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All Journal IAES International Journal of Artificial Intelligence (IJ-AI) Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Transformatika Jurnal The Messenger Register: Jurnal Ilmiah Teknologi Sistem Informasi Jurnal Informatika Upgris International Journal of Artificial Intelligence Research IJCIT (Indonesian Journal on Computer and Information Technology) Jurnal Pengembangan Rekayasa dan Teknologi Jurnal ULTIMA InfoSys Jurnal Surya Masyarakat Iqtishoduna: Jurnal Ekonomi Islam Indonesian Journal of Electrical Engineering and Computer Science Jurnal Surya Masyarakat International Journal of Quantitative Research and Modeling Jurnal Riptek Tematik International Journal of Information Technology and Business Dinamis: Jurnal Pengabdian Kepada Masyarakat Jurnal DIMASTIK
Vensy Vydia
Universitas Semarang
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Mechanical Engineering Physics Public Health Social Sciences Transportation Other

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PENINGKATAN PENGGUNAAN WEBSITE FRAMEWORK LARAVEL PADA KOMUNITAS UMKM RW. 15 TANJUNG MAS SEMARANG UTARA Vydia, Vensy; Hendrawan, Aria; Huizen, Lenny Margaretta
Jurnal DIMASTIK Vol. 2 No. 2 (2024): Juli
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/dimastik.v2i2.9603

Abstract

Kesadaran tentang peranan teknologi informasi dalam berbagai aktivitas manusia semakin meluas di seluruh lapisan masyarakat. Jutaan komputer di seluruh dunia terhubung dalam jaringan internet, memungkinkan akses informasi tanpa batas. Salah satu cara menyebarluaskan informasi di internet adalah melalui website, yang memudahkan penyampaian informasi produk maupun kegiatan. UMKM atau Usaha Mikro Kecil Menengah, yang merupakan kegiatan ekonomi rakyat berskala kecil, masih banyak yang menggunakan sistem tradisional dalam penjualan dan promosi produk, termasuk UMKM Srikandi Cantik Bahari RW.15 di Kelurahan Tanjung Mas, Semarang Utara. Mayoritas pelaku UMKM di RW.15 belum mengadopsi sistem komputerisasi karena kendala biaya, kurangnya pemahaman tentang internet, dan fasilitas showroom yang belum memadai. Kegiatan Pengabdian kepada Masyarakat (PkM) yang dilaksanakan terhadap UMKM Srikandi Cipta Bahari menunjukkan peningkatan signifikan. Hasil pre-test menunjukkan 59,1% peserta masih melakukan pencatatan manual dan 63,6% menyatakan penjualan produk mereka belum terkelola dengan baik. Seluruh peserta merasa membutuhkan bantuan teknologi untuk mempermudah pembuatan katalog produk. Hasil post-test menunjukkan 95,5% peserta merasa terbantu dalam menerapkan teknologi yang diajarkan, dan 81,8% peserta merasa puas dengan pelatihan ini. Selain itu, 90,9% peserta menganggap pelatihan ini sebagai solusi efektif dalam pemasaran produk UMKM. Hal ini menunjukkan bahwa pelatihan teknologi sangat penting dalam membantu UMKM meningkatkan efisiensi dan efektivitas operasional mereka.
PENINGKATAN KEMAMPUAN PENGGUNAAN ARDUINO PADA SISWA SMA N 1 TAHUNAN JEPARA Huizen, Lenny Margaretta; vydia, Vensy; Hendrawan, Aria
Jurnal DIMASTIK Vol. 3 No. 1 (2025): Januari
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/dimastik.v3i1.11370

Abstract

Pemanfaatan teknologi dalam pembelajaran sangat penting untuk meningkatkan pemahaman dan keterampilan siswa, khususnya dalam pemrograman mikrokontroler berbasis Arduino. Pelatihan ini dilakukan di SMA N 1 Tahunan dengan menggunakan simulator online Wokwi sebagai alternatif pembelajaran praktis. Metode yang digunakan mencakup pemaparan teori, demonstrasi, diskusi interaktif, dan praktik langsung. Sebelum pelatihan, dilakukan pre-test untuk mengukur pemahaman awal siswa terkait konsep dasar Arduino, dengan rata-rata nilai pre-test sebesar 68,0. Setelah pelatihan, nilai rata-rata post-test meningkat menjadi 88,0, menunjukkan selisih rata-rata sebesar 20,0 poin. Hasil pelatihan menunjukkan peningkatan signifikan pada sebagian besar siswa. Contohnya, Siswa 21 yang awalnya memiliki nilai pre-test 20 berhasil mencapai nilai post-test 90, mencerminkan peningkatan pemahaman yang luar biasa. Namun, terdapat siswa seperti Siswa 4 yang menunjukkan peningkatan terbatas, dari nilai pre-test 30 menjadi 70, menunjukkan perlunya pendekatan yang lebih personal. Pelatihan menggunakan Wokwi terbukti efektif dalam meningkatkan pemahaman siswa terhadap pemrograman Arduino sekaligus mengatasi keterbatasan fasilitas laboratorium. Kegiatan ini juga berhasil meningkatkan minat siswa terhadap teknologi dan penerapannya dalam kehidupan sehari-hari. Untuk hasil yang lebih optimal, disarankan adanya bimbingan tambahan bagi siswa tertentu dan penambahan sesi praktik menggunakan perangkat Arduino fisik.
STRATEGI DIGITAL MARKETING UNTUK UMKM : MEMBANGUN BRANDING ONLINE DAN KONTEN MENARIK UMKM RW. 15 TANJUNG MAS SEMARANG UTARA Vydia, Vensy; Hendrawan, Aria; Margaretta Huizen, Lenny; Rohman Cholil, Saifur; Huizen, Lenny Margaretta
Jurnal DIMASTIK Vol. 3 No. 2 (2025): Juli
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/dimastik.v3i2.12640

Abstract

Digital marketing merupakan strategi pemasaran yang memanfaatkan platform digital untuk membangun branding dan meningkatkan jangkauan pasar. Bagi pelaku UMKM, strategi ini menjadi solusi efektif dalam meningkatkan daya saing, khususnya melalui media sosial dan iklan digital. Namun, UMKM di RW 15 Tanjungmas, Semarang, masih menghadapi kendala dalam memanfaatkan strategi ini akibat kurangnya pemahaman dan keterbatasan dalam pembuatan konten yang menarik. Untuk menjawab permasalahan tersebut, dilaksanakan program sosialisasi strategi digital marketing yang mencakup pemanfaatan media sosial, dasar-dasar iklan digital, serta pelatihan pembuatan konten promosi menggunakan aplikasi Canva. Kegiatan ini diikuti oleh 12 peserta dari komunitas UMKM Srikandi Cantik Bahari dan dilaksanakan pada 17 Juni 2025 di Balai RW 15 Tanjungmas. Hasil kegiatan menunjukkan adanya peningkatan signifikan pemahaman peserta. Rata-rata skor pre-test yang berkisar antara 2 hingga 3 meningkat menjadi rata-rata 4 hingga 5 pada post-test. Peningkatan tertinggi terjadi pada aspek kemampuan menggunakan Canva dan pemasaran melalui media sosial. Kegiatan ini berhasil meningkatkan kesadaran dan keterampilan peserta dalam membangun branding produk secara online, serta membekali mereka dengan kemampuan praktis untuk memanfaatkan digital marketing dalam pemasaran produk UMKM.
Work Discipline as a Strategic Mediator Linking Islamic Leadership, Religiosity, and HR Performance in Competitive Islamic Economic Organizations Sulistyawati, Ardiani Ika; Fridatien, Ericke; Vydia, Vensy; Santoso, Aprih; Suboh, Ammeruddin Shah
IQTISHODUNA: Jurnal Ekonomi Islam Vol. 14 No. 2 (2025): October
Publisher : Department of Sharia Economics Faculty of Islamic Economics and Business, Universitas Islam Syarifuddin Lumajang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54471/iqtishoduna.v14i2.3223

Abstract

This study investigates the mediating role of work discipline in the relationship between Islamic Leadership, religiosity, work motivation, and human resource (HR) performance within Islamic educational institutions. A quantitative explanatory research design was employed to examine causal relationships among the constructs under study. The population consisted of teachers at State Islamic High School Semarang, Indonesia, and data were collected using saturated sampling, a non-probability technique in which the entire accessible population is used as respondents. A total of 60 teachers participated by completing a structured questionnaire measured on a five-point Likert scale. Instrument reliability and validity were assessed through Cronbach's alpha, composite reliability, and convergent validity indicators. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM), which is appropriate for small sample sizes, complex mediation models, and non-normal data structures. The results reveal that work discipline significantly mediates the effect of Islamic Leadership on HR performance, as indicated by a higher indirect effect value (9.558 > 2.247). A similar pattern is observed in the relationship between religiosity and HR performance, where the indirect effect (11.158 > 5.066) exceeds the direct impact. Moreover, work discipline is found to mediate the influence of work motivation on HR performance, supported by a more substantial indirect effect (15.474 > 0.801). Overall, the findings highlight work discipline as a critical mechanism that strengthens HR performance in Islamic institutional settings.
The Selection of Learning Platforms to Support Learning Using Fuzzy Multiple Attribute Decision Making Vensy Vydia; Susanto Susanto; Sri Handayani; Maulana Bahrul Alam
International Journal of Quantitative Research and Modeling Vol. 3 No. 1 (2022): International Journal of Quantitative Research and Modeling
Publisher : Research Collaboration Community (RCC)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijqrm.v3i1.257

Abstract

The utilization of information technology in learning has functioned as a tool in the teaching and learning process during the Covid-19 pandemic. The need for the availability of a learning platform using LMS (Learning Management System) or free e-learning that is easily obtained from the public network (internet) makes the utilization of the learning platform indispensable for the teaching and learning process. Learning platforms available on the internet can also be used independently by students. However, not all existing learning platforms can be used as the appropriate means to improve the quality of education. The educator policies are needed to utilize the existing learning platforms so that learning objectives can be achieved. This study will analyze how to choose the right learning platform for an educational institution using SAW (Simple Additive Weighting)-based Fuzzy Multiple Attribute Decision Making (FMADM) method. FMADM is a method used to find the optimal alternative from a number of alternatives with certain criteria. The purpose of this study is to assist educators in deciding the most appropriate learning platform that can be used to support the teaching and learning process during the Covid 19 pandemic.
Pemanfaatan Instagram untuk Media Promosi dalam Meningkatkan Ketahanan UMKM bagi Forum Gerakan Terintegrasi Masyarakat Koperasi dan Usaha Mikro (Gerai Kopimi) Lamper Lor Semarang Selatan Aria Hendrawan; Khoirudin Khoirudin; Vensy Vydia
Jurnal Surya Masyarakat Vol 6, No 1 (2023): November 2023
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26714/jsm.6.1.2023.26-30

Abstract

This dedication was motivated by a request from one of the GERAI KOPIMI FORUM (Gerakan Terintegrasi Masyarakat Koperasi Dan Usaha Mikro) located in Lamper Lor, South Semarang, so that Lamper Lor, UMKM South Semarang could reach a wider market.  With the COVID-19 pandemic, product marketing must be transformed using internet media, due to the limited space for product marketing. USM community service team through the Community Service program will provide assistance to the UMKM Forum Gerai Kopimi Semarang Selatan using social media to promote their products more broadly. Armed with information technology knowledge, especially in the field of marketing using social media and product shooting techniques owned by the service team, it is hoped that they will be able to expand the reach of marketing their products. This activity will be carried out in several stages, First, conducting field surveys related to partner problems, Second, designing the most appropriate methods for utilizing social media for product marketing and designing the most suitable packaging designs for products so that they can increase the value of partner products. Third, conduct training for partners to optimize social media in marketing products. Fourth, evaluate the results of the training. The positive response was given by almost all participants who wanted to use the Instagram platform as a medium for promoting products of UMKM and felt satisfied with the training provided, so they wanted more training.
Co-Authors Agusta Praba Ristadi Pinem Ahmad Rifa’i Anna Dian Savitri Aprih Santoso Ardiani Ika Sulistyawati Aria Hendrawan, Aria Astrid Novita Putri, Astrid Bilqisth, Shona Chayy Cahyono, Yudi Cholil, Saifur Rohman Desi Astuti Edi Widodo Febrian Wahyu Christanto Fridatien, Ericke Handayani, Sri Henny Indriyawati Henny Indriyawati Ichsan Ichsan Iswahyu Pranawukir Joko Suntoro Khoirudin Khoirudin Khoirudin Khoirudin, Khoirudin Kuswardani, Diah Cori Lenny Margaretta Huizen Maulana Bahrul Alam Maya Rini Handayani Nursanti Irliana Nursanti Irliana Nurtriana Hidayati Rastri Prathivi Rifa i, Ahmad Robby Kurniawan Budhi Rohman Cholil, Saifur Saifur Rohman Cholil Setiaji, Galet Guntoro Setiarso, Galih Siti Asmiatun, Siti Suboh, Ammeruddin Shah Surono Surono Susanto Susanto Tirta Jurista Kumkandani Titin Winarti Titin Winarti Victor Gayuh Utomo Yani, Tri Endang