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All Journal Efisiensi : Kajian Ilmu Administrasi E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Akuntansi Multiparadigma DeReMa (Development Research of Management) Jurnal Manajemen Dinamisia: Jurnal Pengabdian Kepada Masyarakat Jurnal Entrepreneur dan Entrepreneurship Journal of Business and Applied Management Kumawula: Jurnal Pengabdian Kepada Masyarakat Business Management Journal Program Studi Manajemen Jurnal Ekuivalensi Jurnal Manajemen Bisnis dan Kewirausahaan Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) ASAWIKA: Media Sosialisasi Abdimas Widya Karya Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Madaniya Management and Sustainable Development Journal COVIT Journal Of Human And Education (JAHE) Parsimonia: Jurnal Akuntansi, Manajemen dan Bisnis Journal of Management and Social Sciences KOLONI Prosiding Seminar Nasional Ekonomi dan Bisnis Universitas Ma Chung Jurnal Riset Manajemen dan Ekonomi Jurnal Inovasi Bisnis Manajemen dan Akuntansi Journal of Community Empowerment Jurnal Bisnis Inovatif dan Digital
Krismi Budi Sienatra
Universitas Ciputra Surabaya
Religion Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Public Health Social Sciences Transportation Other

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Innovation as a Mediator of Entrepreneurial Characteristics on Business Success in MSMEs Asepta, Uki Yonda; Sudarmiatin; Ludi Wishnu Wardhana; Krismi Budi Sienatra
Jurnal Inovasi Bisnis Manajemen dan Akuntansi Vol. 2 No. 4 (2024): JIBMA : Jurnal Inovasi Bisnis Manajemen dan Akuntansi
Publisher : PT. Karya Inovatif Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65255/jibma.v2i4.112

Abstract

This research aims to determine the extent to which entrepreneurial characteristics influence business success through innovation. This type of research is explanatory with a quantitative approach. The population in focus is the MSME (Micro, Small, and Medium Enterprises) actors in Malang City. A total of 97 MSME actors were selected as samples using the purposive sampling technique. Data collection was carried out using questionnaires distributed via Google Forms, and the results were analyzed using path analysis. The results of the study indicate that entrepreneurial characteristics influence business success through innovation.
Effects of Entrepreneurship Education as an Entrepreneurial Personality Trait Model under Entrepreneurial Intention for the Future in Surabaya Sienatra, Krismi Budi
Jurnal Entrepreneur dan Entrepreneurship Vol. 9 No. 1 (2020): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (168.349 KB) | DOI: 10.37715/jee.v9i1.1191

Abstract

Entrepreneurship is an important sector that can sustain a country's economic growth. Entrepreneur can be formed from entrepreneurial personality traits which are supported through formal education that emphasizes entrepreneurship. The purpose of this research is to analyze the effect of entrepreneurial personality traits that consist of self efficacy, proactive personality, and locus of control and entrepreneurship education as moderating variable on entrepreneurial intention. The population in this research is business management active students at Surabaya. Accidental sampling technique that is used produces the total sample of 152 people by distributing questionnaires. The research method that is used in this research is multiple linear regression to find out the effect of the independent variables on the dependent variable and determination coefficient analysis to find out the effect of the moderating variable. The results of the multiple linear regression analysis shows that self efficacy, proactive personality, and locus of control affect significantly on entrepreneurial intention. The results of this research also shows that entrepreneurship education is able to moderate self efficacy on entrepreneurial intention.
KETERSEDIAAN UANG SEBAGAI PEMODERASI GAYA HIDUP KONSUMTIF TERHADAP PERILAKU KONSUMTIF MINUMAN KOPI KEKINIAN PADA GENERASI MILENI Sienatra, Krismi Budi; Khadizah, Nurul Ulfa
KOLONI Vol. 1 No. 4 (2022): DESEMBER 2022
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/koloni.v1i4.294

Abstract

Consumption of coffee, especially contemporary coffee, has now become a habit carried out by young people, especially those called the millennial generation. Coffee consumption is a lifestyle for them and they do not hesitate to set aside a budget to buy coffee. This study examines the consumptive lifestyle on consumptive behavior with the availability of money as a moderating variable that tests whether it strengthens or weakens the relationship. The study was conducted in the city of Balikpapan with samples in this study being individuals aged 19-30 years who consumed coffee in 1 week at least 3 times with a final selection of 390 people. The study was tested with multiple regression to test the independent variable, namely consumptive lifestyle, and the dependent variable, namely consumptive behavior with the moderating variable of money availability. The results showed that the consumptive lifestyle had a significant effect on consumptive behavior and the availability of money moderated strengthening the relationship between consumptive lifestyles and consumptive behavior. Kata kunci: consumptive lifestyle, consumptive behavior, availability of money
Efektivitas Penerapan Social Media Marketing Pada Brand Awareness Produk Crafting UMKM Kota Malang Krismi Budi Sienatra; Brigitta Maryellen Salecius; Sri Nathasya br Sitepu; Devi Rahnjen Wijayadne; Irantha Hendrika Kenang
Jurnal Bisnis Inovatif dan Digital Vol. 2 No. 2 (2025): April : Jurnal Bisnis Inovatif dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubid.v2i2.646

Abstract

This study is to find out how using Instagram for digital marketing affects the rise in brand recognition among small businesses that make things in Malang City. This study uses a quasi-experimental design with both a control group and an experimental group. It then analyzes the data using the Wilcoxon Signed-Rank Test. The study's results demonstrate that digital marketing methods led to a big rise in all measures of brand awareness, such as recall, recognition, purchase, and consumption. The p-value from the difference test shows that social media marketing works to make people more aware of your brand. This study argues that small and medium-sized businesses (SMEs) should make the most of Instagram to improve their marketing and engagement.
ANALYSIS OF CONSUMER PREFERENCES GEN Z IN PURCHASING DOUGHNUTS USING THE CONJOIN METHOD Rahayu, Nastiti Putri; Sienatra, Krismi Budi
Parsimonia - Jurnal Ekonomi dan Bisnis Vol 12 No 2 (2025): Parsimonia: Jurnal Akuntansi, Manajemen dan Bisnis
Publisher : Ma Chung Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33479/parsimonia.v12i2.1321

Abstract

This research aims to identify consumer preferences for product attributes, which can be leveraged for business development and marketing strategy planning. The study employs a quantitative approach using conjoint analysis. Sixteen stimuli were tested, derived from an orthogonal design, based on five key attributes: (1) Topping, (2) Filling, (3) Size, (4) Packaging, and (5) Price. The findings reveal that consumers prefer donuts with fresh fruit toppings and rich chocolate fillings. A 9 cm donut size is the most favored, as it offers a sense of adequacy and satisfaction. Mica box packaging is perceived as more premium and practical, while a price range of IDR 17,000 – IDR 22,000 is considered reasonable for the quality provided. Beyond taste, consumers highly value visual appeal and product convenience, including packaging design and size. These results provide strategic insights to prioritize product development that emphasizes quality, flavor innovation, and appealing designs. By aligning product attributes with consumer preferences, businesses can strengthen customer loyalty and expand their market share.
Digitalisasi Ekonomi Kreatif : Bagaimana Arah Kedepan ? Indonesia Sienatra, Krismi Budi
Prosiding Seminar Nasional Ekonomi dan Bisnis Vol. 5 No. 1 (2025): Prosiding SENAM 2025: Seminar Nasional Ekonomi dan Bisnis Universitas Ma Chung
Publisher : Ma Chung Press

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis perkembangan ilmiah dalam bidang creative digital economy melalui pendekatan bibliometrik. Studi ini mengkaji 140 dokumen yang dipublikasikan antara tahun 2003 hingga 2025, dengan menggunakan data dari berbagai sumber ilmiah yang telah dikurasi. Metode bibliometrik yang digunakan mencakup analisis produktivitas penulis, distribusi kata kunci, kolaborasi antarnegara, co-occurrence network, thematic mapping, serta tren temporal publikasi. Hasil penelitian menunjukkan bahwa terjadi peningkatan tajam dalam jumlah publikasi sejak tahun 2020, yang bertepatan dengan percepatan transformasi digital secara global. Tema-tema utama yang muncul meliputi digital economy, creatives, digitalization, e-learning, dan engineering education. Peta tematik mengidentifikasi "creative digital economy" sebagai motor theme—tema yang memiliki relevansi tinggi dan tingkat perkembangan konseptual yang matang. China, Ukraina, dan Finlandia tercatat sebagai negara dengan kontribusi publikasi terbesar, sedangkan kolaborasi internasional masih tergolong rendah (9,29%). Temuan ini menunjukkan bahwa creative digital economy merupakan area riset yang berkembang pesat dan bersifat interdisipliner, dengan potensi tinggi untuk pengembangan teori dan aplikasi lintas sektor seperti pendidikan, manajemen, teknologi, dan ekonomi kreatif. Studi ini juga merekomendasikan eksplorasi lebih lanjut terhadap tema-tema yang masih terfragmentasi, seperti hubungan antara kecerdasan buatan, literasi digital, dan pengembangan sumber daya kreatif dalam ekonomi digital.
Ready to Work Program Uses Training and Mentoring Methods for Micro Businesses in Bali Province: Program Ready to Work Menggunakan Metode Pelatihan dan Pendampingan Bagi Usaha Mikro di Provinsi Bali Br Sitepu, Sri Nathasya; Teguh, Monika; Sienatra, Krismi Budi
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 8 No. 5 (2024): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/dinamisia.v8i5.20647

Abstract

Micro business units have difficulty maintaining business units. Micro business units are difficult to grow into small business units to become medium business units. The ready to work program aims to help micro-enterprises in Bali Province. The purpose of the ready-to-work program is to provide entrepreneurial knowledge and maximize the use of social media as a means of promotion and transactions for micro-enterprises. Program participants are 20 residents of Bali Province. The micro business unit that was accompanied focused on the food and beverage business. The ready-to-work program uses training and mentoring methods that are carried out offline and online. The ready to work program lasts for one year by lecturers and students of Ciputra University Surabaya. The results of the ready-to-work program are divided into two groups: 1) increasing entrepreneurial knowledge so that participants can understand and apply the seven basic competencies of entrepreneurs, 2) Micro businesses are able to use social media (Instagram) as a medium of promotion and transactions (sales).
Co-Authors Abian, Fauzan Adiputra, Kevin Adrie Oktavio Alexander Wahyudi Henky Soeparto Andarwati Andarwati Antonius Tanan Aria Ganna Henryanto Asepta, Uki Yonda Aziz, M. Ricky Abdul Brigitta Maryellen Salecius Christian Herdinata Christina Sudyasjayanti Christina Whidya Utami Dea Putri Njoto Deandra Vidyanata Devi Rahnjen Wijayadne Dewi Mustikasari Immanuel Egar Sekar Evani Felicia Inneke Setiawan Firena Intan Anjani Gladys Greselda Gosal I Christine Livionna I Gusti Bagus Yosia Ilham Munif Bahasuan Irantha Hendrika Kenang Ivan Suryajaya Khadizah, Nurul Ulfa Laij Victor Effendy Lavenia Fourcelia Wijaya Linda Setyawati Ludi Wishnu Wardhana Maria Dini Gilang Prativi Maria Dini Gilang Prativi Metta Padmalia Mikha Christanthio Darsono Monika Teguh Novi Natasya Nurul Ulfa Khadizah Purwandanu, Veronika Juliana Rahayu, Nastiti Putri Robert Gain Romauli Nainggolan Soeharto, Gwen Felicia Christine Sri Nathasya Br Sitepu Sri Nathasya Sitepu Sudarmiatin Sumiati . Syellen Laudo Tommy Christian Efrata Uki Yonda Asepta Widiyan, Tharisa Rizqina William Santoso William Wendy Ary Yuli Kartika Dewi Zakiyyah, Mutiara Indah