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Creative Space Foundation Metaverse Tasya Monica; Widhea Ayu Santika; Eilen Monika; Iges Triasnita Miranda; Adi Setiawan
Apollo: Journal of Tourism and Business Vol. 2 No. 1 (2024): January 2024
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/apollo.v2i1.296

Abstract

Creative spaces have become important places that encourage innovation, collaboration, and imagination in various fields. This study investigates the complex dynamics of creative spaces by studying physical, social, and psychological aspects. We do this from the perspective of different disciplines and designs and see how special characteristics and creative processes interact with each other. We investigate the influence of spatial confirmation, atmosphere, and accessibility on individual creativity and productivity in this setting using mixed methods, including qualitative case studies and quantitative analysis. Our results show that design components such as layout flexibility, natural lighting, and aesthetic appeal influence how people think and interact with others. All this forms a broad creative experience. In addition, this research investigates how organizational culture, leaders and community dynamics play a role in building and maintaining creative ecosystems in these places. By explaining the complex relationship between the physical environment and human behaviour our research offers insights for practitioners, policy makers, and educators who want to create better creative spaces for collaboration and innovation. Using the Visualization of Similarities (Vos Viewers) tool, this research uses qualitative and bibliometric techniques. Using Vos Viewers you can search 992 articles by entering keywords such as; creative space; digital space; customer experience; and metaverse reduction. The results of the analysis show scientific mapping and potential for future research regarding creative spaces as a new marketing world. These results can be used as recommendation variables for researchers conducting further research.
Model of Interest in Buying Fashion Products on Tiktok Shop Which is Influenced by Influencer Marketing and Price Perception Karina Dewi Pertiwi; Dini Andriyani; Adi Setiawan; Tiara Muthiarsih
Apollo: Journal of Tourism and Business Vol. 2 No. 2 (2024): May 2024
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/apollo.v2i2.297

Abstract

In the rapidly developing digital era, competition between companies in the e-commerce sector is increasingly competitive. Social media is a supporting tool for consumers in sharing text, video, image and audio information, and currently technology is developing more quickly, because of the large number of internet users, therefore all activities can be done online, one of which is online shopping. one example is TikTok Shop. TikTok Shop is a social commerce feature that advertises and sells their products via TikTok. This shopping feature is present on TikTok as a response to increasing sales of various products after brands carried out promotions via social media platforms. Influencers are netizen actors who have social media accounts and continue to spread messages or campaign content to other netizens to strengthen the message or content. Influencer marketing is a marketing strategy in product sales by promoting a product by someone who is considered to have influence. Price is one component of a company's marketing strategy, with the aim of providing added value to consumers so that they continue to consume the products and services being sold. Consumers will tend to prefer a more affordable price to obtain an item. Consumers tend to prefer more affordable prices to get the goods they want. The aim of this research is to determine the formation of the Purchase Interest model which is influenced by Influencer Marketing and Price Perception. This research uses a side purposive method which involves selecting samples from the population studied based on certain criteria. Structural Equation Modeling (SEM) analysis was used to analyze the data. The results of the validity test output show that this research data is declared valid and the construct reliability test shows that each variable in this research is declared consistent. The statistical assumption test shows that it has a positive and significant effect on influencer marketing which can provide a stimulus to prices and purchasing interest which encourages customers to make purchases. The path analysis model fit test shows the similarity of several samples which can substitute for the population as a whole
AI for Digital Marketing Muhammad Edrick Abhiseka; Riyandi; Yongki Alex; Riza Ardy Saputra; Adi Setiawan
Apollo: Journal of Tourism and Business Vol. 2 No. 2 (2024): May 2024
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/apollo.v2i2.298

Abstract

The rapid development of artificial intelligence (AI) technology has revolutionized the digital marketing landscape, enabling marketers to improve efficiency, personalization and strategic decision making. This research aims to map research trends related to the application of AI in digital marketing through bibliographic analysis. Qualitative research methods with a historical approach are used to collect and analyze scientific articles from leading international journals. Bibliometric analysis was performed with VOSviewer software to visualize patterns and clusters of key terms. Results show a significant increase in the number of publications related to AI in digital marketing, with a focus on topics such as marketing strategy, customer experience, social media, e-commerce and industrial marketing. The visualization reveals the interrelationships and groupings of various terms, providing insight into the current research landscape. This study contributes to the understanding of trends, opportunities and challenges in integrating AI into digital marketing practices. These findings are useful for researchers and practitioners to identify future research directions and develop effective marketing strategies by leveraging AI. However, further research is needed to explore the ethical implications, data security and other aspects regarding the application of AI in the context of digital marketing
Mapping Sustainable Marketing Using Bibliometric Analysis F Fitria; Desi Tia Adisti; D Dea; Agum Gumelar; Adi Setiawan
Apollo: Journal of Tourism and Business Vol. 2 No. 2 (2024): May 2024
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/apollo.v2i2.299

Abstract

Research on sustainable marketing is mapped using bibliometric analysis, which offers a thorough picture of the field's current condition and future directions. By means of bibliometric analysis using VosViewer and the collection of 1.385 articles, the study indicates a noteworthy increase in publications and citations concerning the subject matter during the last ten years. Several important clusters actively studying Sustainable Marketing, including sustainable consumer behavior, sustainability orientation, consumption patterns, market segmentation, and stakeholder roles, were found through analysis of author collaboration patterns. "Sustainable marketing research" is the core research area, and the bibliometric network visualization displays the essential terms and relationships between concepts. Though less thoroughly, subjects including customer capital, sustainable management, sustainable business, and digital marketing were also covered. This article's bibliometric analysis reveals some intriguing mapping findings. Collaboration in research articles is revealed by the author's analysis. The report also presents the findings from studies on sustainable consumer behavior. The study method on consumer sustainability challenges, including customer capital, spending, and behavior, is outlined by the bibliometric analysis. Bibliometric analysis, thus, offers a mapping of sustainability research, particularly in terms of offering significant insights on specific sustainability challenges like consumer difficulties.
The Influence of E-Service Quality and Service Features on Customer Trust in Gojek Application Users Fazri Wima Maulana; Kartika Puspitasari Arrochimmi; Kiki Dianti; N Nurkomalasari; Adi Setiawan
Apollo: Journal of Tourism and Business Vol. 2 No. 2 (2024): May 2024
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/apollo.v2i2.300

Abstract

This research was conducted to analyze the influence of E-Service Quality and Service Features on Customer Trust among Gojek application users. The data in this research was collected through distributing questionnaires and analyzed using quantitative analysis. The population taken was students at Swadaya Gunung Jati University with a sample of level 4 students. The sample taken was 208 respondents using a non-probability sampling technique, namely purposive sampling. In this study, the data was processed using SPSS version 25 with cross descriptive model analysis (Crosstab), as well as the relationship between the respondent's character and the question variables. And to test the data using validity and reliability tests. The research results show that E-Service Quality has a significant influence on Customer Trust, Service Features have a significant influence on Customer Trust, and the two variables between E-Service Quality and Service Features both have a significant influence on Customer Trust
FACTORS OF ELECTRONIC MONEY USE IN CROWDED BUYING AND SELLING TRANSACTIONS AT THE TAKJIL RAMADHAN MARKET IN KUTIM DISTRICT USING GROUNDED THEORY Adi Setiawan; Panka Gumilang; Rudi Setiari; Jerry Heikal
Jurnal Media Akademik (JMA) Vol. 2 No. 7 (2024): JURNAL MEDIA AKADEMIK Edisi Juli
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/v2i7.646

Abstract

Technological developments have affected the social behaviour of society, the existence of technological advances is marked by the emergence of revolutions 1.0 to 4.0 which is one of the factors that greatly affects the pattern of life. Revolution 4.0 produces an assumption that the industrial revolution is not only disrupting the technological field, but has penetrated the social, economic and legal fields, and to deal with disruption due to the industrial revolution, it is necessary to have a humanities study that will monitor technological progress in order to remain in the prevailing humanitarian norms (Mumtaha & Khoiri, 2019).. The industry is constantly changing and developing rapidly. Technology and Information is the most important point in today's industrial world. Companies are required to move quickly and provide innovations to adjust to this. one of the industries that is developing in accordance with technology is digital wallet (e-wallet). With technology is a digital wallet (e-wallet). The emergence of digital wallets as a means of payment online transactions that are easy and practical have made many Indonesians start switching to using the application. The application has increased the number of users every year The rapid growth with various advantages provided makes it easy to transact without using physical money and provides a sense of security in the transaction process. The value of digital payment transactions also grows from year to year, considering the growth of new MSMEs and the development of technology and social media makes the need for transactions. This research uses qualitative techniques with a grounded theory approach. The author conducted direct interviews with several business people and buyers in the food and beverage sector in the month of Ramadan to find out the effect of electronic money in increasing transactions. Based on the results of the study, it was found that the coding scheme consisted of 8 codes that formed 4 categories and gave rise to 3 themes with a total frequency of 8. The highest frequency in coding was 5 on the theme of socialisation constraints and 2 on the theme of network constraints, the last was 1 on the theme of complicated transactions so that the factors that cause the non-use of digital wallets in buying and selling transactions in business actors in the MSME sector in East Kalimantan, especially East Kutai district, are socialisation constraints in increasing transaction volumes in a number of MSMEs that continue to grow.
Rancang Bangun Aplikasi Pengolahan Data Penerimaan dan Pengeluaran Kas pada PT. Subur Sedaya Maju Prabumulih Berbasis Web Adi Setiawan; Muchlis Muchlis; Ahmad Barnianto
Elkom: Jurnal Elektronika dan Komputer Vol. 17 No. 2 (2024): Desember : Jurnal Elektronika dan Komputer
Publisher : STEKOM PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/elkom.v17i2.2064

Abstract

Pada saat ini, teknologi informasi mengalami perkembangan yang sangat cepat. Pengguna dapat mengakses data atau informasi secara cepat, efisien, dan akurat. Pengolahan data merupakan proses untuk mengumpulkan, memproses, dan mengelolah data menjadi informasi yang dapat digunakan untuk pengambilan keputusan. PT. Subur Sedaya Maju Prabumulih, sebuah perusahaan yang bergerak di bidang jasa service, sewa-menyewa, dan perawatan alat-alat berat, telah menggunakan komputer sebagai alat bantu dalam pengolahan kas. Namun, bagian keuangan yang mengolah penerimaan dan pengeluaran kas tetap menggunakan Ms. Excel, yang memerlukan waktu dan tenaga yang relatif lama. Diperlukan adanya aplikasi yang dapat mengolah data penerimaan dan pengeluaran kas dengan cepat, mudah, dan akurat. Aplikasi tersebut harus terintegrasi dengan database agar dapat mempercepat pekerjaan bagian keuangan dalam membuat pelaporan bulanan dan update data kas masuk maupun kas keluar setiap hari
Optimalisasi Kinerja Panel Surya Berdasarkan Waktu Tunda Pergerakan Solar Tracker Edwin Kamal; Adi Setiawan; Sri Yatmani; Ulfah Khairiyah Luthfiyani
Jurnal Poli-Teknologi Vol. 22 No. 3 (2023)
Publisher : Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/pt.v22i3.5840

Abstract

Secara umum energi surya merupakan energi yang berasal dari sinar dan panas matahari yang kemudian diubah menjadi energi listrik. Energi elektromagnetik yang dipancarkan oleh matahari ini bersifat terus menerus dan ramah lingkungan karena tidak menimbulkan pencemaran apapun di dunia ini. Oleh sebab itu, ketika meluasnya kesadaran akan lingkungan mulai muncul, energi surya menjadi alternatif paling potensial sebagai sumber energi terbarukan. Meskipun energi surya merupakan sumber energi yang baik, dibutuhkan metode terbaik untuk meningkatkan efektifitas panel surya dalam menyerap energi matahari dengan memastikan posisinya selalu tegak lurus terhadap arah sinar matahari. Salah satu metodenya adalah dengan menggunakan solar tracker yang dapat membuat panel surya bergerak secara dinamis mengikuti arah datangnya sinar matahari. Telah banyak dikembangkan desain sistem solar tracker dan metode pengujiannya untuk mendapatkan penyerapan energi surya secara maksimal dengan menggunakan pelacak surya secara otomatis. Dalam penelitian ini digunakan solar tracker yang dibuat dengan modul Arduino Mega 2560 sebagai otak komputer yang memproses data, board NodeMCU dan bahasa pemrograman PHP sebagai piranti utama dalam sistem pemantauan, motor servo sebagai penggerak, dan dua buah Light Dependent Resistor (LDR) sebagai sensor untuk melacak pergerakan matahari dengan variasi pergerakan solar tracker yang dilakukan setiap 1, 5, 10, dan 15 menit. Hasil penelitian menunjukkan bahwa energi optimum dari hasil perbandingan antara panel surya statis dan dinamis adalah dengan men-setting pada delay 10 menit dengan perbandingan 9,9% lebih tinggi daripada statis.
Village Data Backup and Disaster Recovery: A Comparative Study of Cloud Solutions with Traditional Methods Prasetio, Barlian Henryranu; Edita Rosana Widasari; Adi Setiawan; Hanifa Maulani Ramadhan
Journal of Information Technology and Computer Science Vol. 9 No. 3: December 2024
Publisher : Faculty of Computer Science (FILKOM) Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25126/jitecs.93681

Abstract

This study presents a comparative analysis of traditional disk-based and cloud-based Backup and Disaster Recovery (DR) approaches, focusing on the challenges inherent in existing solutions, such as high infrastructure costs, extended recovery times, and operational disruptions during software updates. Conventional disk-based systems often require periodic reboots and manual interventions, which can interrupt ongoing operations. In contrast, cloud-based solutions, particularly Asigra, offer a streamlined alternative by reducing infrastructure dependency, enhancing recovery metrics—specifically Recovery Point Objective (RPO) and Recovery Time Objective (RTO)—and minimizing maintenance downtime through agentless and incremental backups. Cloud backup provides comprehensive upgrades without the need for system reboots, thereby saving time and improving operational effectiveness. This study evaluates the proposed cloud-based approach in a village government organizational environment, analyzing its performance based on Total Cost of Ownership (TCO), RPO, and RTO. Cloud-based configurations are compared with traditional setups to assess improvements in disaster recovery procedures and data storage. Findings demonstrate that cloud-based strategies offer simpler and more efficient DR solutions, providing superior scalability, reliability, and administrative ease tailored to the unique needs of village government data management.
Analisis Indeks Pembangunan Manusia (IPM) Kabupaten/Kota di Provinsi Maluku Utara Menggunakan Indeks Geary C Berdasarkan Resampling Estimasi Densitas Kernel Fetriks Theo Sarita; Adi Setiawan; Hanna Arini Parhusip
Jurnal Teknik Informatika dan Sistem Informasi Vol 5 No 1 (2019): JuTISI
Publisher : Maranatha University Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jutisi.v5i1.1582

Abstract

In this study, it is discussed the Regency/City Human Development Index (HDI) in North Maluku Province to determine the spatial influence of HDI. The data used are Regency/City HDI in North Maluku Province from 2013 to 2017. Furthermore, spatial autocorrelation test with Geary C index is used based on resampling by using Estimated Kernel Density. The test is done to determine whether the Regency/City HDI affects the neighboring Regency/City HDI. Based on the results of optimal bandwidth usage (hopt) with a repetition of 10000 times it is obtained p-value 0.0318, 0.0272, 0.0282, 0.0262 and 0.0258, respectively from 2013 to 2017. Thus, there is a spatial between Regencies/Cities in North Maluku Province from 2013 to 2017. In other words, if the HDI in a Regency/City is high then the neighbouring Regency/City HDI tends to be high, and vice versa.