Articles
<![CDATA[Pengaruh Variabel – Variabel Gender-Role Orientation Terhadap Intensi Berwirausaha ]]>
<![CDATA[Felicia Inneke Setiawan]]>;
<![CDATA[Krismi Budi Sienatra]]>;
<![CDATA[William Wendy Ary]]>
<![CDATA[ Management and Sustainable Development Journal Vol 2 No 2 (2020): Management and Sustainable Development Journal ]]>
Publisher : <![CDATA[Department of Management - Institut Shanti Bhuana ]]>
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DOI: 10.46229/msdj.v2i2.165
<![CDATA[Penelitian ini dilakukan untuk melihat pengaruh Gender-Role Orientation yaitu maskulin, feminin dan androgynous terhadap intensi berwirausaha di Universitas Ciputra. Guna mengumpulkan data penelitian, kuesioner disebarkan ke 147 responden di Universitas Ciputra dengan tingkat pengembalian kuesioner 100%. Pengambilan sampel dilakukan dengan metode incidental sampling. Penelitian ini menggunakan analisis regresi linier berganda untuk melihat pengaruh variabel maskulin, feminin, dan androgynous sebagai variabel independen terhadap intensi berwirausaha sebagai variabel dependen. Hasil penelitian ini menunjukkan bahwa variabel maskulin dan feminin tidak berpengaruh terhadap intensi berwirausaha, sedangkan variabel androgynous berpengaruh signifikan terhadap intensi berwirausaha.]]>
<![CDATA[KETERLIBATAN JARINGAN SOSIAL DALAM PROSES PENEMUAN BISNIS ]]>
<![CDATA[Krismi Budi Sienatra]]>
<![CDATA[ Journal of Business & Applied Management Vol 10, No 1 (2017) ]]>
Publisher : <![CDATA[Universitas Bunda Mulia ]]>
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DOI: 10.30813/jbam.v10i1.869
<![CDATA[The research analyzes the involvement of social network, that is family, friends, and experts formed by entrepreneur for the success of the entrepreneurship process at business discovery phase. Ciputra University students are the population for the study. Sixty students at the second semester are used as the sample. At this semester students are taught to find business idea and to pioneer its establishment. This research uses regression logistics to predict the success of business discovery phase. The results show family members, college friends, friends in group and other friends, and skill encourage success at the discovery and emergence of business phase. Experts do not have impact at the discovery phase and the establishment of a new business.Keywords: social network, entrepeneurship, business discovery]]>
<![CDATA[DETERMINAN KINERJA PERBANKAN: STUDI EMPIRIS PADA BANK DI INDONESIA ]]>
<![CDATA[Krismi Budi Sienatra]]>
<![CDATA[ Business Management Journal Vol 16, No 1 (2020): Business Management Journal ]]>
Publisher : <![CDATA[Universitas Bunda Mulia ]]>
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DOI: 10.30813/bmj.v16i1.2043
<![CDATA[Bank performance is determined by many factors such as internal and external factors. This study aims to investigate the determinants of banking performance in Indonesia. By using samples from banks at the Indonesia Stock Exchange during the period 2013-2016 with a total of 32 banks. Internal factor variables used in this study include company size, capital ratios, deposit ratios, loan ratios, and non-performing loan ratios and banking performance using proxy return on assets and return on equity. The results of the study using linear regression analysis shows the results of the firm size ratio, capital ratio and non-performing loan ratio have an influence on profitability while the deposit ratio and lending ratio do not have an influence on bank performance either return on assets or return on equity.]]>
<![CDATA[SELF-EFFICACY SEBAGAI MEDIASI UNIVERSITY ENVIRONMENT SUPPORT DAN ENTREPRENEURIAL INTENTION PADA MAHASISWA PROGRAM BISNIS ENTREPRENEURSHIP ]]>
<![CDATA[Krismi Budi Sienatra]]>
<![CDATA[ Business Management Journal Vol 17, No 1 (2021): Business Management Journal ]]>
Publisher : <![CDATA[Universitas Bunda Mulia ]]>
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DOI: 10.30813/bmj.v17i1.2231
<![CDATA[The high number of demographic bonus in Indonesia does not match the number of entrepreneurs in that country. Indonesia has the lowest percentage of entrepreneurs compared to other countries. One of the ways to increase the number percentage of entrepreneurs in Indonesia is to create an entrepreneur especially through students. The intention of students in entrepreneurship can be increased through the support that is given by the university. The main purpose of learning to attempt to create a young entrepreneur in the community environment through problem and project-based-learning system that is trusted to be able to increase student’s self-efficacy and entrepreneurial intention. Therefore, the purpose of this research is to find out the effect of university environment support on entrepreneurial intention through self-efficacy as mediation. This research uses quantitative approach by using Partial Least Square. The sampling technique that is used is random sampling with the total sample of 82 final year students. The research results show that university environment support does not affect significant on entrepreneurial intention, university environment support affects significant on self-efficacy, self-efficacy affects significant on entrepreneurial intention, self-efficacy mediates the effect of university environment support and students’ entrepreneurial intention.]]>
<![CDATA[FAKTOR KESUKSESAN EVENT ORGANIZER MUSIK DARI SISI KEPUASAN PELANGGAN ]]>
<![CDATA[Antonius Tanan Herwandi]]>;
<![CDATA[Mikha Christanthio Darsono]]>;
<![CDATA[Krismi Budi Sienatra]]>
<![CDATA[ JURNAL EKUIVALENSI Vol. 7 No. 1 (2021): JURNAL EKUIVALENSI ]]>
Publisher : <![CDATA[LPPM dan Fakultas Ekonomi dan Bisnis Universitas Kahuripan Kediri ]]>
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DOI: 10.51158/ekuivalensi.v7i1.442
<![CDATA[Industri dalam bidang pameran, konfrensi, pertemuan atau lebih dikenal dengan istilah MICE saat ini dapat menunjukan trend yang mulai naik setiap tahunnya. Subfaces merupakan promotor event musik bergenre EDM yang cukup dikenal di Surabaya sejak 2013. Peneliti ingin meneliti faktor-faktor yang dapat memberikan kepuasan pelanggan. Penelitian ini menggunakan teknik kuantitatif. Populasi menggunakan penggunjung event Musik Haaigroen 2019 sebanyak 350 pengunjung. Sampel sebanyak 186 orang dengan menggunakan non probability sampling. Penelitian ini menggunakan teknik analisis data dengen metode faktor analisis. Hasil dari penelitian ini adalah faktor-faktor yang memengaruhi kepuasan pelanggan dalam sebuah acara musik adalah keteraturan acara. konsep yang baik dari awal hingga selesai, adanya perubahan tema setiap acara, interaksi yang baik antara pengunjung dan penyelenggara serta penunjang acara (pengisi acara) yang menarik dan promosi melalui media sosial menjadi indikator untuk keteraturan acara.]]>
<![CDATA[Penggunaan Brand Awareness sebagai Mediasi Antara Advertising dan Purchase Decision Produk Fashion Online ]]>
<![CDATA[Krismi Budi Sienatra]]>
<![CDATA[ Jurnal Manajemen Bisnis dan Kewirausahaan Vol 4, No 6 (2020): Jurnal Manajemen Bisnis dan Kewirausahaan ]]>
Publisher : <![CDATA[Universitas Tarumanagara ]]>
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DOI: 10.24912/jmbk.v4i6.9047
<![CDATA[Hal penting yang perlu dilakukan dan diperhatikan oleh setiap perusahaan adalah menciptakan pelanggan baru dan mempertahankan pelanggan lama dengan cara selalu aktif dalam melakukan promosi produk salah satunya dengan advertising. Sebagian besar perusahaan mengandalkan dan menggunakan advertising guna memperbesar peluang agar produk lebih dikenal secara luas sehingga dapat menciptakan sebuah brand awareness. Tujuan dilakukannya penelitian ini adalah untuk mengeji pengaruh advertising terhadap keputusan pembelian produk fesyen online dengan merek ASTYLE dengan brand awareness sebagai variabel mediasi. Penelitian ini terdapat variabel bebas (Advertising), variabel terikat (Keputusan Pembelian) dan variabel mediasi (Brand Awareness). Penelitian dilakukan dengan mengambil sampel 52 orang yang sudah pernah membeli produk fesyen online merek ASTYLE. Metode pengumpulan data pada penelitian ini dilakukan dengan cara penyebaran kuisioner. Penyebaran kuesioner dilakukan dengan cara penyebaran kuesioner secara langsung dengan teknik sampling yang digunakan adalah accidentalsampling. Teknik analisis yang digunakan dalam penelitian ini adalah analisis jalur (Path Analysis). Hasil penelitian menunjukkan bahwa advertising berpengaruh signifikan terhadap brand awareness produk, advertising berpengaruh signifikan terhadap keputusan pembelian produk dan brand awareness berpengaruh signifikan terhadap keputusan pembelian produk.]]>
<![CDATA[Efek Green Marketing Mix terhadap Minat Beli Produk Ramah Lingkungan ]]>
<![CDATA[Krismi Budi Sienatra]]>;
<![CDATA[Egar Sekar Evani]]>
<![CDATA[ Jurnal Manajemen Bisnis dan Kewirausahaan Vol 5, No 2 (2021): Jurnal Manajemen Bisnis dan Kewirausahaan ]]>
Publisher : <![CDATA[Universitas Tarumanagara ]]>
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DOI: 10.24912/jmbk.v5i2.10022
<![CDATA[The spread of environmental issue requires business units to prioritize sustainability in the system or products. Gradually the community becomes more aware of life environmental damage and efforts to preserve the environment. Under the conditions, like this environmental-friendly products are shown by several product and service industries. The purpose of this research is to find out whether green product and green promotion have positive impact on purchase intention of Eco bouquet product. The variables that are used are Green Product (X1), Green Promotion (X2) and Purchase Intention (Y). The object of this research is a florist who provides flower bouquets and souvenirs. The populations of this research are potential buyers and all the followers in promotion media, totally 150 people. Sample number collection in this research were accidental sampling technique on potential buyers, that is, a technique that is done accidentally where anyone who is considered suitable to be the source of data will be sampled in this research. The analysis tool that is used is multiple linear regression. The result of the regression analysis states that green product and green promotion have significant influence on purchase intention of Eco bouquet products. Maraknya isu lingkungan menuntut unit-unit usaha mengedepankan keberlanjutan (sustainability) dalam sistem maupun produk mereka. Masyarakat lambat laun semakin sadar akan kerusakan lingkungan hidup dan upaya-upaya untuk melestarikan lingkungan. Dalam kondisi seperti ini, produk ramah lingkungan dimunculkan oleh beberapa industri produk dan jasa. Penelitian ini bertujuan untuk mengetahui apakah bagian dari konsep green marketing mix yaitu green product dan green promotion memiliki dampak positif terhadap minat beli produk Eco Bouquet. Variabel yang digunakan yaitu Green Product (X1), Green Promotion (X2) dan Minat Beli (Y). Obyek penelitian ini adalah florist yang menyediakan buket bunga dan souvenir yang ramah lingkungan. Populasi dalam penelitian ini adalah potential buyer Noir Florist, yaitu seluruh konsumen yang tahu tentang produk florist secara umum, konsumen yang pernah melakukan pembelian dan seluruh pengikut media promosi florist Eco Bouquet yang berjumlah 150 orang. Pengambilan jumlah sampel pada penelitian ini menggunakan teknik accidental sampling pada potential buyer Noir Florist, yaitu teknik yang dilakukan secara kebetulan dimana siapa saja yang dianggap cocok menjadi sumber data yang akan menjadi sampel dalam penelitian ini. Alat analisis yang digunakan adalah regresi linear berganda. Hasil analisis regresi menyatakan bahwa green product dan green promotion memiliki pengaruh yang signifikan terhadap minat beli produk Eco bouquet.]]>
<![CDATA[PERAN DUKUNGAN LINGKUNGAN UNIVERSITAS DAN RELASI DALAM INTENSI BERWIRAUSAHA ]]>
<![CDATA[Krismi Sienatra]]>;
<![CDATA[Firena Intan Anjani]]>
<![CDATA[ E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 2 (2020): Jurnal Ilmiah Ekonomi dan Bisnis ]]>
Publisher : <![CDATA[STEKOM PRESS ]]>
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DOI: 10.51903/e-bisnis.v13i2.230
<![CDATA[Entrepreneurship has not been career choice for freshgraduates in Indonesia. Entrepreneurial intention need to be increased to help solving the problem of unemployment in society and to increase the country's economic growth. The factors that influence entrepreneurial intention are university environment and support also relational support. University environment and support refers to the effort of university in increasing students’ entrepreneurial intention through educational support and cognitive support. Relational support refers to the approval and support from the family, friend, and people around to involve in entrepreneurial activity. This study aims to determine the influence of university environment and support and relational support to the entrepreneurial intention. The sampling technique that is used is accidental sampling, result the total sample of 204 peoples.. The result of multiple linear regression analysis shows that the the university environment and support and the relational support influence entrepreneurial intentions of students significantly]]>
<![CDATA[PEMEDIASIAN PERSEPSI MANFAAT PADA KUALITAS KONTEN DAN DESAIN LEARNING MANAGEMENT SYSTEM TERHADAP INTENSI BELAJAR BERKELANJUTAN ]]>
<![CDATA[Krismi Sienatra]]>;
<![CDATA[Romauli Nainggolan]]>;
<![CDATA[Deandra Vidyanata]]>;
<![CDATA[Yuli Kartika Dewi]]>;
<![CDATA[I Gusti Bagus Yosia]]>
<![CDATA[ E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 1 (2021): JULI: Jurnal Ilmiah Ekonomi dan Bisnis ]]>
Publisher : <![CDATA[STEKOM PRESS ]]>
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DOI: 10.51903/e-bisnis.v14i1.329
<![CDATA[The covid-19 pandemic causes learning to be carried out boldly with the concept of e-learning. The learning providers must design their learning content on a cloud-based learning management system (LMS). The preparation of material content and learning design in the learning management system must be well organized so that users feel the benefits and will continue to use the learning management system as a learning tool. This paper aims to observe effect of design quality and content quality on the intensity of continuous learning by perceived usefulness as a mediating variable. The sample in this study were students who used the LMS to access learning material content that had been compiled completely and completely. The data analysis tool used was partial least square (PLS). The results showed that the quality content had no effect on continuance learning intentions and design quality had an effect on learning intentions with perceived usefulness.]]>
<![CDATA[PEMBELAJARAN ENTREPRENEUSHIP DENGAN METODE DESIGN THINKING PADA SISWA SISWI SMAK FRATERAN SURABAYA ]]>
<![CDATA[Krismi Budi Sienatra]]>;
<![CDATA[Metta Padmalia]]>
<![CDATA[ COVIT (Community Service of Health) Vol. 2 No. 2 (2022): SEPTEMBER 2022 ]]>
Publisher : <![CDATA[Universitas Pahlawan Tuanku Tambusai ]]>
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DOI: 10.31004/covit.v2i2.6158
<![CDATA[Entrepreneurship education must be carried out from an early age. The imbalance in the number of productive labor forces with the availability of jobs will cause unemployment. One way to reduce unemployment is to create entrepreneurs through entrepreneurship education from an early age. SMAK Frateran is a school that strives to create graduates who are able to answer the challenges of the future. SMA Frateran specifically makes entrepreneurship education taught from an early age through learning with gradual materials, especially with the design thinking method. The design thinking method starts with redefining the problem and creating innovative solutions for prototyping and testing. It is hoped that the design thinking method will provide entrepreneurship education learning by looking at environmental problems and solutions by making a business project as an output of learning. Keywords: entrepreneurship, entrepreneurship education, design thinking]]>
