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All Journal Jurnal Pengelolaan Sumberdaya Alam dan Lingkungan (Journal of Natural Resources and Environmental Management) Agrimeta: Agrimeta: Jurnal Pertanian Berbasis Keseimbangan Ekosistem Buletin Ilmiah IMPAS Jurnal Abdi Insani Jurnal Pengabdian pada Masyarakat Kepulauan Lahan Kering Journal of Agricultural Socio-Economics (JASE) Fruitset Sains : Jurnal Pertanian Agroteknologi SENTRI: Jurnal Riset Ilmiah Journal Education and Government Wiyata IPSSJ
Yakobus C. W. Siubelan, Yakobus C. W.
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Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Veterinary Other

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ANALYSIS OF THE EFFECT OF THE USE OF PRODUCTION FACTORS AND INCOME OF SHALLOT FARMING IN SUMLILI VILLAGE, WEST KUPANG SUB-DISTRICT, KUPANG DISTRICT Riwu, Viceroy Ruben Junior; Hendrik, Ernantje; Siubelan, Yakobus C.W.; Suek, Johanna
Buletin Ilmiah Impas Vol 26 No 1 (2025): Volume: 26 No.: 1 Edisi April 2025
Publisher : Undana Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/impas.v26i1.23718

Abstract

This study aims to analyze the effect of the use of production factors on shallot production and shallot farming income in Sumlili Village, West Kupang District, Kupang Regency. The sampling technique was done by simple randomization which amounted to 38 respondents. The method used in this research is quantitative, with primary data obtained through direct interviews with respondent farmers and secondary data collected from the Central Bureau of Statistics and related agencies. This study analyzed five variables, namely land area, seeds, fertilizers, pesticides, and labor, using multiple linear regression analysis with Cobb-Douglas production function, as well as classical assumption tests and income analysis. The results showed that three production factors, namely land area, seeds, and fertilizers, had a significant effect on shallot production, while pesticides and labor had no significant effect. Simultaneously, the five variables have a significant influence on shallot production in Sumlili Village with a contribution of 80.7%, while the rest is influenced by other variables not studied. Based on income analysis, the average shallot production per farmer in Sumlili Village is 1,296 kg, with productivity per hectare reaching 5,130 kg and total production of 49,250 kg from 38 respondents, with a selling price in the season of Rp.15,000 per kilogram so that the amount of revenue per farmer is Rp.19,440,789. and the amount of revenue per hectare is Rp.76,953,125 with total production costs per farmer of Rp.6,061,197 and total costs per hectare of Rp.23,992,240 so that the average income per farmer is Rp.13,279,592 while the average income per hectare is Rp.52,960,885.
PRODUCTION ELASTICITY AND INCOME ANALYSIS OF MICRO-SCALE TEMPE BUSINESSES BEFORE AND DURING THE COVID-19 PERIOD IN KUPANG CITY Naklui, Fani Trifena; Suek, Johanna; Siubelan, Yakobus C.W.; Pellokila, Marthen Robinson
Buletin Ilmiah Impas Vol 26 No 2 (2025): Volume: 26 No.: 2 June Edition 2025
Publisher : Undana Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/impas.v26i2.24726

Abstract

MSMEs are important in the national economy, including the processed food sector such as tempeh. The purpose of this study is to analyze the production elasticity of tempeh in three MSMEs in Kupang City and to analyze the income of these three MSMEs before and during the COVID-19 pandemic. The selection of locations was purposive for three MSMEs in Kupang City, namely Nemter, Putri Tunggal, and Seumur Hidup MSMEs. The analysis was conducted quantitatively and descriptively. The data used were primary and secondary data, collected through interviews, observations, and documentation. Data analysis was conducted using production elasticity formulas and income calculation formulas. From this study, it can be concluded that the highest production elasticity before the COVID-19 pandemic was obtained in Nemter MSMEs on capital input with a value of 2.03. The production elasticity experienced in Putri Tunggal MSMEs had the highest variation in labor input with a value of 1.13 and the lowest production elasticity in capital input with a value of -0.67. Meanwhile, the highest production elasticity at UMKM Seumur Hidup was observed in raw material inputs with a value of 1.02, and the lowest production elasticity was in capital inputs with a value of -0.02. Production elasticity during the Covid-19 period in Nemter MSMEs was 1.72, the highest value for capital input, and the lowest elasticity was found in labor input at 1.23. Production elasticity in Putri Tunggal MSMEs had the highest value for capital input at 1.69 and the lowest value for raw material input at 1.01. At the Seumur Hidup SME, the highest production elasticity was observed in raw material inputs at 1.49, while the lowest was in capital inputs at -2.24. Revenue received by the Nemter SME before the COVID-19 pandemic was IDR 53,031,980, and during the pandemic, it was IDR 36,303,817. Meanwhile, the income from the Putri Tunggal SME before the COVID-19 pandemic was IDR 72,035,466 and during the COVID-19 pandemic was IDR 52,021,675. Furthermore, the income obtained by the Seumur Hidup SME before the COVID-19 pandemic was IDR 30,195,550 and during the COVID-19 pandemic was IDR 44,114,278.
Pemanfaatan Social Media Marketing dalam Meningkatkan Penjualan Keripik Pisang di Umkm Ayofficial Tarus Kabupaten Kupang: Perspektif Produsen dan Konsumen Seingo, Kresensia Ivoni Stevani; Olviana, Tomycho; Siubelan, Yacobus; Mahendra, Bayu; Chamdra, Santhy
SENTRI: Jurnal Riset Ilmiah Vol. 4 No. 10 (2025): SENTRI : Jurnal Riset Ilmiah, Oktober 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v4i10.4804

Abstract

This study analyzes the influence of social media marketing on the sales of banana chips produced by the MSME AYOfficial in Kupang Regency, and identifies the most effective platform. Using a quantitative approach with SmartPLS analysis on 100 respondents, the results show that TikTok, Instagram, and WhatsApp have a significant impact on sales, while Facebook does not have a significant effect. The R-square value of 0.713 indicates that social media can explain 71.3% of the variation in sales. TikTok and WhatsApp are recommended as the primary focus for the MSME's marketing strategy. TikTok Marketing (X1) exerted the most influence with a t-statistic of 2.178, a p-value of 0.029, and a Beta coefficient value (β) of 0.588. WhatsApp Marketing (X3) also had a significant effect with a t-statistic of 2.142, a p-value of 0.032, and a Beta coefficient (β) of 0.572. Instagram Marketing (X2) showed significant but smaller influence, with a t-statistic of 1.998, a p-value of 0.046, and a Beta coefficient (β) of 0.149. In contrast, Facebook Marketing (X4) had no significant effect on sales (t-statistic 1.187; p-value 0.235), (2) Overall, TikTok was the most effective social media in increasing sales, followed by WhatsApp and Instagram. The marketing strategy on TikTok as the main medium is proven to be the most influential on sales, by optimizing creative content, trends, and influencer collaborations. TikTok and WhatsApp are suggested as the main focus of marketing MSME products.
UPAYA PENINGKATAN PENDAPATAN USAHATANI SAYURAN MELALUI PEMBUATAN PUPUK ORGANIK DI DESA PENFUI TIMUR, KABUPATEN KUPANG Suek, Johanna; Surayasa, Made Tusan; Suryatni, Putu Febri; Siubelan, Yacobus C.W,
Jurnal Abdi Insani Vol 11 No 2 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i2.1614

Abstract

Increasing income in vegetable farming through the use of organic fertilizers as an alternative to the use of inorganic fertilizers has become increasingly prevalent. The limited capital owned, as well as the availability of animal and plant organic materials around farmers, are valuable potentials for making organic fertilizers. This activity aims to conduct counseling, manufacture, and use of organic fertilizers on vegetable farms to increase farmers' income.  Activities were carried out in a participatory manner at the location of Rukun Tetangga 30 and Bethesda Farmers Group in two training periods. The training target is to increase the knowledge and skills of the partner community. The results of participatory training obtained community knowledge about the function of organic fertilizer, how to make it increase, and how to apply it to vegetable increase. The profit earned from one time making organic fertilizer is Rp. 658,000. There was an increase in vegetable production in response to the application of organic fertilizer by 10-20%, and additional income increased by 20%.
TRANSFORMASI PEMASARAN UMKM MELALUI LITERASI DIGITAL: PROGRAM PENGUATAN KAPASITAS UMKM DI P4S TUNGBERS, MANIKIN, KABUPATEN KUPANG Aleksander Milo Badhu; Natalia Deputri Rosari Nahak; Paulus Mariano Renggo; Valentinus Ndanduk; Yakobus C. W. Siubelan
Integrative Perspectives of Social and Science Journal Vol. 2 No. 05 Oktober (2025): Integrative Perspectives of Social and Science Journal
Publisher : PT Wahana Global Education

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kegiatan pengabdian ini difokuskan pada upaya meningkatkan pemahaman literasi digital untuk mendukung pemasaran produk UMKM di P4S Tungbers, Manikin, Kabupaten Kupang, Nusa Tenggara Timur. UMKM memegang peran penting dalam pertumbuhan ekonomi pedesaan, namun rendahnya kemampuan digital menjadi kendala dalam memaksimalkan potensi pemasaran online. Melalui pendekatan deskriptif kualitatif dengan metode studi kasus, pengabdian ini melibatkan observasi, wawancara mendalam, dan dokumentasi kegiatan digital pelaku UMKM. Selain itu, kuesioner disebarkan kepada 30 pelaku UMKM aktif untuk memperoleh data kuantitatif mengenai tingkat literasi digital dan frekuensi penggunaan media digital. Kegiatan ini bertujuan mengidentifikasi tantangan yang dihadapi UMKM, memahami peran P4S dalam mendukung proses digitalisasi, serta merumuskan strategi pelatihan yang relevan. Dengan pendekatan ini, diharapkan kapasitas digital lokal dapat diperkuat, kemitraan dengan berbagai pihak dikembangkan, dan transformasi digital UMKM dapat berlangsung secara berkelanjutan.
TRANSFORMASI DIGITAL UMKM MELALUI PEMANFAATAN META ADS DAN GOOGLE BUSINESS PROFILE DALAM PROGRAM PENDAMPINGAN DI P4S DAMAI Nendissa, Doppy Roy; Elvani, Siska; Siubelan, Yakobus C.W.; Bano, Maria; Rohi, Jullyo G.
Jurnal Pengabdian pada Masyarakat Kepulauan Lahan Kering Vol. 6 No. 2 (2025): Volume 6 Nomor 2 Edisi Oktober 2025
Publisher : Pergizi Pangan DPD NTT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51556/jpkmkelaker.v6i2.495

Abstract

Transformasi digital menjadi keharusan bagi Usaha Mikro, Kecil, dan Menengah (UMKM) agar mampu bersaing dalam era ekonomi digital. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas digital UMKM mitra P4S Damai di Desa Noelbaki, Kabupaten Kupang, melalui pemanfaatan Google Business Profile dan Meta Ads sebagai strategi pemasaran berbasis teknologi. Tiga UMKM mitra diberi pendampingan intensif selama dua minggu, mencakup pembuatan akun Google Business, pelatihan penggunaan media sosial, produksi konten promosi, serta pelaksanaan kampanye iklan digital melalui platform Meta Ads. Metode yang digunakan adalah pendekatan partisipatif dan praktik langsung dengan bimbingan bertahap. Hasil kegiatan menunjukkan bahwa ketiga UMKM berhasil memiliki akun Google Business aktif dan terintegrasi dengan media sosial, sehingga meningkatkan visibilitas usaha di pencarian Google dan Google Maps. Salah satu mitra, Manoki Koe, menjalankan kampanye iklan Meta Ads selama 14 hari dan berhasil menjangkau 4.434 pengguna dengan total tayangan 11.019 kali serta menghasilkan 29 interaksi. Evaluasi menunjukkan adanya peningkatan pemahaman mitra terhadap strategi digital marketing, meskipun masih diperlukan pendampingan lanjutan dalam pengelolaan konten dan evaluasi performa iklan. Kegiatan ini menunjukkan bahwa dengan pendekatan yang tepat, UMKM lokal memiliki potensi besar untuk naik kelas melalui transformasi digital.
SOCIAL MEDIA MARKETING INFLUENCE ON CONSUMER PURCHASE INTENTION AT KOPISAA Fauzi N. J. Usman; Maximilian M. J. Kapa; Yacobus C. W. Siubelan
AGRIMETA : Jurnal Pertanian Berbasis Keseimbangan Ekosistem Vol. 15 No. 2 (2025): Agrimeta: Jurnal Pertanian Berbasis Keseimbangan Ekosistem
Publisher : Fakultas Pertanian dan Bisnis Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/agrimeta.v15i2.12921

Abstract

Technological developments in Indonesia show that digital marketing and social media marketing have developed rapidly in Indonesia, but in Kopisaa only around 20% - 30% of social media followers often interact so it is not possible to know specifically the increase in purchasing intention that occurred. Therefore, this study aims to determine the social media marketing influence based on the aspects of Context, Communication, Collaboration, and Connection on the purchasing intention of Kopisaa consumers. This study is quantitative and uses a non-probability sampling technique with a purposive sampling method so that it uses data from 93 respondents with certain criteria obtained through a questionnaire. Data analysis was carried out by Structural Equation Modelling (SEM) model test to analyze one or more variables simultaneously. The results showed that 59.4% of the Purchasing intention variables were influenced by the aspects of Context (X1), Communication (X2), Collaboration (X3), and Connection (X4). The hypothesis test conducted showed that the Context and Connection aspects had a positive and significant influence on the purchasing intention of Kopisaa consumers, while the Communication and Collaboration aspects had a positive but insignificant influence. These results confirm that marketing through social media has a positive influence on consumer purchasing intention.
THE ROLE OF ROLE MODELS IN INCREASING CAYENNE PEPPER (CAPSICUM FRUTESCENS) FARMING INCOME: A CASE STUDY IN NAPI VILLAGE, KIE SUBDISTRICT, TIMOR TENGAH SELATAN REGENCY Nomleni, Irma Aprilia; Hendrik, Ernantje; Siubelan, Yakobus C.W.; Nurwiana, Ida
Buletin Ilmiah Impas Vol 26 No 3 (2025): Volume: 26 No.: 3 November Edition 2025
Publisher : Undana Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/impas.v26i3.28331

Abstract

Cayenne pepper farming is a major source of income for rural communities, including Napi Village in Timor Tengah Selatan Regency. However, farmer productivity and income remain uneven due to limited technical knowledge, weak farmer institutions, and low adoption of innovation. This study aimed to examine the role of local role models (mnasi aleta lene) in increasing farmers' income from cayenne pepper farming. A quantitative approach was employed with 48 farmers selected through simple random sampling. The role model variable was measured using five indicators: mentor, motivator, facilitator, organizer, and communicator. Farmers' income was calculated using farm income analysis (I = TR - TC) and categorized into low, medium, and high levels. The data were analyzed using descriptive statistics and ordinal logistic regression. The results show that average farmer income reached IDR 11,854,937 per planting season, indicating that cayenne pepper farming in Napi Village is profitable. The ordinal regression model was statistically significant (Chi-Square = 27.604; p = 0.001), with a Nagelkerke R2 value of 0.538. Partially, the role model function as a mentor (p = 0.034) and facilitator (p = 0.002) significantly influenced farmers' income, while the roles as motivator, organizer, and communicator had no significant effect. These findings indicate that the economic impact of role models is mainly determined by technical guidance and facilitation of access to resources rather than symbolic or motivational functions alone.
STRATEGI PENGEMBANGAN PEMASARAN JAHE DI DESA MBOHANG KECAMATAN LELAK KABUPATEN MANGGARAI Maria Alfira; Paulus Un; Yakobus C.W. Siubelan
Journal Education and Government Wiyata Vol 4 No 2 (2026): Mei 2026
Publisher : Yayasan Panca Bakti Wiyata Pangandaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71128/e-gov.v4i2.415

Abstract

Ginger is one of the plantation commodities with high economic value and is widely used as raw material for food industries, health drinks, and traditional medicine. Mbohang Village, Lelak District, Manggarai Regency is one of the areas with significant potential for ginger commodity development. However, the ginger marketing system in the area still faces several obstacles, such as farmers’ dependence on collectors, limited market access, and fluctuating prices that affect farmers’ income stability. This study aims to analyze internal and external factors influencing ginger marketing development and formulate marketing development strategies based on IFAS, EFAS, and SOAR analyses. The research employed a descriptive quantitative method using purposive sampling. A total of 40 respondents consisting of 36 ginger farmers and 4 collectors participated in the study. Data collection techniques included interviews, observation, and documentation. The results showed that the main strengths consisted of good product quality, increasing production quantity, good relationships between farmers and traders, and extensive business experience. Major opportunities included stable market demand, loyal customers, and strategic location. The IE matrix analysis indicated that the business position was in Quadrant I, meaning growth and build strategy. Strategies generated through SOAR analysis included improving marketing promotion, expanding market access, increasing production quality and quantity, and strengthening cooperation among farmers, traders, and the government. These strategies are expected to improve ginger product competitiveness and enhance farmers’ welfare in Mbohang Village.
DAMPAK SISTEM INTEGRATED CROP-LIVESTOCK-FORESTRY (ICLF) TERHADAP KESEJAHTERAAN PETANI DI DESA BABOTIN MAEMINA KECAMATAN BOTIN LEOBELE KABUPATEN MALAKA Maria Priskila Laka; Paulus Un; Yakobus C.W Siubelan
Journal Education and Government Wiyata Vol 4 No 2 (2026): Mei 2026
Publisher : Yayasan Panca Bakti Wiyata Pangandaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71128/e-gov.v4i2.416

Abstract

Sistem Integrated Crop-Livestock-Forestry (ICLF) merupakan pendekatan pertanian terpadu yang mengintegrasikan tanaman, ternak, dan kehutanan dalam satu sistem produksi berkelanjutan. Penelitian ini bertujuan mendeskripsikan tingkat penerapan sistem ICLF dan menganalisis pengaruhnya terhadap kesejahteraan petani di Desa Babotin Maemina Kecamatan Botin Leobele Kabupaten Malaka. Penelitian menggunakan pendekatan kuantitatif deskriptif inferensial dengan metode survei terhadap 35 petani yang menerapkan sistem ICLF. Analisis data menggunakan analisis deskriptif dan regresi logistik berganda. Hasil penelitian menunjukkan bahwa penerapan sistem ICLF berpengaruh signifikan terhadap peningkatan kesejahteraan petani yang diukur melalui indikator pendapatan riil, pangsa pengeluaran pangan (PPP), dan good service ratio (GSR). Integrasi antara tanaman, ternak, dan kehutanan mampu meningkatkan efisiensi pemanfaatan sumber daya, memperluas sumber pendapatan rumah tangga, serta memperkuat ketahanan ekonomi petani pada wilayah lahan kering. Sistem ICLF juga berkontribusi terhadap pengurangan biaya produksi melalui pemanfaatan limbah pertanian sebagai pakan ternak dan pupuk organik. Dengan demikian, sistem ICLF dapat menjadi strategi pembangunan pertanian berkelanjutan dalam meningkatkan kesejahteraan masyarakat pedesaan di wilayah semi-arid.
Co-Authors Adar, Damianus Aleksander Milo Badhu Ana Yunita. K Muda Bano, Maria Bayu Mahendra Berun, Sepriyandi Prayoga Djuara P Lubis Doppy Roy Nendissa Ernantje Hendrik Fauzi N. J. Usman Here, Arif Alexander Indri Therens Tanone Johanna Suek Kapioru, Charles Kukuh Murtilaksono Leta Rafael Levis Lubalu, Gilbert Hendrik Maria Alfira Maria Bano Maria Priskila Laka Marthen Robinson Pellokila Maximilian M. J. Kapa Naklui, Fani Trifena Nalo, Katarina Natalia Deputri Rosari Nahak Nendissa, Doppy Roy Nomleni, Irma Aprilia Nurwiana, Ida Olviana, Tomycho Paulus Mariano Renggo Paulus Un Riwu, Viceroy Ruben Junior Rohi, Jullyo G. Santhy Chamdra, Santhy Seingo, Kresensia Ivoni Stevani Serman Nikolaus Siska Elvani Sogara, Mateus Umbu Sondang S. P. Pudjiastuti Suek, Johanna Surayasa, Made Tusan Suryatni, Putu Febri Taosu, Esli Onselia Tomycho Olviana Valentinus Ndanduk Yenny Raja Kana