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All Journal Linguistika Humanus: Jurnal ilmiah Ilmu-ilmu Humaniora RETORIKA: Jurnal Ilmu Bahasa Diglossia Jurnal Arbitrer IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature E-Dimas: Jurnal Pengabdian kepada Masyarakat Diglosia: Jurnal Kajian Bahasa, Sastra, dan Pengajarannya SPHOTA: Jurnal Linguistik dan Sastra LINGUISTIK : Jurnal Bahasa dan Sastra Linguistik Indonesia Yavana Bhasha : Journal of English Language Education Journal of Humanities, Social Science, Public Administration and Management (HUSOCPUMENT) Kulturistik : Jurnal Bahasa dan Budaya Kibas Cenderawasih : Jurnal Ilmiah Kebahasaan dan Kesastraan TRAVERSE - Journal of Language and Applied Linguistics Journal of Education Research Jurnal Penelitan Mahasiswa Indonesia Jurnal Impresi Indonesia Austronesian: Journal of Language Science & Literature Jurnal Abdi Dharma Masyarakat Elysian Journal : English Literature, Linguistics, and Translation Studies BINA CIPTA LOKATARA SARASWATI Journal of Business on Hospitality and Tourism SPHOTA: Jurnal Linguistik dan Sastra Fakultas Bahasa Asing Universitas Mahasaraswati Denpasar Journal of Linguistic and Literature Studies (JOLLES) Jurnalistrendi: Jurnal Linguistik, Sastra dan Pendidikan Litera : Jurnal Bahasa dan Sastra e-Journal of Linguistics Lingual: Journal of Language and Culture

Desak Putu Eka Pratiwi

Universitas Mahasaraswati Denpasar

Author-ID : 495830

Religion Arts Humanities Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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VERBAL AND NON-VERBAL SIGNS FOUND IN GARNIER MEN ADVERTISEMENTS Ni Kadek Widya Putri; I Dewa Ayu Devi Maharani Santika; Desak Putu Eka Pratiwi
Journal of Humanities, Social Science, Public Administration and Management (HUSOCPUMENT) Vol. 1 No. 4 (2021): Oktober: Journal of Humanities, Social Science, Public Administration and Manag
Publisher : ID Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51715/husocpument.v1i4.13

There are many signs used in advertisements in the forms of words, sentence, spoken sentences, image or colors. This signs support each other in order to deliver the meaning in an attractive way. But sometimes these signs interpreted unsuitably and arises different perspective in the meaning. Therefore, this study aimed to find out the verbal and non-verbal signs found in Garnier Men advertisements as well as their meaning. The process of collecting data was conducted by observation method in order to obtain detail information and note taking technique. The data were analyzed descriptive qualitatively by using the theory of semiotic proposed by Saussure (1983), theory of meaning proposed by Barthes (1967), and supported by theory color from Wierzbicka (1996). Through the analysis, it found that, the advertisements are composed by verbal and non-verbal signs. Both signs contain denotative and connotative meaning. The denotative meaning consisted of the name of products, ingredients, also functions of each product. Meanwhile, the connotative meaning consisted of the statement in the advertisement, the color, the background, also the models used in each advertisement that have hidden meaning. The advertiser tends to used black color as the background of the advertisements since black color is match with men imaginary that is powerful, elegance and black color show men’s masculinity.

A SEMIOTIC ANALYSIS FOUND IN KUDETA BALI ADVERTISEMENTS Ni Ketut Ria Agustina; I Dewa Ayu Devi Maharani Santika; Desak Putu Eka Pratiwi
Journal of Humanities, Social Science, Public Administration and Management (HUSOCPUMENT) Vol. 1 No. 4 (2021): Oktober: Journal of Humanities, Social Science, Public Administration and Manag
Publisher : ID Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51715/husocpument.v1i4.65

The aims of the study are to identify the verbal and non-verbal signs as well as to analyze their meaning in Kudeta Bali advertisements. Advertisements usually contain with sign whether in verbal or non-verbal. Each of them is used to express the meaning intended by the advertisers. The signs used also can attract the attention of the audience as well as to persuade them to buy or use the products. The data of this study were taken from the internet. The process of collecting data was searching the data from the internet, downloading the data and note taking technique. The data were analyzed by descriptive qualitative method. This study used the theory of semiotics by (Saussure, 1983) to find out the verbal and non-verbal signs and the theory of meaning by (Barthes, 1967) and supported by theory of color by (Wierzbicka, 1996). By conducting of this study, it found that verbal and non-verbal signs have important rules to make an attractive advertisement. These verbal and non-verbal signs contain denotation and connotation meaning. The advertiser tends to use brief sentences and give an informative idea about the event that held in order to attract reader’s attention. The pictures, the models, and the colors used in the advertisements also support the sentences in delivering the idea. Both of verbal and non-verbal signs are related to each other since what is in verbal signs are conveyed in visual signs.

A SEMIOTIC ANALYSIS OF PUBLIC SERVICE ADVERTISEMENTS Ni Made Sri Wahyuni; I Komang Sulatra; Desak Putu Eka Pratiwi
Journal of Humanities, Social Science, Public Administration and Management (HUSOCPUMENT) Vol. 2 No. 2 (2022): April: Journal of Humanities, Social Science, Public Administration and Managem
Publisher : ID Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51715/husocpument.v2i2.113

This study aimed to find out and to describe the meaning of the verbal and visual signs in public service advertisements. The data were taken from the internet, which have included the verbal and visual signs. There were two theories applied in this study. The theory of Semiotics proposed by Saussure (1983) and the theory of meaning by Leech (1981). The process of collecting data was observation method. Through the analysis it was found that verbal and visual signs have important rules to make attractive and good advertisement. In term of verbal sign, these advertisements consist of the text which has an excellent word choice to attract the reader’s interests. Meanwhile, from the visual sign, these advertisements represent unique picture which is to support verbal sign in order to make it easier for reader to understand the context of an advertisement. Overall, the use of verbal and visual sign in the advertisement is really important to share the message of the advertisement and also to attract the readers’ attention.

An Analysis Structural Metaphor in Imagine Dragon's Selected Songs Bamagin Fatwansyah; Putu Nur Ayomi; Desak Putu Eka Pratiwi
Jurnal Impresi Indonesia Vol. 1 No. 4 (2022): Jurnal Impresi Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v1i4.53

Introduction: Language is one of the most important parts of our life that is used every day. This is because language supports human communication. Communication is important because it reduces the level of ambiguity in social interaction. Purpose: This article aims to explore the use of Structural Metaphors in selected songs by rock band Imagine Dragon and their meanings. The theory used is from Lakoff, which is used to identify Structural Metaphors and the theory of meaning from Leeches. In this article, Method: the method used is a qualitative method to describe the meaning of structural metaphors comprehensively. Results: After analyzing the data, it was found that for each song such as Believer, Bad Liar, and Enemy, some lyrics contain structural metaphors based on the metaphor theory, but there are only five types of meaning out of seven types of meaning by Leech. The meanings found are Conceptual, Connotative, Collocative, Affective, and Thematic meanings. Conclusion: Based on the data, the analysis of Structural metaphor found in each lyric from selected songs by Imagine Dragon, the writer classified the meaning based on the song using the seven types of meaning.

MAKNA TANDA VERBAL DAN NONVERBAL PADA IKLAN MINUMAN DI TELEVISI NASIONAL Desak Putu Eka Pratiwi dan Hugo Warami NFN
Kibas Cenderawasih : Jurnal Ilmiah Kebahasaan dan Kesastraan Vol. 12 No. 1 (2015)
Publisher : Balai Bahasa Provinsi Papua

Advertising is a business which uses language to persuade people to do something or to buy a product. Advertisement uses language as a main tool to describe a reality. In this case, language is used for two purposes. First, it is used as one of the tools to describe a product being advertised. Second, after the product description is presented, the language is also used to create an image for that product. In order to create a particular image, the copy writer often uses unusual, stylish, and fresh words. The language of advertisement which is very controversial and bombastic is very interesting to analyze. The copy writer not only uses verbal signs in delivering the message of the advertisement but also the nonverbal signs. Especially the advertisements on TV which have a very short duration, the verbal signs are combined with the nonverbal signs to achieve a more effective communication. This research aims at identifying the meaning of verbal and nonverbal signs used in beverage advertisements on TV. Documentation and observation method are applied to obtain the qualitative data. Theory of semantics by Palmer (2001) and theory of pragmatic by Yule (1996) are used to analyze the meaning of verbal signs of the advertisements. In addition, the theory of semiotic by Barthes (1998) is used to analyze the meaning of nonverbal signs in the advertisements. The results are presented through formal and informal method. The results show that the verbal and visual signs in the TV advertisements carried connotative meaning.

Louis Vuitton: Advertising Without a Word Eka Pratiwi Desak Putu; Sulatra I Komang
Diglossia: Jurnal Kajian Ilmiah Kebahasaan dan Kesusastraan Vol. 14 No. 1 (2022): September
Publisher : Unipdu Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26594/diglossia.v14i1.3018

Abstract Visual communication, especially body language, play a compelling role in communications. People deliver information and messages over their body and accept them from others during the communication process. This study aims at identifying body language shown by the model of the advertisement, as well as discovering the meaning and the roles of body language in Louis Vuitton advertisements. Louis Vuitton, is a French luxury fashion house and company founded in 1854 by Louis Vuitton. The data was collected by observation method. The researchers watched the advertisement repeatedly and noted important findings related to the research questions. Then, the researchers classified the data based on types of body languages performed by the models, such as eye contact, facial expressions, gestures, postures, and other interesting body movements like touching and dancing. Qualitative method was used to analyze the collected data. In analyzing the data, the researchers used theory of body signs proposed by Danesi (2004) as the main theory and supported by theory of body language by Pease (2004). The finding shows that Louis Vuitton perfume video advertisement uniquely deliver messages in a mysterious way without using any promising words. Keywords: body language, non-verbal communication, meaning, Louis Vuitton Abstrak Komunikasi visual, khususnya bahasa tubuh, memainkan peranan penting dalam komunikasi. Orang-orang mengirimkan informasi dan pesan melalui tubuhnya dan sebaliknya menerima informasi dan pesan dari orang lain juga melalui tubuhnya, selama proses komunikasi berlangsung. Penelitian ini bertujuan untuk menelaah bahasa tubuh yang digunakan oleh model iklan Louis Vuitton dan menemukan makna serta peranannya dalam periklanan. Louis Vuitton merupakan rumah mode mewah di Perancis dan sebuah perusahaan yang didirikan pada tahun 1854 oleh Louis Vuitton. Data pada penelitian ini dikumpulkan dengan metode observasi. Peneliti menonton iklan Louis Vuitton berulang kali dan mencatat temuan-temuan penting yang berkaitan dengan rumusan masalah penelitian. Kemudian, peneliti mengklasifikasikan data berdasarkan jenis-jenis bahasa tubuh yang digunakan oleh model iklan, seperti kontak mata, ekspresi wajah, gestur, postur, dan gerakan tubuh lainnya yang menarik seperti sentuhan atau tarian. Peneliti menggunakan medote kualitatif dalam menganalisis data, dengan menggunakan teori dari Danesi (2004) tentang bahasa tubuh sebagai teori utama dan teori dari Pease (2004) sebagai teori pendukung. Temuan pada penelitian ini menunjukkan bahwa video iklan parfum Louis Vuitton memiliki cara unik untuk menyampaikan pesan tanpa menggunakan kata-kata yang menjanjikan. Kata kunci: bahasa tubuh, komunikasi non-verbal, makna, Louis Vuitton

An Analysis of Verbal and Non-Verbal Signs in Nivea Nourishing Body Lotion Advertisemnts Ni Nyoman Tri Jayanti; I Dewa Ayu Devi Maharani Santika; Desak Putu Eka Pratiwi
ELYSIAN JOURNAL : English Literature, Linguistics and Translation Studies Vol. 1 No. 1 (2021): Elysian
Publisher : Prodi Sastra Inggris Fakultas Bahasa Asing Universitas Mahasaraswati Denpasar

This study is aimed to analyze the meaning of verbal and non-verbal signs which are found in Nivea Nourishing body lotion Signs are commonly used in advertisements in order to make them attractive and can deliver the messages properly. This research used a qualitative data collection approach and the data source came from YouTube Nivea Body advertising for the Nivea Nourishing body lotion. Saussure's (1983) semiotic theory uses this research issue to evaluate verbal and non-verbal signs and Barthes' (1977) theory of meaning to examine the meaning of verbal and non-verbal signs in advertising for body lotion. 5 verbal signs and 9 nonverbal signs were included in the result. In advertisements, most of these signs contain connotative and denotative meanings, with 1 denotative meaning and 13 connotative meanings identified by the researcher. In all ads, the use of connotative significance is prevalent because advertisers use hidden meanings to communicate messages and encourage buyers to try these goods. Keywords: semiotics, verbal signs, non-verbal signs, advertisements, body lotion, denotative, connotative.

An Analysis of Verbal and Visual Sign Found on Grave of The Fireflies Posters Maria Alvita Nai Modok; I Dewa Ayu Devi Maharani Santika; Desak Putu Eka Pratiwi
ELYSIAN JOURNAL : English Literature, Linguistics and Translation Studies Vol. 1 No. 3 (2021): ELYSIAN JOURNAL: English Literature, Linguistics and Translation Studies
Publisher : Prodi Sastra Inggris Fakultas Bahasa Asing Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (373.462 KB)

Abstract The aims of this research are to analyse the meaning of verbal and visual signs found in the poster of Grave of The Fireflies. The data of this research were downloaded from the internet. The semiotic theory by Saussure (1983) was used to analyse the verbal and visual sign while the theory of meaning by Barthes (1977) is applies to explain the meaning of verbal and visual sign in the poster. Besides Saussure and Barthes theory, a supporting theory from Wierzbicka (1996) regarding colours was also applied. The data of this research were analysed by using descriptive qualitative method and the result of this research reveal that 3 verbal signs and 5 visual signs were found in Grave of The Fireflies’ poster. These signs contain both denotative and connotative meanings. In which the denotative meaning reveals the literal meaning of the signs and the connotative meaning reveal more explicit meaning about the film such as the theme, the storyline and the character of the film. Keywords: verbal sign, visual sign, film, poster, Grave of The Fireflies

Figure of Speech Use in the Song Lyrics of Jhon Legend album "Bigger Love" Yohanes Kapistrano Agung; Desak Putu Eka Pratiwi; I Gusti Ayu Vina Widiadnya Putri
ELYSIAN JOURNAL : English Literature, Linguistics and Translation Studies Vol. 2 No. 3 (2022): Elysian Journal : English Literature, Linguistics and Translation Studies
Publisher : Prodi Sastra Inggris Fakultas Bahasa Asing Universitas Mahasaraswati Denpasar

The aim of this study is to find out the types of figure of speech used in the song lyric of John Legend album Bigger Love. The data were analyzed by using the theory proposed by Knickerbocker and Rreninger (1963). In analyzing the data, this study uses observation method in collecting the data and descriptive method uses in analyzing the data. The result of this study showed that six types of figure of speech used in the song lyric of John Legend album Bigger Love, that there were 22 data the figure of speech used in the song lyric of John Legend album Bigger Love, those are 8 simile, 2 metaphor, 3 personification, 1 synecdoche, 6 hyperbole, 1 paradox.

Discovering the Intended Meaning of Figurative Languages in Damian Marley’s Song Lyrics Silvester Aman; Desak Putu Eka Pratiwi; Ni Wayan Suastini
ELYSIAN JOURNAL : English Literature, Linguistics and Translation Studies Vol. 2 No. 2 (2022): Elysian Journal : English Literature, Linguistics and Translation Studies
Publisher : Prodi Sastra Inggris Fakultas Bahasa Asing Universitas Mahasaraswati Denpasar

The objectives of this study are to find out types of figurative language and their intended meanings. There are two theories that used in this research. The first theory is proposed by Knickerbocker and Reninger (1974) which is used to find out types of figurative language used in Damian Marley’s song lyrics. The second theory is proposed by Leech (1981) which is used to find out the meaning of figurative language used in Damian Marley’s song lyrics. The method used in collecting the data was observation method. The writer collected the data of song lyrics by browsing and downloading song lyrics from the internet, reading and understanding song lyrics, taking note and classifying the data based on type’s figurative language. The writer analysed the data descriptively by using qualitative method. After analyzing the data, the writer found that there are six types of figurative language used in Damian Marley’s song lyrics which consist of 3 metaphors (19%), 5 similes (32%), 2 irony (12%), 3 allusion (19%), 1 synecdoche (6%), and 2 metonymies (12%). All of the figurative language have connotative meaning which implicitly deliver hidden messages and life values.

Co-Authors Adrianus Sudirman, Yakobus Adriano Lajar Andina, A.A. Diah Trisna Andriani, Ria Ariyaningsih, Ni Nyoman Deni Arnadi, I Wayan Redi Asako Shiohara Astawan, I Made Agus Astini, Ni Luh Putu Nur Sri Ayu Pujiastuti, Ni Komang Bagul, Apolinarius Bamagin Fatwansyah Barung, Lodovikus Budiantini, Ni Kadek Novita Casmita, Putu Darmapratiwi, Kadek Deni Krisnawan Devi Maharani Santika I Dewa Ayu Dewi, Ni Luh Eka Trisna Dewi, Ni Luh Putu Septiadewi Dewi, Putu Diah Puspita Enos Bodu Saga Evantri Ngailo Ferdinal, Ferdinal Gusti Ayu Arlinda Liestya Devi Heni, Monika I Dewa Ayu Devi Maharani Santika I Gede Agus Dewangga I Gede Dayuh Suryantara I Gede Suardana I Gusti Agung Sri Rwa Jayantini I Gusti Ayu Vina Widiadnya I Gusti Ayu Vina Widiadnya Putri I Kadek Adi Panaji I Kadek Bayu Parmawan I Komang Sulatra I Komang Sulatra I Made Andika Dwi Jaya I Made Perdana Skolastika I Made Tobi Arinata I Putu Ade Pratama I Putu Andri Permana I Putu Andri Permana I Putu Andri Permana I Putu Aris Sucipta I Wayan Arka I Wayan Juniarta I Wayan Juniartha I Wayan Restu Widiarta Ida Ayu Mela Tustiawati Ida Ayu Putri Gita Ardiantari Ida Bagus Gde Nova Winarta Janggur, Oktavianus Jaya, Made Dhaniswara Jayantini, IGA Sri Rwa Komang Dian Puspita Candra Komang Dian Puspita Candra, Komang Dian Puspita Komang Widya Udiani Dewi Lajar, Yakobus Adriano Legawa, I Gede Aditya Cipta Lembu, Eufronius Sarino Listaningsih, Ni Putu Heni Lutfiana, Dina Made Perdana Sekolastika Maria Alvita Nai Modok Ngadu, Dominikus Ni Gusti Ayu Putu Ananda Devi Ni Kadek Debi Puspita Manggalita Ni Kadek Dian Trisnawati Ni Kadek Dian Trisnawati Ni Kadek Dian Trisnawati Ni Kadek Kurnia Nareswari Dewi Ni Kadek Widya Putri Ni Ketut Ria Agustina Ni Komang Ayu Suardani Ni Luh Emi Puspita Sari Ni Luh Gede Elsa Wiyanti Ni Luh Seri Wangi Ni Luh Vira Nitya Rini Ni Made Ayu Widiantari Ni Made Candra Sandita Dewi Ni Made Desi Trisnayanti Ni Made Sri Wahyuni Ni Made Verayanti Utami Ni Nyoman Ayu Manik Adnyani Ni Nyoman Sayun Trinadi Ni Nyoman Tri Jayanti Ni Putu Adik Mariani Ni Putu Mirah Handayani Ni Putu Risma Cahyani Ni Putu Wina Damayanti Ni Wayan Alan Mirani NI WAYAN SUASTINI Ni Wayan Suastini Oktavianus Oktavianus Padmi, Ni Luh Indriyani Patrisia Adma Renda Pratiwi Rusadi, Ni Made Putri Utami, Ni Putu Cahyani Putri, Ni Kadek Ayu Putu Nur Ayomi Rika, Ni Wayan Silvester Aman Sri Rwa Jayantini, I Gusti Agung Stefanus Dendy Prasetya Bere Sudarmini, Ni Kadek Ayu Sulatra I Komang Suwitri, Ni Luh Nita System, Administrator Utami, Ni Putu Cahyani Putri Widia Astuti Wiyanti, Ni Luh Gede Elsa Yohanes Kapistrano Agung Yosefa Amung Yugiastari Yustina Juita Simarmata

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