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All Journal JIP (Jurnal Industri dan Perkotaan) Jurnal Online Mahasiswa (JOM) Bidang Pertanian Jurnal Agribisnis JURNAL ILMIAH MAHASISWA AGROINFO GALUH Jurnal Triton PEKBIS IJAE Dinamika Pertanian
Evy Maharani
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemistry Economics, Econometrics & Finance Education Environmental Science Immunology & microbiology Social Sciences Transportation Veterinary Other

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STRATEGI PEMASARAN AGROINDUSTRI KUE BOLU DI KECAMATAN KUOK KABUPATEN KAMPAR Evy Maharani; Dian Wulandari
Indonesian Journal of Agricultural Economics Vol 5, No 2 (2014)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.5.2.176-189

Abstract

Small business activities are agro-processing activities supported by the government both plantation and agro-industry agro-industry food as relatively well-established industrial and developing better than other sectors, and employment both for employers and the surrounding environment. This study aims to formulate a marketing strategy agroindustrial sponge cake in District Kuok Kampar regency. This research was conducted in the village of Kuok, Kuok District of Kampar regency in August 2014. The method used in this research is survey methods, sampling was done intentionally (purposive sampling) based on the largest cake production and the long business experience. The sample in this study consisted of an agro-industry entrepreneurs sponge cake and sponge cake 30 consumers. This study uses primary data and secondary data. The analysis is A'WOT, A'WOT is a combination of AHP and SWOT analysis. Determining factors of each component of SWOT and weighting obtained from interviews with respondents expert, and became expert in this study is the first person of entrepreneurs sponge cake, 1 of Industry and Trade, one person from the District, one person out of the workforce, and 1 person from consumers. The results showed that the marketing strategy a top priority can be applied in agroindustrial sponge cake is 1) Expanding marketing with a priority value of (0.165), 2) Maintaining the quality and quantity of products with a priority value of (0.161), 3) Improving the marketing of products with a priority value by (0.149), 4) creating packaging innovation by providing the brand with a priority value of (0.131), 5) Maintain product prices remain affordable to view market information with a priority value of (0.093), 6) Minimizing costs with a priority value of ( 0.086), 7) Following the exhibition and establish cooperation with food stores such as supermarkets to increase the sale with a priority value of (0,085), 8) Maintain product with a priority value of (0,074), and 9) promotion by following the events important to priority value of (0.056).
STRATEGI PENGEMBANGAN AGROINDUSTRI NATA DE COCO DI KABUPATEN INDRAGIRI HILIR Evy Maharani; Susy Edwina; Yeni Kusumawaty
Indonesian Journal of Agricultural Economics Vol 1, No 01 (2010)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.1.01.%p

Abstract

The potential of coconut as one of economical agriculture commodities that can be processedinto products such as nata de coco and others. This survey study was conducted in Tembilahan,Indragiri Hilir District as an area which has the nata de coco agroindustry. This research wasconducted from May to August 2008. The results concluded that development strategies for natade coco indsutry are as follow: improve production planning capability, increase productioncapacity, improve the standard of product quality, enhance marketing campaigns through widerdistribution, diversify market segments and use institutions such as Aspari.
ANALISIS PEMASARAN AGROINDUSTRI NATA DE COCO DI KOTA PEKANBARU Evy Maharani; Susy Edwina; Rani Astuti
Indonesian Journal of Agricultural Economics Vol 9, No 1 (2018)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.9.1.50-56

Abstract

Nata de coco is a product of processed agroindustry from coconut water fermented by using Acetobacter microbe. Nata de coco has a promising prospect as it is a worldwide product. This research aimed to identify marketing channel, analyze margin and marketing efficiency of Sari Coco agroindustry in Pekanbaru City. The data used in this research are primary and secondary data. Data analysis method used is margin and marketing efficiency. Sari Coco's marketing research results consist of two channels. Channel I sell directly to consumers who come to the business location to obtain Sari Coco has an efficiency value of 0% with a margin of IDR 0. While the value of marketing efficiency of channel II that is to retailers who are in Sorek Village Pelalawan District is of 0.12% with margin of IDR 7.000 and RCR value of 1.4.strategy, nata de coco, agroindustry, marketing, efficiency
ANALISIS PEMASARAN KOPI BUBUK MEREK SILVIA DI KECAMATAN BANGKINANG KOTA KABUPATEN KAMPAR Hafiz Fauzan Azim; Ermi Tety; Evy Maharani
DINAMIKA PERTANIAN Vol. 32 No. 3 (2016): Jurnal Dinamika Pertanian Edisi Desember 2016
Publisher : UIR Press

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Indonesia's population consume coffee as much as 0.98 kg/capita/year, coffee production any years necessary to review the Interior consumption ranged between 280,000 tons of coffee. Marketing strategy brand Silvia coffee powder can be known with how seeing funnel marketing, marketing efficiency, and marketing margins. The method is a method carried case studies. Ground coffee brand marketing Silvia there are two channels, direct marketing as much as 25.44% and indirect marketing as much as 74.56%. Efficiency direct marketing 0.52% margin Rp.0, indirect Marketing 0.60% margin Rp. 10,000.00. Product Strategy with attention to price, attributes, promotion and distribution. Product development is done with improvement production period, sustainability product and marketing accentuate attributes.
Strategi Pengembangan Agrowisata Persawahan Poyotomo Fitri Bayu Masanda; Evy Maharani; Deby Kurnia
JURNAL TRITON Vol 15 No 2 (2024): JURNAL TRITON
Publisher : Politeknik Pembangunan Pertanian Manokwari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47687/jt.v15i2.755

Abstract

Agrowisata termasuk bagian dari pariwisata yang memanfaatkan usaha pertanian sebagai objek wisata yang bertujuan untuk menambah wawasan, berliburan, dan hubungan usaha di bidang pertanian. Agrowisata Persawahan Poyotomo adalah destinasi wisata dengan konsep pemanfaatan potensi lahan persawahan dengan nuansa kampung serta berada di antara pemukiman dan kaki Gunung Bintan. Penelitian dilaksanakan di Agrowisata Persawahan Poyotomo mulai dari bulan Februari-Mei 2023. Tujuan penelitian adalah untuk menganalisis karakteristik wisatawan, menganalisis faktor internal dan eksternal dalam pengembangan Agrowisata Persawahan Poyotomo, merumuskan strategi yang dapat diterapkan, dan menentukan strategi prioritas terhadap pengembangan Agrowisata Persawahan Poyotomo. Metode pengumpulan data yang digunakan adalah observasi, wawancara, dan kuesioner. Data dianalisis diolah dengan metode analisis deskriptif, matriks IFAS dan EFAS, analisis SWOT, dan QSPM. Karakteristik wisatawan terdiri atas jenis kelamin, usia, tingkat pendidikan, pekerjaan, golongan pendapatan, tujuan perjalanan, frekuensi jumlah kunjungan, dan pengeluaran dalam kunjungan. Berdasarkan diagram analisis SWOT, dapat disimpulkan bahwa Agrowisata Persawahan Poyotomo berada pada kuadran I (Growth Oriented Strategy). Rumusan strategi berdasarkan analisis SWOT yang dapat diterapkan dalam upaya pengembangan Agrowisata Persawahan Poyotomo ada 11 alternatif strategi. Berdasarkan hasil analisis QSPM, strategi prioritas dengan nilai tertinggi terhadap pengembangan agrowisata persawahan poyotomo adalah melakukan penambahan event kegiatan dengan mengkolaborasikan konsep pertanian.
Co-Authors Ahmad Rifai Algi Variski Andeska ' Arie Shandy Arif Rahman Zikri Awaluddin Awaluddin Azizah Azmi Bamba Indalis Devi Wulan Suci Dhartie Sartika Novionita DIAN WULANDARI Didi Muwardi Djaimi Bakce Donald Jhon Frengki Dotik Komala Dewi Eka Sunarya Putri Eliza ' Eliza Eliza Endro Freddy Ermi Tety Fauzi Ardiansyah Febro Sarjana Purba Fitri Bayu Masanda Hafiz Fauzan Azim Imam Fahrorozi Isro Nadiyah Joko Prestiwo Joko Saputra Kausar ' Kurnia, Deby Kusnanto ' Liskawati Sihaloho Mai Oni Sandra Muhammad Reza Nurhedianto Muhammad Setiawan Nooky Anggita Sari Novia Dewi Nur Meganingsih Nurhazanah Nurhazanah Puspita Sari Dewi Putra Mandala Rani Astuti Rezki Putra Ridudi Yoresta Rischa Nurul Alfath Syam Rita Aprilia Sari Romi Effendi Rosnita ' Roza Yulida Selviana Deswita Shorea Khaswarina Sopan Sujeri Sunarti Sunarti Susy Edwina Syaiful Hadi Tanti Oktaria Vivin Mayang Sari Wulandari Wulandari Yeni Kusumawaty Yogi Hiro Yulia Andriani Yulian Artha Yusmini Yusmini Yuyunisari Yuyunisari