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Evy Maharani
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemistry Economics, Econometrics & Finance Education Environmental Science Immunology & microbiology Social Sciences Transportation Veterinary Other

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Analisis Perilaku Konsumen Terhadap Pembelian Jamur Tiram di Kota Pekanbaru Eka Sunarya Putri; Eliza '; Evy Maharani
Jurnal Online Mahasiswa (JOM) Bidang Pertanian Vol 1, No 2 (2014): Wisuda Oktober 2014
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Pertanian

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This research was conducted in the city of Pekanbaru which aims to analyze the attitudes and behavior of consumers towards products of oyster mushroom in the city of Pekanbaru. The method of analysis used in this study refers to analytical techniques in the reasoned action theory, the model developed by Fishbein. Purchase product attributes oyster mushroom is the price, taste, size, texture, nutritional content, health benefits and obtained easily. In the analysis of consumer confidence towards the oyster mushroom show attributes of health benefits and nutritional content are the main factor in buying products of oyster mushrooms followed by factor of texture, flavor, size. While the results of the evaluation of substances attribute analysis are the main factor in the purchase of mushrooms followed by factor of health benefits, flavor and texture. Consumer attitudes toward the oyster mushroom is good or fairly good, its value is 23.72.  Consumer confidence shows the influence of subjective norm referent (legality of the product and all people around) there arises on purchasing decisions oyster mushrooms.  Consumer behavior in purchasing products of oyster mushrooms showed positive results the value is 710.70. This means that the purchasing of oyster mushrooms is good, personality characteristics and self-concept of consumer in placing the products of oyster mushroom are positive by the manufacturer.   Keywords: Consumer, Behavior, Attitudes, Oyster Mushrooms, Fishbein.
ANALISIS USAHA DAN PEMASARAN JAMUR TIRAM PUTIH (Pleurotus Ostreatus) STUDI KASUS DI KELURAHAN TANGKERANG TIMUR KECAMATAN TENAYAN RAYA KOTA PEKANBARU Arif Rahman Zikri; Shorea Khaswarina; Evy Maharani
Jurnal Online Mahasiswa (JOM) Bidang Pertanian Vol 2, No 2 (2015): Wisuda Oktober 2015
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Pertanian

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The purpose of this research are: 1) identifying the white oyster mushroom cultivation techniques which are run by farmers King Spora Farm. 2) analyzing the costs and revenue of white oyster mushroom cultivation is carried out by farmers King Spora Farm. 3) analyzing the cost, margin and marketing efficiency of white oyster mushroom business by farmers King Spora Farm. The research was do from January 2015 to April 2015. The method used is the case study method. Results showed white oyster mushroom cultivation techniques the farmers get optimal results after doing research on the experience during to farm. White oyster mushroom farming requires production cost of Rp 16,651,822,- each production cycle. Net income derived from the cultivation of white oyster mushroom Rp 6,298,178,- each production cycle and gross revenue of Rp 22.950.000,- each production cycle. Results of the analysis of white oyster mushroom farming obtained RCR of 1,38. BEP white oyster mushroom farming Rp 13,206,407,- each production cycle or 433,17 kg of white oyster mushroom each production cycle. Thus, white oyster mushroom farming viable and profitable. Marketing white oyster mushroom of King Spora Farm there are two marketing channels, namely channel I (farmer to consumers) and channel 2 (farmer to traders to consumers). Channel I marketing efficiency by 0.62%, while marketing channel II by 1.75%, so that the white oyster mushroom cultivation is more efficient on channel I.   Keywords: cultivation, farming, marketing, white oyster mushrooms.
ANALISIS STRUKTUR PASAR KARET PETANI EKS UPP TCSDP DI DESA BUKIT SAKAI KECAMATAN KAMPAR KIRI TENGAH KABUPATEN KAMPAR Sunarti Sunarti; Ermi Tety; Evy Maharani
Jurnal Online Mahasiswa (JOM) Bidang Pertanian Vol 3, No 2 (2016): Wisuda Oktober Tahun 2016
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Pertanian

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Agriculture Marketing is a series of economic aktivities consecutive that accur during the course of commodity agricultural products from primary producer to consumer. The purposes of this research are to analyse: market structure farmer Ex UPP TCSDP in Bukit Sakai village Kampar Kiri district of Kampar regency. This research started from June 2015 till  March 2016. The research method who used in this research is survey method. The sampling method in this research used purposive sampling with criteria of  rubber Ex UPP TCSDP age ranging from 15-30 years. Intake of sample to rubber compiler and factory used snowball sampling method by following its marketing channel. The research result showed there two marketing channel at Ex UPP TCSDP that on marketing channel I from farmer – collector compiler - big compiler Pekanbaru – Pekanbaru factory. That marketing channel II from farmer – collector compiler - big compiler Medan – Medan factory. In the calculation of the concentration ratio of the traders Pekanbaru has a concentration ratio of 32.77% which leads to the concentration oligopsonistic being, the traders Medan its concentration ratio of 53.91% which leads to a low concentration oligopsony. In Pekanbaru collectors market share amounting to 32.77% which leads to oligopsonistic loose, the traders Medan market share of 67.23% which leads to a strict oligopsony. In the Herfindahl index traders in Pekanbaru 0,10 0,45 Medan traders thus leading to oligopsony. Market structure at rubber marketing of Ex UPP TCSDP in Bukit Sakai village imperfectly competitive market leads to oligopsony. Keywords: TCSDP, marketing channel, market structure. Farmer, Agricultur Marketing
Pola Hubungan Petani Karet Dengan Pedagang Pengumpul di Desa Pulau Busuk Jaya Kecamatan Inuman Kabupaten Kuantan Singingi Bamba Indalis; Evy Maharani; Shorea Khaswarina
Jurnal Online Mahasiswa (JOM) Bidang Pertanian Vol 1, No 2 (2014): Wisuda Oktober 2014
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This study aims to identify patterns of marketing channels made ​​by farmer of rubber at Pulau Busuk Jaya village, analyze the efficiency of the marketing of rubber at Pulau Busuk Jaya village, knowing the social relationship between the Tauke and the farmer of rubberand knowing theinterest and impeller factors of farmers to sell the rubber to the Tauke. The results showed that the marketing channels that occurred in the Pulau Busuk Jaya village consists of two marketing channels, namely channel 1 of the traders ( Tauke ) to wholesalers ( outside the village ) and go directly to the PT. Agrolestari Kuantan Singingi and on channel 2 of the traders ( Tauke ) go to the PT. Agrolestari Kuantan Singingi.Social relations that occur between the farmer of rubberand the Tauke which is a measure of the size of wealth, the size of honor, power and authority, size and knowledge. The interest and impeller factors of rubber farmer sell to the Taukeis influenced by several factors of which the interest factor that is price,provision of capital, social relation between farmer and traders (Tauke) appropriate bargaining system and the trust factor. Then the impeller factor is the relationship of debt, the amount of production and sources of funding ). Keywords: Marketing, efficiency, social relations between traders and farmers.
Analisis Pemasaran Gabah di Kecamatan Kubu Kabupaten Rokan Hilir Awaluddin Awaluddin; Ahmad Rifai; Evy Maharani
Jurnal Online Mahasiswa (JOM) Bidang Pertanian Vol 4, No 2 (2017): Wisuda Oktober Tahun 2017
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This study aims to: (1) Know the channel and function of rice marketing in Kubu Rokan Hilir District. (2) Analyze cost, margin, and efficiency of rice marketing in Kubu sub district Rokan Hilir District. This research was conducted by survey method with the help of quisioner to interact with sample and sampling take  20 samples of farmers and buyers of rice. Data analysis using Snowball Sampling. The results showed that the rice marketing channel in Kubu sub-district only had one marketing channel from farmers to big traders to RMU (Tebing Tinggi). The function of rice marketing in Kubu Sub-district was done by marketing institutions such as farmers, Collecting traders, Big trader and RMU Tebing Tinggi which includes the functions of exchange, physical function and facility function. At farmers the cost does not incur marketing expenses. In the merchant collecting the marketing expenses incurred is the transportation cost of Rp 200 / kg which is the cost for transportation. While the big trader spend on loading and unloading marketing costs of Rp 85 / kg, transportation costs of Rp 200 / kg and total marketing costs Rp 485 / kg. While the marketing efficiency is 9.89% and the marketing profit is Rp 640 / kg and the share received by farmers is 77.26%.Keywords: Marketing, Rice, margin, efficiency and cost.
ANALISIS PENDAPATAN WANITA PEDAGANG SAYUR MAYUR (STUDI KASUS DI PASAR ARENGKA PANAM) DI KOTA PEKANBARU Yulian Artha; Evy Maharani; Ermi Tety
Jurnal Online Mahasiswa (JOM) Bidang Pertanian Vol 2, No 2 (2015): Wisuda Oktober 2015
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Base of this survey is analysis the contribution income of women seller vegetables for their family and how to know what kinds of factor and interesting their foor increasing them income. The writer use method for the survey is direct connecting to fieldwith the women with the purposive sampling. The total number of market traders Arengka Panam is 380 merchants. Sampel taken by 10% of the sword of vegetables namely 380 women merchants (only vegetable merchant populasion) to choose and determine the field in accordance witha the kriteria . kriteria is a trader of vegetables woman has a husband and have a place to trade is settled. The files collected with sekunder and primer files. The analysis file used is method descreption with explain quantitative and qualitative. The formula used in this survey is the formula the income of women selling vegetables, amount total capitaland the contribution their income of selling vegetables. the result of survey showed that average their contribution raising them income 56 %, it mean that the contribution vendors to help improve household income is quite large, with yhe income to help make ends meet their household. Responden with experience ranging from 1 – 20 years of tradevegetables Keywords : Revenue, income contribution, women, Seller Vegetables,Total cost.
DAMPAK EKSTERNALITAS PABRIK PENGOLAHAN KELAPA SAWIT (PKS) PT. TAMORA AGRO LESTARI (TAL) TERHADAP SOSIAL EKONOMI MASYARAKAT DI DESA SEROSAH KECAMATAN HULU KUANTAN KABUPATEN KUANTAN SINGINGI Mai Oni Sandra; Ermi Tety; Evy Maharani
Jurnal Online Mahasiswa (JOM) Bidang Pertanian Vol 2, No 2 (2015): Wisuda Oktober 2015
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The purpose of this research are for: 1) To discover and descibe the externalize effect to a social society condition who lives arround the palm oil factory of PT. Tamora Agro Lestari, 2) To discover and describe the externalize effect to economic society condition who lives arround the palm oil factory of  PT. Tamora Agro Lestari, 3) To description the social society condition before and after the palm oil factory build at Hulu Kuantan sub district. This research was doing to palm oil factory of PT. Tamora Agro Lestari at Serosah village Hulu Kuantan sub district Kuantan Singingi regency. Sample was done by cluster sampling. Way the analis that used to aim to a society growth format, employment, income and dependency ratio. Society growth format before and after PKS buid have been changes in 2,99 percen it’s means that by buiding PKS still give not a big effect to develop the population other wise the employment had and effect look by partisipation growth worker as 1,36 percen and jobless go down in -25,84 percen. The employeis income in a month growth in about 60,38 percen from Rp.1.446.600 become Rp.3.652.000. Per capita income in a month growth about 54,51 percen from Rp.859.500 become Rp.1.889,833, the avverage income in a month honorer growth about 6,79 percen from Rp.1.767.278 become Rp.1.896.028and per capita income in a month growth about 8,72 percen from Rp.502.947 become Rp.551.037. Dependency ratio is about 53 percen it’s means at every 100 soul of produktif society was a dependency about 53 non produktif age. Society the changes of social society arround PKS is the changes fisicly (environmen and influence by new commer society or PKS employer).   Keywords: The Externalitation Effect, Social, Economic, Palm Oil Factory
Analisis Kepuasan Konsumen Terhadap Rumah Makan Vegetarian di Kota Pekanbaru Liskawati Sihaloho; Evy Maharani; Roza Yulida
Jurnal Online Mahasiswa (JOM) Bidang Pertanian Vol 1, No 2 (2014): Wisuda Oktober 2014
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Vegetarian restaurants in Pekanbaru City has the advantage that might be presented in a fairly maximal effort such a strategic place, vegetables is the main menu with quite a lot of fans. The purpose of this research is to know the consumer perceptions and analysis the level of consumer satisfaction. This research was carried out at vegetarian restaurants Pekanbaru. Methods of analysis data using Importance Performance Analysis (IPA) and the Customer Satisfaction Index (CSI). The results of this research is attributes is need to be maintained on a consumer perception that science is based on attributes in quadrant B (the cooking spices, cuisine’s taste, the cleanliness menu, parking facilities, and knowledge of the waiter about the menu, menu presentation speed, cleanliness and tidiness of the room, toilet hygiene and cleanliness of the kitchen).  Attributes that should be fixed is in quadrant A (the size or portions food, intervals of payment and room decorating), and the customer’s level satisfaction with all  attributes of vegetarian restaurants by 83.20 percent through CSI analysis indicates that it totally is customers very satisfyied ranging from 0.80 to 1.00. Keywords: Perception, Consumer, Satisfaction, Vegetarian restaurants
PERSEPSI PETANI TERHADAP KELEMBAGAAN PENYULUHAN POLA SISTEM INTEGRASI SAPI-KELAPA SAWIT (SISKA) DI KABUPATEN KAMPAR Imam Fahrorozi; Susy Edwina; Evy Maharani
Jurnal Online Mahasiswa (JOM) Bidang Pertanian Vol 3, No 1 (2016): Wisuda Februari 2016
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This study aims to identify institutions and to know the perception of oil palm farmer’s for institutional support Integration System of Oil Palm Cattle Programs (SISKA) in Kampar. Methods of data collection using survey methods. The population in this study were farmer’s who applied this SISKA Program and farmer’s are no longer valid SISKA this program. Samples of this technique is 37 people, including respondents who applied and did not apply this SISKA program. Data analysis used descriptive methods. Variables characteristic role of extension were analyzed using Likert Scale. Results shows that the role of Institutional Extension Support (SISKA) by indicator of education with role category, dissemination information or innovation in quite a role category, facilitation in of less a role category, consultancy in quite a role category, supervision or coaching quite a role category, monitoring and evaluation in quite a role category. The farmer’s perceptions of the SISKA program on the role of education institutions in Kampar obtained with quite a role category. Keywords: Perception, institutions, extension, integration.
Pengaruh Bauran Pemasaran Terhadap Keputusan Konsumen Dalam Pembelian Buah dan Sayur Sistem Ritel di Pasar Buah Pekanbaru Devi Wulan Suci; Eliza '; Evy Maharani
Jurnal Online Mahasiswa (JOM) Bidang Pertanian Vol 1, No 2 (2014): Wisuda Oktober 2014
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This research aims to determine the effect of marketing mix on consumer purchasing decisions of fruit and vegetables in Pasar Buah Pekanbaru jointly or partially and to know the marketing mix consisting of product (X1), price (X2), place (X3), promotion (X4) and service (X5), the dominant influence on consumer decisions in the purchase of fruits and vegetables in Pasar Buah Pekanbaru. Sample selection method used was purposive sampling with total sample of 50 people for fruit respondents and 50 people for vegetables respondents. The research has been done on October 2013 in Pasar Buah Pekanbaru. The results showed that the marketing mix consisting of product, price, location, promotion and service have an effect simultaneously (jointly) on consumer purchasing decisions of fruit and vegetables in Pasar Buah Pekanbaru with results F-hitung test obtained, seen F-hitung for purchase of fruit and for purchase of vegetable is greater than F-tabel.Meanwhile, partial (individual), product, place and service variables that influence the purchasing decisions of consumers of fruit and vegetables with t-hitung for purchase of fruit, product, place and service and than t-hitung for purchase of vegetables, product, place and service showed greater than t-table so that both variables are significant. From the analysis showed that the product variable, the dominant influence on consumer purchase of fruit. From the analysis showed that the place variable, the dominant influence on consumer purchase of vegetables in Pasar Buah Pekanbaru with results of regression analysis showed the greatest value.   Key words: Marketing mix, Consumer’s decision, Consumer, Fruit and Vegetables
Co-Authors Ahmad Rifai Algi Variski Andeska ' Arie Shandy Arif Rahman Zikri Awaluddin Awaluddin Azizah Azmi Bamba Indalis Devi Wulan Suci Dhartie Sartika Novionita DIAN WULANDARI Didi Muwardi Djaimi Bakce Donald Jhon Frengki Dotik Komala Dewi Eka Sunarya Putri Eliza ' Eliza Eliza Endro Freddy Ermi Tety Fauzi Ardiansyah Febro Sarjana Purba Fitri Bayu Masanda Hafiz Fauzan Azim Imam Fahrorozi Isro Nadiyah Joko Prestiwo Joko Saputra Kausar ' Kurnia, Deby Kusnanto ' Liskawati Sihaloho Mai Oni Sandra Muhammad Reza Nurhedianto Muhammad Setiawan Nooky Anggita Sari Novia Dewi Nur Meganingsih Nurhazanah Nurhazanah Puspita Sari Dewi Putra Mandala Rani Astuti Rezki Putra Ridudi Yoresta Rischa Nurul Alfath Syam Rita Aprilia Sari Romi Effendi Rosnita ' Roza Yulida Selviana Deswita Shorea Khaswarina Sopan Sujeri Sunarti Sunarti Susy Edwina Syaiful Hadi Tanti Oktaria Vivin Mayang Sari Wulandari Wulandari Yeni Kusumawaty Yogi Hiro Yulia Andriani Yulian Artha Yusmini Yusmini Yuyunisari Yuyunisari