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Journal : Jurnal Penelitian Ekonomi dan Bisnis

Utilization of the Subak Jatiluwih Landscape as a Tourism Object: Tourist Perceptions and the Impact on Village Income Prastyadewi, Made Ika; Parwita, Gede Bayu Surya; Pramandari, Putu Yusi
Jurnal Penelitian Ekonomi dan Bisnis Vol. 8 No. 1 (2023): March 2023
Publisher : Universitas Dian Nuswantoro Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/jpeb.v8i1.7917

Abstract

The growing development of the tourism sector impacts increasing land conversion, which results in a reduction in productive agricultural land and the threat of subak as an agricultural institution based on local wisdom in Bali. The development of the tourism sector has eroded the existence of subak due to the high economic value of converting agricultural land to non-agricultural functions. If this condition continues, the existence of subak as a form of local wisdom in the agricultural sector in Bali will become extinct. Moreover, the subak cultural landscape in Bali has been recognized by UNESCO as a World Cultural Heritage. The heritage includes four sites (areas) which all form one unit.This study aims to analyze the use of the Jatiluwih subak landscape as a tourist object by focusing on the problem of tourists’ perceptions of the subak Jatiluwih landscape and the impact of these tourism activities on village income. The research was conducted on the Subak Jatiluwih Landscape as a WBD icon. The approach used is a quantitative approach using primary and secondary data. The sample in this study was taken by interview method and documentation study, which was then analyzed descriptively. The analysis results show an increase in the number of tourist visits every year where tourists think that an interesting tourist object is a place that has uniqueness. Tourism activities also positively impacted the village economy, where the local traditional village managed and fairly shared income from entrance tickets to tourist objects.
Co-Authors Abu Hassan, Rahmawaty Agus Wahyudi Salasa Gama Anis Rizkiya Dewi Ari Novarini Arimbawa, Putu Dody Arisanti Ayu Wardhani Artari Asih, Ni Made Widya Bedy, Reihan Octavito Cici Musliha Desak Putri Cintya Maha Dewi Desyandri Desyandri Devanto Shasta Pratomo Devina ningsih Dewa Ayu Putu Friska Ratnadi Ayuningsih Eko Nursanty Eko Nursanty Ernawatiningsih, Ni Putu Lisa Evi Yulia Purwanti Gde Bagus Brahma Putra Gde Bagus Brahma Putra Gde Bayu Surya Parwita Gde Bayu Surya Parwita Gde Bayu Surya Parwita Gede Antok Setiawan Jodi Gede Galantika Gregorius Paulus Tahu Gusti Putu Diah Nanda Sari Hariyadi, Guruh Taufan Histayanthi, Kadek Dwi I Dewa Made Arik Permana Putra I Gede Adi Santosa I Gusti Lanang Putu Tantra I Kadek Agus Andi Wijaya I Kadek Agus Engky Wira Pratama I Kadek Dwi Payana I Kadek Widya Rama Ananda I Made Ari Anja Saputra I Made Gita Andika I Nyoman Resa Adhika I Nyoman Resa Adhika I Putu Krisna Dawantara I Putu Yoga Purnama Yasa I Wayan Sujana I Wayan Widnyana I Wayan Yudi Wiratama Ida Ayu Nyoman Tri Saraswati Ida Ayu Putu Dian Harta Mahita Ika Suciati Indah Pratiwi, I Gusti Ayu Devi Indah Susilowati Indah Susilowati Indra Yoga Pratama, I Putu Irfandi Pratama Jessica Maharani, Ni Komang Kadek Widanta Yoga Komang Ayu Sukma Ginanti Kusuma, Pradana Jati Luh Made Ayu Windari Putri Mahmud Mahmud Munzila, Laila Ni Kadek Ayu Dinah Priska Ni Kadek Ayu Sarikanti Ni Kadek Bella Santiani Ni Kadek Dia Ardiyani Ni Kadek Heni Adnyani Ni Kadek Shara Suwandani Ni Kadek Sukma Handayani Ni Kadek Tharis Tyana Dewi Ni Komang Trisna Artina Dewi Ni Luh Opik Mahena Dewi Ni Luh Putu Andriani Ni Luh Sri Ariati Ni Made Amanda Prananingrum Ni Made Dwi Puspitawati Ni Made Milayani Ni Nyoman Ari Novarini Ni Nyoman Cita Deviyani Ni Nyoman Yuliarmi Ni Putu Ayu Yunita Ni Putu Intan Purnamasari Ni Putu Lisa Ernawatiningsih Ni Putu Martini Dewi Ni Putu Yeni Astiti Parwita, Gede Bayu Surya Peri Antari, Ni Putu Putri Aelia, Cresia Karenhapukh Putu Deva Satya Narendra Putu Indah Cahyani Putu Wenny Saitri Putu Yuni Sintia Dewi Putu Yusi Pramandari Putu Yusi Pramandari Putu Yusi Pramandari Putu Yusi Pramandari, Putu Yusi Rahmawaty Abu Hassan Resa Adhika, I Nyoman Setiawati, Ni Kadek Yuli Si Ngurah Bagus Arya Kusuma Sri Ariati, Ni Luh Sudarniti Ari, Ni Luh Sutawan, I Wayan Pande Waridin Waridin