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All Journal Jurnal Ilmu-Ilmu Perairan dan Perikanan Indonesia PROSIDING SEMINAR NASIONAL Cakrawala Pendidikan JOURNAL OF COASTAL DEVELOPMENT Prosiding Seminar Nasional MIPA Journal of Marine Research Jurnal Ilmu Kesehatan Duta Gama Klaten Bioedukasi: Jurnal Pendidikan Biologi Biodidaktika : Jurnal Biologi dan Pembelajarannya Pendas : Jurnah Ilmiah Pendidikan Dasar EQUILIBRIUM: Jurnal Ilmiah Ekonomi dan Pembelajarannya BIOSFER : Jurnal Biologi dan Pendidikan Biologi Perspektif Pendidikan dan Keguruan Voice of Wesley: Jurnal Ilmiah Musik dan Agama Joined Journal (Journal of Informatics Education Jurnal Ilmiah Wijaya Indonesian Journal of Cancer Khidmatussifa: Journal of Islamic Studies Jurnal Riset Ekonomi dan Akuntansi International Journal of Informatics and Data Science BAABU AL-ILMI: Ekonomi dan Perbankan Syariah International Journal of Economics and Management Research
Sri Redjeki
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Religion Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Health Professions Immunology & microbiology Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Analisis Penggunaan QRIS sebagai Media Transaksi Digital Pedagang Kaki Lima di Daerah Jakarta Barat Yosep Hendri Gumilang; Shihabudin; Sri Redjeki; Nurhayati Pratiwi; Findita Ratna Kusumaningrum
Khidmatussifa: Journal of Islamic Studies Vol. 4 No. 1 (2025): Khidmatussifa : Journal of Islamic Studies
Publisher : STIT Sirojul Falah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56146/khidmatussifa.v3i2.121

Abstract

This study aims to analyze the use of Quick Response Code Indonesian Standard (QRIS) as a digital transaction medium among street vendors in West Jakarta. Using a qualitative approach through in-depth interviews with four street vendors in one area in West Jakarta, this study explores the reasons for adoption, benefits, challenges, and impact of QRIS on turnover and customer trust. The results show that QRIS was adopted to cater to urban customers' preference for cashless payments, improve transaction efficiency, security, and financial record keeping, and attract more customers. However, merchants face constraints such as internet connection interruptions, fraud risks, QR Code validity period, and administrative costs. QRIS knowledge is gained from informal sources, with minimal formal training. Customers responded positively, although some older customers still preferred cash. QRIS increases turnover and customer trust, while merchants expect a more secure system, stable internet, lower administration costs, and more training.
The Effect of Product Quality and Product Price on Purchasing Decisions At Street Bar Coffee Jember Ajeng Farah Setyowati; Sri Redjeki; Denok Mugi Hidayanti
International Journal of Economics and Management Research Vol. 4 No. 3 (2025): December : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i3.539

Abstract

This study aims to evaluate the influence of product quality and price on consumer purchasing decisions at Street Bar Coffee, a local coffee shop in Jember. The purchasing decision is understood as the culmination of a rational consideration process involving consumers' perceptions of product quality and price fairness. Products perceived to possess high quality and reasonable pricing are more likely to create customer satisfaction, which ultimately influences their decision to purchase. A quantitative research method was employed to obtain objective, valid, and measurable data. Data collection was carried out through the distribution of structured questionnaires to respondents who had previously purchased products from Street Bar Coffee. The data were then analyzed using statistical tools to determine the relationship and influence between the independent variables—product quality and price—and the dependent variable, which is the purchasing decision. The findings show that both product quality and price have a significant and positive impact on consumer purchasing decisions. Consumers tend to make purchase decisions when they perceive that the value offered by the product is proportional to the cost they are required to pay. Among the target market—primarily teenagers and young adults—perceived value is a key factor influencing loyalty and repeat purchases. The novelty of this study lies in its focus on a local MSME, which has received relatively little academic attention compared to larger coffee shop chains. Furthermore, the research emphasizes the strategic importance of aligning product quality with appropriate pricing to build and maintain customer trust. These findings can serve as a practical reference for micro, small, and medium enterprises (MSMEs) in developing marketing strategies that are responsive to local consumer needs, thus supporting long-term business sustainability and competitiveness in regional markets.
Comparison of WSM and Weight Product Methods with WSM-Score and Vector Approaches Roziyani Setik; Asyahri Hadi Nasyuha; Sri Redjeki
International Journal of Informatics and Data Science Vol. 2 No. 1 (2024): December 2024
Publisher : ADA Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64366/ijids.v2i1.63

Abstract

Fertilizer is a material that is given to the soil or plants to meet the nutritional needs of the plant. Fertilization needs to be carried out rationally according to the needs of the plant. In the supply of fertilizers, farmers have difficulty in determining the best fertilizer for their plants, making it difficult to choose which fertilizers are good for their plants. In determining the best fertilizer, the decision support system (DSS) can be used as an alternative to help someone make decisions more effectively and efficiently by utilizing certain data and models. To solve the existing problems, it is necessary to conduct research in decision making using the Weighted Sum Model (WSM) and Weight Product (WP) Methods which can produce decisions based on the best fertilizer criteria that will be purchased by customers. The Weighted Sum Model (WSM) method is one of the simplest and easiest methods to understand its application, this method is also part of the MCDM (Multi-Criteria Decision Making) method in evaluating the value of each alternative. The Weight Product (WP) method is a method using multiplication to relate the attribute rating, where the rating of each attribute must be ranked with the attribute weight in question. From the results of the implementation of this system, it can be concluded that using the Weighted Sum Model and Weight Product method can help customers in the decision-making process for choosing the best fertilizer to use on their plants.
Pengembangan Model Layanan Bimbingan dan Konseling Berbasis Mobile (Android) Tri Leksono Prihandoko; Sri Sayekti; Sri Redjeki
Joined Journal (Journal of Informatics Education) Vol 8 No 2 (2025): Volume 8 Nomor 2 (2025)
Publisher : Universitas Ivet

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31331/joined.v8i2.4293

Abstract

Penelitian ini bertujuan untuk mengembangkan model layanan Bimbingan dan Konseling berbasis ponsel (Android). Penelitian ini dilakukan dengan pendekatan Penelitian dan Pengembangan (R&D). Pendekatan ini dipilih karena mampu memenuhi tujuan penelitian, yaitu untuk mendapatkan pengembangan layanan bimbingan dan konseling yang dibantu dengan media aplikasi berbasis ponsel (Android) di Kota Semarang. Pengumpulan data menggunakan instrumen skala harga diri. Berdasarkan temuan dalam penelitian ini, dapat disimpulkan bahwa konseling selama ini memiliki beberapa keterbatasan dalam frekuensi, materi, kuantitas antara konselor dan konseli karena keterbatasan waktu dan tenaga sehingga diharapkan melalui media ini dapat membantu dan memberikan solusi dalam penanganan layanan bimbingan dan konseling.
HUBUNGAN DUKUNGAN KELUARGA DENGAN PERILAKU MALADAPTIF PADA SISWA Tisna Yanti; Bustomi; Sri Redjeki; Yunita; Siti Mulyani; Bunga Rania Eka Putri; Ali Imron; Siti Salwa Azzahro
Jurnal Ilmiah Wijaya Vol. 17 No. 2 (2025): Jurnal Ilmiah Wijaya
Publisher : Wijaya Husada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46508/jiw.v17i2.269

Abstract

Perilaku maladaptif pada remaja adalah ketidakmampuan remaja dalam menyesuaikan diri terhadap aturan yang berlaku di lingkungan sosial seperti membolos, tawuran, dan sulit diatur. Tujuan penelitian untuk menganalisis hubungan optimalisasi dukungan keluarga dengan perilaku maladaptif pada siswa. Metode yang digunakan desain deskriptif korelasi dengan dengan metode cross sectional, besar sampel 291responden dipilih secara simple random sampling. Pengambilan data 2 minggu dengan google formulir. Analisis data menggunakan uji korelasi Spearman’s Rank. Dukungan Keluarga ‘Baik’ memiliki Perilaku Maladaptif ‘Negatif’ sebanyak 52.2%. Kesulitan keluarga memberikan dukungan adalah remaja sulit menjalin komunikasi terbuka terhadap keluarga. Hasil penelitian menunjukkan tidak ada hubungan yang signifikan dengan optimalisasi dukungan keluarga dengan perilaku maladaptif pada siswa (ρ value 0.993). Remaja hendaknya lebih terbuka terhadap masalah yang sedang dialami untuk melaksanakan dukungan keluarga yang lebih optimal.
Strategi Pemasaran UMKM Kerupuk dalam Meningkatkan Daya Saing dan Keberlanjutan Usaha: Studi Kasus di Tempat Usaha Kerupuk Poli Ibu Irsyat Agustina Nur Qomariah; Sri Redjeki; Denok Mugi Hidayanti
Jurnal Riset Ekonomi dan Akuntansi Vol. 4 No. 2 (2026): JURNAL RISET EKONOMI DAN AKUNTANSI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrea-itb.v4i2.3950

Abstract

This study aims to analyze the marketing strategies implemented by Mrs. Irsyat’s Poli Crackers MSME in Sukowono Village, assess their contribution to business competitiveness, and examine their role in supporting business sustainability. The study employed a qualitative approach with a case study method conducted in Sukowono Village, Sukowono District, Jember Regency. Research informants included the business owner, employees, consumers, and resellers selected through purposive sampling. Data were collected through in-depth interviews, observation, and documentation, then analyzed using the Miles and Huberman model consisting of data reduction, data presentation, and conclusion drawing. Data validity was ensured through source triangulation, technique triangulation, and member checking. The findings indicate that the MSME applies relatively simple marketing strategies adapted to local market conditions, including product quality improvement, competitive pricing, utilization of local distribution channels through small shops and resellers, and word-of-mouth promotion. These strategies have proven effective in increasing competitiveness, as reflected by higher sales, growing customer numbers, and the product’s distinctive taste advantage. Furthermore, the strategies contribute to business sustainability through sales stability, customer loyalty, and gradual business growth. Nevertheless, several challenges remain, including limited capital, labor shortages, and the underutilization of digital technology. Therefore, more innovative and technology-based marketing strategies are needed to support sustainable business development.
Pengaruh Host Live Streaming terhadap Pembelian Spontan dengan Diskon sebagai Variabel Moderasi di Kalangan Remaja Desa Ajung Kecamatan Kalisat Kabupaten Jember Wardinatus Salsabila; Sri Redjeki; Febrina Gerhani
Jurnal Riset Ekonomi dan Akuntansi Vol. 4 No. 2 (2026): JURNAL RISET EKONOMI DAN AKUNTANSI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrea-itb.v4i1.4209

Abstract

This study aims to analyze: (1) the effect of live streaming hosts on impulse buying; (2) the effect of discounts on impulse buying; and (3) the moderating role of discounts in the relationship between live streaming hosts and impulse buying among adolescent TikTok Shop users in Ajung Village. This research employed a quantitative approach with a causal associative design. The study population consisted of 1,247 adolescents aged 17–24 years in Ajung Village who actively use TikTok Shop. A sample of 110 respondents was selected using a purposive sampling technique. Data were collected through a questionnaire measured on a 4-point Likert scale. The data were analyzed using Moderated Regression Analysis (MRA). The results indicate that: (1) live streaming hosts have a positive and significant effect on impulse buying (β = 0.456; p = 0.000); (2) discounts have a positive and significant effect on impulse buying (β = 0.378; p = 0.000); and (3) discounts negatively moderate the effect of live streaming hosts on impulse buying (β = -0.017; p = 0.036), meaning that discounts weaken the relationship between live streaming hosts and impulse buying. These findings suggest that substantial discounts shift consumers’ shopping motivation from hedonic to utilitarian. Therefore, adolescents are encouraged to be more critical in their purchasing decisions, businesses should consider implementing moderate discount strategies, and future researchers are recommended to examine mediating variables such as positive emotions.
Pemanfaatan Instagram sebagai Media Promosi untuk Pemasaran Produk Hijab Mita Ayu Lestari; Sri Redjeki; Shendy Andrie Wijaya
Jurnal BAABU AL-ILMI: Ekonomi dan Perbankan Syariah Vol 11, No 1 (2026): Islamic economics and banking research
Publisher : Universitas Islam Negeri Fatmawati Sukarno Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/ba.v10i2.8530

Abstract

This study examines a micro hijab business that was pioneered since college using a reseller business model with low risk and high profit potential. This business, which was initially a side business, has succeeded in growing thanks to an adaptive marketing strategy that utilizes technology and social media algorithms, especially Instagram. The main focus on the quality of visual content, market segmentation, and active interaction with customers increases engagement and organic reach. Educational and inspirational content also strengthens relationships with consumers. Data-based evaluation and insight features support responsive strategy adaptation to market changes. This study is limited to the Instagram platform and lacks quantitative financial and operational data. It is recommended that further research conduct comparative studies on various digital platforms and explore the latest marketing technologies such as artificial intelligence. The novelty of this study lies in the integration of entrepreneurship in academic activities and adaptive and sustainable data-based digital marketing innovations, becoming an example for other micro businesses and the development of digital entrepreneurship.
PENGARUH PERSEPSI HARGA DAN FASILITAS TEMPAT WISATA TERHADAP MINAT BERKUNJUNG ULANG KONSUMEN DI CAFFE BANG NDUT The Effect of Price Perception and Tourist Facility on Consumer Revisit Intention at Caffe Bang Ndut Siti Nur Holilah; Sri Redjeki; Pudhak Prasetiyorini
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Release
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.54270

Abstract

This study aims to analyze the effect of price perception and tourist facility on consumer revisit intention at Caffe Bang Ndut, Jember Regency. A quantitative approach with causal-associative design was employed. Data were collected through questionnaires distributed to 30 respondents who were consumers of Caffe Bang Ndut, using incidental sampling. The instrument was measured using a Likert scale and tested for validity and reliability. Data analysis involved multiple linear regression, t-test, F-test, and coefficient of determination (R²). The results indicate that: (1) price perception positively and significantly affects revisit intention (sig. 0.012 < 0.05); (2) tourist facility positively and significantly affects revisit intention (sig. 0.004 < 0.05); and (3) price perception and tourist facility simultaneously have a significant effect on revisit intention (F = 18.742; sig. 0.000 < 0.05). The coefficient of determination (R²) is 0.581, meaning the two variables explain 58.1% of the variance in consumer revisit intention. These findings have practical implications for Caffe Bang Ndut management in designing more effective pricing and facility management strategies to enhance consumer loyalty.
Co-Authors Achmad Munandar Achyani ADI SANTOSO Adina Feti Nuraini Agustina Nur Qomariah Ahmad Basyarie Ajeng Farah Setyowati Ali Imron Ambariyanto Ambariyanto Anggraheny - Any Fitriani Ari Widodo Asyahri Hadi Nasyuha Ateng Supriatna Bayong Tjasyono Bunga Rania Eka Putri Bustomi Denok Mugi Hidayanti Devi Nandita Choesin Devi Nandita Choesin Dina Ikrima Djam&#039;an Satori Duduh Abdul Bara DWI SURYANTO Endang Supriyantini Evi Suryanti Febrina Gerhani Findita Ratna Kusumaningrum Fuad Ashari Haksan Darwangsa Hariadi Hariadi Harry Firman Iriawati Iriawati Kemaludin . Kiki Astuti Kunarso Kunarso Lies Mardiyana, Lies Mayunar . Mimi Halimah Mimin Nurjhani K Mita Ayu Lestari Mrs Sariwulan Diana Mutiara Nurul Fajar Utami Mutiari Nurul Syam Utami Nur Taurif Syamsudin Putra Jaya Nurasyah Dewi Napitupulu Nurhayati Pratiwi Nuryani Rustaman Philipus Uli Basa Hutabarat Prasetiyorini, Pudhak R Riandi Raden Ario Renny Ayu Saputri Resty, Nathania Retno Hartati Riandi Riandi Rosmiati Roziyani Setik Shendy Andrie Wijaya Shihabudin Siti Mulyani Siti Nur Holilah Siti Salwa Azzahro Siti Sriyati Sri Sayekti Sulistiyanto Suroso Mukti Leksono Syahfitri, Jayanti Tisna Yanti Tri Leksono Prihandoko Triman Juniarso Triwik Sri Mulati Ulfa, Noviana Mariatul Wardinatus Salsabila Yenny Anwar Yosep Hendri Gumilang Yunika Ayu Setya W Ayu Setya W. YUNITA Yusuf Hilmi Adisendjaja Zaenal Abidin Zihni Ihkamuddin