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All Journal HUMANIS E-Journal of Linguistics Linguistika Humanus: Jurnal ilmiah Ilmu-ilmu Humaniora RETORIKA: Jurnal Ilmu Bahasa Diglossia Jurnal Arbitrer LINGUAL: Journal of Language and Culture IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature E-Dimas: Jurnal Pengabdian kepada Masyarakat Diglosia: Jurnal Kajian Bahasa, Sastra, dan Pengajarannya SPHOTA: Jurnal Linguistik dan Sastra LINGUISTIK : Jurnal Bahasa dan Sastra Linguistik Indonesia Yavana Bhasha : Journal of English Language Education Jurnal Pengabdian kepada Masyarakat Nusantara Journal of Humanities, Social Science, Public Administration and Management (HUSOCPUMENT) Kulturistik : Jurnal Bahasa dan Budaya Kibas Cenderawasih : Jurnal Ilmiah Kebahasaan dan Kesastraan TRAVERSE - Journal of Language and Applied Linguistics Journal of Education Research Jurnal Penelitan Mahasiswa Indonesia Jurnal Impresi Indonesia Austronesian: Journal of Language Science & Literature Jurnal Abdi Dharma Masyarakat Elysian Journal : English Literature, Linguistics, and Translation Studies BINA CIPTA LOKATARA SARASWATI Journal of Business on Hospitality and Tourism SPHOTA: Jurnal Linguistik dan Sastra Fakultas Bahasa Asing Universitas Mahasaraswati Denpasar Journal of Linguistic and Literature Studies (JOLLES) Jurnalistrendi: Jurnal Linguistik, Sastra dan Pendidikan Litera : Jurnal Bahasa dan Sastra
Desak Putu Eka Pratiwi
Universitas Mahasaraswati Denpasar
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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A SEMIOTIC ANALYSIS FOUND IN KUDETA BALI ADVERTISEMENTS Ni Ketut Ria Agustina; I Dewa Ayu Devi Maharani Santika; Desak Putu Eka Pratiwi
Journal of Humanities, Social Science, Public Administration and Management (HUSOCPUMENT) Vol. 1 No. 4 (2021): Oktober: Journal of Humanities, Social Science, Public Administration and Manag
Publisher : ID Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51715/husocpument.v1i4.65

Abstract

The aims of the study are to identify the verbal and non-verbal signs as well as to analyze their meaning in Kudeta Bali advertisements. Advertisements usually contain with sign whether in verbal or non-verbal. Each of them is used to express the meaning intended by the advertisers. The signs used also can attract the attention of the audience as well as to persuade them to buy or use the products. The data of this study were taken from the internet. The process of collecting data was searching the data from the internet, downloading the data and note taking technique. The data were analyzed by descriptive qualitative method. This study used the theory of semiotics by (Saussure, 1983) to find out the verbal and non-verbal signs and the theory of meaning by (Barthes, 1967) and supported by theory of color by (Wierzbicka, 1996). By conducting of this study, it found that verbal and non-verbal signs have important rules to make an attractive advertisement. These verbal and non-verbal signs contain denotation and connotation meaning. The advertiser tends to use brief sentences and give an informative idea about the event that held in order to attract reader’s attention. The pictures, the models, and the colors used in the advertisements also support the sentences in delivering the idea. Both of verbal and non-verbal signs are related to each other since what is in verbal signs are conveyed in visual signs.
A SEMIOTIC ANALYSIS OF PUBLIC SERVICE ADVERTISEMENTS Ni Made Sri Wahyuni; I Komang Sulatra; Desak Putu Eka Pratiwi
Journal of Humanities, Social Science, Public Administration and Management (HUSOCPUMENT) Vol. 2 No. 2 (2022): April: Journal of Humanities, Social Science, Public Administration and Managem
Publisher : ID Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51715/husocpument.v2i2.113

Abstract

This study aimed to find out and to describe the meaning of the verbal and visual signs in public service advertisements. The data were taken from the internet, which have included the verbal and visual signs. There were two theories applied in this study.  The theory of Semiotics proposed by Saussure (1983) and the theory of meaning by Leech (1981). The process of collecting data was observation method. Through the analysis it was found that verbal and visual signs have important rules to make attractive and good advertisement. In term of verbal sign, these advertisements consist of the text which has an excellent word choice to attract the reader’s interests. Meanwhile, from the visual sign, these advertisements represent unique picture which is to support verbal sign in order to make it easier for reader to understand the context of an advertisement. Overall, the use of verbal and visual sign in the advertisement is really important to share the message of the advertisement and also to attract the readers’ attention.
THE MEANING OF SIGNS IN “BREAST CANCER SURVIVOR’S FIRST HAIRCUT” ULTA BEAUTY ADVERTISEMENT Yugiastari; Eka Pratiwi Desak Putu; Devi Maharani Santika I Dewa Ayu
KULTURISTIK: Jurnal Bahasa dan Budaya Vol. 5 No. 2 (2021): Juli 2021
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/kulturistik.5.2.2954

Abstract

The meaning of signs in advertisements is very important to make it easier for the audience to understand the content and purpose of the advertisement. This study aims to discover the meaning of verbal and nonverbal signs and discover the meaning of verbal and nonverbal signs found in the "Breast Cancer Survivor’s First Haircut" Ulta Beauty advertisement. Verbal signs are about text, either words or sentences while nonverbal signs are about pictures. The data were taken from Ulta Beauty Company YouTube account. The data were collected by observation method. In the research there are several theories used to analyze the data, semiotic theory by Saussure (1983) was used in analyzing verbal and visual signs in advertisement. The second is the theory of meaning proposed by Barthes (1964) to analyze the meaning of signs which consist of two layers, denotation and connotation. The last is the theory of Wierzbicka (1996) to analyze the meaning of colors. The finding shows that both verbal and visual signs have denotative and connotative meaning. Verbal and visual signs are both supporting each other to emphasize the message of the advertisement and to convince people to do particular actions Keywords: meaning, verbal signs, visual signs, advertisement
A Verbal and Non-Verbal Signs of Walt Disney Posters Yustina Juita Simarmata; Ni Wayan Suastini; Desak Putu Eka Pratiwi
Humanis Vol 26 No 2 (2022)
Publisher : Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (786.287 KB) | DOI: 10.24843/JH.2022.v26.i02.p02

Abstract

This study aims to find out the verbal and non-verbal signs found in Walt Disney posters and analyze the meaning of verbal and non-verbal signs found in Walt Disney posters. Verbal sign is about text or words that appear in the Walt Disney poster. For the non-verbal signs appears as characters and colors used. The data of the research were downloaded from the pinterest. This study used a descriptive qualitative method. This study used a theory by Saussure in Chandler (2007) to analyze verbal and non-verbal signs. While the theory from Barthes (1977) to analyze the meaning of signs, and the supporting theory from Cerrato (2012) to analyze color terms. This research reveals that 6 verbal signs and 6 non-verbal signs were found in Walt Disney posters. These signs also contained 5 denotative and 9 connotative meanings from the story line in the poster. These meanings were found in the words and picture of Walt Disney posters.
en Ni Kadek Dian Trisnawati; Desak Putu Eka Pratiwi; I Putu Andri Permana
e-Journal of Linguistics Vol 16 No 2 (2022): ejl-July
Publisher : Doctoral Studies Program of Linguistics of Udayana University Postgraduate Program

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/e-jl.2022.v16.i02.p12

Abstract

This article discusses about expressive illocutionary act in The Little Mermaid 1989 Movie. This article analyzing the data used descriptive qualitative method. The aims of this article are to identify the types of expressive illocutionary act and the context of situation in the movie. This article used theory by Searle (1979) to identify the types of expressive illocutionary act and theory by Halliday and Hasan (1985) to analyze the context of situation. The result of this article showed 22 utterances which are produced by the characters.
An Analysis Structural Metaphor in Imagine Dragon's Selected Songs Bamagin Fatwansyah; Putu Nur Ayomi; Desak Putu Eka Pratiwi
Jurnal Impresi Indonesia Vol. 1 No. 4 (2022): Jurnal Impresi Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v1i4.53

Abstract

Introduction: Language is one of the most important parts of our life that is used every day. This is because language supports human communication. Communication is important because it reduces the level of ambiguity in social interaction. Purpose: This article aims to explore the use of Structural Metaphors in selected songs by rock band Imagine Dragon and their meanings. The theory used is from Lakoff, which is used to identify Structural Metaphors and the theory of meaning from Leeches. In this article, Method: the method used is a qualitative method to describe the meaning of structural metaphors comprehensively. Results: After analyzing the data, it was found that for each song such as Believer, Bad Liar, and Enemy, some lyrics contain structural metaphors based on the metaphor theory, but there are only five types of meaning out of seven types of meaning by Leech. The meanings found are Conceptual, Connotative, Collocative, Affective, and Thematic meanings. Conclusion: Based on the data, the analysis of Structural metaphor found in each lyric from selected songs by Imagine Dragon, the writer classified the meaning based on the song using the seven types of meaning.
MAKNA TANDA VERBAL DAN NONVERBAL PADA IKLAN MINUMAN DI TELEVISI NASIONAL Desak Putu Eka Pratiwi dan Hugo Warami NFN
Kibas Cenderawasih : Jurnal Ilmiah Kebahasaan dan Kesastraan Vol. 12 No. 1 (2015)
Publisher : Balai Bahasa Provinsi Papua

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (5396.865 KB) | DOI: 10.26499/kc.v12i1.185

Abstract

Advertising is a business which uses language to persuade people to do something or to buy a product. Advertisement uses language as a main tool to describe a reality. In this case, language is used for two purposes. First, it is used as one of the tools to describe a product being advertised.  Second, after the product description is presented, the language is also used to create an image for that product.  In order to create a particular image, the copy writer often uses unusual, stylish, and fresh words. The language of advertisement which is very controversial and bombastic is very interesting to analyze.  The copy writer not only uses verbal signs in delivering the message of the advertisement but also the nonverbal signs. Especially the advertisements on TV which have a very short duration, the verbal signs are combined with the nonverbal signs to achieve a more effective communication.  This research aims at identifying the meaning of verbal and nonverbal signs used in beverage advertisements on TV. Documentation and observation method are applied to obtain the qualitative data.  Theory of semantics by Palmer (2001) and theory of pragmatic by Yule (1996) are used to analyze the meaning of verbal signs of the advertisements.  In addition, the theory of semiotic by Barthes (1998) is used to analyze the meaning of nonverbal signs in the advertisements. The results are presented through formal and informal method.  The results show that the verbal and visual signs in the TV advertisements carried connotative meaning.   
en Ni Made Ayu Widiantari; Desak Putu Eka Pratiwi; Made Perdana Sekolastika
e-Journal of Linguistics Vol 16 No 2 (2022): ejl-July
Publisher : Doctoral Studies Program of Linguistics of Udayana University Postgraduate Program

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/e-jl.2022.v16.i02.p13

Abstract

This research aims to describe the types of maxims that are flouted in Finding Dory, to reveal and explain the strategies used by the main characters to flout maxims in Finding Dory, and to describe the functions of maxim flouting done by the main characters in Finding Dory. The study concerns with the flouting maxims that occur in main characters utterances in reaching their goal in Finding Dory movie, a movie which uses under sea universe as the main theme of the story. The study aims at analyzing the types of flouting maxims, and motivation of flouted maxim which frequently used in a conversation between main characters other characters in Finding Dory movie and the reason of applying that particular type of flouting maxims, and motivation to giving information the interlocutor in the utterances. This study uses qualitative method to conduct a clear and well organized description about the problems which is identified. Descriptive study in textual analysis is applied to elaborate the flouting maxims which occur in Finding Dory movie. The data were taken from the script and analyzed by applying Cooperative Principle theory proposed by Grice (1975). The study concludes that the flouting maxim of relation and quantity is mostly applied by the main characters to giving the information the interlocutor but the information is irrelevant.
Flouting of Grice’s Maxims in The Mitchells vs. The Machines Film Ni Kadek Debi Puspita Manggalita; Desak Putu Eka Pratiwi; Putu Nur Ayomi
RETORIKA: Jurnal Ilmu Bahasa Vol. 8 No. 2 (2022)
Publisher : Magister of Linguistic, Postgraduated Program, Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (256.568 KB) | DOI: 10.55637/jr.8.2.4707.151-159

Abstract

Obeying the cooperative principle is an important rule that must be done to attain a good and relevant conversation, which can be divided into four categories of maxims, such as maxim of quality, maxim of quantity, maxim of manner, and maxim of relation. However, in everyday life, there are still many people who flout these maxims which causes their conversation to be ineffective. This study aims to determine the types of flouting maxim found in The Mitchells vs. The Machines film is based on the Cooperative Principle theory of Grice (1975). This study also aims to analyze the reasons of flouting maxim committed by characters using Flouting Maxim Strategies theory from Cutting (2002) and Illocutionary Functions of Politeness theory from Leech (1983). The method used in this research is the descriptive qualitative method. The data were collected from the utterances of the characters that flout the maxims in the film through the observation method. The results showed that there were 45 cases of flouting maxim found in the film. The maxim that is flouted the most is the maxim of relation. There were several reasons the characters flouted the maxims. Related to strategies and functions, the most frequently used reasons are the strategy of being irrelevant and competitive function. This is because the characters tend to say things outside the topic being discussed with the intention of asking people to do something.
en Ni Kadek Dian Trisnawati; Desak Putu Eka Pratiwi; I Putu Andri Permana
e-Journal of Linguistics Vol 17 No 1 (2023): ejl-January
Publisher : Doctoral Studies Program of Linguistics of Udayana University Postgraduate Program

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/e-jl.2023.v17.i01.p06

Abstract

This article discusses about expressive illocutionary act in The Little Mermaid 1989 Movie. This article analyzing the data used descriptive qualitative method. The aims of this article are to identify the types of expressive illocutionary act and the context of situation in the movie. This article used theory by Searle (1979) to identify the types of expressive illocutionary act and theory by Halliday and Hasan (1985) to analyze the context of situation. The result of this article showed 22 utterances which are produced by the characters.
Co-Authors Andina, A.A. Diah Trisna Andriani, Ria Ariyaningsih, Ni Nyoman Deni Arnadi, I Wayan Redi Asako Shiohara Astawan, I Made Agus Astini, Ni Luh Putu Nur Sri Ayu Pujiastuti, Ni Komang Bagul, Apolinarius Bamagin Fatwansyah Barung, Lodovikus Budiantini, Ni Kadek Novita Casmita, Putu Devi Maharani Santika I Dewa Ayu Dewi, Ni Luh Putu Septiadewi Dominikus Ngadu Enos Bodu Saga Evantri Ngailo Ferdinal, Ferdinal Gusti Ayu Arlinda Liestya Devi I Dewa Ayu Devi Maharani Santika I Gede Agus Dewangga I Gede Dayuh Suryantara I Gede Suardana I Gusti Agung Sri Rwa Jayantini I Gusti Ayu Vina Widiadnya I Gusti Ayu Vina Widiadnya Putri I Kadek Adi Panaji I Kadek Bayu Parmawan I Komang Sulatra I Komang Sulatra I Made Andika Dwi Jaya I Made Perdana Skolastika I Made Tobi Arinata I Putu Ade Pratama I Putu Andri Permana I Putu Andri Permana I Wayan Arka I Wayan Juniarta I Wayan Juniartha I Wayan Restu Widiarta Ida Ayu Mela Tustiawati Ida Ayu Putri Gita Ardiantari IGA Sri Rwa Jayantini Janggur, Oktavianus Jaya, Made Dhaniswara Kadek Darmapratiwi Komang Dian Puspita Candra Komang Dian Puspita Candra, Komang Dian Puspita Komang Widya Udiani Dewi Komang Yoshika Pratama Putra Lajar, Yakobus Adriano Legawa, I Gede Aditya Cipta Lembu, Eufronius Sarino Listaningsih, Ni Putu Heni Lutfiana, Dina Made Perdana Sekolastika Maria Alvita Nai Modok Monika Heni Ni Kadek Ayu Putri Ni Kadek Debi Puspita Manggalita Ni Kadek Dian Trisnawati Ni Kadek Dian Trisnawati Ni Kadek Kurnia Nareswari Dewi Ni Kadek Widya Putri Ni Ketut Ria Agustina Ni Komang Ayu Suardani Ni Luh Eka Trisna Dewi Ni Luh Emi Puspita Sari Ni Luh Gede Elsa Wiyanti Ni Made Ayu Widiantari Ni Made Candra Sandita Dewi Ni Made Desi Trisnayanti Ni Made Pratiwi Rusadi Ni Made Sri Wahyuni Ni Made Verayanti Utami Ni Nyoman Sayun Trinadi Ni Nyoman Tri Jayanti Ni Putu Adik Mariani Ni Putu Mirah Handayani Ni Putu Risma Cahyani Ni Putu Wina Damayanti Ni Wayan Alan Mirani NI WAYAN SUASTINI Ni Wayan Suastini Oktavianus Oktavianus Padmi, Ni Luh Indriyani Patrisia Adma Renda Putri Utami, Ni Putu Cahyani Putu Diah Puspita Dewi Putu Nur Ayomi Rika, Ni Wayan Silvester Aman Sri Rwa Jayantini, I Gusti Agung Stefanus Dendy Prasetya Bere Sudarmini, Ni Kadek Ayu Sulatra I Komang Suwitri, Ni Luh Nita System, Administrator Utami, Ni Putu Cahyani Putri Wiyanti, Ni Luh Gede Elsa Yohanes Kapistrano Agung Yosefa Amung Yugiastari Yustina Juita Simarmata