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All Journal EDU CIVIC Jurnal Pendidikan dan Pembelajaran Khatulistiwa (JPPK) Journal The Winners Jurnal Bindo Sastra Tunjuk Ajar: Jurnal Penelitian Ilmu Pendidikan Dinamisia: Jurnal Pengabdian Kepada Masyarakat IRJE (Indonesian Research Journal in Education) Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Pendidikan Edutama JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Pengabdian UNDIKMA Jurnal Kependidikan Islam Asian Journal of Innovative Research in Social Science DUNIA ANAK: Jurnal Pendidikan Anak Usia Dini DEVOTE: Jurnal Pengabdian Masyarakat Global International Journal of Multidisciplinary Sciences and Arts Eduvest - Journal of Universal Studies Industrial Management and Engineering Journal Panicgogy International Journal Dinamika Pendidikan
Yati Yati, Yati
Fakultas Ekonomi Jurusan Manajemen, UBiNus, Jakarta
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Neuroscience Nursing Public Health Social Sciences Other

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Journal : Jurnal Pengabdian UNDIKMA

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Branding and Digital Marketing Innovation for Siwang MSMEs Empowerment in Indramayu West Java Jaya, Fitra; Yati, Yati; Sucipto, Sucipto; Siswanto, Romi; Kadarisman, Kadarisman; Gayatria Oktalina; Widayanti, Agnisa
Jurnal Pengabdian UNDIKMA Vol. 6 No. 3 (2025): August
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v6i3.16760

Abstract

This community service aims to enhance the branding capacity and digital marketing competencies of “Siwang”, a traditional shrimp-paste-based MSME in Gantar Subdistrict, Indramayu Regency. The intervention employed a participatory approach, encompassing needs assessment, digital literacy training, content creation workshops, and mentorship in utilising social media and online marketplaces. Evaluation was conducted through questionnaires and participatory observation. Quantitative data were analysed using descriptive statistics to determine partner satisfaction and competency improvements, while qualitative insights were interpreted thematically to capture behavioural changes and contextual relevance. The results indicate a substantial improvement in branding awareness, social media management skills, and production efficiency, supported by the introduction of appropriate digital and production tools. Key evaluation indicators demonstrated achievement rates above 85%, with overall partner satisfaction exceeding 90%. This program not only strengthened the business competitiveness of the MSME but also laid a foundation for sustainable digital transformation rooted in local cultural values. The model is recommended for replication among similar rural enterprises with high artistic and economic potential.
Assistance in the Development of Digital Marketing for Ecotourism through Social Media at Curug Cilember Yati, Yati; Jaya, Fitra; Kadarisman, Kadarisman; Siswanto, Romi; Oktalina, Gayatri; Widyanti, Agnisa
Jurnal Pengabdian UNDIKMA Vol. 7 No. 1 (2026): February
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v7i1.18014

Abstract

This community service activity aims to strengthen the capacity of Curug Cilember tourism managers to utilize social media as a creative and informative promotional tool capable of reaching a wider market. Through a participatory approach and technical training, lecturers and students from Universitas Terbuka provided intensive assistance covering visual content creation, social media account management, digital storytelling techniques, and promotional campaign evaluation. The results of the program demonstrate an increase in participants’ understanding and skills, particularly in designing attractive visual communication strategies aligned with the natural tourism characteristics of Curug Cilember. In addition, the activity raised participants’ awareness of the importance of digital branding in the management of community-based tourism destinations. Supported by grant funding and close collaboration between academics and the local community, this initiative is expected to expand Curug Cilember’s promotional reach to national and international audiences and contribute to increased tourist visitation as well as improved economic welfare of the surrounding community.
Co-Authors Abdul Wahid Nuruddin Agussalim, Agussalim Andi Tenri Ampa Andy Margono, Andy Anwar Abidin, Achmad Baiq Yuliana Rizkiwati Chatarina Umbul Wahyuni Dhini Anggraini, Susanti Fitra Jaya Fitra Jaya Fitria, Yanti Gayatria Oktalina Gunawan Gunawan Haryadi - Hutabarat, Zuhri Saputra Jaya, Fitria Jonner Simarmata Juniarta, Isnayanti Firdaus Kadarisman Kadarisman Khosmas, Khosmas Listini Listini, Listini Miza, Zikra Wahyuni Mudjiran muhammad rapii, muhammad Muhammad Zainul Majdi Mulyadi, Yohanes Berkhmas Munir, Sjaiful Nia Nurfitria Nisa A’rafiyah Tri Wulandari Nuraini Asriati Oktalina, Gayatri Oktalina, Gayatria Pratiwi, Heni Purba, Neni Marlina BR Riady, Yasir Romi Siswanto Safitri, Weniza Sembiring, Benar Siswanto, Romi Siti Utami Dewi Ningrum Sucipto Sucipto Sucipto Sucipto Sulolipu, Andi Annisa Sumiyati, Sri Sumiyati Supriatini Supriatini, Supriatini Suryadiputra Liawatimena Tirahmah, Tirahmah Wedyawati, Nelly Widayanti, Agnisa Widyanti, Agnisa Yunan Surono, Yunan Zubaidah R, Zubaidah