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FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BELI KOSMETIK HALAL PADA MAHASISWA DI JAKARTA Muthia Rizkitri Aulia; Handayani, Tati; Puspitasari, Lili
Journal of Sharia Economics Vol. 2 No. 2 (2021): Islamic Finance
Publisher : Program Studi Magister Ekonomi Syariah UIN Ar-Raniry

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/jose.v2i2.1347

Abstract

This research is motivated by the increase in the halal cosmetic industry in Indonesia. Researchers have a goal to analyze several factors, namely, halal label, brand image, and price that affecting the interest of buying halal cosmetics to students in Jakarta. The method used is a quantitative approach with the number of samples processed as many as 130 respondents with the characteristics of Jakarta students who use make over cosmetics. The data collection technique was taken through a questionnaire and analyzed using the Statistical Package for the Social Sciences (SPSS) version 26 application. The data analysis technique was through validity testing, reliability testing, classical assumption testing, and multiple linear regression tests. Hypothesis test using F test, T test and determinant coefficient. The results showed that the variables of halal label, brand image, and price had a simultaneous effect on buying interest. Partially, the variables of halal label, brand image and price show a positive and significant influence on buying interest. With this, the researcher hopes to help the growth of local cosmetics so that there will be more and more good quality halal cosmetics.
Membangun Masa Depan Gemilang dengan Edukasi Kesadaran Menabung dan Investasi Syariah di RA Permata Tangerang Selatan HS, Sufyati; Handayani, Tati; Yetty, Fitri; Subur, Subur; Wahyudi, Wahyudi; Sumilir, Sumilir; Matondang, Nurhafifah; Sugianto, Sugianto; Isa, Isa
Abdimas Galuh Vol 7, No 2 (2025): September 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ag.v7i2.20162

Abstract

Kesadaran menabung dan berinvestasi syariah secara syariah merupakan fondasi penting dalam mendukung kesejahteraan keluarga dan pendidikan anak. Namun literasi keuangan syariah di kalangan wali murid dan guru RA masih rendah, sehingga diperlukan edukasi untuk meningkatkan pemahaman mengenai perencanaan keuangan yang halal dan sesuai nilai Islam. Kegiatan pengabdian kepada masyarakat (PKM) ini bertujuan meningkatkan kesadaran dan pemahaman guru serta wali murid RA Permata Tangerang Selatan tentang pentingnya menanamkan nilai-nilai keuangan sejak dini. Metode yang digunakan meliputi pre-test, penyajian materi secara interaktif, diskusi, simulasi praktik, dan post-test. Edukasi dirancang dengan pendekatan partisipatif, menyenangkan, dan kontekstual agar mudah dipahami oleh peserta yang sebagian besar berlatar belakang non-keuangan. Hasil kegiatan menunjukkan adanya peningkatan signifikan pemahaman peserta terhadap konsep menabung dan investasi syariah, yang tercermin dari peningkatan skor pada post-test dibandingkan pre-test. Temuan ini menunjukkan bahwa pendekatan edukatif yang melibatkan partisipasi aktif dapat membentuk dasar literasi keuangan syariah di lingkungan pendidikan anak usia dini, sekaligus mendorong peran keluarga dalam mendampingi anak mengelola keuangan secara Islami. Kegiatan ini memberikan kontribusi positif dalam membangun kesadaran finansial yang halal dan berkelanjutan di masyarakat.
Edukasi Halal Awareness dalam Konsumsi dan Produksi di Desa Wisata Margaluyu, Pangalengan Kabupaten Bandung HS, Sufyati; Matondang, Nurkhafifah; Handayani, Tati; Nobelson, Nobelson; Miftah, Munasiron; Resti, Anggi Angga; Budilaksono, Sularso
Jurnal Abdimas Ekonomi dan Bisnis Vol. 5 No. 1 (2025): Jurnal Abdimas Ekonomi dan Bisnis
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/abdiekbis.v5i1.5528

Abstract

Pariwisata merupakan salah satu sektor yang sangat penting bagi perekonomian suatu daerah, termasuk Desa Wisata Margaluyu di Pangalengan, Kabupaten Bandung. Salah satu aspek krusial yang mendukung pariwisata adalah kuliner, karena makanan sering kali menjadi daya tarik utama bagi wisatawan. Dalam konteks global, termasuk di Indonesia yang mayoritas penduduknya beragama Islam, kehadiran kuliner halal menjadi semakin penting. Desa Margaluyu memiliki potensi wisata yang besar, namun kesadaran masyarakat terhadap pentingnya aspek halal masih perlu ditingkatkan untuk mendukung daya saing wisata dan kepercayaan konsumen. Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan kesadaran halal (halal awareness) dalam konsumsi dan produksi bagi pelaku Usaha Kecil dan Menengah (UKM). Sasaran program ini adalah para pelaku usaha kecil di Desa Margaluyu, termasuk pelaku usaha pengelola wisata. Metode yang digunakan meliputi sosialisasi dan pelatihan, yang terdiri dari beberapa tahapan: 1) Pemberian kuesioner pre test dan post test yaitu sebelum dan sesudah pelaksanaan edukasi dan sosialisasi untuk mengetahui tingkat literasi terkait produk halal dan sertifikasi halal; 2) Penyuluhan tentang pentingnya halal dan manfaatnya; 3) Pelatihan teknis tentang cara memastikan kehalalan produk; 4) Pemberian pendampingan dan konsultasi bagi UKM untuk memperoleh sertifikasi halal. Hasil kegiatan menunjukkan adanya peningkatan tingkat pemahaman kesadaran halal 89,5% (post test) sebelumnya pre test (66,5%), konsumsi halal 89,5% (post test) sebelumnya  pre test (54,5%) dan pemahaman produk halal 88,5% sebelumnya (67,5%). Rekomendasi  agar program dapat dijalankan secara berkelanjutan untuk memastikan penerapan standar halal yang konsisten. Selain itu, perlu adanya dukungan dari pemerintah daerah, kerjasama antara masyarakat, dunia industri dan akademisi dalam keberlanjutan UKM.
Pengaruh Kesadaran Halal Dan Gaya Hidup Terhadap Keputusan Pembelian Konsumen Muslim Pada Restoran Jepang Di Jakarta Nurfajrina, Alifah; Handayani, Tati; Sari, Lili Puspita
JURNAL EKONOMI SYARIAH Vol 6, No 2 (2021): Jurnal Ekonomi Syariah
Publisher : Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jes.v6i2.3897

Abstract

This study aims to determine and analyze the factors of halal awareness and lifestyle on the purchasing decisions of Muslim consumers at Japanese restaurants in Jakarta using a quantitative approach. The population selected in this study were Muslim consumers who had visited a Japanese restaurant located in the Jakarta area. For the number of samples in this study using as many as 150 Muslim consumers of Japanese restaurants in the Jakarta area. The sampling instrument in this study was obtained from distributing questionnaires. The analytical technique used to determine the magnitude of the effect is multiple linear regression. The data processing tool used for data analysis in this research is SPSS software version 20. The results of the tests carried out show that the variables of halal awareness and lifestyle partially and simultaneously have a significant effect on purchasing decisions of Muslim consumers at Japanese restaurants in Jakarta.
Enhancing Behavioral Intention to Use Digital Wallets: The Role of Expectations and Social Influence Pusporini, Pusporini; Handayani, Tati; Resti, Anggi Angga
Target : Jurnal Manajemen Bisnis Vol. 6 No. 2 (2024): Target : Jurnal Manajemen Bisnis
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/target.v6i2.4617

Abstract

The use of digital wallets has become increasingly prevalent in various parts of the world, including Indonesia. People’s decisions to adopt digital wallet technology are influenced by several factors. This research aims to investigate the impact of performance expectations, effort expectations, and social influence on the behavioral intention to use digital wallets in Depok City. The method used is a descriptive associative method with a quantitative approach was employed in this study, and purposive sampling was used to select 120 respondents. The results of the study reveal that effort expectation and social influence have a significant positive effect on the behavioral intention to use digital wallets. Effort expectation refers to how easy and user-friendly the technology is perceived to be, while social influence pertains to the degree to which people are influenced by their social circles to adopt the technology. However, the study found that performance expectation, which relates to the perceived usefulness and advantages of digital wallets, did not have a significant impact on behavioral intention. This research contributes to the existing literature on technology adoption by highlighting the importance of user experience factors, such as effort expectation and social influence, in shaping consumers' behavioral intentions to use digital wallets. For practitioners, the findings suggest that efforts to increase the adoption of digital wallets should focus not only on enhancing the perceived usefulness of the technology but also on improving ease of use and leveraging social influence.
Pendidikan Tauhid Anak (Tarbiyatul Aulad) Dalam Persepektif Al-Qur’an Dalimunthe, Ardiana; Wulandari, Risa; Handayani, Tati
Integrasi: Jurnal Studi Islam dan Humaniora Vol 2, No 2 (2024)
Publisher : Yayasan Rahmat Islamiyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56114/integrasi.v2i2.11497

Abstract

Monotheism education is very much needed in the problem of educating children. With monotheistic education, children can know goodness and have noble morals. If children understand the science of monotheism, children will be sensitive to various situations they face, whether they are good or bad. This makes it easier for children to sort and choose which ones should be imitated and which ones should not. This research aims to determine early childhood education from the perspective of the Koran. The type of research used is library research, namely research carried out by collecting data or scientific writing aimed at the object of research or collecting data of a library nature. The results of this research are Tawheed Learning Strategies in UPT SPF SMP NEGERI 2 Beringin Satu Atap. In early childhood learning, learning strategies are adapted to the child's developmental age, namely: 1) Exemplary, 2) Habituation, 3) Singing, 4) Tales or stories. In Islam, it is important to instill the concept of monotheism in early childhood, because the most important thing is to introduce what monotheism is. Monotheism is the foundation for Muslims, if a person truly has monotheism then he will obtain salvation in this world and the hereafter, however, without monotheism he will definitely fall into shirk and will encounter accidents in this world and accidents in the afterlife. In the Koran, there are several aspects that parents must pay attention to when educating children, such as aspects of the development of children's social behavior, morality (akhlaq) and religious appreciation.
Enhancing the Capacity of Muslim Women MSMEs through Digital Marketing Training and Halal Product Certification Sufyati HS, Sufyati HS; Handayani, Tati; Septyan, Krisno; Karimah, Diva Azka; Shafwan, Muhammad Alif
Amalee: Indonesian Journal of Community Research and Engagement Vol. 6 No. 1 (2025): Amalee: Indonesian Journal of Community Research and Engagement
Publisher : LP2M INSURI Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/amalee.v6i1.7731

Abstract

The entrepreneurial capacity of Muslim women at the Berlian Cooperative in South Tangerang remains limited, particularly in terms of digital marketing skills and understanding of halal product standards. Most of their businesses operate on a micro-scale with limited market reach and do not fully comply with comprehensive halal standards, hampering their competitiveness and sustainability. The purpose of this community service was to improve their knowledge of halal standards and digital marketing skills as a promotional and information dissemination tool. The service adopted a Participatory Rural Appraisal (PRA) approach, which included outreach, education, training, and direct mentoring for selected cooperative members through purposive sampling. The results of the service demonstrated a significant increase in participants' understanding of halal certification, application procedures, and the implementation of halal standards in production. Participants were able to identify halal and thayyib ingredients and align their production practices with Islamic principles. In the area of digital marketing, participants successfully created business social media accounts, utilized digital platforms for promotion, and developed engaging content to effectively engage consumers. Future community service programs should expand the implementation period, provide comprehensive halal certification guidance, and integrate digital business tools to ensure greater sustainability and broader impact.
BERINOVASI BERSAMA VERAFLOWER : ANALISIS SWOT DAN PEMASARAN MEDIA SOSIAL Pusporini, Pusporini; Resti, Anggi Angga; Handayani, Tati
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 3 (2025): Edisi September - Desember 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i3.6683

Abstract

This research aims to explore the potential for innovative transformation that can be achieved by Vera Flower through an integrated approach. Using qualitative methods and SWOT analysis, this research highlights production strengths, possible process improvements, strategic partners, and challenges in facing online competition. The analysis results show that Vera Flower has strengths in a strong vision and mission, marketing innovation and social support, but is also faced with challenges such as limited capital and dependence on certain moments. On the opportunity side, Vera Flower has the potential for partnerships with resellers and digital marketing development. To exploit this potential, Vera Flower can plan strategic steps such as increasing digital marketing, diversifying products, and building partnerships with resellers. With the right strategy, Vera Flower can maximize its growth and success in the online market..
Ecopreneurship Muslimah: Pemanfaatan Limbah Organik di Koperasi Berlian Tangerang Selatan Aprion, Muhammad; Handayani, Tati; HS, Sufyati; Karnys Izza Muhammad, Aghna
ABDINE: Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2025): ABDINE : Jurnal Pengabdian Masyarakat
Publisher : Sekolah Tinggi Teknologi Dumai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52072/abdine.v5i2.1425

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas kewirausahaan anggota Koperasi Serba Usaha (KSU) Berlian melalui pelatihan pemanfaatan limbah organik menjadi produk eco-enzyme yang bernilai jual. UMKM mikro di Kota Tangerang Selatan, termasuk KSU Berlian, masih menghadapi berbagai kendala seperti rendahnya pemahaman kewirausahaan dan belum optimalnya pengelolaan limbah rumah tangga. Program ini dilaksanakan melalui metode ceramah, praktik langsung, dan evaluasi partisipatif yang mencakup pengenalan strategi bauran promosi, perencanaan usaha, serta keterampilan teknis pembuatan sabun eco-enzyme. Hasil kuesioner menunjukkan peningkatan signifikan pemahaman peserta, dengan lebih dari 80% menyatakan paham dan sangat paham, serta seluruh peserta menilai program ini bermanfaat. Keunggulan program terletak pada pendekatan praktik langsung yang aplikatif, namun terdapat keterbatasan pada durasi pelatihan dan minimnya pemantauan lanjutan. Oleh karena itu, program ke depan disarankan melibatkan pendampingan berkelanjutan dan pengembangan modul lanjutan. Secara keseluruhan, kegiatan ini berkontribusi terhadap Tujuan Pembangunan Berkelanjutan (TPB) poin ke-17 dan mendukung pencapaian Indikator Kinerja Utama (IKU) perguruan tinggi melalui penerapan hasil kerja dosen untuk masyarakat.
Analysis of ZIS, Taxes, and Poverty Alleviation Fund Impacts on Poverty Rates in Indonesia Aminanto, Muhamad Erda; Rohim, Ade Nur Rohim; Handayani, Tati
Dirham: Journal of Sharia Finance and Economics Vol. 2 No. 1 (2026): January
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/josfe.v2i1.807

Abstract

Purpose: This study examines the impact of Zakat, Infaq, and Sadaqah (ZIS), taxes, and poverty alleviation funds on poverty rates in Indonesia between 2013 and 2019. Methods: A quantitative approach was used with secondary data from national ZIS institutions (BAZNAS), the Directorate General of Taxes, and the Ministry of Social Affairs. Data were analyzed using multiple linear regression to assess the relationship between ZIS, taxes, poverty alleviation funds and poverty rates. Results: The findings indicate a significant positive effect of ZIS and taxes on poverty rates, suggesting that both variables contribute to higher poverty levels when they are inadequately managed. In contrast, the poverty alleviation fund showed no significant effect on poverty reduction. Among the three, taxes had the greatest influence on poverty rates, followed by the ZIS. Conclusion: This study concludes that taxes and the ZIS play a crucial role in addressing poverty in Indonesia. However, effective management and utilization of poverty alleviation funds are necessary to ensure a positive impact. Increased efficiency in fund allocation and distribution is vital for achieving significant poverty reduction. Limitations: This study is limited to the Indonesian context and focuses on three main variables: ZIS, taxes, and poverty alleviation funds. Future studies should explore comparative research across countries and incorporate other potential factors affecting poverty rates. Contribution: This study provides insights into the roles of the ZIS, taxes, and poverty alleviation funds in poverty reduction, offering recommendations for enhancing the effectiveness of these interventions.