained by the variable quality of the product, 40.8% purchase decision variables can be explained by variable after-sales service. 61.2% purchase decision variables can be explained by the brand image, product quality and after-sales service. The results of hypothesis testing (t test) that brand image has a positive and significant impact on purchasing decisions, The quality of the product has a positive and significant impact on purchasing decisions. Furthermore, after-sales service has a positive and significant impact on purchasing decisions. Hypothesis test (F test) the brand image, product quality and after-sales services together - each has a positive influence and significant impact on purchasing decisions. So that concluded the three variables, both individually and collectively - each has a positive and significant impact on the purchase decision of Honda Supra X 125 at PT Tunggul Sakti Sejahtera Semarang.

PENGARUH CITRA MEREK TERHADAP KEPUTUSAN PENGGUNAAN JASA MELALUI VARIABEL INTERVENING KEPERCAYAAN MEREK ( Studi Kasus Pada JNE Cabang Semarang) Windy Ramadhani Saputri; Apriatni Endang Prihartini; Wahyu Hidayat
Jurnal Ilmu Administrasi Bisnis Vol 2, No 2 (2013)
Publisher : Universitas Diponegoro

Goals to be achieved in this study was to determine the effect of the decision to use the image of the brand through brand trust services (case study in JNE Branch Semarang). The sample in this research were 100 respondents, respondents are consumers of JNE Branch Semarang. The sampling technique used was purposive sampling. The analysis method used is a simple linear regression and path analysis. Measurement scale using Likert Scale. In the analysis of the data using simple linear regression. From the analysis of the data is known that effect of brand image on the decision to use services is 52,8%, the effect of brand image on brand trust 51,6%, the effect of brand trust on the decision to use services 68,4%, and the effect of brand image to decision to use services through by using brand trust is 1,605. Based on these results JNE Management Branch Semarang should consider consumers' brand trust so that the level of Decision Using JNE. JNE services remains high and Brand Image JNE also remains good.

PENGARUH GAYA HIDUP, CITRA MEREK, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPATU SNEAKERS MEREK CONVERSE (Studi pada Mahasiswa Universitas Diponegoro Semarang) Nuki Dian Marchiani; Wahyu Hidayat; Reni Shinta Dewi
Jurnal Ilmu Administrasi Bisnis Vol 4, No 3 (2015)
Publisher : Universitas Diponegoro

This research is motivated by consumer behaviour which are varied and difficult to predict that causes the business world changes so fast. Consumers wants a products that suits their taste, lifestyle, and their needs. This leads the companies to experiencing strict competition caused by the increasingly consumer complex demands. One of the product that always follow consumer tastes is shoes. Shoes is no longer needed only for a footwear that protects feet from sharp objects, but also as a fashion product, so the design, material, and pattern became very varied. However, in the period 2009-2013 the sales of Converse sneakers shoes has fluctuated and always under Adidas, Nike and Bata.The purpose of this study was to determine the effect of lifestyle, brand imange and product quality on purchase decision of Converse sneakers shoes. This research method is explanatory, with data collection through questionnaires and interviews. The sampling technique used purposive and proportional technique sampling. The samples are 96 peoples whom are college student of Diponegoro University Semarang. The analysis technique used was qualitative and quantitative. Quantitative analysis using validity, reliability,correlation coefficient, coefficient of determination, simple and multiple regression analysis, as well as the significance test (t test and F test). The results of this study showed a relatively good level of lifestyle, brand image and product quality and high purchase decision.All independent variables, namely lifestyle (X1), brand image (X2), and product quality (X3) together (simultaneously) or individually (partial) affect purchase decision dependent variable (Y). Advice that can be given is the need to improve ways of promotion, innovate in the design of Converse sneakers that are to not assessed as monotonous and provide many options to purchases Converse sneakers shoes.

Pengaruh Promosi, Kualitas Pelayanan dan Harga Terhadap Keputusan Pembelian Sepeda Motor Yamaha Jupiter All Variant Pada Yamaha Mataram Sakti Cabang Soegiyopranoto Semarang Pryas Aji Pramana; Wahyu Hidayat; Handoyo Djoko Waloejo
Jurnal Ilmu Administrasi Bisnis Vol 1, No 1 (2013)
Publisher : Universitas Diponegoro

This study aimed to determine the effect of the promotion, service quality and price on purchase decisions of Yamaha Jupiter All variant at Mataram Sakti , Soegiyopranoto Branch Semarang. This study used explanatory research. Primary data obtained from respondents using data collection instruments such as questionnaires and secondary data gained from the site in the form of a percentage of sales of Yamaha motorcycles with other motorcycle brands. The population of this research is consumers who purchase Yamaha Jupiter All Variant in Yamaha Mataram Sakti Soegiyopranoto branch, Semarang at the years of 2009-2011 with a sample of 92 respondents from 1179 population were using purposive sampling technique. Analysis of the data used in this study is the validity and reliability, Cross Tabulation Analysis (Crosstab), Coefficient of Correlation, Simple Linear Regression, Multiple Linear Regression, Coefficient of Determination, t-test and F Test. Y = 0.018 + 0.002 X1 + 0.263 X2 + 0.172 X3. The analysis showed variable of promotion, service quality, price, has a positive and significant impact on the purchase decision variables. Hypothesis that tested using t-test showed that the three independent variables studied proved to significantly affect the dependent variable purchase decision. Through the T test can be seen that the variable promotion, service quality and price significantly effect together in a purchase decision. degree of closeness of the relationship between the variables promotion, service quality, and price of the purchase decision variable is promotion 0,408 , service quality 0,731 , Price 0,508 .Through the F test can be seen that the variable promotion, service quality and price significantly effect together in a purchase decision. degree of closeness of the relationship between the variables promotion, service quality, and price of the purchase decision variable is equal to 0.745, so it can be concluded that the strength of association (correlation) between variables linear promotion, service quality, and price of the purchase decision variables is strong. The company should give some promotion variations and increase the performance of the service officer in the quickness ability of giving service and decrease the number of fault that did by the company.

Pengaruh Orientasi Pasar, Orientasi Kewirausahaan dan Strategi Bersaing terhadap Kinerja Penjualan Home Industry Anyaman Bambu (Studi pada Produk Peralatan Rumah Tangga Anyaman Bambu Desa Cibuyur, Pemalang) Suswanti Suswanti; Wahyu Hidayat
Jurnal Ilmu Administrasi Bisnis Vol 6, No 2 (2017)
Publisher : Universitas Diponegoro

Bamboo is a plant of Indonesian society that has been widely known and holds a very important role in people's lives. Bamboo handicrafts made in order to meet the needs of the household appliance. Competition bamboo products occur both inside and outside the city are very tight even competition ensued with substitute goods such as plastic and glass. Conditions of tight competition makes producers of woven bamboo should further enhance the value of the function and form of the bamboo.This research aims to determine the effect of market orientation (X1), entrepreneurial orientation (X2) and competitive strategy (X3) impact on sales performance (Y) home industry of woven bamboo in village Cibuyur subdistrict Warungpring province Pemalang. The population in this research are all producers of woven bamboo in village Cibuyur. The sample in this research was 50 respondents who produces woven bamboo taken by sampling method saturated. Data collection is done by using a questionnaire. This type of study used survey research of explanatory. The measured of scale is using Likert scale. In the analysis data using the validity, reliability, a correlation coefficient, the determine coefficient, simple linear regression regression analysis linear multiple, t test, f test by using the SPSS 16.0 tools.The results show variable market orientation, competitive strategy and sales performance had categorization a enough answer, while the entrepreneurial orientation is the agree answer. The influence market orientation of the sales performance t count (11,258) > t table (2,0106), there is no influence entrepreneurial orientation of sales performance t count (1,919) < t table (2,0106), influence competitive strategy of the sales performance t count (12,192) > t table (2,0106) and influence market orientation, entrepreneurial orientation and , competitive strategy of the sales performance an f count (61,767) > F table (2,81).The conclusion all of variable independent in this study had influence on variable depend in simultaneous, while market orientation and competitive strategy had influence on sales performance in partial. Producers of woven bamboo Cibuyur village, Pemalang must improve its business spirit, thus created a product capable of competing in the market and continued demand by consumers.

Analisis Penerapan Corporate Social Responsibility Dalam Upaya Pengembangan Masyarakat (Studi Kasus Program Kemitraan Bank Jateng Pada SPT Bubakan) Achmad Kurniawan; Wahyu Hidayat; Sri Suryoko
Jurnal Ilmu Administrasi Bisnis Vol 4, No 2 (2015)
Publisher : Universitas Diponegoro

The research was motivated by the diverse motives of corporate in carrying out the activity of CSR. The interesting problem in this research is the existence of a partnership program since 2009. The partnership program more directed in the form of Bank Jateng CSR activities as a community development while the previous CSR activities only just a charity. This research is a qualitative study descriptive using the strategies case study. Data collection methods used is interviews, observations and document, to the withdrawal data or sample while using a technique of purposive sampling and snowball sampling. Total informants on this research has 9 people. A case study in this research is a partnership of the farm empowerment center bubakan in hamlet Kuncen village Bubakan Mijen sub-district , the city of Semarang, With the main program durian kholil development.The results showed that the stages of implementation of CSR especially the partnership with Bank of Central Java program . There are three stages namely : (1) the planning stage (2) the stage of implementation (3) the evaluation phase. The largest obstacles from the three stages mentioned above is limited human resources in the management of CSR. To handle the problem, Bank Jateng asked for help with branches as well as communicate with its companion and partner under the jurisdiction. The conclusion of this research is the planning stage of Bank Jateng csr including into the Bottom Up Process. At this stage of the implementation of the Bank Jateng using two models named directly engagement and partnering with other parties. At this stage, the evaluation of Bank Jateng incorporates reporting within. CSR implementation (partnership program) on the SPT Bubakan can be said to have not been as community development, this is apparent from the community is not fully involved in the planning of activities.

Co-Authors Achmad Kurniawan Adi Prakosa Agung Budiatmo Agung Giri Kusuma Agus Hermani Aldiansyah Cahya Putra Alfian Ari Widiyanto Andi Wijayanto Antysa Chlara Norenz Nandya Apriatni Endang Prihartini Apriatni Endang Prihatini Apriliandini Fitriana Dewi Ari Pradhanawati Aristin Nikmah Asih Nor Istikomah Bobby Setyawan Bulan Prabawani Deasy Purnama Sari Desi Kurnia Putr1 Desi Trihatmi Yaumil Asri Devita Mayangsari Dias Widyarto Difa Nurulia Safitri Eka Trinia Widiyanti Erinda Fauzia Faiz Sultan Albab Febrina Prihandini Gadhang Pengenggar Ghea Ayunda Primasetya Gilang Gumilang Hafsa Nur Mardiah Handoyo Djoko Waloejo Hari Susanta Nugraha Hendy Winardi Henry Habincaran Indra Novanditya Lalu Agceiza Rahardipha Leo Agung Andaru Luthfan Fazari Harsanto Made Laksmi Saraswati Melyna Putri Wijayasari Mia El Fitria Muhammad Syawaludin Faiz Nandy Dewangga Nawazirul Lubis Ngatno Ngatno Nuki Dian Marchiani Pryas Aji Pramana Rendha Novenda Reni Shinta Dewi Rine Mitrasari Rodhiyah Rodhiyah Sapta Utama Sarah Basbeth Sari Listyorini Saryadi Saryadi Sendhang Nurseto Sofa Marwati Sri Suryoko Sudharto P Hadi Suswanti Suswanti Taufik Hidayat Titus Laksa Gumilang Tomy Muzaini Vega Isma Adhika Viona Ayudhia Widayanto Widayanto Widiartanto Widiartanto Windy Ramadhani Saputri Wisnu Pradityo Nugroho Yulianingrum Iga Widhianti Yully Christiana Yuniar Silvia Silaen Yunita Purnamasari Yunita Sawitri Zumri Zuliyarso

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