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All Journal Prosiding PESAT JURNAL MANAJEMEN Lectura : Jurnal Pendidikan IKRA-ITH EKONOMIKA Ekonomi dan Bisnis KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Amalee: Indonesian Journal of Community Research & Engagement Jurnal Manajemen Bisnis dan Kewirausahaan JURNAL EKONOMI SYARIAH Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Target : Jurnal Manajemen Bisnis Journal of Islamic Economics and Finance Studies International Journal of Business, Technology, and Organizational Behavior (IJBTOB) Journal of Sharia Economics Bima Abdi: Jurnal Pengabdian Masyarakat Jurnal Ekonomi Syariah Pelita Bangsa Jurnal Abdimas Bina Bangsa Jurnal Abdimas Ekonomi dan Bisnis Jurnal Ekonomi Proceeding International Seminar of Islamic Studies Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan ABDINE Jurnal Pengabdian Masyarakat Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Islamic Economics and Business Review (IESBIR) Integrasi: Jurnal Studi Islam dan Humaniora Dirham: Journal of Sharia Finance and Economics BISNIS : Jurnal Bisnis dan Manajemen Islam
Tati Handayani, Tati
Jurusan Manajemen, Fakultas Ekonomi UPN Veteran Jakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Physics Public Health Social Sciences Other

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Pengembangan Minuman Lidah Buaya (Aloe vera) sebagai Produk Inovatif dalam Mendukung Ekonomi Kreatif HS, Sufyati; Handayani, Tati; Resti, Anggi Angga; Desmintari, Desmintari; Koyyimah, Ai Kokoy; Astuti, Diah Yuni
Bima Abdi: Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2026): Bima Abdi: Jurnal Pengabdian Masyarakat
Publisher : Yayasan Pendidikan Bima Berilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53299/ba-jpm.v6i2.4171

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pengetahuan dan keterampilan jamaah muslimah Majelis Taklim Baiturrahmah, Pisangan, Ciputat Timur, Tangerang Selatan dalam mengolah lidah buaya menjadi produk minuman inovatif yang bernilai ekonomi. Metode yang digunakan adalah pendekatan partisipatif dan pemberdayaan masyarakat melalui empat tahapan, yaitu: (1) identifikasi potensi dan permasalahan melalui observasi dan wawancara untuk menggali kondisi awal dan kebutuhan peserta; (2) perencanaan program berupa penyusunan materi pelatihan pengolahan lidah buaya, higienitas, pengemasan, dan pemasaran; (3) pelaksanaan pelatihan dan demonstrasi dengan keterlibatan aktif peserta dalam proses produksi; serta (4) evaluasi melalui observasi dan wawancara untuk menilai peningkatan pengetahuan, keterampilan, dan motivasi peserta. Hasil kegiatan menunjukkan bahwa peserta mampu memahami teknik pengolahan lidah buaya yang tepat dan higienis, serta memiliki keterampilan dasar dalam memproduksi minuman lidah buaya. Selain itu, peserta juga mulai memahami pentingnya pengemasan dan pemasaran produk dalam mendukung usaha berbasis ekonomi kreatif. Kegiatan ini juga mendorong munculnya motivasi kewirausahaan berbasis rumah tangga melalui pemanfaatan bahan lokal. Dengan demikian, pengembangan minuman lidah buaya berpotensi menjadi alternatif usaha yang dapat meningkatkan nilai tambah ekonomi masyarakat serta mendukung penguatan ekonomi kreatif berbasis komunitas.
Digital Marketing Development Strategy of Sharia Cooperative Handayani, Tati; HS, Sufyati; Priyatno, Prima Dwi
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 2 No. 6 (2022): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v2i6.248

Abstract

The development of Sharia Cooperatives faced obstacles due to the Covid-19 pandemic situation. Many people no longer use sharia cooperatives in carrying out their daily lives, especially the owner of business. This situation requires innovation by utilizing digitization technology. One of the form of technology that can be used is digital marketing, with digital marketing communications and transactions can be carried out at any time. This study focuses on mapping the characteristics of Islamic cooperatives and evaluating the performance of Islamic cooperatives as well as producing business strategy models for Islamic cooperatives. The method used is descriptive qualitative with SWOT analysis techniques. Sampling method use non-probability sampling (snowball). The participants in this study were the management of the Baiturrahman Mitra Umat Sharia Consumer Cooperative (KKS), Bojong Gede, Bogor, West Java, totaling 6 informants. The results of the study show that the Baiturrahman Mitra Umat KKS is a cooperative that has a strong and growing market. The Baiturrahman Mitra Umat PSC can carry out two types of strategies, namely intensive strategies and integrative strategies. Intensive strategies can be carried out by cooperatives in the form of market penetration and market and product development. The integrative strategy can be carried out by cooperatives in the form of forward integration, backward integration, and horizontal integration. Keywords: strategy, digital marketing, sharia cooperatives
Digital Marketing Development Strategy for Sharia Consumer Cooperatives with Business Model Canvas Handayani, Tati; HS, Sufyati; Priyatno, Prima Dwi; Matondang, Nurhafifah; Supriadi, Yudi Nur
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 3 No. 5 (2023): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v3i5.290

Abstract

Globalization has brought increasingly fierce competition for Islamic cooperatives, which threatens their survival in the market. As one of the important business sectors, sharia cooperatives need to develop strategies to remain relevant in various services, including financial services. The purpose of this study is to evaluate the business model and provide alternative recommendations for developing digital marketing with a business model canvas approach. This study uses a qualitative method with a business model canvas approach and the selected sharia cooperative model is the Baiturrahman Mitra Umat Sharia Consumer Cooperative (KKS). The results showed that the Baiturrahman Mitra Umat PSC experienced growth. The strategy that needs to be implemented should focus on growth that improves service, profit, and exploring new opportunities by prioritizing the role of digitalization for the marketing process of cooperative services. This strategy is formulated based on nine elements of the business model canvas, including customer segments, value proposition, distribution channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. Keywords:business model canvas, digital marketing, sharia cooperative, marketing strategy
Analisis Variabel yang Mempengaruhi Keputusan Pembelian Makanan Halal Melalui GoFood Saat Covid-19 Rahman, Adri 'Aunur; Handayani, Tati
BISNIS Vol 10, No 1 (2022): BISNIS: Jurnal Bisnis dan Manajemen Islam
Publisher : Universitas Islam Negeri Sunan Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/bisnis.v10i1.13928

Abstract

AbstractThis research aims to find out and explain about the factors that influence halal food purchase decisions through GoFood during Covid-19. Quantitative methods are the methods used in this research. The population of this research were the Muslim community of GoFood service users in Jabodetabek during the Covid-19 pandemic. Samples were taken are 265 respondents with purposive sampling. This research used primary data and data collection techniques using questionnaires. The data analysis techniques used in this research are inner model and outer model with analysis tool used is SmartPLS. This research explains that the existence of halal labels on the GoFood application helps consumers in making purchasing decisions in GoFood, in other words halal labels have a significant effect. The quality of service in accordance with sharia rules and contactless delivery must be applied with the aim to improve the comfort of consumers, in other words the quality of service has a significant effect. Price will be considered by consumers to buy a product, but with the condition of Covid-19 even though the price listed is high still decide to use GoFood services, in other words the price has no significant effect.Keywords: Halal Food, Halal Label, Price, Purchase Decision, Quality Of Service AbstrakPenelitian ini bertujuan untuk mengetahui dan menjelaskan tentang faktor-faktor yang mempengaruhi keputusan pembelian makanan halal melalui GoFood saat Covid-19. Metode kuantitatif merupakan metode yang digunakan pada penelitian ini. Populasi yang digunakan pada penelitian ini adalah masyarakat muslim pengguna layanan GoFood di Jabodetabek selama pandemi Covid-19. Jumlah sampel yang digunakan adalah 265 orang dengan menggunakan metode purposive Sampling. Penelitian ini menggunakan data primer dan teknik pengumpulan data menggunakan kuesioner. Teknik analisis data yang digunakan pada penelitian ini adalah inner model dan outer model menggunakan SmartPLS. Penelitian ini menjelaskan bahwa dengan adanya label halal pada aplikasi GoFood membantu konsumen dalam membuat keputusan pembelian di GoFood, dengan kata lain label halal berpengaruh signifikan. Kualitas layanan yang sesuai dengan aturan syariah dan contactless delivery harus diterapkan dengan tujuan untuk meningkatkan kenyamanan para konsumen, dengan kata lain kualitas layanan berpengaruh signifikan. Harga akan menjadi pertimbangan para konsumen untuk membeli suatu produk, namun dengan kondisi Covid-19 walaupun harga yang tercantum tinggi tetap memutuskan untuk menggunakan layanan GoFood, dengan kata lain harga tidak berpengaruh signifikan.Kata kunci: Harga, Keputusan Pembelian, Kualitas Layanan, Label Halal, Makanan Halal
Co-Authors Ahmad Fariz Aminanto, Muhamad Erda Anggi Angga Resti Anggi Angga Resti Aprion, Muhammad Astuti, Diah Yuni Astuti, Miguna Aziza, Adzra Budilaksono, Sularso Dalimunthe, Ardiana Desmintari Diana Triwardhani Dwiyanto, Muhaswad Farida Amalia, Farida Fitri Yetti Hamid, Hammas Hubaibi Akbar El Isa Isa Isnainiyah, Ika Nurlaili Karimah, Diva Azka Karnys Izza Muhammad, Aghna Koyyimah, Ai Kokoy Krisno Septyan Lestari, Ovy Dwi Putri Lili Puspita Sari Maharani, Novida Matondang, Nurhafifah Matondang, Nurkhafifah Maulida, Sofia Miftah, Munasiron Mira Rahmi Mulyantini, Sri Muthia Rizkitri Aulia Nobelson, Nobelson Nurfajrina, Alifah Nurwijayanti Nurzannah, Nurzannah Priyatno, Prima Dwi Purwanto Widodo Puspitasari, Lili Pusporini Pusporini, Pusporini Putri Anggraeni Putri Ramadhani, Putri Putri, Arliza Nurliana Rahman, Adri 'Aunur RAMADHAN, Izza Fahmi Khoiruman Risa Wulandari Rohim, Ade Nur Rohim S, Ratih Mulya W. Salim, Abdurrahim Shafwan, Muhammad Alif subur subur Sufyati HS Sugianto Sugianto Suharyati Suharyati Sumilir, Sumilir Susilowati Susilowati Tanjung, Ellisa Fitri Utami, Kery Wahyudi Wahyudi Yetty, Fitri YUDI NUR SUPRIADI