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All Journal Jurnal Minds: Manajemen Ide dan Inspirasi The International Journal of Accounting and Business Society Jurnal Manajemen. MIX : Jurnal Ilmiah Manajemen PROSIDING SEMINAR NASIONAL CENDEKIAWAN Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam Jurnal Pengabdian Masyarakat AbdiMas JURNAL PENDIDIKAN TAMBUSAI Jurnal Manajemen BUDGETING : Journal of Business, Management and Accounting Jurnal Pengabdian kepada Masyarakat Nusantara Journal of Economics and Business UBS Action Research Literate (ARL) eMBeJi : Manajemen dan Bisnis Jurnal Golden Ratio of Mapping Idea and Literature Format Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Jurnal Manajemen dan Perbankan (JUMPA) Jurnal Ekonomi Trisakti Jurnal Pengabdian Masyarakat Bestari (JPMB) Journal of Social And Economics Research Business and Entrepreneurial Review Jurnal Manajemen dan Pemasaran Jasa Media Riset Bisnis & Manajemen Jurnal ekonomi Manajemen dan Bisnis (JUBIS) Golden Ratio of Data in Summary Pena Dimas: Jurnal Pengabdian Masyarakat Jurnal Ilmiah Dan Karya Mahasiswa EBID:Ekonomi Bisnis Digital Advances in Management & Financial Reporting journal of social and economic research
Fatik Rahayu
Unknown Affiliation
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences

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ANALISIS POSITIONING MINIMARKET DI INDONESIA BERDASARKAN ATRIBUT YANG DIPERSEPSIKAN OLEH KONSUMEN Adhiyanto, Moch Ananda; Rahayu, Fatik
Jurnal Ekonomi Trisakti Vol. 5 No. 2 (2025): Oktober
Publisher : Lembaga Penerbit Fakultas EKonomi dan Bisnis 

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v5i2.23020

Abstract

Penelitian ini bertujuan untuk mengevaluasi posisi merek minimarket di Indonesia dari sudut pandang konsumen tentang faktor-faktor penting saat belanja. Kami menggunakan pendekatan kuantitatif dengan analisis diskriminan untuk memetakan lima merek minimarket yakni Indomaret, Alfamart, Circle K, Family Mart, dan Lawson. Tujuh faktor yang dianalisis yaitu harga, lokasi, produk, layanan kasir, diskon, kenyamanan, dan area parkir. Hasil menunjukan bahwa lokasi dan harga menjadi dua aspek utama yang penting dalam membedakan posisi merek di benak konsumen. Temuan ini bisa membantu manajer dalam merancang strategi penempatan yang tepat.
Antiseden Minat Wisatawan terhadap Pengalaman Imersif di Taman Safari Bogor Nuraini, Nafila; Aulia, Naila; Rahayu, Fatik
Li Falah: Journal of Islamic Economics and Business Vol. 10 No. 1 (2025): June 2025
Publisher : Institut Agama Islam Negeri Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31332/lifalah.v10i1.11764

Abstract

This study examines the influence of immersive tourism experiences on the emotional experience and behavioral intention of tourists at Taman Safari Bogor. Data were collected through an online survey and analyzed using AMOS-based Structural Equation Modeling (SEM). The results showed that experiencescape positively affects emotional experience but has no direct effect on behavioral intention. Emotional experience also did not prove significant in shaping tourists' behavioral intentions. This finding indicates that emotional experience must be mediated by other variables, such as satisfaction or emotional attachment, to encourage repeat visit intention. The practical implication is that destination managers need to build experiences that are physically and socially immersive and create deep emotional bonds.
ANTECEDENTS AND CONSEQUENCES OF INSTAGRAM INFLUENCER OPINION LEADERSHIP Reza, Muhammad Alvi; Rahayu, Fatik
EBID: Ekonomi Bisnis Digital Vol 3, No 1 (2025): Juli
Publisher : STMIK Widuri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37365/ebid.v3i1.414

Abstract

With increasing consumer awareness particularly among men of the importance of appearance and facial skin health. This growth is also driven by the role of social media and influencers acting as opinion leaders in introducing skincare products to the public. One local brand competing in this market is Kahf, which faces challenges in building consumer loyalty amidst intense market competition. This study adopts a hypothesis testing design to examine the antecedents and consequences of opinion leadership displayed by Instagram influencers. Primary data were collected through a Google Form from 200 Kahf consumers in Jakarta and analyzed using SmartPLS. The findings indicate that perceived originality, perceived uniqueness, and perceived quality have a positive influence on opinion leadership, while perceived quantity does not show a significant effect. Furthermore, opinion leadership is found to have a positive impact on purchase intention, purchase behaviour, and purchase loyalty of Kahf consumers.
Service and Product Quality as Drivers Costumer Satisfaction at Haus Drink in Bekasi Aflah Harits adzaldi; Muhammad Izzudin Zaki; Fatik Rahayu
Jurnal Manajemen dan Perbankan (JUMPA) Vol 12 No 2 (2025): Jurnal Manajemen dan Perbankan (JUMPA)
Publisher : Sekolah Tinggi Ilmu Ekonomi Y.A.I - Jakarta - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55963/jumpa.v12i2.826

Abstract

This research aims to test whether there is an influence of service quality and product quality on consumer satisfaction at Haus Drink in Bekasi. Based on expectancy disconfirmation theory (EDT). Theory is used to understand how satisfaction and dissatisfaction are derived. This research uses primary data and samples through the non-probability sampling method using the slovin formula, data was obtained for 7 days through google form to Haus consumers in Bekasi from a total of 100 respondents. The analysis uses an outer model, an inner model, and a hypothesis test. Novelty in the researcher used the smart-PLS 3.2.9 application, then the previous research used the SPSS application. The results of the hypothesis test show that consumer satisfaction is positively influenced by the service quality of Haus products and the quality of products has a positive effect on consumer satisfaction of Haus products. The implications of the research for stores to be able to offer loyalty programs, the use of print media such as brochures, posters, pamphlets, banners, and with a storytelling approach to build emotional appeal. After improving these aspects, it is hoped that stores can increase consumer loyalty and satisfaction. produk terhadap kepuasan konsumen pada minuman Haus di Bekasi. Berlandaskan teori yang mendukung tentang kualitas pelayanan dan kualitas produk, dan kepuasan konsumen. Riset ini memakai data primer dan sampel melalui metode non-probability sampling dengan menggunakan rumus slovin, data didapatkan selama 7 hari melalui google form kepada konsumen Haus di Bekasi dari jumlah responden sebanyak 100. Analisis menggunakan outer model, inner model, dan uji hipotesis. Novelty pada peneliti menggunakan aplikasi smart-PLS 3.2.9, kemudian riset terdahulu menggunakan aplikasi SPSS. Hasil uji hipotesis menunjukkan bahwa kepuasan kosumen dipengaruhi secara positif terhadap kualitas pelayanan produk minuman Haus dan kualitas produk berpengaruh positif terhadap kepuasan konsumen produk minuman Haus. Implikasi dari penelitian bagi toko untuk dapat menawarkan program loyalitas, penggunaan media cetak seperti brosur, poster, pamflet, spanduk, dan dengan pendekatan storytelling untuk membangun daya tarik emosional. Setelah memperbaiki aspek-aspek ini, diharapkan toko dapat menaikan loyalitas dan kepuasan konsumen.
Market Segmentation and Targeting Analysis for Online Food Delivery in Jabodetabek, Indonesia Aulia, Naila; Akhmad, Nafila Nuraini; Ramadhia, Kahti; Rahayu, Fatik
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1555

Abstract

This study examines market segmentation and targeting strategies for online food delivery applications in Jabodetabek. It employs primary data collected through online questionnaires from 150 active users of food delivery apps, aged 17 and above, who used the services at least three times in the past month. The research utilizes a descriptive approach with hierarchical and K-means cluster analysis to segment users based on demographic and psychographic characteristics, focusing on the 7P marketing mix attributes. The results reveal two distinct market segments, with the first segment, characterized by a high preference for convenience and accessibility, identified as the most promising target due to its higher mean score (3.98) for using apps when time-constrained or hungry. This segment values practical features like real-time order tracking and diverse menu options. The findings indicate that users prioritize ease of use, promotional offers, and professional courier services, with less sensitivity to price when service quality is satisfactory. The study highlights the importance of understanding consumer preferences for tailored marketing strategies in the competitive food delivery industry.
Optimization of Digital Business Communication for MSMEs: Strategies to Build Brand and Customer Loyalty Lunarindiah, Gatri; Rahayu, Fatik; Sumiyarti, Sumiyarti; Puspitasari, Windhy; Ramadhanti, Mutiara
Pena Dimas: Jurnal Pengabdian Masyarakat Vol 4, No 1 (2025): Pena Dimas: Jurnal Pengabdian Masyarakat
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/penadimas.v4i1.29499

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are crucial contributors to Indonesia’s economy but continue to face barriers in adopting digital transformation, particularly in business communication, branding, and customer relationship management. Many MSME owners lack sufficient digital knowledge and confidence to implement effective online strategies, resulting in limited market visibility and customer engagement. To address these challenges, a community empowerment initiative was conducted with the primary goal of enhancing entrepreneurs’ digital competence and strengthening their ability to build brand identity and customer loyalty. The program applied the Participatory Action Research (PAR) approach, emphasizing collaborative involvement across stages of needs assessment, training, mentoring, and evaluation. Twenty MSME participants from the culinary, fashion, service, and household product sectors actively took part.  The results indicated significant improvements in understanding digital communication, developing creative content, and integrating social media into business strategies. Participants also demonstrated stronger collaboration, initiative, and confidence in digital marketing practices. These outcomes highlight the importance of hands-on, collaborative learning in bridging the digital literacy gap and fostering innovation among MSMEs. By improving their digital capabilities, MSMEs are better positioned to sustain growth, expand market reach, and contribute to a more inclusive digital economy. The initiative supports the United Nations Sustainable Development Goals (SDGs), particularly SDG 4 (Quality Education) through continuous learning and skills development, SDG 8 (Decent Work and Economic Growth) through entrepreneurship empowerment, and SDG 9 (Industry, Innovation, and Infrastructure) by promoting innovation and sustainable digital transformation.
Analyzing Laptop Brand Positioning in Indonesia: A Perceptual Mapping Approach Adinda, Citra; Syahira, Rivana; Risde, Kahti Ramadhia; Rahayu, Fatik
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1823

Abstract

The rapid growth of Indonesia's laptop market has intensified competition among brands like ASUS, Lenovo, Acer, HP, and Axioo, necessitating effective positioning strategies to capture consumer preferences. This study aims to identify key attributes influencing consumer perceptions, analyze the positioning of these five laptop brands, and propose strategies to enhance their competitiveness. Using discriminant analysis and perceptual mapping, data were collected from 150 respondents via online surveys, focusing on attributes such as price, performance, design, screen quality, battery life, weight, and service center availability. Findings reveal that screen quality (dimension one, -0.83) and performance (dimension two, 0.873) are the most critical attributes. ASUS emerges as the market leader, excelling in screen quality, performance, service center, and weight. At the same time, Lenovo leads in price and battery life, Acer in performance, and Axioo and HP in screen quality and weight. Recommendations include ASUS improving design and battery life, Axioo enhancing performance and service centers, Lenovo upgrading design and performance, Acer addressing price and battery life, and HP focusing on performance and service accessibility. This research contributes to marketing literature on brand positioning and offers managerial insights for strengthening brand competitiveness in Indonesia's dynamic laptop market.
Konsekuensi Environmental Concern dan Social Influence pada Skincare Ramah Lingkungan Satiti Satiti; Fatik Rahayu; Robert Kristaung
Jurnal Ilmiah Dan Karya Mahasiswa Vol. 2 No. 1 (2024): FEBRUARI : JURNAL ILMIAH DAN KARYA MAHASISWA
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jikma.v2i1.1279

Abstract

This study aims to analyze the influence of environemental concern dan social influence on purchase intention and willingness to pay for the purchase of eco-friendly skincare products. Sampling in this study used purposive sampling technique by selecting samples, which are individuals who have purchased eco-friendly skincare products in the past year. The research was conducted by distributing questionnaires online to obtain primary data. The validity test and reliability test were conducted to test the instrument for each indicator. The data analysis method used to test the hypothesis in this study is the Structural Equation Model (SEM).
Anteseden Kesadaran Konsumen pada Pengguna Transportasi Online Lina Lina; Fatik Rahayu; Robert Kristaung
Jurnal Ilmiah Dan Karya Mahasiswa Vol. 2 No. 1 (2024): FEBRUARI : JURNAL ILMIAH DAN KARYA MAHASISWA
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jikma.v2i1.1282

Abstract

This research aims to test and analyze the influence of brand love, brand trust, brand commitment on consumer awareness of online transportation users. The sample used in this research was 250 respondents. The sampling technique used was purposive sampling. Data were analyzed using the Structural Equation Model (SEM) method. The results of this research are (1) Brand Love has a positive effect on Consumer Awareness (2) Brand Trust has a positive effect on Consumer Awareness (3) Brand Commitment has a positive effect on Consumer Awareness. It is hoped that this research can develop insight and knowledge, especially in the field of marketing management, especially regarding brand love, brand commitment, brand trust and consumer awareness and is expected to be used as a means of developing knowledge.
Konsekuensi Social Media Marketing Activities Brand Kosmetik Ramah Lingkungan Novita Novita; Fatik Rahayu; Robert Kristaung
Jurnal Ilmiah Dan Karya Mahasiswa Vol. 2 No. 1 (2024): FEBRUARI : JURNAL ILMIAH DAN KARYA MAHASISWA
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jikma.v2i1.1333

Abstract

Increasing awareness of problems in the surrounding environment is one of the reasons why many people are increasingly concerned about the environmental impact of every product they use, including cosmetic products. Technological developments have a very important influence on the dissemination of information about environmentally friendly cosmetic products. The role of social media is very necessary in disseminating information about environmentally friendly cosmetic products. This research aims to analyze the influence of social media marketing activities on self-brand connections both directly and through the mediation of user engagement. This research distributed questionnaires to 235 respondents and used a non-probability method with purposive sampling technique. Data were analyzed using the SEM method with the help of SPSS and AMOS programs. This research hopes: (1) there will be a positive influence of SMMA on self-brand connections; (2) there is an influence of SMMA on self-brand connection if there is user engagement as a mediating variable.
Co-Authors Adelia Widiyawati Adelina, Gloria Bunyamin Adhilla, Siti Adhiyanto, Moch Ananda Adiati Hardjanti Adli, M Qodhil Adna, Alfira Affandi, Muhammad Aflah Harits adzaldi Aisha, Sabina Keyla Akhmad, Nafila Nuraini Al-Aziz, Anugrah Dheza Alifa, Tasya Ananda, Mochammad Andriani, Nabila Anwarsyah, Difi Apriliana, Karin Aprillya, Tasya Arnold, Miracle Ary Al Razak, Muhammad Aseanty, Deasy Asep Hermawan Aulia Januar, Isa Aulia, Naila Aurelia Lalita Kirana Jayananda Ayu Aulia Oktaviani Ayu Ekasari Azra Zinedine Rahman Balya, Sabrinadiza Bangun, Cicilia Barkah, Muhamad Yusuf Bhatara Febryanto Cahyadi, Nicolas Jason Cahyaningrum, Yaneva Anindita Dwi Citra Adinda, Citra Daris, Muslim E, Muhammad Yusuf Ash Sidiq Etty Murwaningsari Fadhel Audia Yusran Farida, Vinaliani Fauzi, Lux Firdaus Ganawati, R. Ay. Gatri Lunarindiah Gunarto Gunarto Harahap, Wafa Azzahra Hassya Hidayat, Darra Pradita Hisyam, Jasheer Muhamad Indriasto, Karenindya Puspitasari Jamaludin, Rian Maulana Jaya, Michelle Ester Arinda khusosi, Akhmad Kurnia, Citra Adinda Putri Lim, Wendra Lina Lina Lisanti, Prameshwari Dinda Lokeswara, Ken Mithya Luki Adiati Pratomo Lutfi, Muhamad Yudhi Maharani, Rivana Syahira Maria Christina Matthew, Justin Melly, Melly MIFTAHUL JANNAH Muhammad Izzudin Zaki Muhammad, Rafi Thufail Murtanto Murtanto N, Kintania Nadhirah Novita Novita Nuraeni, Mufhny Nuraini, Nafila Nurulita, Dyahayu Amanda Orlando, Muhammad Pramesti, Prita Prita Pramesti Prita Pramesti Puspitasari, Windhy Putri, Alya Kamila Putri, Araminta Edria Padma Raissa, Adina Ramadhanti, Mutiara Ramadhia, Kahti Rasyifa Shaliha Raymond Siregar Rayyan, Ahmad Reza, Muhammad Alvi Rifa, Hudzaifah Risasono, Fadhil Dhafa Risde, Kahti Ramadhia Robert Kristaung Robian, Rio Rosdiana, Adita Ryan Ardhito Hadyan Satiti Satiti Septian, Mohammad Ronald Harry Sibagariang, Juber Bornop Siregar, Aiman Zharfani Sistya Rachmawati Siwalette, Marshella Shafira Putri Sofie, Sofie Sujana, Olga Dara Putri Sukmanto, Adi Sumantri, Drajat Roni Sumiyarti Sumiyarti, Sumiyarti Sutrisna, Ramadhina Putri Syahira, Rivana Syifa, Kania Triamanda, Adilla Wahyudi, Alisha Tsaabithahasna Wahyuni, Ratih Sri Wijanarko, Faiq Wijanarko, Faiq Raihan Wijanarko, Khansa Fara Wijarnako, Faiq Raihan Wijarnako, Khansa Fara Wijaya, Aji Kusuma WINANDA, DEVINA Wulandari, Afifah Yaneva Anindita Dwi Cahyaningrum Yaneva Anindita Dwi Cahyaningrum Ying, Luo Yudhaputri, Egabetha Amirah Yudiatama, Riski Yusran, Fadhel Audia Zahra, Mirabel Zhafira, Shafa