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Faktor-faktor yang mempengaruhi permintaan barang online melalui shopee paylater sebagai variabel intervening (Studi kasus pada mahasiswa Universitas Jambi) Dwi Lestari, Winda; Zulfanetti, Zulfanetti; Heriberta, Heriberta
e-Journal Perdagangan Industri dan Moneter Vol. 12 No. 1 (2024): e-Journal Perdagangan Industri dan Moneter
Publisher : Prodi Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/pim.v12i1.24302

Abstract

This study aims to: 1) Know the characteristics of students who use shopee paylaters at Jambi University, 2) Know the effect of promotions, prices and allowances on demand through spaylaters directly and indirectly. The research method in this study was descriptive quantitative using a questionnaire data collection method. The population in this study were all students who had used the spaylater payment method at least once and the sample used was 97 students. The data analysis tool used is path analysis with the help of the amos application. The results of the path analysis in this study are that the pocket money variable directly has a significant effect on the spaylater, but not the promotion and price variables. Besides that, the variables of pocket money and spaylater have a significant effect on demand. While indirectly, based on the sobel test, pocket money has a significant effect on demand, while the promotion and price variables have no significant effect on demand.
Analisis pendapatan usaha pedagang kaki lima di sepanjang jalan Ir. H. Juanda Kelurahan mayang mangurai Kota Baru Kota Jambi Agustina, Rohmah; Heriberta, Heriberta; Parmadi , Parmadi
e-Journal Perdagangan Industri dan Moneter Vol. 11 No. 3 (2023): e-Journal Perdagangan Industri dan Moneter
Publisher : Prodi Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/pim.v11i3.31574

Abstract

This research aims to: 1) to determine and analyze the social and economic characteristics of food and beverage street vendors, 2) to determine and analyze the factors that influence the business income of food and beverage street vendors along Jalan Ir. H. Juanda Jambi City. The analytical tool used is quantitative descriptive. Based on the social and economic characteristics of food and beverage street vendors, it can be concluded that the average age of street vendors is 37 years, with a tendency for respondents to be male, have an average education level of high school, and have an average of 2 dependents. Based on the research results, it can be concluded that the average monthly income of food and beverage vendors in the research location is IDR 9,172,800, and the average monthly operational capital is IDR 12,262,300. The results of multiple regression analysis showed that the variables capital, working hours, length of business had a significant effect on the income of food and beverage vendors, while the business location variable had no significant effect on the income of food and beverage vendors.
Analisis produktivitas dan pengaruhnya terhadap pendapatan pemilik usaha industri kecil batu bata di Kecamatan Bajubang Kabupaten Batang Hari Sari, Intania Novita; Heriberta, Heriberta; Parmadi, Parmadi
e-Jurnal Perspektif Ekonomi dan Pembangunan Daerah Vol. 13 No. 1 (2024): e-Jurnal Perspektif Ekonomi dan Pembangunan Daerah
Publisher : Konsentrasi Pembangunan Regional dan Publik, Prodi Ekonomi Pembangunan, Fakultas Ekonomi dan Bisnis, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/pdpd.v13i1.36200

Abstract

This research aims to analyze 1) productivity of business production factors in the small brick industry in Bajubang District, Batang Hari Regency  2) determine the effect of capital productivity, labor productivity, and raw material productivity on the income of brick business owners in Bajubang District, Batang Hari Regency. The analytical tool used is quantitative descriptive analysis using multiple linear regression. Based on the social and economic characteristics of brick industry owners in Bajubang District, it can be concluded that the average age is 47 years, the majority are male, with an elementary school/equivalent education level, and the average number of dependents is 5 people. The results of multiple regression analysis in this research show that the variables capital productivity, labor productivity and raw material productivity have a significant effect on the income of brick industry owners in Bajubang District, Batang Hari Regency.
Pengelolaan Lingkungan dan Tata Kelola Kawasan Wisata Danau Sipin Kelurahan Legok Kecamatan Danau Sipin Kota Jambi Heriberta; Hastuti, Dwi; Zulfanetti; Utama, Hari Wiki; Ernawati, Dwi Wiwik
Studium: Jurnal Pengabdian Kepada Masyarakat Vol 3 No 2 (2023): Studium: Jurnal Pengabdian Kepada Masyarakat
Publisher : WIDA Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53867/jpm.v3i2.92

Abstract

Sipin Lake Area, located in the middle of Jambi City, Jambi Province, is not only developed as a tourist destination but also as a place to stimulate economic activities for the community. Its strategic location has become a focus for the government and the academic community, particularly in the management of the tourism area. One aspect of management that is currently not fully implemented and requires full attention is the inadequate spatial planning. The lack of public awareness in managing the Sipin Lake Tourism Area will undoubtedly affect the number of visitors to the lake. Good spatial governance is an important consideration when visiting a tourist destination. However, when observing the current condition of the Sipin Lake tourism area, it is far from being considered well-managed in terms of spatial planning. The role of the academic community is crucial in realizing good spatial management around the Sipin Lake Area. It is necessary to increase the awareness of the local community to continue managing the Sipin Lake Tourism Area. The community's concern for the importance of proper spatial management in the tourism area is expected to enhance the attraction of tourists to visit the Sipin Lake tourist attraction. The community engagement activities carried out by the academic community of the University of Jambi will undoubtedly contribute to the advancement of the Sipin Lake tourist attraction and raise public awareness of the importance of good management in preserving and sustaining the Sipin Lake tourist attraction.
Faktor-Faktor Yang Mempengaruhi Pendapatan Wanita Pemetik Teh Pada PT. Perkebunan Nusantara VI Kayu Aro Di Kabupaten Kerinci Revi Presti, Ashema; Heriberta, Heriberta; Hardiani, Hardiani
e-Jurnal Ekonomi Sumberdaya dan Lingkungan Vol. 12 No. 2 (2023): e-Jurnal Ekonomi Sumberdaya dan Lingkungan
Publisher : Konsentrasi Ekonomi Sumberdaya Alam dan Manusia, Prodi Ekonomi Pembangunan, Fakultas Ekonomi dan Bisnis, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jesl.v12i2.22655

Abstract

Abstract The aims of this study were to 1) identify and analyze the socio-economic characteristics of tea-picking female workers in Kayu Aro, Kerinci Regency. 2) To determine and analyze the effect of age, number of dependents, working hours, years of service, and picking capacity on the income of female tea-picking workers in Kayu Aro, Kerinci Regency. The data used are primary data and secondary data by using a saturated sample as a method of determining the sample. The analytical method used in this research is descriptive analysis method using a quantitative approach, and using multiple linear regression formulations. The results of this study indicate 1) the socio-economic characteristics of the tea-picking female workforce, namely according to the average age of the tea-picking female workforce is 44 years old, based on an average number of dependents of 2 people, based on an average working hour of 7 hours, based on the average working period is 15 years and based on the average picking capacity of 1,751 kg per month, the average net income earned by respondents each month is Rp 1,590,909 and the contribution of women's income to family income is 45 percent. 2) Simultaneously the variables age, number of dependents, working hours, years of service and picking capacity have a significant effect on the income of tea picking women workers. While partially the variables of the number of dependents and age have no significant effect on the income of tea picking women workers at PT. Perkebunan Nusantara VI Kayu Aro Business Unit. Keywords: Income, Female Labor, Tea Pickers, Multiple Linear Regression. Abstrak Tujuan dari penelitian ini adalah untuk 1) mengetahui dan menganalisis karakteristik sosial ekonomi tenaga kerja wanita pemetik teh di Kayu Aro Kabupaten Kerinci. 2) Untuk mengetahui dan menganalisis pengaruh umur, jumlah tanggungan, jam kerja, masa kerja, dan kapasitas petik terhadap pendapatan tenaga kerja wanita pemetik teh di kayu aro Kabupaten Kerinci. Data yang digunakan adalah data primer dan data sekunder dengan menggunakan sampel jenuh sebagai metode penentuan sampel. Metode analisis yang digunakan dalam penelitian adalah metode analisis deskriptif dengan menggunakan pendekatan kuantitatif, dan menggunakan formulasi regresi linier berganda. Hasil penelitian ini menunjukkan 1) karakteristik sosial ekonomi tenaga kerja wanita pemetik teh yaitu menurut umur rata-rata tenaga kerja wanita pemetik teh berumur 44 tahun, berdasarkan jumlah tanggungan rata-rata sebesar 2 jiwa, berdasarkan jam kerja rata-rata yaitu 7 jam, berdasarkan masa kerja rata-rata yaitu 15 tahun dan berdasarkan kapasitas petik rata-rata yaitu 1.751 Kg perbulan, rata-rata pendapatan bersih yang diperoleh responden setiap bulannya yaitu sebesar Rp 1.590.909 dan kontribusi pendapatan wanita terhadap pendapatan keluarga adalah sebesar 45 persen. 2) Secara simultan variabel umur, jumlah tanggungan, jam kerja, masa kerja dan kapasitas petik berpengaruh signifikan terhadap pendapatan tenaga kerja wanita pemetik teh. Sedangkan secara parsial variabel jumlah tanggungan dan umur tidak berpengaruh signifikan terhadap pendapatan tenaga kerja wanita pemetik teh pada PT.Perkebunan Nusantara VI Unit Usaha Kayu Aro. Kata Kunci: Pendapatan, Tenaga Kerja Wanita, Pemetik Teh, Regresi Linier Berganda.
Peningkatan Nilai Tambah Komoditas Labu Madu (Butternut Squash) Menjadi MILADU (Mie Labu Madu) di Desa Pudak Ronaldo Aidil Putra; Heriberta; Nurida Isnaeni; Ridhwan; Muhammad Roihan
BEKTI : Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 2 (2023): BEKTI : Jurnal Pengabdian kepada Masyarakat (November 2023 - February 2024)
Publisher : Lembaga Citra Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56480/bekti.v2i2.977

Abstract

The Village Innovation Program (PRO IDE) aims to increase the added value of honey pumpkin (butternut squash) commodities produced by community agriculture into processed food products in the form of honey pumpkin noodles. The stages of implementing this activity are: (1) socialization of the activity to the honey pumpkin partner community in Pudak village, (2) selection of raw materials, preparation of tools and other infrastructure, (3) practice of processing honey pumpkin noodles, (4) assistance in the licensing process halal products and certification, (5) digital marketing training, and (6) monitoring and evaluating activities. The results of this service activity provide an alternative solution for honey pumpkin partner communities in marketing their agricultural commodity products in the form of honey pumpkin noodles which have been standardized with legal licensing so that it will be easy to market these processed food products. The conclusion from this service is that the honey pumpkin noodle product is an alternative to increase added value for honey pumpkin to achieve economic added value. With the results of the activities, the PIB UKM Pro Ide Team assisted and developed the rejected honey pumpkins in Pudak Village by processing the pumpkins into a processed product, namely instant noodles. It is hoped that this assistance and development in processing honey pumpkin into instant noodle products can overcome the problem in Pudak Village, namely that the rejected honey pumpkin becomes a product that has sales value and can be remarketed in the form of noodles, which will hopefully add to the economy of the community in Pudak Village. can improve the welfare of the Pudak village community.
EXPLORING THE IMPACT OF AGE AND MOTIVATION ON SELF-DETERMINATION: INSIGHTS FROM INFORMAL SECTOR MOTHERS Heriberta, Heriberta; Zulfanetti, Zulfanetti; Setiawati, Rike
Jurnal Ilmiah Ilmu Terapan Universitas Jambi Vol. 8 No. 1 (2024): Volume 8, Nomor 1, June 2024
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jiituj.v8i1.32880

Abstract

This groundbreaking research explores the intricate interplay between age factors, motivation to work, and the self-determination of mothers engaged in the informal employment sector, a demographic often overlooked in scholarly investigations. Employing a mixed-method approach characterized by a sequential exploratory design, this study pioneers a comprehensive examination of the multifaceted dynamics shaping maternal self-determination. Leveraging purposive sampling, data collection unfolds through a meticulously orchestrated blend of orally administered questionnaires and in-depth interviews, ensuring a holistic understanding of the subject matter. Analytically, the research employs a dual-pronged strategy encompassing descriptive and inferential statistical analyses, complemented by Miles & Huberman's framework for interview analysis. The study unveils a significant nexus between age, motivation, and maternal self-determination through rigorous statistical scrutiny, filling a conspicuous void in extant literature. This research's novelty lies in its explicit focus on delineating the intricate correlations and synergies between age and motivation factors vis-a-vis self-determination, particularly within the context of working mothers operating within informal economies, an underexplored realm in academic discourse. The implications of this study reverberate far beyond academia, offering tangible insights that can inform the development of targeted support programs tailored to empower and uplift mothers navigating the informal employment sector. Ultimately, this research represents a pioneering stride towards fostering a more inclusive and equitable ecosystem for working mothers, underpinned by a nuanced understanding of their unique challenges and aspirations.
A STUDY OF JAMBI BATIK ARTISANS IN INNOVATION AND STRATEGIC DECISION-MAKING TO INFLUENCE THE DEVELOPMENT AND RESILIENCE OF THE JAMBI BATIK INDUSTRY Octavia, Ade; Heriberta, Heriberta; Sriayudha, Yayuk
Jurnal Ilmiah Ilmu Terapan Universitas Jambi Vol. 8 No. 2 (2024): Volume 8, Nomor 2, December 2024
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jiituj.v8i2.38037

Abstract

This study investigates Jambi batik artisans' resilience and innovative strategies in overcoming economic challenges and disruption in the textile industry. Using a qualitative approach with data analysis based on Miles and Huberman’s interactive model, the research delves into how these artisans creatively adapt to changing market demands by incorporating alternative materials, eco-friendly dyes, and distinctive local designs to enhance product appeal. The study also explores their marketing strategies, which leverage digital platforms and direct sales at exhibitions, significantly expanding their consumer reach and maintaining competitiveness. This combination of traditional artistry and modern tactics supports the preservation of Jambi's cultural heritage. It aligns with Sustainable Development Goals (SDGs) related to responsible production, decent work, and gender equality. The findings reveal that Jambi batik artisans successfully merge traditional motifs with contemporary styles, allowing them to preserve local identity while meeting evolving consumer preferences. Notably, this research highlights how artisans overcome resource limitations and market fluctuations by engaging in strategic collaborations, fostering community support, and adopting digital innovations to broaden their reach. This study's novelty lies in its focus on the dual role of cultural preservation and sustainable economic practices, offering insights into how traditional industries can thrive in modern contexts. The outcomes emphasize that with strategic innovation, the Jambi batik industry has substantial potential for sustainable growth, presenting a model for other cultural enterprises seeking resilience in the face of globalization and economic challenges.
Analisis Perbandingan Pengetahuan dan Sikap Civitas Academica terhadap Kekerasan Seksual: Kasus Dua Perguruan Tinggi Fatchiya , Anna; Asriwandari, Hesti; Dalimoenthe , Ikhlasiah; Retna Puspita, Dyah; Heriberta; Firmansyah , Adi
Jurnal Penyuluhan Vol. 20 No. 02 (2024): Jurnal Penyuluhan
Publisher : Department of Communication and Community Development Sciences and PAPPI (Perhimpunan Ahli Penyuluhan Pembangunan Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25015/20202452978

Abstract

Penelitian ini bertujuan menganalisis pengetahuan dan sikap civitas academica tentang kekerasan seksual dan peran perguruan tinggi untuk mencegah dan menanganinya. Data dikumpulkan melalui kuesioner online di perguruan tinggi negeri berbadan hukum (PTN-BH) dengan inisial PT X dan perguruan tinggi negeri tidak berbadan hukum (PT Y). Responden berjumlah 238 orang, dengan proporsi dosen (25%), tenaga kependidikan (15%), dan mahasiswa (60%). Hasil penelitian tidak menunjukkan perbedaan yang signifikan di kedua jenis PTN tersebut dalam pengetahuan atau pengalaman responden tentang kekerasan seksual, sikap, dan peran perguruan tinggi dalam pencegahan dan penanganan kekerasan seksual. Mayoritas responden pernah pengalami kekerasan seksual verbal yaitu mendapatkan ucapan yang memuat rayuan, lelucon, dan/atau siulan yang bernuansa seksual tanpa persetujuan korban. Sikap positif ditunjukkan mayoritas responden terhadap korban, yaitu mendapatkan hak korban (melapor, mencari informasi, memberi informasi alternatif penanganan kasus) dan membantu melaporkannya kepada pihak yang berwenang di kampus. Upaya pencegahan dan penanganan kekerasan seksual di kedua perguruan tinggi juga relatif tidak berbeda, dalam bentuk pendampingan psikologis dan hukum, pelaporan, pemulihan korban secara medis, psikologis, sosial, spiritual, dan hukum, dan pengenaan sanksi administratif kepada pelaku, serta penyediaan sarana prasarana untuk menciptakan rasa aman.
Analisis determinan keputusan nasabah menabung pada Bank Pembangunan Daerah Jambi (Studi kasus pegawai negeri sipil Kota Jambi) Lilia Sari Putri, Justia; Heriberta, Heriberta; Emilia, Emilia
e-Journal Perdagangan Industri dan Moneter Vol. 9 No. 3 (2021): e-Journal Perdagangan Industri dan Moneter
Publisher : Prodi Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/pim.v9i3.13986

Abstract

This study aims to determine the characteristics of Jambi Regional Development Bank customers and to analyze the determinants of customer decisions to save at the Jambi Regional Development Bank, a case study of civil servants in Jambi City. This study uses data collection techniques through questionnaires distributed online, with a sampling technique that is simple random sampling with quantitative descriptive research methods and analyzed using binary logistic regression models through the SPSS program. The sample is Jambi city civil servants as many as 99 respondents. This study indicates that the variables of income and education have no positive and significant effect on the customer's decision to save. While the civil servant class variables were divided into two using a dummy variable namely, civil servant class III had no significant effect. In contrast, class IV civil servant had a positive and significant impact on customer saving decisions. And the age variable has a positive and significant impact, and the number of family dependents has a negative and significant effect on the customer's decision to save.  Keywords: Customer decision, Age, Number of dependents