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All Journal Linguistika Humanus: Jurnal ilmiah Ilmu-ilmu Humaniora RETORIKA: Jurnal Ilmu Bahasa Diglossia Jurnal Arbitrer LINGUAL: Journal of Language and Culture IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature E-Dimas: Jurnal Pengabdian kepada Masyarakat Diglosia: Jurnal Kajian Bahasa, Sastra, dan Pengajarannya SPHOTA: Jurnal Linguistik dan Sastra LINGUISTIK : Jurnal Bahasa dan Sastra Linguistik Indonesia Yavana Bhasha : Journal of English Language Education Journal of Humanities, Social Science, Public Administration and Management (HUSOCPUMENT) Kulturistik : Jurnal Bahasa dan Budaya Kibas Cenderawasih : Jurnal Ilmiah Kebahasaan dan Kesastraan TRAVERSE - Journal of Language and Applied Linguistics Journal of Education Research Jurnal Penelitan Mahasiswa Indonesia Jurnal Impresi Indonesia Austronesian: Journal of Language Science & Literature Jurnal Abdi Dharma Masyarakat Elysian Journal : English Literature, Linguistics, and Translation Studies BINA CIPTA LOKATARA SARASWATI Journal of Business on Hospitality and Tourism SPHOTA: Jurnal Linguistik dan Sastra Fakultas Bahasa Asing Universitas Mahasaraswati Denpasar Journal of Linguistic and Literature Studies (JOLLES) Jurnalistrendi: Jurnal Linguistik, Sastra dan Pendidikan Litera : Jurnal Bahasa dan Sastra Lingual: Journal of Language and Culture

Desak Putu Eka Pratiwi

Universitas Mahasaraswati Denpasar

Author-ID : 495830

Religion Arts Humanities Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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SOCIO-CULTURAL DYNAMICS AND ETHNOLINGUISTIC VITALITY OF SEMBIRAN BALINESE Desak Putu Eka Pratiwi; I Wayan Arka; Asako Shiohara
Linguistik Indonesia Vol 38, No 2 (2020): Linguistik Indonesia
Publisher : Masyarakat Linguistik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26499/li.v38i2.174

This paper reports our preliminary findings on the assessment of language vitality of Sembiran Balinese in the larger socio-cultural transformation of contemporary Bali. Sembiran Balinese, also known as Bali Aga, is a conservative mountain dialect of Balinese spoken by around 5,000 speakers in the Sembiran village, 30 km east of Singaraja northern Bali. The language and its culture reflect Bali in antiquity (Ardika, et al. 1991; Ardika, et al. 1997), with the language quite distinct from Lowland Balinese (Bali Dataran), for example in terms of its pronominal system and the absence of speech level system (Astini 1996, Sedeng 2007, Arka & Sedeng 2018). The study is based on the data collected through questionnaires focusing on subjective views of ethno-linguistic vitality such as in-/out-group interactions and domains of language use in contemporary multilingual settings, supported by ethnographic data. The analysis makes use of the current development in the sociolinguistics of vitality, particularly the notions of ethnolinguistic vitality (Giles, et al 1977) and theories of language shift and endangerment (Grenoble & Whaley 2006, Fishman 1991). The findings reveal that Sembiran Balinese appears to have a relatively strong linguistic vitality even though the speech community itself is a minority group in Bali.

The Meaning of Beauty in Rare Beauty Video Advertisement Ni Wayan Alan Mirani; Komang Dian Puspita Candra; Desak Putu Eka Pratiwi
Journal of Humanities, Social Science, Public Administration and Management (HUSOCPUMENT) Vol. 1 No. 2 (2021): April: Journal of Humanities, Social Science, Public Administration and Managem
Publisher : ID Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51715/husocpument.v1i2.10

The researchers are tried to identify the meaning of beauty in Rare Beauty video advertisement. The data of this study were taken from one video on Rare Beauty Instagram account. Observation method was conducted in collecting the data through documentation and note-taking technique. The data were analyzed with descriptive qualitative method. The researchers used theory of meaning proposed by Barthes (1967) to identify the meaning of beauty in Rare Beauty video advertisement. The researchers found three meaning of beauty in Rare Beauty Video Advertisement. The first meaning of beauty is everyone is beautiful with their own uniqueness and there is no such a standard to consider as beauty. The second meaning of beauty is when the women are confident in expressing their beauty they will be happy. The third is everyone is different and the difference has to consider as the uniqueness so the women have to be confident because they are special. The last meaning of beauty is all women are beautiful with their skin tones, shapes and styles. Whatever their skin tones, their styles, they don’t need to compare themselves to the others because they are beauty in their own way.

VERBAL AND NON-VERBAL SIGNS FOUND IN GARNIER MEN ADVERTISEMENTS Ni Kadek Widya Putri; I Dewa Ayu Devi Maharani Santika; Desak Putu Eka Pratiwi
Journal of Humanities, Social Science, Public Administration and Management (HUSOCPUMENT) Vol. 1 No. 4 (2021): Oktober: Journal of Humanities, Social Science, Public Administration and Manag
Publisher : ID Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51715/husocpument.v1i4.13

There are many signs used in advertisements in the forms of words, sentence, spoken sentences, image or colors. This signs support each other in order to deliver the meaning in an attractive way. But sometimes these signs interpreted unsuitably and arises different perspective in the meaning. Therefore, this study aimed to find out the verbal and non-verbal signs found in Garnier Men advertisements as well as their meaning. The process of collecting data was conducted by observation method in order to obtain detail information and note taking technique. The data were analyzed descriptive qualitatively by using the theory of semiotic proposed by Saussure (1983), theory of meaning proposed by Barthes (1967), and supported by theory color from Wierzbicka (1996). Through the analysis, it found that, the advertisements are composed by verbal and non-verbal signs. Both signs contain denotative and connotative meaning. The denotative meaning consisted of the name of products, ingredients, also functions of each product. Meanwhile, the connotative meaning consisted of the statement in the advertisement, the color, the background, also the models used in each advertisement that have hidden meaning. The advertiser tends to used black color as the background of the advertisements since black color is match with men imaginary that is powerful, elegance and black color show men’s masculinity.

A SEMIOTIC ANALYSIS FOUND IN KUDETA BALI ADVERTISEMENTS Ni Ketut Ria Agustina; I Dewa Ayu Devi Maharani Santika; Desak Putu Eka Pratiwi
Journal of Humanities, Social Science, Public Administration and Management (HUSOCPUMENT) Vol. 1 No. 4 (2021): Oktober: Journal of Humanities, Social Science, Public Administration and Manag
Publisher : ID Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51715/husocpument.v1i4.65

The aims of the study are to identify the verbal and non-verbal signs as well as to analyze their meaning in Kudeta Bali advertisements. Advertisements usually contain with sign whether in verbal or non-verbal. Each of them is used to express the meaning intended by the advertisers. The signs used also can attract the attention of the audience as well as to persuade them to buy or use the products. The data of this study were taken from the internet. The process of collecting data was searching the data from the internet, downloading the data and note taking technique. The data were analyzed by descriptive qualitative method. This study used the theory of semiotics by (Saussure, 1983) to find out the verbal and non-verbal signs and the theory of meaning by (Barthes, 1967) and supported by theory of color by (Wierzbicka, 1996). By conducting of this study, it found that verbal and non-verbal signs have important rules to make an attractive advertisement. These verbal and non-verbal signs contain denotation and connotation meaning. The advertiser tends to use brief sentences and give an informative idea about the event that held in order to attract reader’s attention. The pictures, the models, and the colors used in the advertisements also support the sentences in delivering the idea. Both of verbal and non-verbal signs are related to each other since what is in verbal signs are conveyed in visual signs.

A SEMIOTIC ANALYSIS OF PUBLIC SERVICE ADVERTISEMENTS Ni Made Sri Wahyuni; I Komang Sulatra; Desak Putu Eka Pratiwi
Journal of Humanities, Social Science, Public Administration and Management (HUSOCPUMENT) Vol. 2 No. 2 (2022): April: Journal of Humanities, Social Science, Public Administration and Managem
Publisher : ID Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51715/husocpument.v2i2.113

This study aimed to find out and to describe the meaning of the verbal and visual signs in public service advertisements. The data were taken from the internet, which have included the verbal and visual signs. There were two theories applied in this study. The theory of Semiotics proposed by Saussure (1983) and the theory of meaning by Leech (1981). The process of collecting data was observation method. Through the analysis it was found that verbal and visual signs have important rules to make attractive and good advertisement. In term of verbal sign, these advertisements consist of the text which has an excellent word choice to attract the reader’s interests. Meanwhile, from the visual sign, these advertisements represent unique picture which is to support verbal sign in order to make it easier for reader to understand the context of an advertisement. Overall, the use of verbal and visual sign in the advertisement is really important to share the message of the advertisement and also to attract the readers’ attention.

THE MEANING OF SIGNS IN “BREAST CANCER SURVIVOR’S FIRST HAIRCUT” ULTA BEAUTY ADVERTISEMENT Yugiastari; Eka Pratiwi Desak Putu; Devi Maharani Santika I Dewa Ayu
KULTURISTIK: Jurnal Bahasa dan Budaya Vol. 5 No. 2 (2021): Juli 2021
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/kulturistik.5.2.2954

The meaning of signs in advertisements is very important to make it easier for the audience to understand the content and purpose of the advertisement. This study aims to discover the meaning of verbal and nonverbal signs and discover the meaning of verbal and nonverbal signs found in the "Breast Cancer Survivor’s First Haircut" Ulta Beauty advertisement. Verbal signs are about text, either words or sentences while nonverbal signs are about pictures. The data were taken from Ulta Beauty Company YouTube account. The data were collected by observation method. In the research there are several theories used to analyze the data, semiotic theory by Saussure (1983) was used in analyzing verbal and visual signs in advertisement. The second is the theory of meaning proposed by Barthes (1964) to analyze the meaning of signs which consist of two layers, denotation and connotation. The last is the theory of Wierzbicka (1996) to analyze the meaning of colors. The finding shows that both verbal and visual signs have denotative and connotative meaning. Verbal and visual signs are both supporting each other to emphasize the message of the advertisement and to convince people to do particular actions Keywords: meaning, verbal signs, visual signs, advertisement

An Analysis Structural Metaphor in Imagine Dragon's Selected Songs Bamagin Fatwansyah; Putu Nur Ayomi; Desak Putu Eka Pratiwi
Jurnal Impresi Indonesia Vol. 1 No. 4 (2022): Jurnal Impresi Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v1i4.53

Introduction: Language is one of the most important parts of our life that is used every day. This is because language supports human communication. Communication is important because it reduces the level of ambiguity in social interaction. Purpose: This article aims to explore the use of Structural Metaphors in selected songs by rock band Imagine Dragon and their meanings. The theory used is from Lakoff, which is used to identify Structural Metaphors and the theory of meaning from Leeches. In this article, Method: the method used is a qualitative method to describe the meaning of structural metaphors comprehensively. Results: After analyzing the data, it was found that for each song such as Believer, Bad Liar, and Enemy, some lyrics contain structural metaphors based on the metaphor theory, but there are only five types of meaning out of seven types of meaning by Leech. The meanings found are Conceptual, Connotative, Collocative, Affective, and Thematic meanings. Conclusion: Based on the data, the analysis of Structural metaphor found in each lyric from selected songs by Imagine Dragon, the writer classified the meaning based on the song using the seven types of meaning.

MAKNA TANDA VERBAL DAN NONVERBAL PADA IKLAN MINUMAN DI TELEVISI NASIONAL Desak Putu Eka Pratiwi dan Hugo Warami NFN
Kibas Cenderawasih : Jurnal Ilmiah Kebahasaan dan Kesastraan Vol. 12 No. 1 (2015)
Publisher : Balai Bahasa Provinsi Papua

Advertising is a business which uses language to persuade people to do something or to buy a product. Advertisement uses language as a main tool to describe a reality. In this case, language is used for two purposes. First, it is used as one of the tools to describe a product being advertised. Second, after the product description is presented, the language is also used to create an image for that product. In order to create a particular image, the copy writer often uses unusual, stylish, and fresh words. The language of advertisement which is very controversial and bombastic is very interesting to analyze. The copy writer not only uses verbal signs in delivering the message of the advertisement but also the nonverbal signs. Especially the advertisements on TV which have a very short duration, the verbal signs are combined with the nonverbal signs to achieve a more effective communication. This research aims at identifying the meaning of verbal and nonverbal signs used in beverage advertisements on TV. Documentation and observation method are applied to obtain the qualitative data. Theory of semantics by Palmer (2001) and theory of pragmatic by Yule (1996) are used to analyze the meaning of verbal signs of the advertisements. In addition, the theory of semiotic by Barthes (1998) is used to analyze the meaning of nonverbal signs in the advertisements. The results are presented through formal and informal method. The results show that the verbal and visual signs in the TV advertisements carried connotative meaning.

Flouting of Grice’s Maxims in The Mitchells vs. The Machines Film Ni Kadek Debi Puspita Manggalita; Desak Putu Eka Pratiwi; Putu Nur Ayomi
RETORIKA: Jurnal Ilmu Bahasa Vol. 8 No. 2 (2022)
Publisher : Magister of Linguistic, Postgraduated Program, Universitas Warmadewa

Obeying the cooperative principle is an important rule that must be done to attain a good and relevant conversation, which can be divided into four categories of maxims, such as maxim of quality, maxim of quantity, maxim of manner, and maxim of relation. However, in everyday life, there are still many people who flout these maxims which causes their conversation to be ineffective. This study aims to determine the types of flouting maxim found in The Mitchells vs. The Machines film is based on the Cooperative Principle theory of Grice (1975). This study also aims to analyze the reasons of flouting maxim committed by characters using Flouting Maxim Strategies theory from Cutting (2002) and Illocutionary Functions of Politeness theory from Leech (1983). The method used in this research is the descriptive qualitative method. The data were collected from the utterances of the characters that flout the maxims in the film through the observation method. The results showed that there were 45 cases of flouting maxim found in the film. The maxim that is flouted the most is the maxim of relation. There were several reasons the characters flouted the maxims. Related to strategies and functions, the most frequently used reasons are the strategy of being irrelevant and competitive function. This is because the characters tend to say things outside the topic being discussed with the intention of asking people to do something.

Louis Vuitton: Advertising Without a Word Eka Pratiwi Desak Putu; Sulatra I Komang
Diglossia: Jurnal Kajian Ilmiah Kebahasaan dan Kesusastraan Vol. 14 No. 1 (2022): September
Publisher : Unipdu Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26594/diglossia.v14i1.3018

Abstract Visual communication, especially body language, play a compelling role in communications. People deliver information and messages over their body and accept them from others during the communication process. This study aims at identifying body language shown by the model of the advertisement, as well as discovering the meaning and the roles of body language in Louis Vuitton advertisements. Louis Vuitton, is a French luxury fashion house and company founded in 1854 by Louis Vuitton. The data was collected by observation method. The researchers watched the advertisement repeatedly and noted important findings related to the research questions. Then, the researchers classified the data based on types of body languages performed by the models, such as eye contact, facial expressions, gestures, postures, and other interesting body movements like touching and dancing. Qualitative method was used to analyze the collected data. In analyzing the data, the researchers used theory of body signs proposed by Danesi (2004) as the main theory and supported by theory of body language by Pease (2004). The finding shows that Louis Vuitton perfume video advertisement uniquely deliver messages in a mysterious way without using any promising words. Keywords: body language, non-verbal communication, meaning, Louis Vuitton Abstrak Komunikasi visual, khususnya bahasa tubuh, memainkan peranan penting dalam komunikasi. Orang-orang mengirimkan informasi dan pesan melalui tubuhnya dan sebaliknya menerima informasi dan pesan dari orang lain juga melalui tubuhnya, selama proses komunikasi berlangsung. Penelitian ini bertujuan untuk menelaah bahasa tubuh yang digunakan oleh model iklan Louis Vuitton dan menemukan makna serta peranannya dalam periklanan. Louis Vuitton merupakan rumah mode mewah di Perancis dan sebuah perusahaan yang didirikan pada tahun 1854 oleh Louis Vuitton. Data pada penelitian ini dikumpulkan dengan metode observasi. Peneliti menonton iklan Louis Vuitton berulang kali dan mencatat temuan-temuan penting yang berkaitan dengan rumusan masalah penelitian. Kemudian, peneliti mengklasifikasikan data berdasarkan jenis-jenis bahasa tubuh yang digunakan oleh model iklan, seperti kontak mata, ekspresi wajah, gestur, postur, dan gerakan tubuh lainnya yang menarik seperti sentuhan atau tarian. Peneliti menggunakan medote kualitatif dalam menganalisis data, dengan menggunakan teori dari Danesi (2004) tentang bahasa tubuh sebagai teori utama dan teori dari Pease (2004) sebagai teori pendukung. Temuan pada penelitian ini menunjukkan bahwa video iklan parfum Louis Vuitton memiliki cara unik untuk menyampaikan pesan tanpa menggunakan kata-kata yang menjanjikan. Kata kunci: bahasa tubuh, komunikasi non-verbal, makna, Louis Vuitton

Co-Authors Adrianus Sudirman, Yakobus Adriano Lajar Andina, A.A. Diah Trisna Andriani, Ria Ariyaningsih, Ni Nyoman Deni Arnadi, I Wayan Redi Asako Shiohara Astawan, I Made Agus Astini, Ni Luh Putu Nur Sri Ayu Pujiastuti, Ni Komang Bagul, Apolinarius Bamagin Fatwansyah Barung, Lodovikus Budiantini, Ni Kadek Novita Casmita, Putu Darmapratiwi, Kadek Deni Krisnawan Devi Maharani Santika I Dewa Ayu Dewi, Ni Luh Eka Trisna Dewi, Ni Luh Putu Septiadewi Dewi, Putu Diah Puspita Enos Bodu Saga Evantri Ngailo Ferdinal, Ferdinal Gusti Ayu Arlinda Liestya Devi Heni, Monika I Dewa Ayu Devi Maharani Santika I Gede Agus Dewangga I Gede Dayuh Suryantara I Gede Suardana I Gusti Agung Sri Rwa Jayantini I Gusti Ayu Vina Widiadnya I Gusti Ayu Vina Widiadnya Putri I Kadek Adi Panaji I Kadek Bayu Parmawan I Komang Sulatra I Komang Sulatra I Made Andika Dwi Jaya I Made Perdana Skolastika I Made Tobi Arinata I Putu Ade Pratama I Putu Andri Permana I Putu Andri Permana I Wayan Arka I Wayan Juniarta I Wayan Juniartha I Wayan Restu Widiarta Ida Ayu Mela Tustiawati Ida Ayu Putri Gita Ardiantari Ida Bagus Gde Nova Winarta Janggur, Oktavianus Jaya, Made Dhaniswara Jayantini, IGA Sri Rwa Komang Dian Puspita Candra Komang Dian Puspita Candra, Komang Dian Puspita Komang Widya Udiani Dewi Lajar, Yakobus Adriano Legawa, I Gede Aditya Cipta Lembu, Eufronius Sarino Listaningsih, Ni Putu Heni Lutfiana, Dina Made Perdana Sekolastika Maria Alvita Nai Modok Ngadu, Dominikus Ni Gusti Ayu Putu Ananda Devi Ni Kadek Debi Puspita Manggalita Ni Kadek Dian Trisnawati Ni Kadek Dian Trisnawati Ni Kadek Kurnia Nareswari Dewi Ni Kadek Widya Putri Ni Ketut Ria Agustina Ni Komang Ayu Suardani Ni Luh Emi Puspita Sari Ni Luh Gede Elsa Wiyanti Ni Made Ayu Widiantari Ni Made Candra Sandita Dewi Ni Made Desi Trisnayanti Ni Made Sri Wahyuni Ni Made Verayanti Utami Ni Nyoman Sayun Trinadi Ni Nyoman Tri Jayanti Ni Putu Adik Mariani Ni Putu Mirah Handayani Ni Putu Risma Cahyani Ni Putu Wina Damayanti Ni Wayan Alan Mirani NI WAYAN SUASTINI Ni Wayan Suastini Oktavianus Oktavianus Padmi, Ni Luh Indriyani Patrisia Adma Renda Pratiwi Rusadi, Ni Made Putri Utami, Ni Putu Cahyani Putri, Ni Kadek Ayu Putu Nur Ayomi Rika, Ni Wayan Silvester Aman Sri Rwa Jayantini, I Gusti Agung Stefanus Dendy Prasetya Bere Sudarmini, Ni Kadek Ayu Sulatra I Komang Suwitri, Ni Luh Nita System, Administrator Utami, Ni Putu Cahyani Putri Wiyanti, Ni Luh Gede Elsa Yohanes Kapistrano Agung Yosefa Amung Yugiastari Yustina Juita Simarmata

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