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All Journal JURNAL GIZI INDONESIA Jurnal Teknologi Informasi dan Ilmu Komputer Jurnal Dinamika Penelitian Industri AcTion: Aceh Nutrition Journal JURNAL TEKNIK INFORMATIKA DAN SISTEM INFORMASI Amerta Nutrition Holistik Jurnal Kesehatan Jurnal Ilmiah Keperawatan Sai Betik Jurnal Kesehatan JURNAL ILMIAH OBSGIN : Jurnal Ilmiah Ilmu Kebidanan & Kandungan PREPOTIF : Jurnal Kesehatan Masyarakat JATI (Jurnal Mahasiswa Teknik Informatika) JOURNAL OF INFORMATION SYSTEM MANAGEMENT (JOISM) Jurnal Aisyah : Jurnal Ilmu Kesehatan Science Midwifery Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ilmu Komputer dan Sistem Informasi (JIKOMSI) Jurnal Nuansa Akademik: Jurnal Pembangunan Masyarakat JTECS : Jurnal Sistem Telekomunikasi Elektronika Sistem Kontrol Power Sistem dan Komputer Jurnal Informatika, Komputer dan Bisnis (JIKOBIS) Al-Mu'awanah Bulletin of Information Technology (BIT) Kontribusi: Jurnal Penelitian dan Pengabdian Kepada Masyarakat Jurnal Ilmiah Kesehatan (JIKA) EXPLORER JKKI : Jurnal Kedokteran dan Kesehatan Indonesia JOMPA ABDI: Jurnal Pengabdian Masyarakat The Indonesian Journal of Computer Science Research Nusantara of Engineering (NOE) Jurnal: International Journal of Engineering and Computer Science Applications (IJECSA) JSITIK: Jurnal Sistem Informasi dan Teknologi Informasi Komputer Prosiding SEMNAS INOTEK (Seminar Nasional Inovasi Teknologi) Jurnal Pengabdian Kesehatan Beguai Jejama Jurnal Pengabdian Masyarakat Nusantara Journal of Dietetics Science
Arie Nugroho, Arie
Jurusan Gizi Poltekkes Kemenkes Tanjungkarang
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Journal : EXPLORER

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Analisis Faktor-Faktor yang Mempengaruhi Keputusan Pembelian pada Game Genshin Impact Menggunakan Klasifikasi Naive Bayes Wiranata, Hadi; Sucipto, Sucipto; Nugroho, Arie
Explorer Vol 5 No 2 (2025): July 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/explorer.v5i2.2004

Abstract

The growth of the online gaming industry has led to the emergence of microtransaction-based business models, where players can purchase virtual items using real money. One of the games implementing this model is Genshin Impact, which has attracted a wide audience through its gacha system and diverse character content. This study aims to identify the factors that influence players' decisions to purchase virtual items in Genshin Impact using the Naive Bayes classification method. Data were collected through an online questionnaire involving 314 respondents. The analyzed variables include play duration, satisfaction with the gacha system, costumes, storyline, social influence, and previous purchase experience. The model was developed using the Gaussian Naive Bayes algorithm and validated through the Stratified K-Fold Cross-Validation method. The results show that the model achieved an accuracy of 80.57% in classifying purchase decisions. While the model performed well in identifying players who made purchases, its performance in classifying non-purchasing players requires improvement. This research is expected to serve as a reference for understanding player purchasing behavior and developing digital marketing strategies in the online gaming industry.
Co-Authors Abdullah Abdullah Abunizar, Lutfi Adam, Rizal Syihab Saputra Adinda Juwita Sari Affandy Affandy Agung Pramono, Agung Aidina Ristyawan Aidina Ristyawan, Aidina Amarya, Theo Krisna Ameliya, Putri Anggreini, Emi Annisa, Viviane Antun Rahmadi Ardio, Gletser Yustitito Ariansyah, Damas Baik Arie, Theo Yan ARMYANTO, JODI Aswita Amir Bella Novita Muktiari Bertalina Bertalina Bertalina Ny Dwi Fajarsari, Gesti Dwi Harini DWI HARINI Endang Sri Wahyuni Erna Daniati Farhan Gagat Retnanto Febrina, Binta Setya Ferdian Ahmat Felmidi Ferianto, Risky Hardhono Susanto Henityastama, Milinian Tree Multi Hermawan Nur Wahiid Hery Widijanto Indriyani, Reni Irawati, Elsa Kusdalinah Kusdalinah Lestari, Afifah Kurnia Martha Irene Kartasurya Maulana, Wildan Arya Merita Putri Mufattan, Ahmad Mugiati Mugiati Muhammad Fikri Pratama Muhammad Najibulloh Muzaki Muhammad, Hasman Zhafiri Mulyani, Roza Ningrum, Dea Yuliana Ayu Ningrum, Dila Ayu Tri Suhesti Novika , Yulia Nurhapy, Dwiki Nurhindarto, Aris Nuri Aslami Ny, Bertalina P, Anggi Yuniar Pradhana, Akmal Hisyam Pramadya, Reza Candra Pranata, Dava Adistyan Pratama, Aldi Pratiwi, Amali Rica Qibtiyah, Siti Mariyatul Rahmadi, Antun Ratih Kumalasari Niswatin Rauf Tamim Rebia, Rina Afiani Reka Ainul Khasanah Retno Mayangsari, Dwi Ricardus Anggi Pramunendar Rina Firliana Rini Indriati Rino Adi Kurniawan Roza Mulyani Sakin, Kharisma Sari, Vivi Anggun Permata Sejati, Nawasari Indah Putri Siswahyudianto Soeleman, M. Arief Sucipto Sucipto Sucipto Sudarmi Sudarmi Sunarto Sunarto Sutrio Sutrio Sutrio Teguh Andriyanto Teguh Andriyanto, Teguh Tuti Hidayah Usdeka Muliani Utama, Hastari Vresti Rahma Dewi Wardani, Anita Sari Wibowo, Rizky Wiranata, Hadi Yahya, Taufik Nur Yunianto, Andi Eka Zahra, Afifah Az Zalfa, Darina