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All Journal Journal of Consumer Science MIX : Jurnal Ilmiah Manajemen Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Indikator: Jurnal Ilmiah Manajemen & Bisnis International Humanities and Applied Science Journal Jurnal Doktor Manajemen (JDM) Jurnal Abdi Masyarakat (JAM) Dinasti International Journal of Education Management and Social Science Dinasti International Journal of Digital Business Management Jurnal Ilmiah Wahana Pendidikan International Journal of Economics, Business, and Entrepreneurship (IJEBE) Jurnal Administrasi Kantor Journal of Social Research Indonesian Community Journal Indonesian Journal of Business Analytics (IJBA) Formosa Journal of Applied Sciences (FJAS) International Journal of Economics (IJEC) Jurnal Indonesia Sosial Sains Journal Research of Social Science, Economics, and Management Enrichment: Journal of Multidisciplinary Research and Development Journal of Sustainable Economic and Business
Adi Nurmahdi
Universitas Mercu Buana
Religion Agriculture, Biological Sciences & Forestry Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Public Health Social Sciences Other

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Examining the Relationship Between Quality of Golfing Facility and User Experience on Customer Satisfaction and Revisit Intention in Jabodetabek, Indonesia Yanto Ramli; Sri Hartono; Agustinus Hariadi Djoko Purwanto; Adi Nurmahdi
Journal of Consumer Sciences Vol. 11 No. 1 (2026): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.11.1.97-124

Abstract

Background: Golf in urban regions such as Jabodetabek, Indonesia, is gaining wider appeal. Today’s players are increasingly influenced by practical service elements, including course layout, accessibility, green fee pricing, facility quality, and ancillary services. Purpose: This research examines how golf course characteristics influence customer satisfaction and their intention to revisit, comparing experiences across public and private courses in the Jabodetabek region. Method: A quantitative survey was conducted using purposive sampling. The study collected responses from 224 active golfers. Data were examined through Partial Least Squares Structural Equation Modeling (PLS-SEM) to test the links among service attributes, satisfaction, and revisit intention. Findings: The analysis reveals that course layout, ease of access, green fee levels, and overall facility quality significantly shape customer satisfaction. Interestingly, green fee pricing shows a negative relationship, highlighting customers’ sensitivity to perceived value, while restaurant services were found to have no meaningful effect. In addition, customer satisfaction serves as a strong determinant of revisit intention and acts as a crucial mediator connecting service quality. Conclusions: Customer satisfaction plays a significant role in encouraging repeat visits within the golf tourism sector. Enhancing physical infrastructure, improving accessibility, and adopting customer-oriented pricing strategies are essential for sustaining loyalty. Research implication: Golf course managers should focus on layout optimization, facility upgrades, and value-based pricing models. These will enhance satisfaction and strengthen long-term customer retention in a competitive and evolving leisure market.
Analysis of Consumer Intention to Resist Electric Motorcycles Product Purchase : an Innovation Resistance Theory Approach Damayanti, Nenty; Nurmahdi, Adi
Journal of Sustainable Economic and Business Vol. 3 No. 1 (2026): Journal of Sustainable Economic and Business (JOSEB)
Publisher : ARE Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70550/joseb.v3i1.316

Abstract

Objectives: Electric motorcycles have been promoted as a sustainable transportation solution; however, consumer adoption in Indonesia remains relatively limited, indicating the existence of resistance toward this innovation. This study aims to analyze the factors influencing consumers’ intention to resist electric motorcycle product purchase using the Innovation Resistance Theory (IRT) approach.Methodology: This research adopts a quantitative research approach using a survey method. Data were collected through an online questionnaire from 221 respondents selected using purposive sampling, consisting of individuals aged 18–56 years who reside or work in Jabodetabek and Yogyakarta and are familiar with electric motorcycles. The collected data were analyzed using PLS-SEM with SmartPLS 4.1.1.4 software to examine the relationships among the innovation resistance variables.Finding: The results reveal that usage barrier, value barrier, tradition barrier, and image barrier have a positive and significant effect on consumers’ intention to resist electric motorcycle product purchase, while risk barrier does not show a significant effect. Among all barriers, tradition barrier is identified as the most dominant factor contributing to consumer resistance.Conclusion: Consumer resistance toward electric motorcycle product purchase in Indonesia is mainly driven by behavioral, value-related, and perceptual barriers rather than perceived risk. The dominance of tradition barrier highlights the strong influence of habitual reliance on conventional motorcycles, indicating that efforts to accelerate adoption should prioritize behavior change strategies, value enhancement, and image improvement rather than focusing solely on technical aspects.
Determinants of Hybrid Car Purchasing Decisions: The Role of Price, Promotion, and People in Toyota Consumers Gustiyani, Ajeng Restu; Nurmahdi , Adi
Journal of Sustainable Economic and Business Vol. 3 No. 2 (2026): Journal of Sustainable Economic and Business (JOSEB)
Publisher : ARE Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70550/joseb.v3i2.348

Abstract

Objectives: This study aims to analyze the influence of price, promotion, and people on purchasing decisions of Toyota hybrid cars at PT Astrido Jaya Mobilindo Karawang. The research focuses on understanding the role of key marketing mix elements in shaping consumer purchasing behavior in the hybrid automotive market. Methodology: This research employs a quantitative approach using a survey method. Data were collected through structured questionnaires distributed to 225 Toyota hybrid car consumers. The data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with the assistance of SmartPLS 3.2.9 to examine the relationships between variables. Findings: The results indicate that price, promotion, and people have a positive and significant effect on purchasing decisions. These findings suggest that competitive pricing, effective promotional strategies, and the quality of human resources play an important role in encouraging consumers to purchase hybrid vehicles. Conclusion: The study concludes that marketing mix elements, particularly price, promotion, and people, are key determinants of purchasing decisions in the hybrid automotive sector. Therefore, automotive companies are encouraged to strengthen their pricing strategies, promotional activities, and service quality to enhance consumer purchasing decisions.
Co-Authors Agustinus Hariadi Djoko Purwanto Andam Dewi Andre Ludya Liap Andri Irfan Rifai Angrian Permana, Angrian Azwar, Rully Choiril Budiono Nur Aktif Damayanti, Nenty Desy Dharmawati Dhimas Mahardhika Dhimas Mahardhika Ding Chong Dudi Permana Elhazri Hasdian ENDRI ENDRI Eny Ariyanto Faathirrajaf Trisnawan Fitrajaya, Prawira Hadi Gustiyani, Ajeng Restu Ignatius Herobe Widyananto Kartini, Fenny M. Havidz Aima Mas Wahyu Wibowo Maulana Marman Miftahul Huda Muhammad Isradi Nahra Putra, Muhammad Thariq Nardo, Ma Theresa Bringas Paskariyani, Hana Prapatantio Teteg Pringgodigdoyo Pringgodigdoyo, Prapatantio Teteg Raden Hendra Ariyapijati Rendi Sutrisno Ririn Wulandari Scorita, Kurnia Budhy Sri Hartono Sugeng Riyadi Sutrisno, Rendi Syafarudin, Afriapollo Syafwandi Syafwandi Syahidah, Hanna Asma Wahyudi Wahyudi Wiguna, Esa Setia Wijareni, Damarsasi Nur Yanto Ramli Yuli Harwani Yusup, Rendi