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Journal : Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya

STORYNOMICS DESA WISATA: PROMOSI DESA WISATA MUNGGU BERBASIS NARASI STORYTELLING Ni Nyoman Arini; I Wayan Putra Aditya; I Wayan Kartimin; I Putu Tiana Raditya
Jurnal Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Vol 7 No 2 (2022): Volume 7 No 2
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (427.958 KB) | DOI: 10.25078/pariwisata.v7i2.883

Abstract

Storynomics tourism is one of the strategies in promoting tourism, especially rural tourism. The cultural heritage in Munggu Tourism Village has historical stories and cultural values that are still believed by the local community, so the concept of storynomics tourism can be developed in promoting digital-based rural tourism by still maintaining local wisdom in the form of verbal traditions. The storynomics concept of Munggu Tourism Village is a form of promotion of digital storytelling-based rural tourism with the concept of storytelling in a creative content in which there is a concise description of verbal traditions in two language versions, that are bahasa Indonesia and English. This study analyzed the storynomics tourism which is directed as a new way to promote the uniqueness of tourist attractions in Munggu Tourism Village by telling verbal traditions including the history and cultural values of the local wisdom contained therein. The relevant research approach used in this study is a qualitative approach. The theory used in this research is storynomics tourism. This study concludes that Munggu Tourism Village has natural and cultural tourist attractions that keep the history and verbal traditions that have been believed by the local community for generations. Natural and cultural tourist attractions in the Munggu Tourism Village which are narrated for the promotion needs of the Munggu Tourism Village are The Tradition of Mekotek, The Traditional Swing, Munggu Beach, and Pancoran Pule, as well as the creative economy, namely Balinese traditional foods and paintings.
MEREKONSTRUKSI SIKLUS KEHIDUPAN SEBAGAI DAYA TARIK WISATA BUDAYA DI SAMSARA LIVING MUSEUM Putu Guntur Pramana Putra; Ni Nyoman Arini; Komang Shintiya Nita Kristiana Putri
Jurnal Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Vol 8 No 1 (2023): Volume 8 No 1
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/pariwisata.v8i1.2186

Abstract

Cultural tourism is a type of tourism that specifically conserves the various resources it uses, namely tourism that develops culture in a sustainable manner. Bali has wealth in the form of a variety of cultural arts, customs and traditions, and religious procedures and their existence as a legacy from the past. Cultural arts in Bali can live and develop influenced by various religious ceremonial activities. This study analyzed the reconstructing the cycle of life as a cultural tourism attraction in the Samsara Living Museum. This study aims to find out the destination branding and the life cycle of the Balinese people which are appointed as the concept of this samsara living museum. Data were collected through observation, in-depth interviews, and literature study. The data analysis used is descriptive qualitative. This study concludes that the Samsara Living Museum has sparked destination branding and has implemented the reconstruction of the Balinese life cycle as a cultural tourism attraction. Keywords : destination branding, balinese life cycle, samsara living museum
PROMOSI DESA WISATA PENGLIPURAN PASCA PANDEMI COVID–19 MELALUI FESTIVAL BUDAYA STUDI KASUS: PENGLIPURAN VILLAGE FESTIVAL IX Ni Nyoman Arini; I Made Bayu Wisnawa; Putu Guntur Pramana Putra; I Nengah Sandi Artha Putra
Jurnal Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Vol 8 No 2 (2023): Volume 8 No 2
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/pariwisata.v8i2.2841

Abstract

Penglipuran Village Festival is a cultural festival held as a form of community commitment to preserve traditions and culture in Penglipuran Village. This study analyzes the event marketing process in organizing Penglipuran Village Festival IX and how Penglipuran Village Festival IX became a promotional medium for Penglipuran Tourism Village after the Covid-19 pandemic. This study used qualitative descriptive analysis. Data collection techniques carried out in this study are observation, interviews and documentation. Data is analyzed based on the event marketing process and 7P marketing mix, namely product, price, place, promotion, process, people, and physical evidence. The results of this study show that the implementation of the Penglipuran Village Festival IX event is in accordance with the event marketing process based on the model of Lynn Van Der Wagen (2010). 7P as an element of the marketing mix has also been fulfilled in Penglipuran Village Festival IX. The main target of Penglipuran Village Festival IX is foreign tourists and quality domestic tourists. The presence of the Penglipuran Village Festival IX event with various interesting programs can be a turning point in tourism recovery after the Covid-19 pandemic.
Storynomics Tourism: Promosi Daya Tarik Wisata di Kawasan Wae Bobok Kabupaten Menggarai Barat Melalui Tradisi Lisan Ni Nyoman Arini; I Nengah Sandi Artha Putra; Ida Ayu Karina Putri
Jurnal Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Vol 9 No 1 (2024): Volume 9 No 1
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/pariwisata.v9i1.3536

Abstract

This study aims to analyze oral traditions that have potential as tourist attractions in the Wae Bobok Area. Local communities can use this cultural heritage to promote storynomics tourism in Wae Bobok Area while preserving it. The approach used in this study is qualitative to explore various aspects of folklore relevant to tourism, such as cultural values, local cultural heritage, and tourist attractions. The type of data used in this study is qualitative data. Data was collected through observation, interviews, and documentation. The results of this study show that the oral tradition that developed in Wae Bobok has great potential as a promotional medium to introduce the charm of natural tourism such as springs, Cunca Pengantin, and beautiful scenery from “Jurang Maut”. In addition, there is also potential to promote cultural tourism wealth which includes traditional Tuak Reis and Manuk Kapu rituals, as well as local gastronomy such as rebok. Oral traditions such as folklore, myths, and traditional rituals can be an important part of enriching the tourist experience, while preserving the local cultural heritage. Through proper promotion, oral traditions can become a unique tourist attraction and certainly distinguish Wae Bobok from other tourism destinations, as well as help build awareness of the importance of cultural preservation.