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All Journal Jurnal Penyuluhan E-Jurnal Ekonomi Sumberdaya dan Lingkungan E-Journal Perdagangan Industri dan Moneter e-Jurnal Perspektif Ekonomi dan Pembangunan Daerah Jurnal Paradigma Ekonomika Journal of Geoscience, Engineering, Environment, and Technology Syntax Literate: Jurnal Ilmiah Indonesia J-MAS (Jurnal Manajemen dan Sains) Martabe : Jurnal Pengabdian Kepada Masyarakat JISIP: Jurnal Ilmu Sosial dan Pendidikan Dinasti International Journal of Education Management and Social Science Jurnal Ilmiah Manajemen Kesatuan Studium: Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi Aktual Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Jurnal Karya Abdi Masyarakat Jurnal Ilmiah Ilmu Terapan Universitas Jambi Journal of Business Studies and Management Review Jurnal Pengabdian Kepada Masyarakat Madani : Jurnal Pengabdian Kepada Masyarakat Jurnal Riset Multidisiplin Edukasi AT-TAKLIM: Jurnal Pendidikan Multidisiplin BEKTI : Jurnal Pengabdian Kepada Masarakat Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah
Heriberta Heriberta
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Pelatihan Analisis Data Kependudukan bagi Kader Kampung Keluarga Berkualitas di Kabupaten Batang Hari Zulfanetti; Heriberta; Parkhurst, Helen; Mukhzarudfa; Parmadi; Minati, Jurnia
Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 1 (2025): Jurnal Pengabdian Kepada Masyarakat
Publisher : Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/pkm.v5i1.3348

Abstract

The purpose of this Community Service (PPM) activity is for Quality Family Village (KKB) cadres to understand, be able to create and analyse population data, starting from data collection, data organisation, descriptive analysis, spatial analysis, identification of population problems, knowing priority problems, developing solutions, program implementation, monitoring and evaluation. The method of service carried out is socialisation through material exposure, lecture method and participatory approach, as well as training on various population data indicators, especially Batang Hari Regency data. The results of PPM activities are that the cadres of the Quality Family Village are very enthusiastic in participating in training activities on the analysis and utilisation of population data for the Population Data House concerned. With activities like this, KKB cadres already understand, are able to analyse, and utilise the available data and present more interesting data with complete information, to solve population problems in the village. The Head of PPKBP3A Office and KKB cadres hope that in the future this kind of activity will be held regularly and continuously, so as to achieve the classification of Rumah DataKu plenary and sustainable KKB.
PENGARUH VOUCHER GRATIS ONGKIR, FLASH SALE, DAN LIVE STREAMING TERHADAP IMPULSIF BUYING MAHASISWA PENGGUNA E-COMMERCE SHOPEE DI UNIVERSITAS JAMBI Ali Syahbana Siregar; Heriberta; Helen Parkhurst
Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah Vol. 1 No. 5 (2025): Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah (Bulan November 2025)
Publisher : PT. Saha Kreasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64788/ar-rasyid.v1i5.62

Abstract

This study aims to analyze the influence of free shipping vouchers, flash sales, and live streaming on the impulsive buying behavior of students at the University of Jambi who are active Shopee users. The research method used a quantitative approach, with 202 respondents, determined using the Slovin formula with a margin of error of 7%. The sampling technique used was purposive sampling, with the criteria being active students at the University of Jambi who use Shopee and utilize its promotional features. The research instrument was a Google Form-based questionnaire with a Likert scale of 1–5. Data analysis was conducted through validity and reliability tests, classical assumption tests, and multiple linear regression. The results showed that free shipping vouchers, flash sales, and live streaming simultaneously had a significant effect on impulsive buying. Partially, the free shipping voucher and flash sales variables had a significant positive effect, while live streaming also had a significant effect. The coefficient of determination indicates that these variables explain students' impulsive buying behavior.
Geodiversity on the Great Sumatran Fault on Sungai Penuh Aspiring for the Geopark Designation, Jambi, Indonesia Utama, Hari Wiki; Heriberta, Heriberta; Adriadi, Ade; Emilia
Journal of Geoscience, Engineering, Environment, and Technology Vol. 10 No. 3 (2025): JGEET Vol 10 No 03 : September (2025)
Publisher : UIR PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/jgeet.2025.10.3.16610

Abstract

Sungai Penuh is a municipality in Jambi Province which is located in the westernmost part of the administrative region. Naturally, this region has natural beauty as a tourist attraction, where landscape on the Great Sumatran Fault in the Barisan Ranges Zone. The existence of faults plays an important role as the main actor that causes deformation of rocks and natural landscapes, so that it can produce geodiversity. Thus, conditions like this can be used as an important role in the presence of geodiversity for the identification of sustainable geotourism development. The aim of this study is to provide the latest information regarding the existence of the geodiversity in the Great Sumatran Fault for aspiring geopark designation. Research methods for conducting geodiversity features of lithology, stratigraphy, geological structure, and landscape. Then, qualitative assessment of geodiversity includes of education, scientific, and tourism of geodiversity site. Stratigraphically in the research area is composed of pyroclastic Bandan, Sheared Basalt, Sungai Penuh Granodiorite, pyroclastic Pengasih, andesitic lava and volcanic breccia of Mt. Lumut, andesitic lava and volcanic breccia of Mt. Tarasih, andesitic lava and volcanic breccia of Mt. Talang, andesitic lava and volcanic breccia of Mt. Kebongsong, andesitic to basaltic lava and volcanic breccia of Mt. Raya. It has geodiversity that can be used as a geotourism site such as Peak Depati VII Coffee, Dissected Mountains Granitoid Sungai Penuh, Ancient Lake Kerinci, Khayangan Volcanic Plateu, Sungai Penuh Cold Spring, Lake Volcano-tectonic Kerinci. These conditions provide demands for the geotourism loving community to preserve geological heritage in the concept of geological conservation to be proposed as a geological site in the geotourism aspect. So that this role can later have a positive impact on the local community around geotourism objects based on sustainable geotourism development aspiring geopark designation.
PENGARUH BELANJA PEMERINTAH BIDANG PENDIDIKAN DAN BIDANG KESEHATAN TERHADAP PERTUMBUHAN EKONOMI MELALUI INDEKS PEMBANGUNAN GENDER KABUPATEN/KOTA dI PROVINSI JAMBI Erisa Ifatul Azizah; Heriberta; Hardiani
Jurnal Riset Multidisiplin Edukasi Vol. 2 No. 12 (2025): Jurnal Riset Multidisiplin Edukasi (Edisi Desember 2025)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v2i12.1343

Abstract

This study aims to analyze: (1) to analyze the dynamics of education expenditure, health expenditure, economic growth, and gender development index of regencies/cities in Jambi Province in 2019-2023. (2) to analyze the influence of education expenditure and health expenditure on the gender development index of regencies/cities in the Province in 2019-2023. (3) the influence of education expenditure and health expenditure on economic growth through the gender development index of regencies/cities in Jambi Province in 2019-2023. The analytical method applied in this study is panel data path analysis. The results of the study show that: 1) the average development of education expenditure realization for the 2019-2023 period is 0.02 percent. The average development of health expenditure realization for the 2019-2023 period is 7.20 percent. The average economic development for the 2019-2023 period is 0.01 points. The average development of the GDI for the 2019-2023 period was 0.18 points. 2) Education spending and health spending did not have a simultaneous effect on the GPI of districts/cities in Jambi Province, while partially, education spending did not have a significant direct effect on the GDI, and health spending had a significant direct effect on the GDI. 3) Education spending, health spending, and GDI have a simultaneous effect on the economic growth of regencies/cities in Jambi Province, while partially, education spending does not have a significant direct effect on economic growth, and health spending does not have a direct effect on economic growth. Meanwhile, based on the Sobel test, education spending does not have a significant indirect effect on economic growth through the GDI, and health spending does not have a significant indirect effect on economic growth through the GDI.
GREEN MARKETING STRATEGY: DO CONTENT MARKETING, BRAND PURPOSE, AND E-WOM AFFECT CONSUMER PURCHASE INTENTION? Sriayudha, Yayuk; Octavia, Ade; Heriberta, Heriberta; Roza, Suswita
Journal of Business Studies and Management Review Vol. 9 No. 1 (2025): JBSMR, Vol 9 No.1 December 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v9i1.50679

Abstract

Marketing strategies for environmentally friendly products focus on creating and promoting products that are responsible toward both the environment and society, while building a loyal customer base that supports the commitment to environmental preservation. As digital technology continues to develop, consumers increasingly seek product information online, read reviews, and engage in discussions on digital platforms before making purchasing decisions. Combining engaging content marketing, emphasizing a meaningful brand purpose, and leveraging the power of e-WOM is predicted to create a significant impact on consumers’ purchase intention toward green products.The objectives of this study are to analyze: (1) the influence of content marketing and brand purpose on e-WOM, (2) the influence of content marketing and brand purpose on purchase intention for green products, (3) the influence of e-WOM on purchase intention for green products, and (4) the influence of content marketing and brand purpose on purchase intention for green products mediated by e-WOM. The research method is descriptive quantitative research using a sample survey. The population consists of green product consumers, with a total sample of 100 respondents. The analysis uses SEM with the PLS3 analytical tool.The results of the study show that content marketing and brand purpose have a significant influence on e-WOM and purchase intention for environmentally products. This research carries urgency considering the importance of providing comprehensive understanding to consumers as agents of change through approaches such as content marketing, brand purpose, and e-WOM in shaping purchase intention, particularly in the context of environmentally friendly products.
Gender-Responsive Entrepreneurial Orientation and FinTech Adoption in MSMEs: Examining the Moderating Role of Triple Bottom Line Principles Heriberta; Setiawati , Rike; Sriayudha , Yayuk; Octavia , Ade; Hastuti , Dwi
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4401

Abstract

MSMEs are pivotal to Indonesia’s economy, yet many face challenges in achieving long-term sustainability, particularly in balancing economic, social, and environmental outcomes. The study specifically examines the direct effects of gender-responsive entrepreneurial orientation and fintech adoption on MSME sustainability, as well as the indirect effects moderated by triple bottom line dimensions. Primary data were collected via structured surveys from MSME owners and managers who have implemented gender-inclusive entrepreneurial practices and fintech solutions. Structural Equation Modeling using SmartPLS was employed to test both the direct and moderation relationships. The results indicate that gender-responsive entrepreneurial orientation and fintech positively influence MSME sustainable performance, with the triple bottom line moderating these effects. Notably, the social dimension of the triple bottom line amplifies the impact of gender-responsive entrepreneurial orientation, while the economic and environmental dimensions strengthen the influence of fintech adoption. These findings offer actionable insights for policymakers, practitioners, and MSME stakeholders by highlighting the importance of integrating gender-inclusive strategies and digital financial solutions to enhance competitiveness, social impact, and long-term sustainability.  
WOMEN'S ENTREPRENEURSHIP AND IMPLEMENTATION OF MARKET ORIENTATION MODEL TO IMPROVE BUSINESS PERFORMANCE OF SMES BATIK JAMBI Ade Octavia; Zulfanetti Zulfanetti; Yayuk Sriayudha; Heriberta Heriberta
Dinasti International Journal of Education Management And Social Science Vol. 3 No. 2 (2021): Dinasti International Journal of Education Management and Social Science (Decem
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijemss.v3i2.1067

Abstract

Investigating of market orientation relationships and business performance has been widely conducted, but the research related to the implementation of the market-business performance orientation model is still relatively rarely. A woman entrepreneur who accepts challenging roles to meet her personal needs and become economically independent is an important role in economic independence. The research aims to analyze how the role of women entrepreneurs in applying market orientation models to improve business performance in SMEs of Batik Jambi in Jambi City. The method used in this study is qualitative method. The results of this study found that SMEs batik Jambi is mostly owned and managed by women entrepreneurs. They have been market oriented and impacted on business performance. Orientation to consumers is a strength factor for women to run their business and they tend to be more responsive to what competitors do. This study found that women entrepreneurs have the ability to coordinate internally. This becomes an internal force for SMEs to improve business performance as well. Lack of the competence in tecnology and information is one of women deficiency that need to be develpo in order to gain competitive advantage among them.
Pengaruh tingkat pendidikan, tingkat kemiskinan dan tingkat pengangguran terhadap ketimpangan pendapatan di Provinsi Jambi tahun 2017-2024 Celaudia Imelia Putri; Junaidi; Heriberta
AT-TAKLIM: Jurnal Pendidikan Multidisiplin Vol. 3 No. 2 (2026): At-Taklim: Jurnal Pendidikan Multidisiplin (Februari 2026) In Press
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/at-taklim.v3i2.1678

Abstract

This study aims to: 1) analyze the dynamics of education levels, poverty levels, and unemployment levels in districts/cities in Jambi Province from 2017 to 2024. 2) analyze the effect of education levels, poverty levels, and unemployment levels on income inequality in districts/cities in Jambi Province from 2017 to 2024. The analysis tool used is panel data regression. The results show: 1) income inequality fluctuates between regions, with Jambi City tending to be high (average 0.360) and Bungo relatively low (0.308). The level of education showed an upward trend, with the highest in Jambi City (78.74) and the lowest in East Tanjab (56.44). The highest poverty rate was in East Tanjab (11.34%) and the lowest in Sungai Penuh (2.96%). The highest unemployment rate is in Jambi City (8.03%) and the lowest in East Tanjab (1.73%). 2) Education level, poverty level, and unemployment level simultaneously have a significant effect on income inequality in regencies/cities in Jambi Province in 2017-2024. Partially, the level of education has a positive and significant effect, the poverty rate has a positive and significant effect, and the unemployment rate has a positive and significant effect on income inequality in districts/cities in Jambi Province from 2017 to 2024.
Co-Authors Ade Adriadi Ade Octavia Ade Octavia Adi Bhakti Agustina, Rohmah Ali Syahbana Siregar Alin, Nessy Fameylan Asri Aditya, R. Ilham Asrizal Paiman Asrizal Paiman Asrizal Paiman Aulia Tasman Celaudia Imelia Putri Dalimoenthe , Ikhlasiah Delita Sartika Dwi Hastuti DWI HASTUTI Dwi Hastuti Dwi Lestari, Winda Emilia Emilia Emilia Emilia Emilia Erisa Ifatul Azizah Eriyadi, Eriyadi Ernawati Ernawati Ernawati, Dwi Wiwik Erni Achmad Etik Umiyati Etik Umiyati Fatchiya , Anna Firmansyah , Adi Foky Weldo Hardiani Hardiani . Hardiani Hardiani Hari Wiki Utama Haryadi Haryadi Haryadi Haryadi Hastuti , Dwi Helen Parkhurst Heppi Millia Hesti Asriwandari Ikhwan Afdloli, Mohammad Iklima Raudatul Jannah Junaidi Junaidi Junaidi Junaidi Khairul Asrori Lilia Sari Putri, Justia M. Syarif M. Syarif MASBIROROTNI - Minati, Jurnia Moh. Ihsan Muhammad Ridwansyah Muhammad Ridwansyah Mukhzarudfa, Mukhzarudfa Noraditha, Yelinda Nurida Isnaeni Nursanti Nursanti Nursanti Nursanti Octavia , Ade Parkhurst, Helen Parmadi Parmadi , Parmadi Parmadi Parmadi Parmadi, Parmadi, Peranika Panggabean Retna Puspita, Dyah Revi Presti, Ashema Ridhwan Rike Setiawati Riris Prantika Putri Roihan, Muhammad Rona Kaloka Ronaldo Aidil Putra Ryan Aditya Rizky Sari, Intania Novita Setiawati , Rike Siti Hodijah Sri Wachyuni Sriayudha , Yayuk Suswita Roza Syamsurijal Tan Syaparuddin Syaparuddin Utari Endah Pertiwi Waroko Hakim Widiastuti, Fitri Yanilia Yanilia Yayuk Sriayudha Yohanes Vyn Amzar Yulia Desti Sukma Yulmardi Yulmardi Zulfanetti Zulfanetti Zulfanetti Zulfanetti Zulfanetti, Zulfanetti