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Journal : Khazanah Sosial

Implementation of E-commerce in Denpasar City SMEs Saitri, Putu Wenny; Putra, Gde Bagus Brahma; Prastyadewi, Made Ika; Ernawatiningsih, Ni Putu Lisa
Khazanah Sosial Vol 6, No 1 (2024): Khazanah Sosial
Publisher : UIN Sunan Gunung Djati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ks.v6i1.31284

Abstract

As a provincial capital that depends on tourism, the development of Denpasar City’s SMEs, especially in the tourism support sector, is growing rapidly. Coupled with technological advances, the development of SMEs must be able to adapt, one of which is by implementing e-commerce. This research aims to 1) explore the e-commerce needs of SMEs in Denpasar City and 2) analyze the factors that influence the use of e-commerce among SMEs in Denpasar City. The research was conducted on SMEs in Denpasar City with 140 respondents. A mixed-method approach was used to answer the research objectives. The research results show that e-commerce is a marketing medium for Denpasar City SMEs, primarily through Shopee and TikTok. Analysis using Atlas.ti indicates that human resources are still the main obstacle to implementing e-commerce in Denpasar City. Related to the factors that influence the decision to implement e-commerce, business duration, income, knowledge, technology, and product type are variables that significantly influence the implementation of e-commerce in Denpasar City. These results can be a reference regarding increasing SMEs’ capacity, especially regarding human resources and capital. Training, mentoring, and access to capital can raise SMEs’ awareness of the importance of technology in promoting and selling goods and services to increase income, which will lead to empowerment and prosperity.
Implementation of E-commerce in Denpasar City SMEs Saitri, Putu Wenny; Putra, Gde Bagus Brahma; Prastyadewi, Made Ika; Ernawatiningsih, Ni Putu Lisa
Khazanah Sosial Vol. 6 No. 1 (2024): Khazanah Sosial
Publisher : UIN Sunan Gunung Djati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ks.v6i1.31284

Abstract

As a provincial capital that depends on tourism, the development of Denpasar City’s SMEs, especially in the tourism support sector, is growing rapidly. Coupled with technological advances, the development of SMEs must be able to adapt, one of which is by implementing e-commerce. This research aims to 1) explore the e-commerce needs of SMEs in Denpasar City and 2) analyze the factors that influence the use of e-commerce among SMEs in Denpasar City. The research was conducted on SMEs in Denpasar City with 140 respondents. A mixed-method approach was used to answer the research objectives. The research results show that e-commerce is a marketing medium for Denpasar City SMEs, primarily through Shopee and TikTok. Analysis using Atlas.ti indicates that human resources are still the main obstacle to implementing e-commerce in Denpasar City. Related to the factors that influence the decision to implement e-commerce, business duration, income, knowledge, technology, and product type are variables that significantly influence the implementation of e-commerce in Denpasar City. These results can be a reference regarding increasing SMEs’ capacity, especially regarding human resources and capital. Training, mentoring, and access to capital can raise SMEs’ awareness of the importance of technology in promoting and selling goods and services to increase income, which will lead to empowerment and prosperity.
Co-Authors Abu Hassan, Rahmawaty Agus Wahyudi Salasa Gama Anis Rizkiya Dewi Ari Novarini Arimbawa, Putu Dody Arisanti Ayu Wardhani Artari Asih, Ni Made Widya Bedy, Reihan Octavito Cici Musliha Desak Putri Cintya Maha Dewi Desyandri Desyandri Devanto Shasta Pratomo Devina ningsih Dewa Ayu Putu Friska Ratnadi Ayuningsih Eko Nursanty Eko Nursanty Ernawatiningsih, Ni Putu Lisa Evi Yulia Purwanti Gde Bagus Brahma Putra Gde Bagus Brahma Putra Gde Bayu Surya Parwita Gde Bayu Surya Parwita Gde Bayu Surya Parwita Gede Antok Setiawan Jodi Gede Galantika Gregorius Paulus Tahu Gusti Putu Diah Nanda Sari Hariyadi, Guruh Taufan Histayanthi, Kadek Dwi I Dewa Made Arik Permana Putra I Gede Adi Santosa I Gusti Lanang Putu Tantra I Kadek Agus Andi Wijaya I Kadek Agus Engky Wira Pratama I Kadek Dwi Payana I Kadek Widya Rama Ananda I Made Ari Anja Saputra I Made Gita Andika I Nyoman Resa Adhika I Nyoman Resa Adhika I Putu Krisna Dawantara I Putu Yoga Purnama Yasa I Wayan Sujana I Wayan Widnyana I Wayan Yudi Wiratama Ida Ayu Nyoman Tri Saraswati Ida Ayu Putu Dian Harta Mahita Ika Suciati Indah Pratiwi, I Gusti Ayu Devi Indah Susilowati Indah Susilowati Indra Yoga Pratama, I Putu Irfandi Pratama Jessica Maharani, Ni Komang Kadek Widanta Yoga Komang Ayu Sukma Ginanti Kusuma, Pradana Jati Luh Made Ayu Windari Putri Mahmud Mahmud Munzila, Laila Ni Kadek Ayu Dinah Priska Ni Kadek Ayu Sarikanti Ni Kadek Bella Santiani Ni Kadek Dia Ardiyani Ni Kadek Heni Adnyani Ni Kadek Shara Suwandani Ni Kadek Sukma Handayani Ni Kadek Tharis Tyana Dewi Ni Komang Trisna Artina Dewi Ni Luh Opik Mahena Dewi Ni Luh Putu Andriani Ni Luh Sri Ariati Ni Made Amanda Prananingrum Ni Made Dwi Puspitawati Ni Made Milayani Ni Nyoman Ari Novarini Ni Nyoman Cita Deviyani Ni Nyoman Yuliarmi Ni Putu Ayu Yunita Ni Putu Intan Purnamasari Ni Putu Lisa Ernawatiningsih Ni Putu Martini Dewi Ni Putu Yeni Astiti Parwita, Gede Bayu Surya Peri Antari, Ni Putu Putri Aelia, Cresia Karenhapukh Putu Deva Satya Narendra Putu Indah Cahyani Putu Wenny Saitri Putu Yuni Sintia Dewi Putu Yusi Pramandari Putu Yusi Pramandari Putu Yusi Pramandari Putu Yusi Pramandari, Putu Yusi Rahmawaty Abu Hassan Resa Adhika, I Nyoman Setiawati, Ni Kadek Yuli Si Ngurah Bagus Arya Kusuma Sri Ariati, Ni Luh Sudarniti Ari, Ni Luh Sutawan, I Wayan Pande Waridin Waridin