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Louis Vuitton: Advertising Without a Word Eka Pratiwi Desak Putu; Sulatra I Komang
Diglossia: Jurnal Kajian Ilmiah Kebahasaan dan Kesusastraan Vol. 14 No. 1 (2022): September
Publisher : Unipdu Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26594/diglossia.v14i1.3018

Abstract

  Abstract Visual communication, especially body language, play a compelling role in communications. People deliver information and messages over their body and accept them from others during the communication process. This study aims at identifying body language shown by the model of the advertisement, as well as discovering the meaning and the roles of body language in Louis Vuitton advertisements.  Louis Vuitton, is a French luxury fashion house and company founded in 1854 by Louis Vuitton. The data was collected by observation method. The researchers watched the advertisement repeatedly and noted important findings related to the research questions. Then, the researchers classified the data based on types of body languages performed by the models, such as eye contact, facial expressions, gestures, postures, and other interesting body movements like touching and dancing. Qualitative method was used to analyze the collected data.  In analyzing the data, the researchers used theory of body signs proposed by Danesi (2004) as the main theory and supported by theory of body language by Pease (2004).  The finding shows that Louis Vuitton perfume video advertisement uniquely deliver messages in a mysterious way without using any promising words.  Keywords: body language, non-verbal communication, meaning, Louis Vuitton   Abstrak Komunikasi visual, khususnya bahasa tubuh, memainkan peranan penting dalam komunikasi.  Orang-orang mengirimkan informasi dan pesan melalui tubuhnya dan sebaliknya menerima informasi dan pesan dari orang lain juga melalui tubuhnya, selama proses komunikasi berlangsung.  Penelitian ini bertujuan  untuk menelaah bahasa tubuh yang digunakan oleh model iklan Louis Vuitton dan menemukan makna serta peranannya dalam periklanan.  Louis Vuitton merupakan rumah mode mewah di Perancis dan sebuah perusahaan yang didirikan pada tahun 1854 oleh Louis Vuitton. Data pada penelitian ini dikumpulkan dengan metode observasi.  Peneliti menonton iklan Louis Vuitton berulang kali dan mencatat temuan-temuan penting yang berkaitan dengan rumusan masalah penelitian.  Kemudian, peneliti mengklasifikasikan data berdasarkan jenis-jenis bahasa tubuh yang digunakan oleh model iklan, seperti kontak mata, ekspresi wajah, gestur, postur, dan gerakan tubuh lainnya yang menarik seperti sentuhan atau tarian. Peneliti menggunakan medote kualitatif dalam menganalisis data, dengan menggunakan teori dari Danesi (2004) tentang bahasa tubuh sebagai teori utama dan teori dari Pease (2004) sebagai teori pendukung.  Temuan pada penelitian ini menunjukkan bahwa video iklan parfum Louis Vuitton memiliki cara unik untuk menyampaikan pesan tanpa menggunakan kata-kata yang menjanjikan. Kata kunci: bahasa tubuh, komunikasi non-verbal, makna, Louis Vuitton  
An Analysis of Verbal and Non-Verbal Signs in Nivea Nourishing Body Lotion Advertisemnts Ni Nyoman Tri Jayanti; I Dewa Ayu Devi Maharani Santika; Desak Putu Eka Pratiwi
ELYSIAN JOURNAL : English Literature, Linguistics and Translation Studies Vol. 1 No. 1 (2021): Elysian
Publisher : Prodi Sastra Inggris Fakultas Bahasa Asing Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (328.416 KB) | DOI: 10.36733/elysian.v1i1.1584

Abstract

This study is aimed to analyze the meaning of verbal and non-verbal signs which are found in Nivea Nourishing body lotion Signs are commonly used in advertisements in order to make them attractive and can deliver the messages properly. This research used a qualitative data collection approach and the data source came from YouTube Nivea Body advertising for the Nivea Nourishing body lotion. Saussure's (1983) semiotic theory uses this research issue to evaluate verbal and non-verbal signs and Barthes' (1977) theory of meaning to examine the meaning of verbal and non-verbal signs in advertising for body lotion. 5 verbal signs and 9 nonverbal signs were included in the result. In advertisements, most of these signs contain connotative and denotative meanings, with 1 denotative meaning and 13 connotative meanings identified by the researcher. In all ads, the use of connotative significance is prevalent because advertisers use hidden meanings to communicate messages and encourage buyers to try these goods. Keywords: semiotics, verbal signs, non-verbal signs, advertisements, body lotion, denotative, connotative.
An Analysis of Verbal and Visual Sign Found on Grave of The Fireflies Posters Maria Alvita Nai Modok; I Dewa Ayu Devi Maharani Santika; Desak Putu Eka Pratiwi
ELYSIAN JOURNAL : English Literature, Linguistics and Translation Studies Vol. 1 No. 3 (2021): ELYSIAN JOURNAL: English Literature, Linguistics and Translation Studies
Publisher : Prodi Sastra Inggris Fakultas Bahasa Asing Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (373.462 KB)

Abstract

Abstract The aims of this research are to analyse the meaning of verbal and visual signs found in the poster of Grave of The Fireflies. The data of this research were downloaded from the internet. The semiotic theory by Saussure (1983) was used to analyse the verbal and visual sign while the theory of meaning by Barthes (1977) is applies to explain the meaning of verbal and visual sign in the poster. Besides Saussure and Barthes theory, a supporting theory from Wierzbicka (1996) regarding colours was also applied. The data of this research were analysed by using descriptive qualitative method and the result of this research reveal that 3 verbal signs and 5 visual signs were found in Grave of The Fireflies’ poster. These signs contain both denotative and connotative meanings. In which the denotative meaning reveals the literal meaning of the signs and the connotative meaning reveal more explicit meaning about the film such as the theme, the storyline and the character of the film. Keywords: verbal sign, visual sign, film, poster, Grave of The Fireflies
Figure of Speech Use in the Song Lyrics of Jhon Legend album "Bigger Love" Yohanes Kapistrano Agung; Desak Putu Eka Pratiwi; I Gusti Ayu Vina Widiadnya Putri
ELYSIAN JOURNAL : English Literature, Linguistics and Translation Studies Vol. 2 No. 3 (2022): Elysian Journal : English Literature, Linguistics and Translation Studies
Publisher : Prodi Sastra Inggris Fakultas Bahasa Asing Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (287.287 KB) | DOI: 10.36733/elysian.v2i3.3742

Abstract

The aim of this study is to find out the types of figure of speech used in the song lyric of John Legend album Bigger Love. The data were analyzed by using the theory proposed by Knickerbocker and Rreninger (1963). In analyzing the data, this study uses observation method in collecting the data and descriptive method uses in analyzing the data. The result of this study showed that six types of figure of speech used in the song lyric of John Legend album Bigger Love, that there were 22 data the figure of speech used in the song lyric of John Legend album Bigger Love, those are 8 simile, 2 metaphor, 3 personification, 1 synecdoche, 6 hyperbole, 1 paradox.
Discovering the Intended Meaning of Figurative Languages in Damian Marley’s Song Lyrics Silvester Aman; Desak Putu Eka Pratiwi; Ni Wayan Suastini
ELYSIAN JOURNAL : English Literature, Linguistics and Translation Studies Vol. 2 No. 2 (2022): Elysian Journal : English Literature, Linguistics and Translation Studies
Publisher : Prodi Sastra Inggris Fakultas Bahasa Asing Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (394.305 KB) | DOI: 10.36733/elysian.v2i2.3753

Abstract

The objectives of this study are to find out types of figurative language and their intended meanings. There are two theories that used in this research. The first theory is proposed by Knickerbocker and Reninger (1974) which is used to find out types of figurative language used in Damian Marley’s song lyrics. The second theory is proposed by Leech (1981) which is used to find out the meaning of figurative language used in Damian Marley’s song lyrics. The method used in collecting the data was observation method. The writer collected the data of song lyrics by browsing and downloading song lyrics from the internet, reading and understanding song lyrics, taking note and classifying the data based on type’s figurative language. The writer analysed the data descriptively by using qualitative method. After analyzing the data, the writer found that there are six types of figurative language used in Damian Marley’s song lyrics which consist of 3 metaphors (19%), 5 similes (32%), 2 irony (12%), 3 allusion (19%), 1 synecdoche (6%), and 2 metonymies (12%). All of the figurative language have connotative meaning which implicitly deliver hidden messages and life values.
Discovering the Meaning of Figurative Language in Jamie Miller’s Song Lyrics Bagul, Apolinarius; Desak Putu Eka Pratiwi; Ida Ayu Putri Gita Ardiantari
ELYSIAN JOURNAL : English Literature, Linguistics and Translation Studies Vol. 3 No. 1 (2023): Elysian Journal : English Literature, Linguistics, and Translation Studies
Publisher : Prodi Sastra Inggris Fakultas Bahasa Asing Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (269.647 KB) | DOI: 10.36733/elysian.v3i1.4240

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The purpose of this study is to identify the types of figurative language and the meaning intended. Two theories have been used in this study. The first theory is presented by Kennedy (1987) as used to identify the types of figures of speech used in Jamie miller's song lyrics. A second theory is presented by Leech (1974) to learn the meaning of the figures of speech used in Jamie Miller's song. The method used in data collection is the method of observation. The writers collect data of song lyrics by browsing and downloading song lyrics from the Internet, reading, listening, and understanding song lyrics, taking note and classifying data based on the types of figurative language. The writer analysed the data in a descriptive way using a qualitative method. After analyzing the data, the writer found that there are six types of figurative of language used in Jamie Miller's song lyrics which consist of 2 metaphors (16,6%), 2 similes (16,6%), 2 personifications (16,6%), 1 paradox (8,3%), 2 apostrophe (16,6%), and 3 hyperbole (24,9%). All of figurative language have a connotation that implicitly conveys hidden messages and values of life.
An Analysis of Illocutionary Act Performed by the Main Character in Nightbooks Movie Enos Bodu Saga; Komang Dian Puspita Candra; Desak Putu Eka Pratiwi
ELYSIAN JOURNAL : English Literature, Linguistics and Translation Studies Vol. 2 No. 4 (2022): Elysian Journal : English Literature, Linguistics, and Translation Studies
Publisher : Prodi Sastra Inggris Fakultas Bahasa Asing Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (457.603 KB) | DOI: 10.36733/elysian.v2i4.4386

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Abstract The objective of this study is to analyze the types and functions of illocutionary acts in the Nightbooks movie. To answer to the study questions, the writer used Searle and Leech theory. This research used qualitative method in applying content or document analysis. The Nightbooks movie is the subject of this study. The data was collected from some scene in the Nightbooks movie, which included an illocutionary act. To collect the data, the writer downloaded the film and watched it several times then taking noted based on the main character's utterances in the Nightbooks movie. While watching the film, the writer tried to find some sentences that may be considered illocutionary acts, which would be useful for the study. After collected the data, the writer analyzes the data used several steps, including classifying illocutionary acts into types and classifying the function of illocutionary acts depending on the data found. The following is the result of this study: Having 26 utterances, directives have the highest frequency of occurrence (36.61 %). It is followed by expressive, which has 17 utterances (23.95 %), representative, which has 16 utterances (22.53 %), and commissives, which has 12 utterances (16.91 %). Keywords: illocutionary act, main character, nightbooks movie Abstrak Penelitian ini bertujuan untuk menganalisis jenis dan fungsi tindak ilokusi dalam film Nightbooks. Penulis menggunakan teori dari Searle dan Leech untuk menjawab pertanyaan pada rumusan masalah di penelitian ini. Penelitian ini menggunakan metode kualitatif dengan menggunakan analisis isi atau dokumen. Subjek penelitian ini adalah film berjudul Nightbooks movie. Data yang digunakan adalah beberapa adegan yang termasuk kedalam tindak ilokusi dalam film Nightbooks. Untuk mengumpulkan data, penulis mendownload film dan menonton film Nightbooks beberapa kali, kemudian mencatat ucapan yang diucapkan oleh karakter utama dalam film Nightbooks. Saat menonton film, penulis mencoba menemukan beberapa kalimat yang dianggap memiliki tindak ilokusi yang diperlukan untuk di analisis. Setelah data terkumpul, penulis mengklasifikasikan data tersebut ke dalam jenis-jenis tindak ilokusi serta fungsi tindak ilokusi berdasarkan data yang telah ditemukan. Hasil penelitian ini dapat dilihat sebagai berikut: Direktif memiliki frekuensi kemunculan tertinggi atau 26 ucapan (36,61 %). Diikuti ekspresif dengan kemunculan 17 ucapan (23,95 %), representatif dengan kemunculan 16 ucapan (22,53 %), dan komisif dengan kemunculan 12 ucapan (16,91 %). Kata kunci: tindak ilokusi, tokoh utama, film nightbooks
A Semiotic Analysis in Victoria Secret Product Advertisements I Gede Dayuh Suryantara; I Dewa Ayu Devi Maharani Santika; Desak Putu Eka Pratiwi
ELYSIAN JOURNAL : English Literature, Linguistics and Translation Studies Vol. 2 No. 4 (2022): Elysian Journal : English Literature, Linguistics, and Translation Studies
Publisher : Prodi Sastra Inggris Fakultas Bahasa Asing Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (310.236 KB) | DOI: 10.36733/elysian.v2i4.4408

Abstract

This study concern with semiotic analysis and explains the meanings that are conveyed by verbal and non verbalsign found in Victoria Secret Product Advertisements. In analyzing this study the method that used was descriptive qualitative method to conduct a clear and well organized descriptions bout the problem. In regards of the analysis there are two theories and one supported theory applied in this research namely theory of Saussure (1983) in analyzing signifier and signified of the sign. The second theory is denotation and connotation meaning by Barthes (1986). And the last supported theory by Wierzbicka (1996) theory of colorterms. The verbal signs is to convey the information from the advertiser to the readers, meanwhile non verbalsigns used to make the advertisement look cool, attractive and impressive, but still contained the meaning that related to the product that offered in advertisements. The researcher found there are 22 data of verbal and non verbal signs Which also carried two types of meaning, those are denotation and connotation meaning Both of verbal and non verbal signs contained connotative and denotative meaning. Verbal sign consist of explanation of the product and non verbal sign consist of picture and color.
Figurative Language Analysis in Billie Eilish’s Selected Songs Evantri Ngailo; Ni Wayan Suastini; Desak Putu Eka Pratiwi
ELYSIAN JOURNAL : English Literature, Linguistics and Translation Studies Vol. 2 No. 4 (2022): Elysian Journal : English Literature, Linguistics, and Translation Studies
Publisher : Prodi Sastra Inggris Fakultas Bahasa Asing Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (294.922 KB) | DOI: 10.36733/elysian.v2i4.4576

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In this study, the varieties of metaphorical language and their significance will be identified and analyzed in the lyrics of a few of Billie Eilish's songs. In this study, two theories were employed. The first is Leech's (1981) theory of meaning, which examines the meaning of figurative language, and the second is Knickerbocker and Reninger's (1974) theory of figurative language. This study employed a qualitative methodology. In this study, simile, metaphor, and hyperbole were discovered to be three types of figurative language employed in a few of Billie Eilish's songs. By listening to the song's lyrics, data was gathered. This research led to the discovery of six different forms of figurative language in song lyrics for the study. They consist of 2 items, or 33% similes, 3 items, or 50% metaphors, and 1 item, or 16% hyperbole. There were 13 items or 48% hyperbola, 4 items or 14% simile, 6 items or 22% metaphor, 2 items or 7% personification, and 1 item each of synecdoche and metonymy. Hyperbole, which accounts for 48% of all figures of speech in these songs, is the most prevalent variety. Two of the seven categories of meaning employed in the lyrics—connotative meaning and emotive meaning—are used to interpret the figurative language.
PELATIHAN “ENGLISH FOR TOUR GUIDING” BAGI KELOMPOK SADAR WISATA (POKDARWIS) DESA TISTA Ni Wayan Suastini; Ni Putu Cahyani Putri Utami; Desak Putu Eka Pratiwi; Ni Kadek Kurnia Nareswari Dewi
Bina Cipta Vol 1 No 1 (2022): Bina Cipta
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1442.587 KB) | DOI: 10.46837/binacipta.v1i1.4

Abstract

Desa wisata merupakan salah satu aset kepariwisataan berbasis budaya yang mampu dikembangkan menjadi suatu produk wisata dan Desa Tista merupakan salah satu desa wisata yang ada di Pulau Bali. Namun, pengembangan ini belum didukung oleh sumber daya manusia yang memadai. Hal ini akan berdampak terhadap jumlah kunjungan wisatawan karena pengembangan suatu desa wisata tidak terlepas dari peran masyarakatnya. Berdasarkan permasalahan tersebut, Fakultas Bahasa Asing (FBA) Universitas Mahasaraswati Denpasar berkomitmen untuk melaksanakan pengabdian masyarakat dalam bentuk kegiatan pelatihan untuk mengembangkan keterampilan berbahasa Inggris masyarakat lokal di Desa Tista. Pemberian materi berfokus kepada teori dasar hospitality, penggunaan language expressions dan kosa kata dalam kepemanduan, struktur tata bahasa Inggris, serta pronunciation. Jenis kegiatan pelatihan dibagi menjadi 2 kegiatan, yakni: pemberian teori dengan menggunakan metode ceramah dan kelas praktek dengan menggunakan metode bermain peran. Berdasarkan evaluasi non tes yang dilakukan, para peserta pelatihan mampu mengaplikasikan materi yang telah mereka dapatkan dengan baik dan benar pada saat praktek di lapangan. Hal ini terlihat dari penggunaan language expressions dan kosa kata khusus yang digunakan saat menjelaskan objek wisata yang ada. Sehingga, dapat disimpulkan bahwa tujuan dari kegiatan pelatihan ini telah tercapai dengan baik.
Co-Authors Andina, A.A. Diah Trisna Andriani, Ria Ariyaningsih, Ni Nyoman Deni Arnadi, I Wayan Redi Asako Shiohara Astawan, I Made Agus Astini, Ni Luh Putu Nur Sri Ayu Pujiastuti, Ni Komang Bagul, Apolinarius Bamagin Fatwansyah Barung, Lodovikus Budiantini, Ni Kadek Novita Casmita, Putu Devi Maharani Santika I Dewa Ayu Dewi, Ni Luh Putu Septiadewi Dominikus Ngadu Enos Bodu Saga Evantri Ngailo Ferdinal, Ferdinal Gusti Ayu Arlinda Liestya Devi I Dewa Ayu Devi Maharani Santika I Gede Agus Dewangga I Gede Dayuh Suryantara I Gede Suardana I Gusti Agung Sri Rwa Jayantini I Gusti Ayu Vina Widiadnya I Gusti Ayu Vina Widiadnya Putri I Kadek Adi Panaji I Kadek Bayu Parmawan I Komang Sulatra I Komang Sulatra I Made Andika Dwi Jaya I Made Perdana Skolastika I Made Tobi Arinata I Putu Ade Pratama I Putu Andri Permana I Putu Andri Permana I Wayan Arka I Wayan Juniarta I Wayan Juniartha I Wayan Restu Widiarta Ida Ayu Mela Tustiawati Ida Ayu Putri Gita Ardiantari IGA Sri Rwa Jayantini Janggur, Oktavianus Jaya, Made Dhaniswara Kadek Darmapratiwi Komang Dian Puspita Candra Komang Dian Puspita Candra, Komang Dian Puspita Komang Widya Udiani Dewi Komang Yoshika Pratama Putra Lajar, Yakobus Adriano Legawa, I Gede Aditya Cipta Lembu, Eufronius Sarino Listaningsih, Ni Putu Heni Lutfiana, Dina Made Perdana Sekolastika Maria Alvita Nai Modok Monika Heni Ni Kadek Ayu Putri Ni Kadek Debi Puspita Manggalita Ni Kadek Dian Trisnawati Ni Kadek Dian Trisnawati Ni Kadek Kurnia Nareswari Dewi Ni Kadek Widya Putri Ni Ketut Ria Agustina Ni Komang Ayu Suardani Ni Luh Eka Trisna Dewi Ni Luh Emi Puspita Sari Ni Luh Gede Elsa Wiyanti Ni Made Ayu Widiantari Ni Made Candra Sandita Dewi Ni Made Desi Trisnayanti Ni Made Pratiwi Rusadi Ni Made Sri Wahyuni Ni Made Verayanti Utami Ni Nyoman Sayun Trinadi Ni Nyoman Tri Jayanti Ni Putu Adik Mariani Ni Putu Mirah Handayani Ni Putu Risma Cahyani Ni Putu Wina Damayanti Ni Wayan Alan Mirani Ni Wayan Suastini NI WAYAN SUASTINI Oktavianus Oktavianus Padmi, Ni Luh Indriyani Patrisia Adma Renda Putri Utami, Ni Putu Cahyani Putu Diah Puspita Dewi Putu Nur Ayomi Rika, Ni Wayan Silvester Aman Sri Rwa Jayantini, I Gusti Agung Stefanus Dendy Prasetya Bere Sudarmini, Ni Kadek Ayu Sulatra I Komang Suwitri, Ni Luh Nita System, Administrator Utami, Ni Putu Cahyani Putri Wiyanti, Ni Luh Gede Elsa Yohanes Kapistrano Agung Yosefa Amung Yugiastari Yustina Juita Simarmata